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East Buy Holding Limited
(1797)
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Rating:68Neutral
Price Target:
HK$29.00
▲(21.24% Upside)
Action:Reiterated
Date:08/26/26
The score is primarily driven by strong financial fundamentals and balance-sheet strength alongside an improving profitability/cash-flow profile, partially offset by volatility in results. Technicals are supportive but not fully confirmed due to mixed momentum indicators, while valuation is a meaningful headwind given the high P/E and lack of dividend yield data.
Positive Factors
Very Low Leverage
Extremely low leverage gives East Buy substantial financial flexibility and limits interest and refinancing pressure. Rising equity further strengthens the balance sheet, allowing the company to fund operations and pursue growth without relying heavily on borrowing.
Negative Factors
Earnings Volatility
Large swings in revenue, margins, and earnings reduce visibility into East Buy’s sustainable earning power. The contrast between an unusually strong 2024 and weak 2025 suggests that future profitability may remain uneven, complicating planning and the durability of recent results.
Read all positive and negative factors
Positive Factors
Negative Factors
Very Low Leverage
Extremely low leverage gives East Buy substantial financial flexibility and limits interest and refinancing pressure. Rising equity further strengthens the balance sheet, allowing the company to fund operations and pursue growth without relying heavily on borrowing.
Read all positive factors
East Buy Holding Limited (1797) vs. iShares MSCI Hong Kong ETF (EWH)
Market Cap
HK$28.05B
Dividend YieldN/A
Average Volume (3M)11.94M
Price to Earnings (P/E)43.5
Beta (1Y)1.44
Revenue Growth34.30%
EPS Growth19100.00%
CountryHK
Employees1,233
SectorGeneral
Sector StrengthN/A
IndustrySpecialty Business Services
Share Statistics
EPS (TTM)0.50
Shares Outstanding1,053,879,300
10 Day Avg. Volume15,107,754
30 Day Avg. Volume11,943,991
Financial Highlights & Ratios
PEG Ratio<0.01
Price to Book (P/B)3.53
Price to Sales (P/S)3.63
P/FCF Ratio24.94
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
HK$35.34Price Target Upside47.72% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering4
EPS Forecast (FY)0.66
Revenue Forecast (FY)HK$7.35B
East Buy Holding Limited Business Overview & Revenue Model
Company Description
East Buy Holding Limited, an investment holding company, operates livestreaming e-commerce business for sales of private label products in the People's Republic of China. The company sells its products to individual customers through livestreaming...
How the Company Makes Money
East Buy makes money primarily by selling products directly to consumers via livestreaming and other online content channels. Key revenue streams include: (1) Product sales revenue: income recognized from selling merchandise to end customers throu...
East Buy Holding Limited Financial Statement Overview
Summary
Income Statement
78
Positive
Balance Sheet
90
Very Positive
Cash Flow
74
Positive
| Breakdown | May 2025 | May 2024 | May 2023 | May 2022 | May 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 5.47B | 4.39B | 6.53B | 3.88B | 600.53M |
| Gross Profit | 1.96B | 1.40B | 1.69B | 1.48B | 390.85M |
| EBITDA | 670.94M | 112.48M | 498.83M | 975.29M | -125.34M |
| Net Income | 521.21M | 5.74M | 1.72B | 971.29M | -533.95M |
Balance Sheet | |||||
| Total Assets | 6.94B | 6.09B | 6.54B | 3.85B | 2.06B |
| Cash, Cash Equivalents and Short-Term Investments | 5.45B | 5.02B | 4.59B | 3.00B | 1.59B |
| Total Debt | 32.43M | 50.78M | 94.81M | 51.00M | 48.77M |
| Total Liabilities | 1.32B | 974.55M | 1.57B | 1.05B | 418.38M |
| Stockholders Equity | 5.61B | 5.12B | 4.97B | 2.80B | 1.64B |
Cash Flow | |||||
| Free Cash Flow | 795.35M | 63.46M | 820.23M | 1.25B | -938.40M |
| Operating Cash Flow | 802.19M | 89.29M | 856.09M | 1.26B | -918.07M |
| Investing Cash Flow | -1.42B | 195.50M | 202.75M | -737.55M | -26.37M |
| Financing Cash Flow | -160.66M | -53.12M | -14.77M | 55.64M | -45.40M |
East Buy Holding Limited Technical Analysis
Positive
23.92
Price Trends
22.72
Positive
23.43
Positive
23.45
Positive
Market Momentum
1.24
Negative
66.74
Neutral
78.67
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1797, the sentiment is Positive. The current price of 23.92 is above the 20-day moving average (MA) of 23.40, above the 50-day MA of 22.72, and above the 200-day MA of 23.45, indicating a bullish trend. The MACD of 1.24 indicates Negative momentum. The RSI at 66.74 is Neutral, neither overbought nor oversold. The STOCH value of 78.67 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:1797.
