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STV Group PLC (GB:STVG)
LSE:STVG
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STV Group plc (STVG) AI Stock Analysis

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GB:STVG

STV Group plc

(LSE:STVG)

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Neutral 43 (OpenAI - Gpt-5.6Sol)
Rating:43Neutral
Price Target:
99.00 p
▼(-11.61% Downside)
Action:Reiterated
Date:10/01/26
The score is held down primarily by weak financial performance—especially persistent negative equity, rising debt risk, and a recent swing to net losses with softer cash generation. Technical indicators are mostly neutral (RSI near 49) but with negative MACD and price below longer-term averages, offering limited support. Valuation is also pressured because the negative P/E reflects loss-making results, and no dividend yield data is available to offset risk.
Positive Factors
Diversified Revenue Model
The combination of advertising, commissioned production and digital income gives STV several monetisation channels across broadcasting and content. This breadth can reduce reliance on any single activity and provides multiple routes to scale audience reach, commissions and rights-related earnings over coming quarters.
Negative Factors
Revenue and Profit Deterioration
The recent decline in revenue and move into a net loss signal weaker operating performance across the business. Thin gross and operating margins in 2025 reduce resilience, limit internally funded investment, and make recovery dependent on restoring demand and operating leverage.
Read all positive and negative factors
Positive Factors
Negative Factors
Diversified Revenue Model
The combination of advertising, commissioned production and digital income gives STV several monetisation channels across broadcasting and content. This breadth can reduce reliance on any single activity and provides multiple routes to scale audience reach, commissions and rights-related earnings over coming quarters.
Read all positive factors

STV Group plc (STVG) vs. iShares MSCI United Kingdom ETF (EWC)

STV Group plc Business Overview & Revenue Model

Company Description
STV Group plc, alongside its affiliated companies, operates as a prominent media entity within the United Kingdom, specializing in the creation and dissemination of television content. Its operations are structured across four main divisions: Broa...
How the Company Makes Money
STV Group makes money primarily through a combination of advertising-led broadcasting income and content production revenues. (1) Broadcast advertising and sponsorship: Through its STV television service and associated digital channels, the compan...

STV Group plc Financial Statement Overview

Summary
Overall fundamentals are weak. The income statement shows a sharp deterioration with revenue declines in 2024–2025 and a swing to a net loss in 2025 (Income Statement Score: 38). The balance sheet is the main risk: stockholders’ equity is negative across all years and debt has trended higher (Balance Sheet Score: 22). Cash flow is inconsistent, with low/negative free cash flow again in 2025 after a stronger 2023–2024 (Cash Flow Score: 35).
Income Statement
38
Negative
Balance Sheet
22
Negative
Cash Flow
35
Negative
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue153.00M176.90M188.00M168.40M137.80M144.50M
Gross Profit-20.00M37.60M85.70M42.90M48.20M47.90M
EBITDA-16.90M15.90M22.80M10.90M28.70M27.70M
Net Income-26.10M-5.00M10.80M4.50M17.50M19.40M
Balance Sheet
Total Assets149.70M161.90M169.70M153.90M154.50M122.60M
Cash, Cash Equivalents and Short-Term Investments12.90M12.30M11.10M13.90M18.30M14.70M
Total Debt73.30M75.70M67.20M65.30M53.00M35.30M
Total Liabilities188.50M180.00M182.60M166.50M162.80M148.50M
Stockholders Equity-28.00M-8.50M-1.90M-7.50M-8.00M-25.80M
Cash Flow
Free Cash Flow-3.20M-200.00K7.30M2.60M-5.20M19.70M
Operating Cash Flow-2.10M2.30M8.70M3.80M-1.30M22.60M
Investing Cash Flow-2.00M-4.30M-6.90M-13.90M-7.20M800.00K
Financing Cash Flow800.00K3.20M-4.40M8.10M5.10M-13.90M

STV Group plc Technical Analysis

Technical Analysis Sentiment
Positive
Last Price112.00
Price Trends
50DMA
105.26
Negative
100DMA
103.81
Negative
200DMA
105.95
Negative
Market Momentum
MACD
-0.81
Negative
RSI
49.02
Neutral
STOCH
72.74
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:STVG, the sentiment is Positive. The current price of 112 is above the 20-day moving average (MA) of 102.21, above the 50-day MA of 105.26, and above the 200-day MA of 105.95, indicating a neutral trend. The MACD of -0.81 indicates Negative momentum. The RSI at 49.02 is Neutral, neither overbought nor oversold. The STOCH value of 72.74 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:STVG.

