Want to see GB:W7L full AI Analyst Report?
Top Page
Warpaint London
(LSE:W7L)
Select Model
Select Model
Rating:77Outperform
Price Target:
223.00 p
▲(4.21% Upside)
Action:Reiterated
Date:09/24/26
The score is driven primarily by strong underlying financial quality (profitable growth over multiple years and low leverage) and supportive valuation (low P/E with a high dividend yield). These positives are tempered by weakening near-term fundamentals (slower 2025 growth and declining free cash flow) and a weak technical setup with the price below major moving averages.
Positive Factors
Multi-year revenue and profit growth
Revenue increased from about £40.3m in 2020 to £105.1m in 2025, while the business moved from losses to solid earnings. This multi-year expansion indicates established demand and improving operating economics, giving the brands a stronger base for continued development.
Negative Factors
Sharp revenue growth slowdown
Revenue growth slowed sharply to about 2.4% in 2025 from 13.4% in 2024. A materially slower top-line trajectory can reduce operating leverage and constrain the pace at which Warpaint expands its brands, products and retail or wholesale reach.
Read all positive and negative factors
Positive Factors
Negative Factors
Multi-year revenue and profit growth
Revenue increased from about £40.3m in 2020 to £105.1m in 2025, while the business moved from losses to solid earnings. This multi-year expansion indicates established demand and improving operating economics, giving the brands a stronger base for continued development.
Read all positive factors
Warpaint London (W7L) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£157.60M
Dividend Yield6.57%
Average Volume (3M)197.09K
Price to Earnings (P/E)12.8
Beta (1Y)1.47
Revenue Growth-8.34%
EPS Growth-22.09%
CountryUK
Employees187
SectorConsumer Defensive
Sector Strength42
IndustryHousehold & Personal Products
Share Statistics
EPS (TTM)0.15
Shares Outstanding79,597,750
10 Day Avg. Volume116,372
30 Day Avg. Volume197,090
Financial Highlights & Ratios
PEG Ratio-0.49
Price to Book (P/B)1.94
Price to Sales (P/S)1.48
P/FCF Ratio12.69
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£425.00Price Target Upside98.60% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)0.18
Revenue Forecast (FY)£106.65M
Warpaint London Business Overview & Revenue Model
Company Description
Warpaint London PLC, together with its associated companies, specializes in the creation and distribution of color cosmetics. The business operates through two primary divisions: Branded products and Close-Out items. Furthermore, it offers supply ...
How the Company Makes Money
Warpaint London makes money primarily by selling its cosmetics and beauty products under its owned brands (notably W7 and Technic). Revenue is generated through: (1) Wholesale/B2B sales: supplying branded products in bulk to third-party retailers,...
Warpaint London Financial Statement Overview
Summary
Income Statement
84
Very Positive
Balance Sheet
88
Very Positive
Cash Flow
77
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Mar 2024 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 96.30M | 105.08M | 101.61M | 89.59M | 64.06M | 50.00M |
| Gross Profit | 38.79M | 41.65M | 39.63M | 33.77M | 23.33M | 16.91M |
| EBITDA | 17.51M | 21.77M | 26.34M | 20.45M | 11.69M | 7.55M |
| Net Income | 12.48M | 14.35M | 18.23M | 13.90M | 6.25M | 2.83M |
Balance Sheet | ||||||
| Total Assets | 104.08M | 98.18M | 85.56M | 65.03M | 51.35M | 47.57M |
| Cash, Cash Equivalents and Short-Term Investments | 20.68M | 15.98M | 21.89M | 9.05M | 5.87M | 4.07M |
| Total Debt | 8.98M | 9.82M | 4.25M | 5.45M | 5.86M | 3.15M |
| Total Liabilities | 26.07M | 17.83M | 12.27M | 18.22M | 13.57M | 11.42M |
| Stockholders Equity | 78.01M | 80.35M | 73.29M | 46.80M | 37.78M | 36.15M |
Cash Flow | ||||||
| Free Cash Flow | 14.67M | 12.25M | 6.90M | 9.77M | 7.59M | 4.49M |
| Operating Cash Flow | 16.85M | 14.44M | 9.14M | 10.29M | 8.43M | 5.09M |
| Investing Cash Flow | -1.34M | -9.15M | -2.67M | -518.00K | -843.00K | -599.00K |
| Financing Cash Flow | -11.90M | -11.16M | 6.39M | -6.67M | -5.52M | -5.29M |
Warpaint London Technical Analysis
Neutral
214.00
Price Trends
204.12
Negative
203.30
Negative
200.35
Negative
Market Momentum
-1.70
Negative
51.87
Neutral
88.33
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:W7L, the sentiment is Neutral. The current price of 214 is above the 20-day moving average (MA) of 192.82, above the 50-day MA of 204.12, and above the 200-day MA of 200.35, indicating a neutral trend. The MACD of -1.70 indicates Negative momentum. The RSI at 51.87 is Neutral, neither overbought nor oversold. The STOCH value of 88.33 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:W7L.
