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Sincere Co. Ltd.
(0244)
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Rating:50Neutral
Price Target:
HK$0.31
â–²(8.93% Upside)
Action:Reiterated
Date:09/19/26
The score is held down primarily by weak financial performance—persistent losses, ongoing cash burn, and negative equity elevating balance-sheet risk. Technical indicators are comparatively supportive (price above major moving averages with positive MACD), which partially offsets the financial risk. Valuation is not a clear positive because the negative P/E reflects loss-making operations and there is no dividend yield data.
Positive Factors
Relatively resilient gross margin
A gross margin in the mid-to-high 40% range indicates the department-store model still retains meaningful value capture before operating costs. If preserved, this provides a foundation for future earnings improvement should management restore sales productivity and control overhead.
Negative Factors
Persistent revenue contraction
Repeated revenue declines indicate sustained pressure on the company’s ability to attract and retain sales, rather than a single-quarter fluctuation. A shrinking top line makes fixed operating costs harder to absorb and limits the scale benefits needed to restore profitability.
Read all positive and negative factors
Positive Factors
Negative Factors
Relatively resilient gross margin
A gross margin in the mid-to-high 40% range indicates the department-store model still retains meaningful value capture before operating costs. If preserved, this provides a foundation for future earnings improvement should management restore sales productivity and control overhead.
Read all positive factors
Sincere Co. Ltd. (0244) vs. iShares MSCI Hong Kong ETF (EWH)
Market Cap
HK$433.61M
Dividend Yield2.5%
Average Volume (3M)312.68K
Price to Earnings (P/E)―
Beta (1Y)0.10
Revenue Growth-12.57%
EPS Growth-49.50%
CountryHK
Employees133
SectorConsumer Cyclical
Sector Strength84
IndustryDepartment Stores
Share Statistics
EPS (TTM)-0.04
Shares Outstanding1,313,962,500
10 Day Avg. Volume29,200
30 Day Avg. Volume312,677
Financial Highlights & Ratios
PEG Ratio-0.11
Price to Book (P/B)-31.17
Price to Sales (P/S)3.18
P/FCF Ratio-12.65
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Sincere Co. Ltd. Business Overview & Revenue Model
Company Description
Operating across Hong Kong, The Sincere Company, Limited and its affiliated businesses manage a network of four department stores. These retail outlets offer an extensive array of goods, including clothing, shoes, handbags, sports gear, household ...
Sincere Co. Ltd. Financial Statement Overview
Summary
Income Statement
18
Very Negative
Balance Sheet
12
Very Negative
Cash Flow
14
Very Negative
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Feb 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 104.10M | 134.19M | 131.29M | 146.15M | 146.52M | 168.07M |
| Gross Profit | 51.50M | 63.63M | 69.25M | 83.93M | 81.94M | 34.26M |
| EBITDA | -32.47M | -31.46M | 16.76M | 10.40M | 13.46M | -14.41M |
| Net Income | -56.73M | -64.10M | -40.14M | -50.48M | -62.25M | -91.06M |
Balance Sheet | ||||||
| Total Assets | 273.41M | 313.39M | 343.94M | 592.62M | 682.69M | 713.46M |
| Cash, Cash Equivalents and Short-Term Investments | 12.01M | 35.43M | 11.79M | 96.38M | 101.75M | 161.99M |
| Total Debt | 208.65M | 209.38M | 180.34M | 381.98M | 443.59M | 400.66M |
| Total Liabilities | 262.50M | 281.09M | 251.55M | 467.07M | 507.77M | 476.23M |
| Stockholders Equity | -35.52M | -13.70M | 46.59M | 81.13M | 128.99M | 188.85M |
Cash Flow | ||||||
| Free Cash Flow | -27.87M | -33.76M | -55.63M | -15.71M | -43.61M | -64.57M |
| Operating Cash Flow | -27.86M | -32.36M | -54.42M | -14.86M | -42.17M | -64.48M |
| Investing Cash Flow | 51.51M | 39.82M | 206.44M | 72.37M | 44.05M | 1.96M |
| Financing Cash Flow | 3.43M | 15.79M | -233.77M | -63.01M | 42.21M | 21.89M |
Sincere Co. Ltd. Technical Analysis
Positive
0.28
Price Trends
0.30
Positive
0.29
Positive
0.31
Positive
Market Momentum
<0.01
Negative
56.90
Neutral
43.33
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:0244, the sentiment is Positive. The current price of 0.28 is below the 20-day moving average (MA) of 0.31, below the 50-day MA of 0.30, and below the 200-day MA of 0.31, indicating a bullish trend. The MACD of <0.01 indicates Negative momentum. The RSI at 56.90 is Neutral, neither overbought nor oversold. The STOCH value of 43.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:0244.
Sincere Co. Ltd. Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
59 Neutral | HK$3.71B | -13.65 | -1.66% | 7.72% | -1.82% | 67.15% | |
50 Neutral | HK$433.61M | -7.64 | 230.49% | 2.50% | -12.57% | -49.50% | |
49 Neutral | HK$827.41M | -64.35 | -0.12% | 56.76% | 2.73% | 84.54% | |
46 Neutral | HK$421.54M | -0.55 | -23.92% | 7.70% | -10.14% | -3168.67% | |
44 Neutral | HK$70.20M | -0.20 | 32.83% | 5.26% | -3.13% | 9.97% | |
44 Neutral | HK$107.27M | -0.87 | -14.50% | 2.86% | 0.84% | -437.97% |
* Consumer Cyclical Sector Average
HK:0244
Sincere Co. Ltd.
0.33
0.03
10.00%
HK:2136
Lifestyle China Group
0.57
0.14
33.89%
HK:0289
Wing On Co. International Ltd.
12.83
0.80
6.61%
HK:0825
New World Department Store China Limited
0.26
-0.08
-22.73%
HK:0984
AEON Stores (Hong Kong) Co., Limited
0.26
-0.15
-35.80%
HK:0312
Shirble Department Store Holdings (China) Ltd.
0.04
-0.06
-58.95%
Sincere Co. Ltd. Corporate Events
Sincere Co. Sets Up Executive Committee to Strengthen Governance and Operations
Sep 30, 2026
The Sincere Company, Limited has formalised an executive committee under its board of directors to streamline oversight of the group’s daily operations and management. The committee, established in June 2021 and composed of at least two dire...
Sincere Co. Sets Board Lineup and Committee Roles
Sep 30, 2026
The Sincere Company, Limited has confirmed the composition of its Board of Directors, naming Dr. Lin Xiaohui as chairman and Madam Su Jiaohua as chief executive officer, alongside one non-executive and three independent non-executive directors. Th...
Sincere Co. Announces Executive Director Resignation and Executive Committee Restructure
Sep 30, 2026
The Sincere Company, Limited announced that executive director Dr. Yu Lai has resigned from the board and the company’s executive committee, effective 30 September 2026, to focus on personal commitments, with the board noting there is no dis...
Sincere Company Narrows Interim Loss but Revenue Drops in First Half of 2026
Aug 28, 2026
The Sincere Company, Limited reported unaudited consolidated revenue of HK$44.25 million for the six months ended 30 June 2026, down from HK$64.31 million a year earlier, reflecting softer sales. Cost of sales and operating expenses declined but n...
Sincere Company Sets Board Meeting to Approve Interim Results and Consider Dividend
Aug 14, 2026
The Sincere Company, Limited has announced that its board of directors will convene a meeting on 28 August 2026 to review and approve the unaudited interim results for the six months ended 30 June 2026 and to authorise their publication. At the sa...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.