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J Sainsbury plc (GB:SBRY)
LSE:SBRY
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J Sainsbury plc (SBRY) AI Stock Analysis

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GB:SBRY

J Sainsbury plc

(LSE:SBRY)

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Neutral 69 (OpenAI - 4o)
Rating:69Neutral
Price Target:
370.00p
▲(5.41% Upside)
J Sainsbury plc's overall stock score reflects strong financial performance and strategic growth initiatives, particularly in sales and market share. However, moderate valuation and challenges from regulatory costs and consumer spending in Argos temper the outlook.

J Sainsbury plc (SBRY) vs. iShares MSCI United Kingdom ETF (EWC)

J Sainsbury plc Business Overview & Revenue Model

Company DescriptionJ Sainsbury plc, commonly known as Sainsbury's, is one of the largest supermarket chains in the United Kingdom, operating in the retail sector. The company primarily focuses on grocery retailing and offers a wide range of products including food, beverages, clothing, and home goods. Sainsbury's operates through various formats including supermarkets, convenience stores, and online platforms, providing customers with a comprehensive shopping experience.
How the Company Makes MoneySainsbury's generates revenue primarily through the sale of groceries and general merchandise in its stores and online. The company has a robust revenue model that includes key revenue streams such as in-store sales, online grocery orders, and sales from its non-food categories, including clothing and home goods. Additionally, Sainsbury's earns income from its financial services, including banking and insurance. The company also benefits from partnerships with suppliers and brands, which enhance its product offerings and promotional activities. Significant factors contributing to its earnings include its strong brand presence, loyalty programs like Nectar, and ongoing investment in technology to improve operational efficiency and customer engagement.

J Sainsbury plc Earnings Call Summary

Earnings Call Date:Nov 06, 2025
(Q2-2026)
|
% Change Since: |
Next Earnings Date:Apr 23, 2026
Earnings Call Sentiment Positive
The earnings call highlighted strong performance in volume growth, investment in value and quality, and strategic gains in Argos and financial services. However, challenges remain with regulatory cost impacts and the cautious discretionary spending environment for Argos.
Q2-2026 Updates
Positive Updates
Strong Volume Growth
Sainsbury's achieved consistent volume growth and market share gains, marking their highest H1 market share in 5 years.
Investment in Value and Quality
Extended Aldi Price Match to more essentials and introduced personalized 'Your Nectar Prices,' leading to improved value perception year-on-year.
Taste the Difference Sales Growth
Achieved 18% growth in Taste the Difference fresh sales over the first half, with premium dining sales growing 40% since the launch of Taste the Difference discovery.
Argos Performance
Argos delivered a good seasonal performance, grew market share, and improved profitability, with sales up 2.3%.
Financial Services Strategy Success
Completed sales and agreements for financial services, with net proceeds expected to be more than GBP 400 million, significantly higher than original guidance.
Retail Media and Loyalty Program Growth
Nectar360 Pollen platform launched, enhancing retail media capabilities and contributing to strong returns from Nectar loyalty scheme.
Cost Savings and Shareholder Returns
Delivered GBP 349 million of cost savings last year and on track for GBP 1 billion over 3 years, with over GBP 800 million expected to be returned to shareholders this year.
Negative Updates
Impact of Regulatory Costs
Higher National Insurance contributions and an EPR charge increased costs, impacting profit leverage despite volume growth.
Challenges in Argos
Argos faces a cautious market with customers holding back on discretionary spend, and the need for continuous investment in digital and operational improvements.
Business Rate Concerns
Potential future increases in business rates for properties over GBP 500,000 could add further cost pressures.
Company Guidance
In the call, Sainsbury's highlighted several key metrics and strategic initiatives that underscored its performance and future outlook. The company achieved a 5.2% sales growth in Sainsbury's and a 2.3% increase in Argos sales in the first half, leading to a total retail sales growth of 4.8% excluding fuel. Despite facing significant cost pressures, including higher National Insurance contributions and an EPR charge, Sainsbury's maintained a strong competitive position, with a retail underlying operating profit of GBP 504 million, slightly down year-on-year. The company also reported an 18% growth in Taste the Difference fresh sales and noted its highest H1 market share in five years. Additionally, Sainsbury's achieved a significant improvement in customer value perception, being the only grocer to improve year-on-year despite ongoing inflationary pressures. The company plans to return more than GBP 800 million to shareholders this year through dividends and buybacks, reflecting robust cash generation and a focus on enhancing shareholder returns. Looking ahead, Sainsbury's expects to generate a retail underlying operating profit of more than GBP 1 billion for the full year, driven by sustained grocery volume growth and strategic investments in value, quality, and service.

