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Shanshan Brand Management Co. Ltd. Class H (1749) AI Stock Analysis
Shanshan Brand Management Co. Ltd. Class H
(HKEX:1749)
The score is held back primarily by weakening financial performance (declining revenue, sharp margin compression, higher leverage, and a swing to deeply negative free cash flow) and bearish technical conditions (price below key moving averages with negative MACD). These are partially offset by seemingly attractive valuation (low P/E and very high dividend yield).
Shanshan Brand Management Co. Ltd. Class H (1749) vs. iShares MSCI Hong Kong ETF (EWH)
- Market Cap
- HKD 52.03M
- Dividend Yield
- 22.38%
- Average Volume (3M)
- 23.88K
- Price to Earnings (P/E)
- -36.7
- Beta (1Y)
- 0.26
- Revenue Growth
- -10.79%
- EPS Growth
- -103.24%
- Country
- Hong Kong
- Employees
- 527
- Sector
- Consumer Cyclical
- Sector Strength
- 61
- Industry
- Apparel - Manufacturers
Shanshan Brand Management Co. Ltd. Class H Business Overview & Revenue Model
Company Description
Shanshan Brand Management Co., Ltd. specializes in the design, promotion, and retail of formal and casual business clothing for men throughout the People's Republic of China. The company primarily markets its garments under the Firs and Shanshan bran...
How the Company Makes Money
The company primarily makes money by selling branded consumer products that it operates and distributes, generating revenue from (1) retail sales through company-operated stores and counters, where it captures gross margin between product cost and se...
Shanshan Brand Management Co. Ltd. Class H Financial Statement Overview
Summary
Financial performance is pressured: revenue declined in the last two annual periods (-5.0% in 2024, -12.1% in 2025), profitability deteriorated sharply in 2025 (operating margin ~1.5%, net margin ~0.9%), leverage increased (debt-to-equity ~0.90), and cash generation weakened with deeply negative free cash flow (~-47.7m) following negative FCF in 2024.
Income Statement
44NeutralBalance Sheet
52NeutralCash Flow
28Negative| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 820.13M | 862.80M | 1.01B | 1.06B | 881.20M | 993.03M |
| Gross Profit | 317.20M | 333.95M | 379.20M | 397.24M | 385.89M | 485.22M |
| EBITDA | 43.95M | 54.82M | 87.01M | 84.95M | 70.14M | 83.53M |
| Net Income | -1.19M | 7.90M | 33.17M | 31.61M | 16.01M | 12.37M |
Balance Sheet | ||||||
| Total Assets | 793.44M | 792.80M | 819.55M | 726.39M | 758.58M | 825.43M |
| Cash, Cash Equivalents and Short-Term Investments | 104.30M | 113.18M | 107.10M | 143.48M | 114.97M | 84.27M |
| Total Debt | 307.64M | 245.00M | 162.68M | 145.92M | 172.66M | 200.68M |
| Total Liabilities | 516.96M | 519.18M | 543.27M | 472.61M | 531.07M | 613.93M |
| Stockholders Equity | 276.47M | 273.62M | 276.28M | 253.77M | 227.51M | 211.50M |
Cash Flow | ||||||
| Free Cash Flow | -34.29M | -47.74M | -8.47M | 77.79M | 64.47M | 24.30M |
| Operating Cash Flow | 11.11M | 8.49M | 38.19M | 134.07M | 83.23M | 56.58M |
| Investing Cash Flow | -57.02M | -48.34M | -52.50M | -51.61M | -3.69M | -26.99M |
| Financing Cash Flow | 67.27M | 43.37M | -22.45M | -53.93M | -49.12M | -56.65M |
Shanshan Brand Management Co. Ltd. Class H Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1749, the sentiment is Negative. The current price of 0.39 is below the 20-day moving average (MA) of 0.41, below the 50-day MA of 0.45, and below the 200-day MA of 0.60, indicating a bearish trend. The MACD of -0.02 indicates Positive momentum. The RSI at 16.55 is Positive, neither overbought nor oversold. The STOCH value of 50.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:1749.
Shanshan Brand Management Co. Ltd. Class H Peers Comparison
Overall Rating
HK:330678Outperform
HK:399874Outperform
HK:123471Outperform
HK:229860Neutral- HK:174951Neutral
HK:138843Neutral
Financial Indicators
| Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| HK:3306 | 78Outperform | HKD 11.32B | 9.83 | 36.49% | 6.06% | 12.46% | 13.93% |
| HK:3998 | 74Outperform | HKD 48.69B | 10.42 | 22.96% | 7.48% | 8.08% | 12.13% |
| HK:1234 | 71Outperform | HKD 3.13B | 5.54 | 11.18% | 9.94% | 20.57% | 16.02% |
| Sector * | 61Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% |
| HK:2298 | 60Neutral | HKD 559.32M | 3.81 | 5.83% | 6.27% | -1.84% | 29.22% |
| HK:1749 | 51Neutral | HKD 52.03M | -36.69 | -0.43% | 22.38% | -10.79% | -103.24% |
| HK:1388 | 43Neutral | HKD 99.27M | -0.41 | -15.72% | ― | 5.51% | 30.14% |
* Consumer Cyclical Sector Average
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| HK:1749 | Shanshan Brand Management Co. Ltd. Class H | 0.39 | -0.43 | -52.44% | |
| HK:3998 | Bosideng International Holdings | 4.18 | -0.32 | -7.00% | |
| HK:3306 | JNBY Design | 22.06 | 6.29 | 39.87% | |
| HK:1234 | China Lilang Ltd. | 2.62 | -0.50 | -15.97% | |
| HK:1388 | Embry Holdings Limited | 0.23 | -0.15 | -38.16% | |
| HK:2298 | Cosmo Lady (China) Holdings Co. Ltd. | 0.26 | -0.08 | -23.65% |
Shanshan Brand Management Co. Ltd. Class H Corporate Events
Shanshan Brand Management Buys Core Trademarks in Court Auction
Shanshan Brand Management Co. Ltd., a Chinese brand operator specialising in licensing apparel and textile-related trademarks including the “Shanshan” and “FIRS” labels, derives revenue from sublicensing these marks across clo...
Shanshan Brand Management’s Interim Profit Slides on Lower Revenue and Higher Costs
Shanshan Brand Management Co., Ltd. reported unaudited interim results for the six months ended 30 June 2026, showing revenue of RMB387.9 million, down from RMB425.2 million a year earlier. Profit attributable to shareholders fell markedly to RMB3.0...
Shanshan Brand Management Sets August Board Meeting on Interim Results and Dividend
Shanshan Brand Management Co., Ltd. has scheduled a board meeting for 26 August 2026 to review and approve the unaudited consolidated financial results for the six months ended 30 June 2026. The board will also consider the declaration of an interim...
Shanshan Brand Management Issues Profit Warning on Weaker Interim Earnings
Shanshan Brand Management has warned that its consolidated net profit for the six months ended 30 June 2026 is expected to fall sharply to about RMB3.0 million, down from roughly RMB12.1 million a year earlier. Management attributes the profit declin...
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Aug 06, 2026