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Warpaint London
(LSE:W7L)
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Rating:79Outperform
Price Target:
232.00 p
▲(8.41% Upside)
Action:Upgraded
Date:08/07/26
The score is driven primarily by strong underlying financial quality (historically strong growth and profitability with low leverage), supported by attractive valuation (moderate P/E and high dividend yield). Technicals are constructive with price above key moving averages, but recent financial momentum is a key risk given the 2025 slowdown in growth, softer earnings versus 2024, and declining free cash flow.
Positive Factors
Multi-year revenue growth
Sustained top-line expansion more than doubles revenue over five years, indicating durable market demand, broader distribution and successful product adoption. A larger revenue base supports operating leverage, funds reinvestment in R&D/marketing, and reduces reliance on single customers or geographies.
Negative Factors
2025 growth slowdown
A sharp slowdown and earnings decline after strong prior years suggests emerging demand saturation, increased competition, or execution issues. If persistent, slower growth reduces operating leverage, limits reinvestment capacity and may pressure margins and strategic initiatives over the next 2-6 months.
Read all positive and negative factors
Positive Factors
Negative Factors
Multi-year revenue growth
Sustained top-line expansion more than doubles revenue over five years, indicating durable market demand, broader distribution and successful product adoption. A larger revenue base supports operating leverage, funds reinvestment in R&D/marketing, and reduces reliance on single customers or geographies.
Read all positive factors
Warpaint London (W7L) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£173.58M
Dividend Yield5.96%
Average Volume (3M)157.31K
Price to Earnings (P/E)12.3
Beta (1Y)1.69
Revenue Growth3.42%
EPS Growth-24.29%
CountryUK
Employees187
SectorConsumer Defensive
Sector Strength42
IndustryHousehold & Personal Products
Share Statistics
EPS (TTM)0.18
Shares Outstanding79,805,460
10 Day Avg. Volume99,289
30 Day Avg. Volume157,314
Financial Highlights & Ratios
PEG Ratio-0.49
Price to Book (P/B)1.94
Price to Sales (P/S)1.48
P/FCF Ratio12.69
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.19
Revenue Forecast (FY)£107.78M
Warpaint London Business Overview & Revenue Model
Company Description
Warpaint London PLC, together with its associated companies, specializes in the creation and distribution of color cosmetics. The business operates through two primary divisions: Branded products and Close-Out items. Furthermore, it offers supply ...
How the Company Makes Money
Warpaint London makes money primarily by selling its cosmetics and beauty products under its owned brands (notably W7 and Technic). Revenue is generated through: (1) Wholesale/B2B sales: supplying branded products in bulk to third-party retailers,...
Warpaint London Financial Statement Overview
Summary
Income Statement
84
Very Positive
Balance Sheet
88
Very Positive
Cash Flow
77
Positive
| Breakdown | Dec 2025 | Dec 2024 | Mar 2024 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 105.08M | 101.61M | 89.59M | 64.06M | 50.00M |
| Gross Profit | 41.65M | 39.63M | 33.77M | 23.33M | 16.91M |
| EBITDA | 21.77M | 26.34M | 20.45M | 11.69M | 7.55M |
| Net Income | 14.35M | 18.23M | 13.90M | 6.25M | 2.83M |
Balance Sheet | |||||
| Total Assets | 98.18M | 85.56M | 65.03M | 51.35M | 47.57M |
| Cash, Cash Equivalents and Short-Term Investments | 15.98M | 21.89M | 9.05M | 5.87M | 4.07M |
| Total Debt | 9.82M | 4.25M | 5.45M | 5.86M | 3.15M |
| Total Liabilities | 17.83M | 12.27M | 18.22M | 13.57M | 11.42M |
| Stockholders Equity | 80.35M | 73.29M | 46.80M | 37.78M | 36.15M |
Cash Flow | |||||
| Free Cash Flow | 12.25M | 6.90M | 9.77M | 7.59M | 4.49M |
| Operating Cash Flow | 14.44M | 9.14M | 10.29M | 8.43M | 5.09M |
| Investing Cash Flow | -9.15M | -2.67M | -518.00K | -843.00K | -599.00K |
| Financing Cash Flow | -11.16M | 6.39M | -6.67M | -5.52M | -5.29M |
Warpaint London Technical Analysis
Positive
214.00
Price Trends
204.05
Positive
197.98
Positive
198.24
Positive
Market Momentum
3.29
Positive
58.71
Neutral
51.11
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:W7L, the sentiment is Positive. The current price of 214 is below the 20-day moving average (MA) of 216.58, above the 50-day MA of 204.05, and above the 200-day MA of 198.24, indicating a bullish trend. The MACD of 3.29 indicates Positive momentum. The RSI at 58.71 is Neutral, neither overbought nor oversold. The STOCH value of 51.11 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:W7L.
