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STV Group PLC (GB:STVG)
LSE:STVG
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STV Group plc (STVG) AI Stock Analysis

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GB:STVG

STV Group plc

(LSE:STVG)

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Neutral 47 (OpenAI - Gpt-5.6Sol)
Rating:47Neutral
Price Target:
110.00 p
▼(-1.79% Downside)
Action:Reiterated
Date:07/01/26
The score is held down primarily by weak recent financial performance (revenue decline, a swing to net loss, and reduced cash generation) and a high-risk capital structure with negative equity and rising debt. Technicals are modestly supportive in the near term (price above short- and medium-term moving averages) but not strong enough to offset the financial and valuation risks, and valuation is constrained by loss-making results and no dividend yield data.
Positive Factors
Diversified Media Revenue Model
The mix of advertising, commissioned production and digital income gives STV several monetisation channels. This diversification can reduce dependence on one format and supports resilience as viewing gradually shifts between linear television and digital platforms.
Negative Factors
Recent Revenue and Profit Decline
Two consecutive years of revenue contraction and the 2025 move into a net loss indicate a material earnings reset. Sustained weakness would reduce operating leverage, limit reinvestment capacity and make recovery dependent on renewed advertising and commissioning demand.
Read all positive and negative factors
Positive Factors
Negative Factors
Diversified Media Revenue Model
The mix of advertising, commissioned production and digital income gives STV several monetisation channels. This diversification can reduce dependence on one format and supports resilience as viewing gradually shifts between linear television and digital platforms.
Read all positive factors

STV Group plc (STVG) vs. iShares MSCI United Kingdom ETF (EWC)

STV Group plc Business Overview & Revenue Model

Company Description
STV Group plc, alongside its affiliated companies, operates as a prominent media entity within the United Kingdom, specializing in the creation and dissemination of television content. Its operations are structured across four main divisions: Broa...
How the Company Makes Money
STV Group makes money primarily through a combination of advertising-led broadcasting income and content production revenues. (1) Broadcast advertising and sponsorship: Through its STV television service and associated digital channels, the compan...

STV Group plc Financial Statement Overview

Summary
Financials weakened materially in the latest year: revenue declined in 2024 and fell further in 2025, profitability swung to a net loss in 2025, and cash generation softened with low operating cash flow and slightly negative free cash flow. The major structural risk is a pressured balance sheet with negative equity across all years and rising debt, which reduces resilience despite prior-year profitability (2021–2024).
Income Statement
38
Negative
Balance Sheet
22
Negative
Cash Flow
35
Negative
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue176.90M188.00M168.40M137.80M144.50M
Gross Profit37.60M85.70M42.90M48.20M47.90M
EBITDA15.90M22.80M10.90M28.70M27.70M
Net Income-5.00M10.80M4.50M17.50M19.40M
Balance Sheet
Total Assets161.90M169.70M153.90M154.50M122.60M
Cash, Cash Equivalents and Short-Term Investments12.30M11.10M13.90M18.30M14.70M
Total Debt75.70M67.20M65.30M53.00M35.30M
Total Liabilities180.00M182.60M166.50M162.80M148.50M
Stockholders Equity-8.50M-1.90M-7.50M-8.00M-25.80M
Cash Flow
Free Cash Flow-200.00K7.30M2.60M-5.20M19.70M
Operating Cash Flow2.30M8.70M3.80M-1.30M22.60M
Investing Cash Flow-4.30M-6.90M-13.90M-7.20M800.00K
Financing Cash Flow3.20M-4.40M8.10M5.10M-13.90M

STV Group plc Technical Analysis

Technical Analysis Sentiment
Positive
Last Price112.00
Price Trends
50DMA
106.03
Positive
100DMA
103.67
Positive
200DMA
106.32
Positive
Market Momentum
MACD
0.91
Positive
RSI
52.85
Neutral
STOCH
43.59
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:STVG, the sentiment is Positive. The current price of 112 is above the 20-day moving average (MA) of 108.11, above the 50-day MA of 106.03, and above the 200-day MA of 106.32, indicating a bullish trend. The MACD of 0.91 indicates Positive momentum. The RSI at 52.85 is Neutral, neither overbought nor oversold. The STOCH value of 43.59 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:STVG.