East Buy Holding Limited Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
73 Outperform | HK$3.13B | 15.42 | 16.40% | 2.67% | 11.19% | 160.48% | |
68 Neutral | HK$28.05B | 43.52 | 9.72% | ― | 34.30% | 19100.00% | |
61 Neutral | HK$124.55B | 30.21 | 6.50% | 1.62% | 3.25% | 19.01% | |
55 Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% | |
47 Neutral | HK$138.74M | -0.52 | -181.16% | 0.55% | ― | ― | |
47 Neutral | HK$22.44B | 16.12 | 14.11% | 7.06% | 30.79% | -44.14% | |
41 Neutral | HK$758.47M | -0.08 | 21.77% | 3.96% | -28.44% | 42.64% |
* General Sector Average
HK:1797
East Buy Holding Limited
25.44
2.32
10.03%
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East Buy Holding Limited Corporate Events
East Buy Clarifies Board and Committee Roles in Governance Update
Aug 21, 2026
East Buy Holding Limited has released an updated list of its board members, confirming Mr. Yu Minhong as chairman and Mr. Yin Qiang as an executive director, alongside four independent non-executive directors. The disclosure underscores the firm&#...
East Buy Announces Board Resignation and Remuneration Committee Change
Aug 21, 2026
East Buy Holding Limited announced that non-executive director Ms. Sun Chang has resigned from the board with immediate effect to focus on personal and other professional commitments. The company noted that Ms. Sun has no disagreements with the bo...
East Buy posts sharp profit turnaround on surging livestreaming e-commerce sales
Aug 21, 2026
East Buy Holding Limited, a Cayman Islands-incorporated livestreaming e-commerce and private label products platform, focuses on premium agricultural and consumer goods sold under its “East Buy” brand to online customers across China. ...
East Buy forecasts explosive profit growth on private label and live‑streaming push
Jul 23, 2026
East Buy Holding Limited has issued a positive profit alert, indicating that unaudited figures point to a substantial jump in both revenue and net profit for the financial year ended 31 May 2026. Revenue is expected to rise to between RMB5.6 billi...
East Buy Board Sets August Meeting to Approve Annual Results and Mull Dividend
Jul 20, 2026
East Buy Holding Limited’s board has scheduled a meeting for 21 August 2026 to review and approve the group’s annual results for the financial year ended 31 May 2026. The session will cover the financial performance of the company and ...
East Buy Renews Connected Transactions Framework with New Oriental
Jun 29, 2026
East Buy Holding Limited has renewed its EDU Framework Agreement with controlling shareholder New Oriental, allowing the group to continue supplying a broad range of private label goods, from groceries to personal care products, to the New Orienta...
East Buy Shareholders Approve 1.8 Million-Share Award for Chairman Yu
Jun 23, 2026
East Buy Holding Limited has secured shareholder approval at an extraordinary general meeting in Beijing on 23 June 2026 for an ordinary resolution related to a share incentive grant to its chairman, Yu Minhong. The meeting was conducted by poll, ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.