Warpaint London Peers Comparison
UnderperformOutperform
Sector (62)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
79 Outperform | £173.58M | 12.30 | 18.66% | 5.96% | 3.42% | -24.29% | |
71 Outperform | £79.75M | 15.30 | 7.82% | 0.10% | ― | ― | |
69 Neutral | £307.27M | 10.81 | 30.98% | 1.60% | -0.84% | -25.31% | |
62 Neutral | $20.33B | 14.63 | -3.31% | 3.23% | 1.93% | -12.26% | |
52 Neutral | £405.64M | 20.32 | 8.44% | 3.92% | 5.37% | ― | |
43 Neutral | £36.96M | -0.59 | 95.22% | ― | -28.36% | -33.33% |
* Consumer Defensive Sector Average
GB:W7L
Warpaint London
217.50
2.82
1.31%
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GB:VLG
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Warpaint London Corporate Events
Stock BuybackRegulatory Filings and Compliance
Warpaint London Buys Back Shares and Updates Voting Rights
Positive
Aug 3, 2026
Warpaint London has executed initial purchases under its recently announced share buyback programme, acquiring a total of 96,603 ordinary shares on the AIM market via Shore Capital. The repurchased shares will be held in treasury, reflecting the c...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Warpaint London Launches £2.5m Share Buyback to Curb Dilution and Boost Capital Efficiency
Positive
Jul 27, 2026
Warpaint London has launched an initial share buyback programme of up to £2.5 million of its ordinary shares, running until no later than 31 December 2026, with repurchased shares to be held in treasury for use in employee share schemes to li...
Business Operations and StrategyExecutive/Board Changes
Warpaint London renews Ward & Hagon contract and reshapes sales leadership
Positive
Jun 22, 2026
Warpaint London, a specialist in affordable colour cosmetics and personal care, has renewed its contract with consulting firm Ward Hagon Management Consulting to support its strategic growth and business transformation. The renewed agreement refl...
Business Operations and StrategyExecutive/Board ChangesRegulatory Filings and Compliance
Warpaint London Tightens Executive Incentives with Performance-Linked Share Options
Positive
Jun 18, 2026
Warpaint London has granted employees options over 1,124,217 ordinary shares at an exercise price of 220p, with three senior managers, including the CFO, General Counsel and the managing director of its Retra division, among the key recipients. Th...
Executive/Board ChangesStock BuybackDividendsShareholder Meetings
Warpaint London shareholders back all AGM resolutions and Rule 9 waivers
Positive
Jun 16, 2026
Warpaint London said all resolutions at its annual general meeting were approved, with shareholders backing the 2025 annual report, the directors’ remuneration report, most board re-elections, the reappointment of BDO as auditor and a final ...
Business Operations and StrategyExecutive/Board ChangesDividendsFinancial Disclosures
Warpaint London Maintains 2026 Outlook as Sales Improve and Strategic Contract Is Expanded
Positive
Jun 16, 2026
Warpaint London reported that trading conditions remained difficult into early 2026, but second-quarter sales from 1 April to 31 May exceeded the prior year and margins are running ahead of 2025, supporting unchanged full-year expectations. Manage...
Stock BuybackRegulatory Filings and ComplianceShareholder Meetings
Warpaint London Seeks Shareholder Backing for Buyback-Linked Takeover Code Waivers
Neutral
May 22, 2026
Warpaint London has posted its 2025 annual report and the circular for its 2026 AGM to shareholders, with the meeting scheduled for 16 June in Buckinghamshire. Alongside routine AGM business, investors will vote on renewing the authority for the c...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.