Warpaint London Peers Comparison
UnderperformOutperform
Sector (62)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
77 Outperform | £157.60M | 12.85 | 15.76% | 6.57% | -8.34% | -22.09% | |
72 Outperform | £274.83M | 9.65 | 28.68% | 1.85% | 0.83% | -9.22% | |
71 Outperform | £80.73M | 15.60 | 7.82% | 0.10% | ― | ― | |
65 Neutral | £400.18M | 20.52 | 8.44% | 3.89% | 5.37% | ― | |
62 Neutral | $20.33B | 14.63 | -3.31% | 3.23% | 1.93% | -12.26% | |
46 Neutral | £36.09M | -2.50 | 45.93% | ― | -15.37% | 78.45% |
* Consumer Defensive Sector Average
GB:W7L
Warpaint London
198.00
-27.98
-12.38%
GB:MCB
McBride
168.00
52.89
45.94%
GB:PZC
PZ Cussons
95.20
24.26
34.20%
GB:VLG
Venture Life
68.00
12.00
21.43%
GB:REVB
Revolution Beauty Group plc
4.15
1.35
48.21%
Warpaint London Corporate Events
Business Operations and StrategyStock BuybackDividendsFinancial Disclosures
Warpaint London profits and cash hold up as sales dip, Barry M bolsters H2 outlook
Positive
Sep 23, 2026
Warpaint London reported a 17.8% drop in first-half revenue to £40.5 million as weaker consumer spending, cautious retailer ordering and prior-period non-recurring sales weighed on trading, though the recently acquired Barry M brand contribut...
Stock BuybackRegulatory Filings and Compliance
Warpaint London Updates Share Buyback and Voting Rights
Neutral
Sep 21, 2026
Warpaint London has continued its previously announced share buyback programme, repurchasing a total of 50,735 ordinary shares at 218 pence each on 14–16 September 2026 through Shore Capital, with all shares to be held in treasury. Following...
Business Operations and StrategyFinancial DisclosuresM&A Transactions
Warpaint London Sets Date to Report Interim Results After Barry M Acquisition
Positive
Sep 17, 2026
Warpaint London PLC, a specialist supplier of affordable colour cosmetics and personal care brands such as W7, Technic, Skin Tan, Super Facialist, Dirty Works, Fish Soho and Barry M, sells mainly through major retailers and supermarkets, supporte...
Stock BuybackRegulatory Filings and Compliance
Warpaint London Tightens Free Float with Latest Share Buyback
Positive
Sep 14, 2026
Warpaint London has continued its previously announced share buyback programme, repurchasing a series of ordinary shares between 7 and 11 September 2026 through Shore Capital Stockbrokers and transferring them into treasury. Following these transa...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Warpaint London Updates Share Buyback and Voting Rights After Treasury Purchases
Positive
Sep 7, 2026
Warpaint London PLC, a value-focused colour cosmetics and personal care supplier with brands such as W7, Technic and the recently acquired Barry M, sells primarily through major retailers and supermarkets while expanding its direct online business...
Stock BuybackRegulatory Filings and Compliance
Warpaint London Advances Buyback, Updates Voting Rights After Treasury Share Purchases
Positive
Sep 1, 2026
Warpaint London has continued its recently launched share buyback programme, repurchasing a series of ordinary shares between 24 and 28 August 2026 through Shore Capital and transferring them into treasury. The transactions were executed at prices...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Warpaint London tightens free float with latest share buyback
Neutral
Aug 24, 2026
Warpaint London PLC has continued its recently launched share buyback programme, repurchasing a total of 130,550 ordinary shares between 17 and 21 August 2026 through Shore Capital Stockbrokers. The shares, bought at prices ranging from about 213p...
Business Operations and StrategyStock BuybackM&A Transactions
Warpaint London Expands Buyback as Treasury Shares Rise
Positive
Aug 17, 2026
Warpaint London, a specialist colour cosmetics and personal care supplier focused on value-oriented brands sold through major retailers and online, has broadened its portfolio with the acquisition of Barry M. The company targets affordable beauty ...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Warpaint London Tightens Share Base with Ongoing Buyback
Positive
Aug 10, 2026
Warpaint London has continued its recently launched share buyback programme, repurchasing and transferring to treasury a series of tranches of ordinary shares via Shore Capital Stockbrokers. After these transactions, the company’s issued sha...
Stock BuybackRegulatory Filings and Compliance
Warpaint London Buys Back Shares and Updates Voting Rights
Positive
Aug 3, 2026
Warpaint London has executed initial purchases under its recently announced share buyback programme, acquiring a total of 96,603 ordinary shares on the AIM market via Shore Capital. The repurchased shares will be held in treasury, reflecting the c...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Warpaint London Launches £2.5m Share Buyback to Curb Dilution and Boost Capital Efficiency
Positive
Jul 27, 2026
Warpaint London has launched an initial share buyback programme of up to £2.5 million of its ordinary shares, running until no later than 31 December 2026, with repurchased shares to be held in treasury for use in employee share schemes to li...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.