J Sainsbury plc Financial Statement Overview

Summary
J Sainsbury plc exhibits solid financial performance with steady revenue growth and efficient cash flow management. However, profitability metrics highlight areas for improvement, and the balance sheet suggests monitoring of leverage levels.
Income Statement
75
Positive
J Sainsbury plc has demonstrated consistent revenue growth, with a notable increase from 2022 to 2025. The Gross Profit Margin and Net Profit Margin have shown stability, with slight improvements in EBIT Margin and EBITDA Margin, suggesting effective cost management and operational efficiency. However, the Net Profit Margin remains relatively low, indicating room for improvement in profitability.
Balance Sheet
68
Positive
The company maintains a manageable Debt-to-Equity Ratio, though it has slightly increased over the years. The Return on Equity shows fluctuations, reflecting the varying net income levels. The Equity Ratio indicates a moderate reliance on equity financing. Overall, the balance sheet shows stability but highlights potential financial leverage risks.
Cash Flow
72
Positive
J Sainsbury plc has shown positive Free Cash Flow Growth, emphasizing strong cash generation capabilities. The Operating Cash Flow to Net Income Ratio is robust, indicating effective cash management. However, the Free Cash Flow to Net Income Ratio suggests potential volatility, given the variations in net income over the years.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue32.81B32.81B32.70B31.49B29.89B29.05B
Gross Profit2.30B2.30B2.34B2.32B2.21B2.04B
EBITDA1.57B1.57B1.79B1.84B2.40B1.34B
Net Income242.00M242.00M137.00M207.00M677.00M-208.00M
Balance Sheet
Total Assets24.65B24.65B25.06B26.39B27.15B25.47B
Cash, Cash Equivalents and Short-Term Investments727.00M727.00M2.00B1.81B1.02B1.67B
Total Debt6.61B6.61B6.55B7.14B7.38B6.94B
Total Liabilities18.00B18.00B18.19B19.13B18.73B18.77B
Stockholders Equity6.65B6.65B6.87B7.25B8.42B6.70B
Cash Flow
Free Cash Flow2.08B2.08B400.00M1.66B202.00M1.50B
Operating Cash Flow2.69B2.69B1.97B2.39B896.00M2.10B
Investing Cash Flow-787.00M-787.00M-1.01B-725.00M-651.00M-575.00M
Financing Cash Flow-1.12B-1.12B-282.00M-960.00M-1.02B-1.31B

J Sainsbury plc Technical Analysis

Technical Analysis Sentiment
Positive
Last Price351.00
Price Trends
50DMA
329.74
Positive
100DMA
311.95
Positive
200DMA
282.51
Positive
Market Momentum
MACD
4.87
Negative
RSI
61.43
Neutral
STOCH
75.29
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:SBRY, the sentiment is Positive. The current price of 351 is above the 20-day moving average (MA) of 341.91, above the 50-day MA of 329.74, and above the 200-day MA of 282.51, indicating a bullish trend. The MACD of 4.87 indicates Negative momentum. The RSI at 61.43 is Neutral, neither overbought nor oversold. The STOCH value of 75.29 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:SBRY.

