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Wisdom Sports Group (HK:1661)
:1661
Hong Kong Market
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Wisdom Sports Group (1661) AI Stock Analysis

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HK:1661

Wisdom Sports Group

(1661)

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Neutral 45 (OpenAI - Gpt-5.6Sol)
Rating:45Neutral
Price Target:
HK$1.50
▼(-39.52% Downside)
Action:Reiterated
Date:10/27/26
The score is primarily weighed down by weak financial performance driven by ongoing losses and substantial negative operating/free cash flow, despite the strong 2025 revenue rebound and low leverage. Technicals are also bearish with the stock trading below major moving averages and a negative MACD (even though momentum is oversold). Valuation is constrained by negative earnings and the absence of a dividend yield.
Positive Factors
Sharp Revenue Rebound
The sharp 2025 revenue rebound indicates improved top-line traction compared with prior years. If retained, stronger demand can provide a broader base for operating leverage, support reinvestment, and improve the company’s ability to move toward sustainable profitability over the next several quarters.
Negative Factors
Unprofitable Operations
Persistent losses and negative operating margins indicate that the current business model is not yet converting revenue into sustainable earnings. This limits internal funding capacity, weakens resilience if growth slows, and leaves future improvement dependent on materially better operating economics.
Read all positive and negative factors
Positive Factors
Negative Factors
Sharp Revenue Rebound
The sharp 2025 revenue rebound indicates improved top-line traction compared with prior years. If retained, stronger demand can provide a broader base for operating leverage, support reinvestment, and improve the company’s ability to move toward sustainable profitability over the next several quarters.
Read all positive factors

Wisdom Sports Group (1661) vs. iShares MSCI Hong Kong ETF (EWH)

Wisdom Sports Group Business Overview & Revenue Model

Company Description
Wisdom Sports Group, an investment holding entity primarily active in the People's Republic of China, specializes in the management and promotion of various sporting events. Its business activities are segmented into two main divisions: Event Oper...
How the Company Makes Money
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Wisdom Sports Group Financial Statement Overview

Summary
Despite a sharp revenue rebound in 2025 (~194% growth) and a low-debt balance sheet (debt-to-equity ~1.7%), the company remains loss-making (net margin ~-14.6%) with very weak gross margin (~9.6%) and, most critically, heavy cash burn (operating cash flow about -109M and negative free cash flow).
Income Statement
32
Negative
Balance Sheet
74
Positive
Cash Flow
24
Negative
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue627.46M223.49M78.07M32.24M4.98M12.17M
Gross Profit27.67M22.53M10.14M-840.00K3.50M-212.00K
EBITDA-5.82M-35.06M-44.11M-68.42M-12.68M-41.78M
Net Income-11.86M-32.74M-52.58M-87.18M-75.48M-47.85M
Balance Sheet
Total Assets653.72M367.67M411.40M412.36M499.15M586.60M
Cash, Cash Equivalents and Short-Term Investments268.29M155.55M252.64M180.48M185.54M229.90M
Total Debt1.37M5.15M7.68M6.61M0.000.00
Total Liabilities360.16M71.95M59.93M43.76M38.38M52.26M
Stockholders Equity293.57M295.73M352.18M369.27M461.45M534.99M
Cash Flow
Free Cash Flow148.63M-108.99M-44.90M-40.93M24.58M25.80M
Operating Cash Flow148.68M-108.94M-43.92M-40.05M24.59M26.95M
Investing Cash Flow-43.67M17.31M79.51M-55.89M19.94M-32.95M
Financing Cash Flow-921.94K4.02M38.64M6.37M0.00-331.00K

Wisdom Sports Group Technical Analysis

Technical Analysis Sentiment
Negative
Last Price2.48
Price Trends
50DMA
1.92
Negative
100DMA
1.86
Negative
200DMA
1.79
Negative
Market Momentum
MACD
-0.11
Positive
RSI
26.35
Positive
STOCH
27.17
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1661, the sentiment is Negative. The current price of 2.48 is above the 20-day moving average (MA) of 1.69, above the 50-day MA of 1.92, and above the 200-day MA of 1.79, indicating a bearish trend. The MACD of -0.11 indicates Positive momentum. The RSI at 26.35 is Positive, neither overbought nor oversold. The STOCH value of 27.17 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:1661.

Wisdom Sports Group Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
HK$2.57B5.9116.67%9.45%3.40%12.68%
71
Outperform
HK$4.00B9.443.92%6.45%-6.86%379.60%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
55
Neutral
HK$357.56M-12.15-4.20%18.18%-13.27%-38.30%
55
Neutral
HK$2.32B21.7018.47%―-63.78%29.81%
52
Neutral
HK$798.50M8.554.06%5.03%-8.97%―
45
Neutral
HK$273.07M-19.07-4.03%2.50%781.50%84.03%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1661
Wisdom Sports Group
1.44
0.68
88.82%
HK:0752
Pico Far East Holdings
2.01
-0.41
-17.08%
HK:0082
Crazy Sports Group Limited
0.08
>-0.01
-5.95%
HK:1896
Maoyan Entertainment
3.41
-2.92
-46.16%
HK:2309
Birmingham Sports Holdings Limited
2.52
0.43
20.33%
HK:0511
Television Broadcasts Limited
1.71
-1.60
-48.34%

Wisdom Sports Group Corporate Events

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Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 27, 2026