STV Group plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Outperform
£2.45B10.8913.15%7.49%1.58%27.05%
70
Outperform
£82.81M20.965.37%3.28%3.00%-23.99%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
53
Neutral
£2.08B89.69-1.48%0.02%9.24%64.97%
50
Neutral
£146.12M-0.82-36.14%12.74%-6.48%-458.95%
43
Neutral
£48.12M-1.81143.01%6.98%-18.44%-608.87%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:STVG
STV Group plc
103.00
-15.00
-12.71%
GB:ITV
ITV plc
66.75
-4.57
-6.41%
GB:RCH
Reach plc
46.30
-13.26
-22.27%
GB:PEBB
Pebble Group PLC
61.00
10.50
20.79%
GB:CAN
Canal+
211.20
-22.84
-9.76%

STV Group plc Corporate Events

Business Operations and StrategyExecutive/Board Changes
STV Chairman Clive Whiley Joins Reach Board as Independent Director
Positive
Sep 21, 2026
STV Group plc is a UK-based media company operating television broadcasting and related digital services, with a focus on serving audiences and advertisers in its regional markets. The company’s governance structure includes a board of direc...
Business Operations and StrategyDividendsFinancial DisclosuresRegulatory Filings and Compliance
STV Group cushions Studios slowdown with ad growth, cost cuts and AI ad push
Negative
Sep 8, 2026
STV Group reported first-half 2026 revenue of £66.1m, down 27% year-on-year as weaker Studios volumes and the absence of last year’s major scripted contribution outweighed a 5% rise in total advertising revenue to £48.1m. Adjusted ...
Business Operations and StrategyFinancial Disclosures
STV Radio makes strong debut with top-ten audience and high engagement
Positive
Aug 6, 2026
STV Group’s STV Radio has quickly established itself as one of Scotland’s top ten commercial stations after launching in January 2026, attracting 139,000 weekly listeners and 1.3 million listening hours in its first six months. The sta...
Regulatory Filings and Compliance
STV Director Mark Hoad Buys 10,000 Shares in STV Group plc
Neutral
Aug 4, 2026
STV Group plc has disclosed that independent non-executive director Mark Hoad purchased 10,000 ordinary shares in the company. The transaction, executed on 4 August 2026 on the London Stock Exchange Main Market, was carried out at a price of &#163...
Other
STV Director Mark Hoad Buys 10,000 Shares on LSE
Positive
Aug 4, 2026
Independent non-executive director Mark Hoad has purchased 10,000 ordinary shares in STV Group plc at a price of £1.0675 per share on 4 August 2026. The transaction, conducted on the London Stock Exchange’s Main Market, gives Hoad a ben...
Financial Disclosures
STV Group Sets Date for Half-Year 2026 Results Announcement
Neutral
Jul 15, 2026
STV Group plc, a U.K. media and television broadcaster, provides news and entertainment programming and related content services to viewers and advertisers in its regional markets. The company focuses on both linear TV and digital platforms, maint...
Executive/Board ChangesRegulatory Filings and Compliance
STV Group Aligns Executive Share Awards With Remuneration Policy
Neutral
Jul 7, 2026
STV Group plc is a U.K.-listed media company operating television and digital services, with a focus on broadcasting and content production. The group’s leadership includes a chairman, chief executive officer and chief financial operating o...
Other
STV Director Raj Mody Buys 10,000 Shares on London Market
Positive
Jul 6, 2026
STV Group plc has reported that independent non-executive director Raj Mody purchased 10,000 ordinary shares in the company at a price of £1.05 per share on 6 July 2026. The transaction took place on the London Stock Exchange’s Main Mar...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 01, 2026