J Sainsbury plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
£29.64B20.0613.65%3.00%1.05%-20.25%
74
Outperform
£1.60B11.0327.24%3.60%8.06%5.15%
73
Outperform
£2.64B19.6714.14%2.05%4.77%18.94%
69
Neutral
£7.50B22.306.63%3.82%0.82%160.81%
69
Neutral
£1.56B12.659.02%1.58%1.01%11.12%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
47
Neutral
$1.63B
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:SBRY
J Sainsbury plc
351.00
119.68
51.74%
GB:OCDO
Ocado Group
207.10
-136.40
-39.71%
GB:CWK
Cranswick
4,930.00
-80.90
-1.61%
GB:GRG
Greggs plc
1,554.00
-1,011.30
-39.42%
GB:PFD
Premier Foods
176.60
-11.92
-6.32%
GB:TSCO
Tesco plc
475.60
144.12
43.48%

J Sainsbury plc Corporate Events

Business Operations and StrategyStock BuybackDividendsFinancial Disclosures
Sainsbury’s Reports Strong Interim Results and Plans Significant Shareholder Returns
Positive
Nov 6, 2025

J Sainsbury plc reported strong interim results for the 28 weeks ending September 13, 2025, driven by strategic investments in value, quality, and service. The company achieved a 5.2% increase in sales excluding fuel, with grocery sales up 5.3% and general merchandise and clothing sales up 3.3%. Despite challenges such as cost inflation, Sainsbury’s maintained its competitive edge, leading to a profit performance that exceeded expectations. The company plans to return over £800 million to shareholders through dividends and buybacks, supported by strong cash flow and a robust balance sheet. Sainsbury’s continues to focus on innovation, customer satisfaction, and strategic growth, positioning itself confidently for the upcoming Christmas season.

The most recent analyst rating on (GB:SBRY) stock is a Hold with a £338.00 price target. To see the full list of analyst forecasts on J Sainsbury plc stock, see the GB:SBRY Stock Forecast page.

Regulatory Filings and Compliance
Sainsbury’s Announces Share Capital and Voting Rights Update
Neutral
Nov 3, 2025

J Sainsbury plc announced that as of 31 October 2025, its issued ordinary share capital consisted of 2,291,965,681 ordinary shares, with no shares held in Treasury. This figure represents the total number of voting rights in the company, which shareholders can use to determine their interest or changes in interest under the Disclosure Guidance and Transparency Rules.

The most recent analyst rating on (GB:SBRY) stock is a Hold with a £338.00 price target. To see the full list of analyst forecasts on J Sainsbury plc stock, see the GB:SBRY Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
J Sainsbury’s Executive Acquires Shares Under Incentive Plan
Neutral
Oct 24, 2025

J Sainsbury plc announced that Mark Given, the Chief Technology, Marketing and Data Officer, acquired 40 ordinary shares through the company’s Share Incentive Plan at a price of £3.3975 per share. This transaction, conducted on the London Stock Exchange, aligns with the UK Market Abuse Regulation, indicating a strategic move to strengthen managerial investment in the company.

The most recent analyst rating on (GB:SBRY) stock is a Hold with a £377.00 price target. To see the full list of analyst forecasts on J Sainsbury plc stock, see the GB:SBRY Stock Forecast page.

Regulatory Filings and Compliance
Sainsbury’s Changes Share Registrar to MUFG Corporate Markets
Neutral
Oct 6, 2025

J Sainsbury plc has announced a change in its share registrar from Equiniti to MUFG Corporate Markets, effective from October 6, 2025. This change is significant for shareholders as they will receive notifications with instructions on how to access their shareholdings online, potentially impacting the management of their investments.

The most recent analyst rating on (GB:SBRY) stock is a Hold with a £2.95 price target. To see the full list of analyst forecasts on J Sainsbury plc stock, see the GB:SBRY Stock Forecast page.

