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Milan Station Holdings Limited (HK:1150)
:1150
Hong Kong Market
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Milan Station Holdings Limited (1150) AI Stock Analysis

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HK:1150

Milan Station Holdings Limited

(1150)

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Neutral 50 (OpenAI - Gpt-5.6Sol)
Rating:50Neutral
Price Target:
HK$0.07
▼(-17.78% Downside)
Action:Reiterated
Date:08/28/26
The score is primarily weighed down by weak financial quality (still-negative operating profits and free cash flow despite a 2025 rebound) and an expensive valuation (high P/E with no dividend yield provided). Technicals are comparatively better, showing a short-term recovery versus the 20/50-day averages, but longer-term trend signals remain mixed.
Positive Factors
Revenue Rebound
Revenue rebounded 26.8% in 2025 after two years of contraction, showing renewed demand and a potential recovery in sales scale. If maintained, this growth can improve operating leverage and provide a foundation for rebuilding profitability, although the evidence is still recent.
Negative Factors
Weak Operating Profitability
Persistently negative EBIT and EBITDA margins show that the revenue recovery has not yet translated into sustainable operating earnings. The sharp decline in gross margin from 2021 also limits profit conversion, leaving the turnaround vulnerable if sales growth moderates.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Rebound
Revenue rebounded 26.8% in 2025 after two years of contraction, showing renewed demand and a potential recovery in sales scale. If maintained, this growth can improve operating leverage and provide a foundation for rebuilding profitability, although the evidence is still recent.
Read all positive factors

Milan Station Holdings Limited (1150) vs. iShares MSCI Hong Kong ETF (EWH)

Milan Station Holdings Limited Business Overview & Revenue Model

Company Description
Milan Station Holdings Limited operates as an investment holding company, with its core business centered on the retail of luxury goods, fashion accessories, and spa and wellness products. The company serves customers across Hong Kong, Macau, and ...

Milan Station Holdings Limited Financial Statement Overview

Summary
Mixed fundamentals: revenue rebounded in 2025 and the company returned to a small net profit, while leverage remains manageable. However, operating profitability is still negative (EBIT/EBITDA), gross margin is far below prior levels, and free cash flow remains negative—indicating the turnaround is not yet durable.
Income Statement
34
Negative
Balance Sheet
58
Neutral
Cash Flow
31
Negative
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue125.27M111.86M172.53M233.28M245.02M
Gross Profit11.93M8.31M25.14M54.77M70.92M
EBITDA-14.39M-29.78M-14.83M-24.89M42.48M
Net Income1.50M-26.36M-27.88M-45.85M20.53M
Balance Sheet
Total Assets112.30M103.70M117.83M140.58M172.94M
Cash, Cash Equivalents and Short-Term Investments65.42M46.26M33.10M38.54M64.71M
Total Debt29.03M18.78M20.45M15.95M18.48M
Total Liabilities39.10M31.46M33.01M27.86M38.24M
Stockholders Equity73.21M72.24M84.82M112.72M133.83M
Cash Flow
Free Cash Flow-1.06M-771.00K-5.65M-15.44M-25.76M
Operating Cash Flow1.78M-527.00K-4.03M-14.81M-17.14M
Investing Cash Flow-2.84M-226.00K-1.58M1.66M-5.71M
Financing Cash Flow2.78M2.96M-2.51M3.07M-16.16M

Milan Station Holdings Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.09
Price Trends
50DMA
0.08
Negative
100DMA
0.09
Negative
200DMA
0.12
Negative
Market Momentum
MACD
>-0.01
Positive
RSI
39.52
Neutral
STOCH
21.79
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1150, the sentiment is Negative. The current price of 0.09 is above the 20-day moving average (MA) of 0.08, above the 50-day MA of 0.08, and below the 200-day MA of 0.12, indicating a bearish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 39.52 is Neutral, neither overbought nor oversold. The STOCH value of 21.79 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:1150.

Milan Station Holdings Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
HK$1.45B-14.04-2.86%12.82%-21.99%-138.89%
60
Neutral
HK$175.67M1.5327.01%1.77%-1.93%
54
Neutral
HK$71.04M-1.49-5.18%35.85%0.91%55.64%
50
Neutral
HK$78.21M7.5514.37%2.65%25.92%
47
Neutral
HK$519.25M-3.72-3.03%3.75%-4.85%60.69%
38
Underperform
HK$60.44M-0.31-108.23%0.27%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1150
Milan Station Holdings Limited
0.07
-0.21
-73.57%
HK:0256
Citychamp Watch & Jewellery Group
0.10
-0.14
-57.68%
HK:3389
Hengdeli Holdings
0.32
0.19
150.00%
HK:0444
Sincere Watch (Hong Kong)
0.01
0.00
0.00%
HK:0084
Stelux Holdings International Limited
0.07
>-0.01
-2.86%
HK:0417
Tse Sui Luen Jewellery (International) Ltd
0.70
-0.94
-57.32%

Milan Station Holdings Limited Corporate Events

Milan Station Publishes Unaudited Interim Results for First Half of 2026
Aug 28, 2026
Milan Station Holdings Limited, a Hong Kong-listed retail group incorporated in the Cayman Islands, released its unaudited consolidated interim results for the six months ended 30 June 2026. The board currently comprises two executive directors an...
Milan Station Sets August Board Meeting to Review Interim Results and Dividend
Aug 18, 2026
Milan Station Holdings Limited has scheduled a board meeting for 28 August 2026 to review interim results for the six months ended 30 June 2026 and to consider declaring an interim dividend. The announcement signals an upcoming update on the compa...
Milan Station Clarifies Pricing Basis for Disposal of BFB Health Shares
Aug 11, 2026
Milan Station Holdings has provided additional details on its recently announced disposals of listed securities in BFB Health, clarifying how the sale prices were determined with the purchaser on an arm’s length basis and normal commercial t...
Milan Station Sells Entire BFB Health Stake to Fund High-End Luxury Push
Aug 10, 2026
Milan Station Holdings has exited its investment in BFB Health by selling a total of 24,090,000 shares in two tranches between April and August 2026, for aggregate cash proceeds of about HK$11.24 million. Following the second disposal, completed o...
Milan Station Shareholders Unanimously Approve All AGM Resolutions
Jun 25, 2026
Milan Station Holdings Limited reported that all resolutions at its 25 June 2026 annual general meeting were approved by shareholders via poll, with each motion receiving 100% of votes cast. The meeting confirmed the company’s 2025 audited f...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 28, 2026