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Sincere Co. Ltd. (0244) AI Stock Analysis
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Sincere Co. Ltd.
(HKEX:0244)
The score is held down primarily by weak financial performance—persistent losses, ongoing cash burn, and negative equity elevating balance-sheet risk. Technical indicators are comparatively supportive (price above major moving averages with positive MACD), which partially offsets the financial risk. Valuation is not a clear positive because the negative P/E reflects loss-making operations and there is no dividend yield data.
Sincere Co. Ltd. (0244) vs. iShares MSCI Hong Kong ETF (EWH)
- Market Cap
- HKD 407.33M
- Dividend Yield
- ―
- Average Volume (3M)
- 736.38K
- Price to Earnings (P/E)
- -7.2
- Beta (1Y)
- 0.24
- Revenue Growth
- -12.57%
- EPS Growth
- -49.50%
- Country
- Hong Kong
- Employees
- 133
- Sector
- Consumer Cyclical
- Sector Strength
- 61
- Industry
- Department Stores
Sincere Co. Ltd. Business Overview & Revenue Model
Company Description
Operating across Hong Kong, The Sincere Company, Limited and its affiliated businesses manage a network of four department stores. These retail outlets offer an extensive array of goods, including clothing, shoes, handbags, sports gear, household art...
Sincere Co. Ltd. Financial Statement Overview
Summary
Financials are weak: revenue is down materially (2025 ~17.5% YoY), profitability remains loss-making with negative operating and net margins, cash flow is consistently negative (operating and free cash flow below zero), and the balance sheet deteriorated to negative shareholders’ equity in 2025, increasing solvency/refinancing risk despite some narrowing of cash burn.
Income Statement
18Very NegativeBalance Sheet
12Very NegativeCash Flow
14Very Negative| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Feb 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 104.10M | 134.19M | 131.29M | 146.15M | 146.52M | 168.07M |
| Gross Profit | 51.50M | 63.63M | 69.25M | 83.93M | 81.94M | 34.26M |
| EBITDA | -32.47M | -31.46M | 16.76M | 10.40M | 13.46M | -14.41M |
| Net Income | -56.73M | -64.10M | -40.14M | -50.48M | -62.25M | -91.06M |
Balance Sheet | ||||||
| Total Assets | 273.41M | 313.39M | 343.94M | 592.62M | 682.69M | 713.46M |
| Cash, Cash Equivalents and Short-Term Investments | 12.01M | 35.43M | 11.79M | 96.38M | 101.75M | 161.99M |
| Total Debt | 208.65M | 209.38M | 180.34M | 381.98M | 443.59M | 400.66M |
| Total Liabilities | 262.50M | 281.09M | 251.55M | 467.07M | 507.77M | 476.23M |
| Stockholders Equity | -35.52M | -13.70M | 46.59M | 81.13M | 128.99M | 188.85M |
Cash Flow | ||||||
| Free Cash Flow | -27.87M | -33.76M | -55.63M | -15.71M | -43.61M | -64.57M |
| Operating Cash Flow | -27.86M | -32.36M | -54.42M | -14.86M | -42.17M | -64.48M |
| Investing Cash Flow | 51.51M | 39.82M | 206.44M | 72.37M | 44.05M | 1.96M |
| Financing Cash Flow | 3.43M | 15.79M | -233.77M | -63.01M | 42.21M | 21.89M |
Sincere Co. Ltd. Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:0244, the sentiment is Positive. The current price of 0.31 is below the 20-day moving average (MA) of 0.32, above the 50-day MA of 0.31, and below the 200-day MA of 0.31, indicating a neutral trend. The MACD of -0.01 indicates Positive momentum. The RSI at 50.54 is Neutral, neither overbought nor oversold. The STOCH value of 39.59 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:0244.
Sincere Co. Ltd. Peers Comparison
Overall Rating
HK:028959Neutral- HK:024450Neutral
HK:213649Neutral
HK:031244Neutral
HK:082541Neutral
HK:098440Underperform
Financial Indicators
| Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| Sector * | 61Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% |
| HK:0289 | 59Neutral | HKD 3.62B | -13.40 | -1.66% | 7.86% | -1.82% | 67.15% |
| HK:0244 | 50Neutral | HKD 407.33M | -7.18 | 230.49% | ― | -12.57% | -49.50% |
| HK:2136 | 49Neutral | HKD 827.41M | -63.92 | -0.12% | ― | 2.73% | 84.54% |
| HK:0312 | 44Neutral | HKD 84.82M | -0.76 | -14.50% | ― | 0.84% | -437.97% |
| HK:0825 | 41Neutral | HKD 418.16M | -0.54 | -23.92% | ― | -10.14% | -3168.67% |
| HK:0984 | 40Underperform | HKD 59.28M | -0.17 | 32.83% | ― | -3.13% | 9.97% |
* Consumer Cyclical Sector Average
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| HK:0244 | Sincere Co. Ltd. | 0.31 | -0.01 | -3.13% | |
| HK:2136 | Lifestyle China Group | 0.56 | 0.15 | 35.82% | |
| HK:0289 | Wing On Co. International Ltd. | 12.60 | 0.36 | 2.95% | |
| HK:0825 | New World Department Store China Limited | 0.25 | -0.06 | -20.00% | |
| HK:0984 | AEON Stores (Hong Kong) Co., Limited | 0.23 | -0.18 | -44.39% | |
| HK:0312 | Shirble Department Store Holdings (China) Ltd. | 0.03 | -0.05 | -59.52% |
Sincere Co. Ltd. Corporate Events
Sincere to Shut Central Flagship Store, Shift Focus to Mongkok and Online
The Sincere Company, Limited will close its Central Store on Des Voeux Road Central in early December after failing to agree lease renewal terms with the landlord, ahead of the lease expiry in December 2026. The group has begun reinstatement preparat...
Sincere Co. Sets Up Executive Committee to Strengthen Governance and Operations
The Sincere Company, Limited has formalised an executive committee under its board of directors to streamline oversight of the group’s daily operations and management. The committee, established in June 2021 and composed of at least two directo...
Sincere Co. Sets Board Lineup and Committee Roles
The Sincere Company, Limited has confirmed the composition of its Board of Directors, naming Dr. Lin Xiaohui as chairman and Madam Su Jiaohua as chief executive officer, alongside one non-executive and three independent non-executive directors. The c...
Sincere Co. Announces Executive Director Resignation and Executive Committee Restructure
The Sincere Company, Limited announced that executive director Dr. Yu Lai has resigned from the board and the company’s executive committee, effective 30 September 2026, to focus on personal commitments, with the board noting there is no disagr...
Sincere Company Narrows Interim Loss but Revenue Drops in First Half of 2026
The Sincere Company, Limited reported unaudited consolidated revenue of HK$44.25 million for the six months ended 30 June 2026, down from HK$64.31 million a year earlier, reflecting softer sales. Cost of sales and operating expenses declined but not...
Sincere Company Sets Board Meeting to Approve Interim Results and Consider Dividend
The Sincere Company, Limited has announced that its board of directors will convene a meeting on 28 August 2026 to review and approve the unaudited interim results for the six months ended 30 June 2026 and to authorise their publication. At the same...
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Sep 19, 2026