STV Group plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Outperform
£2.63B11.6013.15%7.14%1.58%27.05%
65
Neutral
£80.05M16.716.44%3.39%-0.49%-9.92%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
60
Neutral
£2.66B113.48-1.48%0.01%9.24%64.97%
47
Neutral
£50.93M-9.8275.19%6.98%-5.90%-146.37%
45
Neutral
£132.86M-0.75-36.14%14.01%-6.48%-458.95%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:STVG
STV Group plc
109.00
-11.00
-9.17%
GB:ITV
ITV plc
71.10
-6.36
-8.21%
GB:RCH
Reach plc
42.10
-20.80
-33.06%
GB:PEBB
Pebble Group PLC
59.00
9.94
20.27%
GB:CAN
Canal+
270.20
27.62
11.38%

STV Group plc Corporate Events

Business Operations and StrategyFinancial Disclosures
STV Radio makes strong debut with top-ten audience and high engagement
Positive
Aug 6, 2026
STV Group’s STV Radio has quickly established itself as one of Scotland’s top ten commercial stations after launching in January 2026, attracting 139,000 weekly listeners and 1.3 million listening hours in its first six months. The sta...
Regulatory Filings and Compliance
STV Director Mark Hoad Buys 10,000 Shares in STV Group plc
Neutral
Aug 4, 2026
STV Group plc has disclosed that independent non-executive director Mark Hoad purchased 10,000 ordinary shares in the company. The transaction, executed on 4 August 2026 on the London Stock Exchange Main Market, was carried out at a price of &#163...
Other
STV Director Mark Hoad Buys 10,000 Shares on LSE
Positive
Aug 4, 2026
Independent non-executive director Mark Hoad has purchased 10,000 ordinary shares in STV Group plc at a price of £1.0675 per share on 4 August 2026. The transaction, conducted on the London Stock Exchange’s Main Market, gives Hoad a ben...
Financial Disclosures
STV Group Sets Date for Half-Year 2026 Results Announcement
Neutral
Jul 15, 2026
STV Group plc, a U.K. media and television broadcaster, provides news and entertainment programming and related content services to viewers and advertisers in its regional markets. The company focuses on both linear TV and digital platforms, maint...
Executive/Board ChangesRegulatory Filings and Compliance
STV Group Aligns Executive Share Awards With Remuneration Policy
Neutral
Jul 7, 2026
STV Group plc is a U.K.-listed media company operating television and digital services, with a focus on broadcasting and content production. The group’s leadership includes a chairman, chief executive officer and chief financial operating o...
Other
STV Director Raj Mody Buys 10,000 Shares on London Market
Positive
Jul 6, 2026
STV Group plc has reported that independent non-executive director Raj Mody purchased 10,000 ordinary shares in the company at a price of £1.05 per share on 6 July 2026. The transaction took place on the London Stock Exchange’s Main Mar...
Business Operations and StrategyExecutive/Board Changes
STV Group bolsters board with new independent directors and audit chair
Positive
Jun 12, 2026
STV Group plc has strengthened its board with the appointment of Mark Hoad as an Independent Non-Executive Director and Chair of the Audit Risk Committee, alongside Raj Mody as an Independent Non-Executive Director, both effective 12 June 2026. T...
Executive/Board Changes
STV Group Announces Immediate Departure of Audit Committee Chair
Negative
Jun 5, 2026
STV Group plc announced that Colin Jones, an independent non-executive director and chair of the Audit Risk Committee, has stepped down from the board with immediate effect. His departure follows a previously stated intention not to seek re-elect...
Business Operations and StrategyExecutive/Board ChangesStock BuybackFinancial DisclosuresShareholder Meetings
STV Group Shareholders Approve All Resolutions at 2026 AGM
Positive
Jun 5, 2026
STV Group plc reported that all resolutions at its 2026 Annual General Meeting were approved by shareholders via a poll, reflecting broad support for the company’s governance and strategic agenda. Shareholders backed the 2025 Annual Report a...
Business Operations and StrategyFinancial Disclosures
STV lifts outlook on World Cup ad boost but stays cautious amid weak markets
Positive
Jun 5, 2026
STV Group reported that first-quarter total advertising revenue fell 4%, a smaller decline than guided, with digital advertising providing support, and expects second-quarter advertising to rise around 10% on strong demand tied to the FIFA Men&#82...
Business Operations and StrategyRegulatory Filings and Compliance
STV Wins Ofcom Backing to Reshape News and Boost Digital Output
Positive
Jun 1, 2026
STV Group has secured Ofcom approval to amend its Channel 3 public service media licences, allowing the broadcaster to reshape its flagship STV News at 6 into two editions with shared national content and bespoke regional segments for the north an...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 01, 2026