Regulatory Filings and Compliance
J Sainsbury plc Announces Total Voting Rights as of September 2025
Neutral
Oct 1, 2025

J Sainsbury plc has announced that as of September 30, 2025, its issued ordinary share capital consists of 2,291,870,951 shares, with no shares held in Treasury. This figure represents the total number of voting rights in the company, which shareholders can use as a denominator for calculating their interests under the Disclosure Guidance and Transparency Rules.

The most recent analyst rating on (GB:SBRY) stock is a Hold with a £2.95 price target. To see the full list of analyst forecasts on J Sainsbury plc stock, see the GB:SBRY Stock Forecast page.

Business Operations and Strategy
J Sainsbury’s Executive Acquires Shares Under Incentive Plan
Positive
Sep 26, 2025

J Sainsbury plc announced a transaction involving Mark Given, the Chief Technology, Marketing and Data Officer, who acquired 43 ordinary shares through the company’s Share Incentive Plan. This transaction, conducted on the London Stock Exchange, reflects the company’s ongoing efforts to align managerial interests with shareholder value, potentially impacting stakeholder confidence positively.

The most recent analyst rating on (GB:SBRY) stock is a Buy with a £3.50 price target. To see the full list of analyst forecasts on J Sainsbury plc stock, see the GB:SBRY Stock Forecast page.

Business Operations and StrategyFinancial DisclosuresM&A Transactions
Sainsbury’s Ends Talks with JD.com, Focuses on Argos Growth
Positive
Sep 15, 2025

J Sainsbury plc has terminated discussions with JD.com regarding the potential sale of Home Retail Group Limited, which includes Argos, due to terms that were not favorable for stakeholders. Sainsbury’s remains committed to enhancing Argos through its ‘More Argos, more often’ strategy, focusing on expanding its range, digital capabilities, and operational efficiencies. The company continues to perform well, with strong sales and profitability, and is on track to meet its financial targets for the year.

The most recent analyst rating on (GB:SBRY) stock is a Buy with a £339.00 price target. To see the full list of analyst forecasts on J Sainsbury plc stock, see the GB:SBRY Stock Forecast page.

Business Operations and StrategyStock Buyback
J Sainsbury Completes £157.6 Million Share Buyback Programme
Positive
Sep 12, 2025

J Sainsbury plc has successfully completed its share buyback programme, which commenced on 22 April 2025, with a total purchase of 56,797,534 ordinary shares at an aggregate cost of £157.6 million. The completion of this programme, which involved the cancellation of all purchased shares, is a strategic move to enhance shareholder value and optimize the company’s capital structure.

The most recent analyst rating on (GB:SBRY) stock is a Buy with a £339.00 price target. To see the full list of analyst forecasts on J Sainsbury plc stock, see the GB:SBRY Stock Forecast page.

Business Operations and StrategyStock Buyback
J Sainsbury Enhances Shareholder Value with Share Buyback
Positive
Sep 4, 2025

J Sainsbury plc has announced the purchase of 418,178 of its ordinary shares as part of its ongoing share buyback program, with the intention to cancel these shares. This move is part of a strategy to enhance shareholder value and optimize the company’s capital structure, potentially impacting its market position and benefiting stakeholders.

The most recent analyst rating on (GB:SBRY) stock is a Buy with a £339.00 price target. To see the full list of analyst forecasts on J Sainsbury plc stock, see the GB:SBRY Stock Forecast page.

Regulatory Filings and Compliance
J Sainsbury plc Confirms Share Capital and Voting Rights
Neutral
Sep 1, 2025

J Sainsbury plc has announced that as of August 29, 2025, its issued ordinary share capital comprises 2,292,972,680 shares, with no shares held in Treasury. This figure represents the total number of voting rights in the company, which shareholders can use to assess their interests and any changes in accordance with the Disclosure Guidance and Transparency Rules.

The most recent analyst rating on (GB:SBRY) stock is a Buy with a £339.00 price target. To see the full list of analyst forecasts on J Sainsbury plc stock, see the GB:SBRY Stock Forecast page.

