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East Buy Holding Limited (1797) AI Stock Analysis

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HK:1797

East Buy Holding Limited

(HKEX:1797)

Select Model
Rating:68Neutral
Price Target:HKD 30.00â–²(14.85% Upside)
Action:reiterated
Date:08/26/26

The score is primarily driven by strong financial fundamentals and balance-sheet strength alongside an improving profitability/cash-flow profile, partially offset by volatility in results. Technicals are supportive but not fully confirmed due to mixed momentum indicators, while valuation is a meaningful headwind given the high P/E and lack of dividend yield data.

Positive Factors
Very low leverageExtremely low leverage gives East Buy substantial financial flexibility and reduces exposure to interest costs, refinancing pressure, and solvency risk. Rising equity further strengthens the balance sheet, allowing the company to fund operations and pursue growth without relying heavily on external borrowing.
Negative Factors
Revenue and earnings volatilityThe sharp deterioration in 2025 shows that East Buy’s earnings power is not yet consistently predictable. Volatile results can make budgeting, investment planning, and sustained content or product expansion more difficult, even though the 2026 recovery indicates that the business retains recovery potential.

East Buy Holding Limited (1797) vs. iShares MSCI Hong Kong ETF (EWH)

-20%-10%0%10%20%30%40%50%60%HK:1797+22.98%EWH+7.37%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
HKD 27.51B
Dividend Yield
―
Average Volume (3M)
9.43M
Price to Earnings (P/E)
44.3
Beta (1Y)
0.33
Revenue Growth
34.30%
EPS Growth
19100.00%
Country
Hong Kong
Employees
1,233
Sector
General
Sector Strength
55
Industry
Specialty Business Services

East Buy Holding Limited Business Overview & Revenue Model

Company Description

East Buy Holding Limited, an investment holding company, operates livestreaming e-commerce business for sales of private label products in the People's Republic of China. The company sells its products to individual customers through livestreaming e-...

How the Company Makes Money

East Buy makes money primarily by selling products directly to consumers via livestreaming and other online content channels. Key revenue streams include: (1) Product sales revenue: income recognized from selling merchandise to end customers through...

East Buy Holding Limited Financial Statement Overview

Summary

Strong overall financial health supported by a very conservative balance sheet (debt-to-equity ~0.6% in 2026) and a clear profitability turnaround versus 2021–2022, with 2026 revenue up ~21% and net margin ~9.5%. The main constraint is volatility (notably a weak 2025 and an unusually high 2024 margin), which reduces earnings and cash-flow predictability despite the improving trajectory.

Income Statement

78Positive

Balance Sheet

90Very Positive

Cash Flow

74Positive
Financial statement breakdown
BreakdownTTMMay 2025May 2024May 2023May 2022May 2021
Income Statement
Total Revenue5.62B5.47B4.39B6.53B3.88B600.53M
Gross Profit2.01B1.96B1.40B1.69B1.48B390.85M
EBITDA690.06M672.94M112.48M498.83M1.00B-71.23M
Net Income536.22M521.21M5.74M1.72B971.29M-533.95M
Balance Sheet
Total Assets6.94B6.94B6.09B6.54B3.85B2.06B
Cash, Cash Equivalents and Short-Term Investments5.45B5.45B5.02B4.59B3.00B1.59B
Total Debt32.43M32.43M50.78M94.81M51.00M48.77M
Total Liabilities1.32B1.32B974.55M1.57B1.05B418.38M
Stockholders Equity5.61B5.61B5.12B4.97B2.80B1.64B
Cash Flow
Free Cash Flow799.25M795.35M63.46M820.23M1.25B-938.40M
Operating Cash Flow806.09M802.19M89.29M856.09M1.26B-918.07M
Investing Cash Flow-1.48B-1.42B195.50M202.75M-737.55M-26.37M
Financing Cash Flow-159.02M-160.66M-53.12M-14.77M55.64M-45.40M

East Buy Holding Limited Technical Analysis

Technical Analysis SentimentNeutral
Last Price26.12

Price Trends

50DMA25.87Positive
100DMA23.96Positive
200DMA24.79Positive

Market Momentum

MACD0.38Positive
RSI46.24Neutral
STOCH12.48Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1797, the sentiment is Neutral. The current price of 26.12 is below the 20-day moving average (MA) of 27.11, above the 50-day MA of 25.87, and above the 200-day MA of 24.79, indicating a neutral trend. The MACD of 0.38 indicates Positive momentum. The RSI at 46.24 is Neutral, neither overbought nor oversold. The STOCH value of 12.48 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HK:1797.

East Buy Holding Limited Peers Comparison

Overall Rating

UnderperformOutperform
Sector (55)

Financial Indicators

HK:1797 against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
HK:0178HK:017873OutperformHKD 4.05B19.9216.40%2.06%11.19%160.48%
HK:1797HK:179768NeutralHKD 27.53B44.339.72%―34.30%19100.00%
Sector *55Neutral$6.65B3.83-15.92%6.20%10.91%7.18%
HK:1880HK:188055NeutralHKD 115.76B28.276.64%1.87%3.57%29.81%
HK:9896HK:989650NeutralHKD 24.06B17.1614.11%6.58%30.79%-44.14%
HK:0653HK:065344NeutralHKD 63.52M0.496.58%―52.42%―
HK:0493HK:049337UnderperformHKD 758.47M-0.0821.77%―-28.44%42.64%

* General Sector Average

Performance Comparison

-50%0%50%100%HK:1797HK:0653HK:0493HK:9896HK:0178HK:1880Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
HK:1797 and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
HK:1797East Buy Holding Limited26.124.2419.38%
HK:0653Bonjour Holdings Limited0.94-1.28-57.43%
HK:0493GOME Retail Holdings 0.01-0.01-44.44%
HK:9896MINISO Group Holding Ltd.19.82-20.46-50.80%
HK:0178Sa Sa International Holdings Limited1.300.73126.96%
HK:1880China Tourism Group Duty Free Corporation Limited Class H42.44-24.19-36.30%

East Buy Holding Limited Corporate Events

East Buy to Modernize Governance with New Memorandum and Articles

Sep 23, 2026

East Buy Holding Limited plans to update its constitutional documents by adopting a new memorandum and articles of association, replacing its existing versions. The changes are intended to align the company with recent and pending amendments to Hong...

East Buy Sets 2026 AGM to Approve Accounts, Board Changes and Share Issue Mandate

Sep 23, 2026

East Buy Holding Limited has called its annual general meeting for 3 November 2026 in Beijing, where shareholders will vote on receiving the audited financial statements for the year ended 31 May 2026, re-electing one executive and two independent no...

East Buy Clarifies Board and Committee Roles in Governance Update

Aug 21, 2026

East Buy Holding Limited has released an updated list of its board members, confirming Mr. Yu Minhong as chairman and Mr. Yin Qiang as an executive director, alongside four independent non-executive directors. The disclosure underscores the firm&#821...

East Buy Announces Board Resignation and Remuneration Committee Change

Aug 21, 2026

East Buy Holding Limited announced that non-executive director Ms. Sun Chang has resigned from the board with immediate effect to focus on personal and other professional commitments. The company noted that Ms. Sun has no disagreements with the board...

East Buy posts sharp profit turnaround on surging livestreaming e-commerce sales

Aug 21, 2026

East Buy Holding Limited, a Cayman Islands-incorporated livestreaming e-commerce and private label products platform, focuses on premium agricultural and consumer goods sold under its “East Buy” brand to online customers across China. By...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Aug 26, 2026