TipRanks
Go Ultimate55% OFF

XP Factory PLC (XPF) AI Stock Analysis

GB:XPF

XP Factory PLC

(LSE:XPF)

Select Model
Rating:48Neutral
Price Target:GBX 14.00â–¼(-1.75% Downside)
Action:initiatedcoverage
Date:09/09/26

Financial performance is the primary driver, showing cash flow gains amid losses and leverage concerns. Positive technical indicators from MACD and long-term moving averages add support, while negative P/E pressures valuation.

Positive Factors
Operating cash generationImproved operating and free cash flow provides stronger internal funding for venue operations, brand investment, and debt servicing. Although historical cash flow was volatile, the 2026 improvement indicates better near-term liquidity support and a more resilient cash-generation profile.
Negative Factors
Persistent net lossesPersistent losses indicate that the business has not yet converted its revenue scale and positive operating metrics into sustainable bottom-line profitability. The wider 2026 loss increases pressure on future investment capacity and makes earnings quality less durable despite positive EBIT and EBITDA.

XP Factory PLC (XPF) vs. iShares MSCI United Kingdom ETF (EWC)

-20%0%20%40%60%80%GB:XPF+21.28%EWC+21.27%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
GBP 25.03M
Dividend Yield
―
Average Volume (3M)
219.64K
Price to Earnings (P/E)
-5.5
Beta (1Y)
-0.27
Revenue Growth
1.43%
EPS Growth
-253.42%
Country
UK
Employees
1,264
Sector
Consumer Cyclical
Sector Strength
61
Industry
Leisure

XP Factory PLC Business Overview & Revenue Model

Company Description

XP Factory Plc specializes in delivering immersive, live entertainment experiences, particularly known for its escape-the-room adventures, which it operates both within the United Kingdom and across international markets. These experiences are primar...

How the Company Makes Money

XP Factory makes money through a mix of (1) revenue generated at company-owned venues and (2) fees and royalties earned from franchising/licensing its brands. For company-owned sites, revenue is primarily driven by customer spending on experiences (e...

XP Factory PLC Financial Statement Overview

Summary

Strong multi-year revenue growth and positive operating cash flow are offset by net losses, negative recent revenue growth, and elevated debt levels.

Income Statement

42Neutral

Balance Sheet

30Negative

Cash Flow

68Positive
Financial statement breakdown
BreakdownTTMMar 2025Mar 2025Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue58.65M57.82M58.65M45.87M22.83M6.98M
Gross Profit28.30M36.98M28.30M24.11M9.55M5.08M
EBITDA9.44M8.49M9.86M7.35M6.52M2.30M
Net Income-4.51M-1.25M-4.51M-336.00K-994.00K-874.00K
Balance Sheet
Total Assets81.19M81.61M81.19M73.15M61.91M48.97M
Cash, Cash Equivalents and Short-Term Investments2.81M1.09M2.81M3.94M3.19M8.22M
Total Debt44.67M43.23M44.67M33.68M25.52M10.06M
Total Liabilities61.15M57.83M61.15M48.14M40.31M27.15M
Stockholders Equity20.04M23.78M20.04M25.00M21.60M21.82M
Cash Flow
Free Cash Flow4.14M-55.00K4.14M3.29M-5.89M-1.96M
Operating Cash Flow10.00M7.63M10.00M10.72M3.32M742.00K
Investing Cash Flow-5.69M-7.30M-5.69M-6.19M-6.59M-11.91M
Financing Cash Flow-2.60M-3.17M-2.60M-3.77M-1.78M16.67M

XP Factory PLC Technical Analysis

Technical Analysis SentimentNegative
Last Price14.25

Price Trends

50DMA17.30Negative
100DMA18.01Negative
200DMA16.04Negative

Market Momentum

MACD-0.83Negative
RSI19.93Positive
STOCH41.67Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:XPF, the sentiment is Negative. The current price of 14.25 is below the 20-day moving average (MA) of 15.40, below the 50-day MA of 17.30, and below the 200-day MA of 16.04, indicating a bearish trend. The MACD of -0.83 indicates Negative momentum. The RSI at 19.93 is Positive, neither overbought nor oversold. The STOCH value of 41.67 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:XPF.