Regulatory Filings and Compliance
J Sainsbury’s Executive Acquires Shares Under Incentive Plan
Neutral
Aug 29, 2025

J Sainsbury plc announced that Mark Given, the Chief Marketing, Data and Sustainability Officer, acquired 47 ordinary shares through the company’s Share Incentive Plan at a price of £2.9400 per share. This transaction, conducted on the London Stock Exchange, aligns with the company’s regulatory compliance under the UK Market Abuse Regulation, reflecting its commitment to transparency and stakeholder engagement.

The most recent analyst rating on (GB:SBRY) stock is a Buy with a £339.00 price target. To see the full list of analyst forecasts on J Sainsbury plc stock, see the GB:SBRY Stock Forecast page.

Stock Buyback
J Sainsbury plc Executes Share Buyback to Enhance Shareholder Value
Positive
Aug 29, 2025

J Sainsbury plc announced the purchase of 146,258 of its ordinary shares as part of its ongoing share buyback programme. This move, executed through BNP Paribas SA, aims to enhance shareholder value by reducing the number of shares in circulation, potentially impacting the company’s market positioning positively.

The most recent analyst rating on (GB:SBRY) stock is a Buy with a £339.00 price target. To see the full list of analyst forecasts on J Sainsbury plc stock, see the GB:SBRY Stock Forecast page.

Stock Buyback
J Sainsbury plc Executes Share Buyback to Enhance Shareholder Value
Positive
Aug 12, 2025

J Sainsbury plc announced the repurchase of 2,020 of its ordinary shares at a price of 295 pence each as part of its ongoing share buyback program. These shares, purchased from BNP Paribas SA, will be canceled, which is expected to enhance shareholder value and optimize the company’s capital structure.

The most recent analyst rating on (GB:SBRY) stock is a Buy with a £3.40 price target. To see the full list of analyst forecasts on J Sainsbury plc stock, see the GB:SBRY Stock Forecast page.

Business Operations and StrategyStock Buyback
J Sainsbury plc Executes Share Buyback to Boost Shareholder Value
Positive
Aug 8, 2025

J Sainsbury plc announced the repurchase of 1,019,500 of its ordinary shares as part of its ongoing share buyback program. The shares were bought from BNP Paribas SA at prices ranging from 292.0000 to 295.0000 pence per share, with an average price of 294.1576 pence. This move is part of the company’s strategy to enhance shareholder value by reducing the number of shares in circulation, which can positively impact earnings per share and overall market perception.

The most recent analyst rating on (GB:SBRY) stock is a Buy with a £3.40 price target. To see the full list of analyst forecasts on J Sainsbury plc stock, see the GB:SBRY Stock Forecast page.

Stock Buyback
J Sainsbury Executes Share Buyback as Part of Ongoing Program
Positive
Aug 7, 2025

J Sainsbury plc has executed a share buyback, purchasing 673,506 of its ordinary shares at an average price of 293.7833 pence per share. This transaction is part of an ongoing buyback program, and the company plans to cancel these shares, potentially impacting its stock value and shareholder equity positively.

The most recent analyst rating on (GB:SBRY) stock is a Buy with a £3.40 price target. To see the full list of analyst forecasts on J Sainsbury plc stock, see the GB:SBRY Stock Forecast page.

Stock Buyback
J Sainsbury plc Executes Share Buyback of 316,905 Shares
Positive
Aug 6, 2025

J Sainsbury plc has announced the purchase of 316,905 of its ordinary shares as part of its ongoing share buyback program. The shares were bought from BNP Paribas SA at a volume-weighted average price of 294.8137 pence per share and are intended to be canceled, potentially impacting the company’s share value and benefiting shareholders by reducing the number of shares outstanding.

The most recent analyst rating on (GB:SBRY) stock is a Buy with a £3.40 price target. To see the full list of analyst forecasts on J Sainsbury plc stock, see the GB:SBRY Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 06, 2025