Shanshan Brand Management Co. Ltd. Class H stock analysis
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Shanshan Brand Management Co. Ltd. Class H (1749) Stock Price & Analysis
1749 Stock Chart & Stats
- Day’s Range
- HKD 0.37 - HKD 0.41
- 52-Week Range
- HKD 0.37 - HKD 1.10
- Previous Close
- HKD 0.40
- Volume
- N/A
- Average Volume (3M)
- 4,267
- Market Cap
- HKD 53.36M
- Enterprise Value
- HKD 296.41M
- Total Cash (Recent Filing)
- HKD 104.30M
- Total Debt (Recent Filing)
- HKD 307.64M
- Price to Earnings (P/E)
- ―
- Beta
- 0.27
- Next Earnings
- Mar 30, 2027 (Est.)
- EPS Estimate
- N/A
- Last Dividend Ex-Date
- Jun 12, 2025
- Dividend Yield
- 21.82%
Bulls Say, Bears Say
Bulls Say
Omnichannel Brand Platform
The company combines brand positioning, product planning, marketing, distribution, physical retail, and e-commerce. This integrated operating model gives it multiple routes to reach consumers and provides a platform for adapting channel mix, product presentation, and commercialization over the next several quarters.
Positive Equity Base
A positive and relatively stable equity base provides some financial resilience despite the recent earnings slowdown and higher leverage. Because the balance sheet is not described as distressed, management retains more flexibility to operate through weaker trading conditions than a company with impaired equity.
Prior Cash-generation Capability
The history of strong positive free cash flow in 2022–2023 shows that the business has previously converted operations into internally generated funding. While recent cash performance weakened materially, this prior capability indicates that improved trading or working-capital execution could restore some reinvestment capacity.
Bears Say
Sustained Revenue Contraction
Revenue has contracted for two consecutive annual periods, with the decline accelerating in 2025. Sustained top-line weakness can reduce operating leverage, limit brand investment, and make it harder for the company to spread fixed retail, marketing, and corporate costs across a growing sales base.
Severe Margin Compression
Profitability has fallen to very thin levels, leaving limited room to absorb weaker sales or further cost pressure. Operating and net margins near 1% reduce earnings resilience, constrain internally funded investment, and indicate that pricing power, product mix, or cost control currently provide little protection.
Higher Leverage And Weaker Cash Flow
Rising leverage alongside deeply negative free cash flow reduces financial flexibility and leaves less internally generated cash for debt servicing, store investment, or brand development. The combination is more concerning because operating cash flow also fell sharply, increasing dependence on balance-sheet resources.
Shanshan Brand Management Co. Ltd. Class H News
Shanshan Brand Management Names E-Commerce Executive as Employee Director After Governance Change
The latest announcement is out from Shanshan Brand Management Co. Ltd. Class H ( ($HK:1749) ). Shanshan Brand Management Co., Ltd., a Chinese apparel and retail company, operates across menswear
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Company Description
Shanshan Brand Management Co. Ltd. Class H
Shanshan Brand Management Co., Ltd. specializes in the design, promotion, and retail of formal and casual business clothing for men throughout the People's Republic of China. The company primarily markets its garments under the Firs and Shanshan brand names. By the end of 2021, it boasted a network of 910 physical retail outlets, with 502 operating under the FIRS brand and 408 under the SHANSHAN brand. Additionally, the company engages in trademark sub-licensing and distributes its range of casual and business menswear through various online e-commerce channels. Founded in 1989, the firm's main offices are located in Ningbo, PRC. Shanshan Brand Management Co., Ltd. functions as a subsidiary of Ningbo Shanshan Co., Ltd.
- Sector
- Consumercyclical
- Industry
- Apparel - Manufacturers
- CEO
- Yefei Luo
- Employees
- 527
- Website
- www.chinafirs.com
- Address
- 238 Yunlin Middle Road, Ningbo, ZH, 315100, CN
Shanshan Brand Management Co. Ltd. Class H (1749) Earnings & Revenues
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 5 | 7 | 9 |
| Technical Analysis | 1 | 6 | 2 |
| Moving Averages | 4 | 1 | 7 |








