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PZ Cussons PLC (GB:PZC)
LSE:PZC
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PZ Cussons (PZC) AI Stock Analysis

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GB:PZC

PZ Cussons

(LSE:PZC)

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Neutral 50 (OpenAI - 4o)
Rating:50Neutral
Price Target:
72.00p
▼(-10.56% Downside)
PZ Cussons faces significant financial and technical challenges with declining revenues and bearish technical indicators. However, strategic corporate actions such as asset sales and management's alignment with shareholders offer some positive outlooks.

PZ Cussons (PZC) vs. iShares MSCI United Kingdom ETF (EWC)

PZ Cussons Business Overview & Revenue Model

Company DescriptionPZ Cussons (PZC) is a leading consumer products group that operates in various sectors including personal care, home care, and nutrition. With a portfolio of well-known brands such as Imperial Leather, Cussons Baby, and Carex, the company serves a global market with a focus on quality and innovation. Headquartered in the UK, PZ Cussons has a strong presence in Europe, Africa, and Asia, where it leverages its deep market insights and consumer understanding to deliver products that meet the evolving needs of its customers.
How the Company Makes MoneyPZ Cussons generates revenue primarily through the sale of its consumer goods across three main categories: personal care, home care, and nutrition. The company's revenue model involves manufacturing and distributing branded products such as soaps, shampoos, lotions, and baby care items, which are sold through various retail channels including supermarkets, pharmacies, and online platforms. Key revenue streams include direct sales to retailers and distributors, as well as partnerships with major retail chains. Furthermore, PZ Cussons invests in marketing and brand development to strengthen its market position and drive sales growth. Strategic acquisitions and innovation in product development also contribute significantly to its earnings.

PZ Cussons Earnings Call Summary

Earnings Call Date:Sep 17, 2025
(Q4-2025)
|
% Change Since: |
Next Earnings Date:Feb 11, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted strong performance in priority markets like the UK and Indonesia, strategic cost savings, and brand-building successes. However, these positives were offset by revenue declines, particularly impacted by currency issues and challenges in the St. Tropez brand, leading to balanced highlights and lowlights.
Q4-2025 Updates
Positive Updates
Strong Performance in Priority Markets
The UK delivered a strong improvement in profitability with revenue growth and gross margin expansion. Indonesia ended the year with its fifth consecutive quarter of revenue growth with high single-digit revenue and volume growth. Market share gains were noted in Australia for top 3 brands.
Cost Savings and Strategic Portfolio Simplification
Announced the sale of a 50% stake in PZ Wilmar for $70 million, expected to simplify the portfolio and strengthen the balance sheet. GBP 5-10 million in cost savings expected in FY '26.
Brand Building Success
Successful brand-building activities with campaigns like Nature Hits Different for Original Source, reaching over 15 million people, and Cussons Baby achieving 10% household penetration in urban Indonesia.
Progress in Nigeria
Nigerian business showed resilience in a high inflation environment with strategic improvements and a new campaign for Carex reaching 125 million people.
Negative Updates
Revenue Decline
Group revenue declined by GBP 14 million to GBP 514 million, largely due to a GBP 47 million reduction from the naira, which was nearly 40% weaker on average versus sterling.
Challenges in St. Tropez Brand
St. Tropez experienced a challenging performance with a focus on recovery needed. The decision to retain the brand was made after unsuccessful sale attempts.
Flat Like-for-Like Revenue Growth Excluding Africa
Excluding Africa, like-for-like revenue growth was flat, indicating challenges outside of the African market.
Adjusted Operating Profit Decline
Adjusted operating profit was GBP 55 million, down 6%, with adjusted operating profit margin lower by 30 basis points at 10.7%.
Company Guidance
In the recent call, PZ Cussons provided comprehensive guidance for the fiscal year 2026. The company expects group adjusted operating profit to range between GBP 48 million and GBP 53 million, excluding contributions from the Wilmar joint venture, which is now classified as an asset held for sale. Revenue is anticipated to grow, with group like-for-like revenue projected to increase around 10% by the end of September. Notably, strong performance is expected in Asia Pacific, driven by Indonesia's sixth consecutive quarter of growth, and ANZ also posting positive results. Europe and Americas could see a 2% revenue decline, with St. Tropez excluded, but the region is expected to strengthen in the coming months. Cost savings of GBP 5 million to GBP 10 million are planned, with some reinvestment into the business. Furthermore, net debt is forecasted to decrease significantly to less than 1x EBITDA, aided by proceeds from asset disposals, including the expected GBP 47 million from the Wilmar sale.

