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Bonjour Holdings (0653) AI Stock Analysis

HK:0653

Bonjour Holdings

(HKEX:0653)

Select Model
Rating:43Neutral
Price Target:HKD 0.91â–¼(-3.49% Downside)
Action:reiterated
Date:11/01/26

The score is primarily constrained by very weak financial performance and negative technical momentum. The unusually low P/E ratio provides some support, but it does not offset the company’s continuing losses and cash consumption.

Positive Factors
Lower LeverageDebt reduction has improved the balance sheet from earlier periods of extreme stress and provides more financial flexibility than before. Although losses remain a concern, the lower leverage base may reduce pressure on financing capacity and interest-related obligations over the next several quarters.
Negative Factors
Revenue DeclineA second consecutive period of weakening revenue would reduce the scale available to absorb fixed operating costs and makes a near-term earnings recovery more difficult. Continued contraction also signals pressure on the business model and limits the resources available for reinvestment.

Bonjour Holdings (0653) vs. iShares MSCI Hong Kong ETF (EWH)

-100%-75%-50%-25%0%25%50%75%100%HK:0653-56.85%EWH+7.37%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
HKD 30.97M
Dividend Yield
―
Average Volume (3M)
592.98K
Price to Earnings (P/E)
0.5
Beta (1Y)
1.76
Revenue Growth
52.42%
EPS Growth
―
Country
Hong Kong
Employees
58
Sector
Consumer Cyclical
Sector Strength
61
Industry
Specialty Retail

Bonjour Holdings Business Overview & Revenue Model

Company Description

Bonjour Holdings Limited functions as an investment holding entity, focusing primarily on the wholesale and retail trade of beauty and wellness products. The company's operations span Hong Kong, Macau, and mainland China, catering to a broad customer...

Bonjour Holdings Financial Statement Overview

Summary

Financial performance is very weak: the company remains unprofitable, revenue is volatile, and operating and free cash flow are negative. Balance-sheet leverage has improved, but thin equity and continuing losses limit strength.

Income Statement

18Very Negative

Balance Sheet

34Negative

Cash Flow

22Negative
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue103.29M103.29M80.55M950.27M185.66M626.99M
Gross Profit37.27M37.27M32.80M63.05M33.75M49.96M
EBITDA-120.91M-128.50M-36.59M66.86M226.73M-102.81M
Net Income-119.93M-119.93M-134.37M53.97M167.22M-216.74M
Balance Sheet
Total Assets205.34M205.34M421.69M504.11M505.41M711.42M
Cash, Cash Equivalents and Short-Term Investments6.14M6.14M6.45M16.11M41.95M41.95M
Total Debt67.12M67.12M207.92M116.51M138.29M512.27M
Total Liabilities124.40M124.40M273.04M221.87M350.02M701.13M
Stockholders Equity80.94M80.94M148.65M282.24M155.39M2.79M
Cash Flow
Free Cash Flow-35.00M-35.00M-64.79M-58.97M-130.97M-108.42M
Operating Cash Flow-28.96M-28.96M-64.79M-58.95M-126.01M-108.42M
Investing Cash Flow147.00K147.00K-1.49M6.73M459.99M144.48M
Financing Cash Flow28.51M28.51M56.62M50.40M-358.00M-10.13M

Bonjour Holdings Technical Analysis

Technical Analysis SentimentNegative
Last Price0.94

Price Trends

50DMA1.56Negative
100DMA1.35Negative
200DMA1.94Negative

Market Momentum

MACD-0.18Positive
RSI32.18Neutral
STOCH1.27Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:0653, the sentiment is Negative. The current price of 0.94 is below the 20-day moving average (MA) of 1.37, below the 50-day MA of 1.56, and below the 200-day MA of 1.94, indicating a bearish trend. The MACD of -0.18 indicates Positive momentum. The RSI at 32.18 is Neutral, neither overbought nor oversold. The STOCH value of 1.27 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:0653.

Bonjour Holdings Peers Comparison

Overall Rating

UnderperformOutperform
Sector (61)

Financial Indicators

HK:0653 against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
HK:0178HK:017873OutperformHKD 4.05B19.9216.40%2.06%11.19%160.48%
HK:2209HK:220969NeutralHKD 1.21B5.6431.59%3.46%31.51%22.05%
HK:2347HK:234762NeutralHKD 374.55M22.296.22%3.95%-2.26%-17.43%
Sector *61Neutral$18.38B12.79-2.54%3.03%1.52%-15.83%
HK:9896HK:989650NeutralHKD 24.06B17.1614.11%6.58%30.79%-44.14%
HK:0653HK:065343NeutralHKD 63.52M0.496.58%―52.42%―
HK:0814HK:081438UnderperformHKD 96.87M-0.49-14.95%―-10.98%-0.28%