XP Factory PLC Peers Comparison

Overall Rating

UnderperformOutperform
Sector (61)

Financial Indicators

GB:XPF against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
GB:JDGB:JD70OutperformGBP 4.33B8.0418.67%1.38%2.06%14.07%
Sector *61Neutral$18.38B12.79-2.54%3.03%1.52%-15.83%
GB:SHOEGB:SHOE53NeutralGBP 30.40M-33.25-3.48%―-10.10%-145.45%
GB:ASCGB:ASC53NeutralGBP 514.49M-2.22-155.17%―-15.00%21.71%
GB:DEBSGB:DEBS48NeutralGBP 390.77M-5.27183.74%―120.30%66.52%
GB:XPFGB:XPF48NeutralGBP 25.03M-5.54-21.48%―1.43%-253.42%
GB:DOCSGB:DOCS47NeutralGBP 627.97M26.346.89%3.89%-2.88%425.53%

* Consumer Cyclical Sector Average

Performance Comparison

0%50%100%GB:XPFGB:ASCGB:SHOEGB:DEBSGB:JDGB:DOCSDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
GB:XPF and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
GB:XPFXP Factory PLC14.252.5021.28%
GB:ASCASOS plc430.00194.5082.59%
GB:SHOEShoe Zone67.50-14.00-17.18%
GB:DEBSboohoo group Plc25.5013.50112.50%
GB:JDJD Sports Fashion91.943.183.58%
GB:DOCSDr. Martens Plc65.60-21.03-24.28%

XP Factory PLC Corporate Events

Business Operations and StrategyRegulatory Filings and Compliance

XP Factory executives boost holdings through Share Incentive Plan

Neutral
Oct 19, 2026

XP Factory plc has disclosed fresh share acquisitions by senior executives under its tax-advantaged Share Incentive Plan, following the purchase of 5,001 Partnership Shares at 15 pence each on 12 October 2026. For each Partnership Share, the particip...

Business Operations and StrategyShareholder Meetings

XP Factory Wins Full Shareholder Backing at AGM as Experiential Leisure Expansion Continues

Positive
Sep 29, 2026

XP Factory plc, one of the UK’s pre-eminent experiential leisure businesses and owner of the Escape Hunt brand, operates a mix of UK venues, an international franchise network and digitally delivered escape-room games. Its offerings target both...

Business Operations and StrategyM&A Transactions

XP Factory Sells Boom Battle Bar to Refocus on Escape Hunt Expansion

Positive
Sep 28, 2026

XP Factory has agreed to sell its Boom Battle Bar competitive socialising business to F.O Twenty-Four Ltd for up to £11m, receiving £5m in cash upfront and further performance-linked earn-outs. Proceeds will be used to cut bank debt and fun...

Business Operations and StrategyRegulatory Filings and Compliance

XP Factory Executives Increase Stakes Through Share Incentive Plan

Positive
Sep 15, 2026

XP Factory PLC has reported new share acquisitions by several directors and senior managers under its tax-advantaged Share Incentive Plan, with MUFG Group acting as trustee to buy a total of 3,968 partnership shares at 18.9 pence each. Each partnersh...

Business Operations and StrategyFinancial DisclosuresRegulatory Filings and ComplianceShareholder Meetings

XP Factory publishes 2026 annual report and sets AGM date

Positive
Sep 7, 2026

XP Factory PLC, a leading UK experiential leisure operator behind Escape Hunt and Boom Battle Bar, has published its audited Annual Report and Accounts for the year ended 29 March 2026. The documents, including the Notice of Annual General Meeting an...

Business Operations and StrategyFinancial DisclosuresPrivate Placements and Financing

XP Factory shows resilient 2026 results as Escape Hunt outperforms and Boom battles weak market

Neutral
Sep 7, 2026

XP Factory PLC reported a resilient but pressured performance for the year to 29 March 2026, with underlying group revenue up 3% to £59.6 million but lower pre-IFRS 16 adjusted EBITDA of £5.5 million amid higher labour costs and a weak comp...

Business Operations and StrategyRegulatory Filings and Compliance

XP Factory Executives Boost Stakes Through Share Incentive Plan

Positive
Aug 12, 2026

XP Factory plc has disclosed new share purchases and awards made to senior management under its all-employee Share Incentive Plan, in which staff buy Partnership Shares via monthly salary deductions and receive an equivalent number of Matching Shares...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Sep 09, 2026