PZ Cussons Financial Statement Overview

Summary
PZ Cussons is experiencing financial challenges with declining revenues and profitability issues, evidenced by negative EBIT and EBITDA. The balance sheet indicates moderate leverage but is affected by a negative ROE. Cash flow generation is weak, impacting growth potential.
Income Statement
45
Neutral
PZ Cussons has faced significant challenges in its latest period, with a negative EBIT and EBITDA indicating operational difficulties. The revenue decreased by approximately 19.55% compared to the previous year, and the net profit margin has turned negative, reflecting a net loss. These factors highlight the company's struggle with profitability and cost management.
Balance Sheet
55
Neutral
The company has a moderate debt-to-equity ratio of 0.74, suggesting a balanced approach to leveraging. However, the return on equity (ROE) is negative due to the net loss, which is a concern for shareholders. The equity ratio stands at 37.30%, indicating a reasonable level of financial stability despite recent losses.
Cash Flow
60
Neutral
Operating cash flow remains positive, but has decreased significantly from the previous year, indicating reduced cash generation capability. The free cash flow growth is negative, reflecting the company's struggle to generate surplus cash after capital expenditures. The operating cash flow to net income ratio is not favorable due to the net loss.
BreakdownTTMDec 2023Dec 2022Dec 2021Dec 2020Dec 2019
Income Statement
Total Revenue500.10M527.90M656.30M592.80M603.30M587.20M
Gross Profit197.50M131.10M238.20M207.30M216.30M201.60M
EBITDA37.60M-55.30M86.10M81.50M89.80M45.30M
Net Income-6.60M-57.00M36.40M47.90M36.90M10.20M
Balance Sheet
Total Assets659.70M649.60M988.40M941.90M780.50M855.00M
Cash, Cash Equivalents and Short-Term Investments46.40M51.30M256.90M164.30M87.30M79.00M
Total Debt163.20M178.70M264.20M191.00M129.80M142.00M
Total Liabilities415.70M414.40M566.30M493.00M409.00M433.80M
Stockholders Equity251.30M242.30M395.60M427.00M352.70M395.80M
Cash Flow
Free Cash Flow17.60M6.80M51.50M44.90M43.10M100.80M
Operating Cash Flow22.30M12.90M58.20M53.10M52.00M107.50M
Investing Cash Flow3.10M12.40M7.70M-8.40M1.20M36.80M
Financing Cash Flow-83.10M-109.70M46.10M26.60M-38.60M-117.10M

PZ Cussons Technical Analysis

Technical Analysis Sentiment
Positive
Last Price80.50
Price Trends
50DMA
70.72
Positive
100DMA
75.43
Positive
200DMA
77.17
Positive
Market Momentum
MACD
2.82
Negative
RSI
74.10
Negative
STOCH
96.02
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:PZC, the sentiment is Positive. The current price of 80.5 is above the 20-day moving average (MA) of 72.08, above the 50-day MA of 70.72, and above the 200-day MA of 77.17, indicating a bullish trend. The MACD of 2.82 indicates Negative momentum. The RSI at 74.10 is Negative, neither overbought nor oversold. The STOCH value of 96.02 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:PZC.

PZ Cussons Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
108.18B23.3128.73%3.31%-2.98%-16.91%
75
Outperform
37.37B30.4321.29%3.73%-2.41%-16.41%
70
Outperform
209.63M6.35-0.89%0.36%
66
Neutral
20.56M8.3810.12%3.17%1.64%
65
Neutral
169.65M10.5924.88%5.24%6.38%-10.55%
50
Neutral
£337.69M-2.51%1.86%-2.67%89.86%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:PZC
PZ Cussons
80.50
-11.86
-12.84%
GB:CRL
Creightons
30.00
-2.05
-6.40%
GB:MCB
McBride
122.80
4.30
3.63%
GB:ULVR
Unilever
4,412.00
-266.55
-5.70%
GB:W7L
Warpaint London
210.00
-349.21
-62.45%
GB:RKT
Reckitt
5,528.00
1,135.20
25.84%

PZ Cussons Corporate Events

Business Operations and StrategyFinancial Disclosures
PZ Cussons Retains St. Tropez Brand, Forms Strategic Partnership with Emerson Group
Neutral
Jun 26, 2025

PZ Cussons has decided to retain the St. Tropez brand, reversing its previous intention to sell, due to a challenging business environment and a decline in revenue in FY25. The company plans to rejuvenate the brand by forming a strategic partnership with The Emerson Group to enhance market execution and brand activation in the US. This partnership aims to address the sub-scale operations in the US and leverage Emerson’s distribution capabilities to return St. Tropez to growth. Despite this strategic shift, PZ Cussons expects to record a non-cash impairment in its FY25 results.