* Consumer Cyclical Sector Average

Performance Comparison

-50%0%50%100%HK:0653HK:2209HK:0814HK:9896HK:0178HK:2347Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
HK:0653 and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
HK:0653Bonjour Holdings Limited0.94-1.28-57.43%
HK:2209YesAsia Holdings Limited2.89-1.92-39.95%
HK:0814Beijing Jingkelong Co. Ltd. Class H0.23-0.08-25.40%
HK:9896MINISO Group Holding Ltd.19.82-20.46-50.80%
HK:0178Sa Sa International Holdings Limited1.300.73126.96%
HK:2347Yoho Group Holdings Ltd.0.760.1422.19%

Bonjour Holdings Corporate Events

Bonjour Holdings Sets 2026 AGM, Seeks Fresh Share Issuance Mandate

Oct 30, 2026

Bonjour Holdings has called an annual general meeting for 27 November 2026 in Hong Kong, where shareholders will review and adopt the audited consolidated financial statements for the year ended 30 June 2026, and decide on the re-election of retiring...

Bonjour Holdings Raises HK$6.7 Million Through New Share Issue

Oct 22, 2026

Bonjour Holdings Limited has completed a new share issue under its general mandate, reinforcing its capital base via subscriptions by selected investors. The transaction, approved by the board and executed on 22 October 2026, forms part of the group&...

Bonjour Holdings Clarifies Pricing and Ownership Impact of New Share Issue

Oct 13, 2026

Bonjour Holdings Limited has clarified details of its proposed issue of new shares under a general mandate, focusing on the subscription price and post-transaction shareholding structure. The Hong Kong-listed retailer stated that the subscription pri...

Bonjour Holdings Plans HK$6.76 Million Share Issue Under General Mandate

Oct 12, 2026

Bonjour Holdings Limited has entered into conditional subscription agreements with two independent investors to issue 4,716,329 new shares under its existing general mandate. The new shares represent about 7.54% of current issued share capital and wi...

Bonjour Holdings Returns to Profit on Cost Cuts and Fair‑Value Gains

Sep 30, 2026

Bonjour Holdings reported audited consolidated annual results for the year ended 30 June 2026, posting a modest profit of HK$8.5 million after a steep loss of HK$278.4 million in the prior eighteen‑month period, with turnover rising slightly to...

Bonjour Holdings Flags Return to Profit on Property Fund Gain and Cost Cuts

Sep 24, 2026

Bonjour Holdings has signalled a sharp turnaround, forecasting a profit of about HK$8 million for the 12 months ended 30 June 2026, versus a loss of roughly HK$278 million over the prior 18‑month period. The improvement is driven largely by an...

Bonjour Holdings Sets Board Meeting to Approve 2026 Annual Results and Consider Dividend

Sep 18, 2026

Bonjour Holdings has scheduled a board meeting for 30 September 2026 at its Bonjour Tower headquarters in Tsuen Wan, Hong Kong. The directors will review and approve the annual results for the year ended 30 June 2026 and deliberate on whether to reco...

Bonjour Holdings Sets Timetable for Capital Reorganisation and Share Trading Resumption

Sep 15, 2026

Bonjour Holdings Limited has confirmed that all conditions for its capital reorganisation have been fulfilled, with the capital reduction approved by the Cayman Islands Registrar of Companies and the reorganisation becoming effective before 9:00 a.m....

Bonjour Holdings Requests Trading Halt Pending Inside Information Announcement

Sep 11, 2026

Bonjour Holdings Limited, a Cayman Islands-incorporated company listed on the Stock Exchange of Hong Kong under stock code 653, operates in the retail and consumer sector and is subject to Hong Kong’s corporate governance and disclosure rules.T...

Bonjour Wins Overwhelming Shareholder Backing for Capital Reorganisation

Aug 28, 2026

Bonjour Holdings Limited announced that shareholders overwhelmingly approved a proposed capital reorganisation at an extraordinary general meeting held on 28 August 2026. All 1,874,878,065 issued shares were eligible to vote, no shareholders were req...

Bonjour Holdings Seeks Shareholder Backing for Capital Reorganisation

Aug 12, 2026

Bonjour Holdings has called an extraordinary general meeting for 28 August 2026 in Hong Kong to seek shareholder approval for a major capital reorganisation. The plan involves consolidating every thirty existing shares into one consolidated share, ca...

Bonjour Holdings Unveils Capital Reorganisation and Board Lot Change

Aug 4, 2026

Bonjour Holdings Limited, incorporated in the Cayman Islands and listed in Hong Kong under stock code 653, operates in the retail and consumer sector, focusing on beauty, personal care and related products. The company serves the Hong Kong market and...

Bonjour Holdings launches strategic partnership with Cloud Warehouse to drive tech-enabled consumption growth

Aug 4, 2026

Bonjour Holdings Limited has entered into a strategic cooperation with Hong Kong Cloud Warehouse lucky Development Co., Limited, marked by a launch ceremony on 30 July 2026 following an agreement signed earlier in the month. The partnership aims to l...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Nov 01, 2026