The most recent analyst rating on (GB:PZC) stock is a Hold with a £1.25 price target. To see the full list of analyst forecasts on PZ Cussons stock, see the GB:PZC Stock Forecast page.

Executive/Board ChangesBusiness Operations and Strategy
PZ Cussons Executives Engage in Share Incentive Transactions
Positive
Jun 19, 2025

PZ Cussons has announced a series of transactions involving its top executives, including the CEO, CFO, Chief Supply Chain Officer, and Company Secretary. These transactions are part of the company’s Share Incentive Plan 2020, where executives purchased partnership shares and were granted matching shares. This move reflects the company’s commitment to aligning management interests with shareholder value, potentially impacting its market positioning and stakeholder confidence.

The most recent analyst rating on (GB:PZC) stock is a Hold with a £1.25 price target. To see the full list of analyst forecasts on PZ Cussons stock, see the GB:PZC Stock Forecast page.

M&A TransactionsBusiness Operations and StrategyFinancial Disclosures
PZ Cussons Sells Stake in Nigerian JV and Reports FY25 Growth
Positive
Jun 18, 2025

PZ Cussons has announced the sale of its 50% stake in the Nigerian joint venture PZ Wilmar to Wilmar International for $70 million, as part of a strategic portfolio transformation aimed at maximizing shareholder value. This move is expected to reduce the company’s exposure to the volatile Nigerian market and improve its financial metrics by reducing gross debt. The company also reported an 8% like-for-like revenue growth for FY25, driven by strong performance in Africa and a return to growth in APAC, despite challenges in the US market. The sale is anticipated to complete in late 2025, pending approvals, and will allow PZ Cussons to focus on strengthening its core brands and achieving sustainable growth.

The most recent analyst rating on (GB:PZC) stock is a Hold with a £1.25 price target. To see the full list of analyst forecasts on PZ Cussons stock, see the GB:PZC Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
PZ Cussons Executives Engage in Share Incentive Transactions
Neutral
May 21, 2025

PZ Cussons has announced transactions involving its top executives, including the CEO, CFO, Chief Supply Chain Officer, and Company Secretary, under the Share Incentive Plan 2020. These transactions, which include the purchase of partnership shares and the grant of matching shares, reflect the company’s commitment to aligning management interests with shareholder value, potentially impacting stakeholder confidence and market perception.

The most recent analyst rating on (GB:PZC) stock is a Hold with a £1.25 price target. To see the full list of analyst forecasts on PZ Cussons stock, see the GB:PZC Stock Forecast page.

Business Operations and Strategy
PZ Cussons Executives Engage in Share Transactions Under Incentive Plan
Neutral
Apr 23, 2025

PZ Cussons has announced a series of transactions involving the purchase and grant of shares under its Share Incentive Plan 2020. Key executives, including the CEO, CFO, Chief Supply Chain Officer, and Company Secretary, participated in these transactions, acquiring partnership shares and receiving matching shares. This move is part of the company’s efforts to align management interests with shareholder value, potentially impacting the company’s market position and stakeholder relations.

DividendsBusiness Operations and Strategy
PZ Cussons Executives Reinvest in Company Shares
Positive
Apr 14, 2025

PZ Cussons has announced transactions involving its Chief Financial Officer, Sarah Pollard, and Chief Supply Chain Officer, Steve Noble, who have both reinvested dividends and purchased ordinary shares in the company. These transactions reflect a commitment from the company’s leadership to align with shareholder interests and could potentially strengthen stakeholder confidence in PZ Cussons’ strategic direction.

DividendsBusiness Operations and Strategy
PZ Cussons Executives Reinvest Dividends in Company Shares
Positive
Apr 10, 2025

PZ Cussons plc announced the reinvestment of dividends by key executives, including the CEO, CFO, Chief Supply Chain Officer, and General Counsel, to acquire dividend shares under the Share Incentive Plan 2020. This move signifies a commitment by the company’s leadership to align their interests with shareholders, potentially enhancing stakeholder confidence and reinforcing the company’s market position.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 20, 2025