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Huddled Group (HUD) AI Stock Analysis
Huddled Group
(LSE:HUD)
The score is held back primarily by weak financial performance, driven by ongoing operating losses and persistent negative operating/free cash flow with worsening free cash flow in 2025. Technicals provide partial support due to improving short-term trend and modest positive momentum, while valuation remains difficult to assess given the negative P/E and lack of dividend yield data.
Huddled Group (HUD) vs. iShares MSCI United Kingdom ETF (EWC)
- Market Cap
- GBP 6.52M
- Dividend Yield
- ―
- Average Volume (3M)
- 10.63M
- Price to Earnings (P/E)
- -0.5
- Beta (1Y)
- 0.31
- Revenue Growth
- -11.54%
- EPS Growth
- -16.67%
- Country
- UK
- Employees
- 94
- Sector
- Consumer Cyclical
- Sector Strength
- 61
- Industry
- Specialty Retail
Huddled Group Business Overview & Revenue Model
Company Description
Huddled Group Plc is a UK-based e-commerce retail group specialising in surplus goods. It operates a portfolio of brands including Discount Dragon (groceries), Nutricircle (wellness products), and Boop Beauty (cosmetics). The company was formerly kno...
Huddled Group Financial Statement Overview
Summary
Despite strong revenue growth (2025: 18.7m vs. 2024: 14.2m), profitability and cash generation are weak. The company continues to post operating losses (negative EBIT/EBITDA) and operating/free cash flow is negative across 2023–2025 with deterioration in 2025, increasing funding and execution risk. Balance sheet leverage is not extreme, but equity/assets have declined and debt stepped up in 2025.
Income Statement
24NegativeBalance Sheet
52NeutralCash Flow
18Very Negative| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 16.30M | 18.65M | 14.22M | 2.42M | 796.00K | 2.53M |
| Gross Profit | 443.00K | 144.00K | 118.00K | -45.00K | -238.00K | 95.00K |
| EBITDA | -2.40M | -2.63M | -3.53M | -2.01M | -280.00K | 347.00K |
| Net Income | -6.01M | -4.18M | -3.85M | 12.98M | -661.00K | -2.00M |
Balance Sheet | ||||||
| Total Assets | 4.33M | 6.22M | 8.68M | 11.05M | 7.49M | 7.56M |
| Cash, Cash Equivalents and Short-Term Investments | 36.00K | 243.00K | 1.64M | 4.27M | 51.00K | 1.10M |
| Total Debt | 1.12M | 711.00K | 63.00K | 28.00K | 73.00K | 460.00K |
| Total Liabilities | 3.23M | 2.42M | 2.20M | 748.00K | 2.16M | 1.84M |
| Stockholders Equity | 1.10M | 3.81M | 6.49M | 10.30M | 5.32M | 5.72M |
Cash Flow | ||||||
| Free Cash Flow | -3.30M | -3.23M | -3.67M | -3.64M | -739.00K | -609.00K |
| Operating Cash Flow | -3.25M | -3.03M | -3.23M | -3.20M | 1.57M | 220.00K |
| Investing Cash Flow | -206.00K | -442.00K | 510.00K | 19.07M | -2.28M | -788.00K |
| Financing Cash Flow | 2.94M | 2.07M | 89.00K | -11.93M | -55.00K | 3,000 |
Huddled Group Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:HUD, the sentiment is Neutral. The current price of 0.80 is below the 20-day moving average (MA) of 0.80, above the 50-day MA of 0.64, and below the 200-day MA of 0.94, indicating a neutral trend. The MACD of 0.06 indicates Positive momentum. The RSI at 55.25 is Neutral, neither overbought nor oversold. The STOCH value of 34.84 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:HUD.
Huddled Group Peers Comparison
Overall Rating
GB:PEBB70Outperform
GB:OMIP67.75Neutral
GB:BBSN67Neutral- GB:HUD50Neutral
GB:DBOX42Neutral
GB:ZIN41Neutral
Financial Indicators
| Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| GB:PEBB | 70Outperform | GBP 75.35M | 19.07 | 5.37% | 3.60% | 3.00% | -23.99% |
| GB:OMIP | 68Neutral | GBP 9.90M | 8.24 | 8.91% | ― | -0.92% | ― |
| GB:BBSN | 67Neutral | GBP 88.40M | 21.53 | 8.42% | 0.58% | 107.94% | 120.65% |
| Sector * | 61Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% |
| GB:HUD | 50Neutral | GBP 6.52M | -0.54 | -245.25% | ― | -11.54% | -16.67% |
| GB:DBOX | 42Neutral | GBP 4.89M | -5.19 | -13.57% | ― | -1.33% | -276.19% |
| GB:ZIN | 41Neutral | GBP 9.26M | -1.55 | -996.83% | ― | -22.76% | -245.18% |
* Consumer Cyclical Sector Average
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| GB:HUD | Huddled Group Plc | 0.80 | -1.55 | -65.96% | |
| GB:BBSN | Brave Bison | 76.00 | -3.57 | -4.49% | |
| GB:OMIP | One Media iP | 4.45 | 0.70 | 18.67% | |
| GB:ZIN | Zinc Media | 31.00 | -20.00 | -39.22% | |
| GB:DBOX | Digitalbox Plc | 4.15 | -0.30 | -6.74% | |
| GB:PEBB | Pebble Group PLC | 55.50 | 9.81 | 21.47% |
Huddled Group Corporate Events
Huddled Group boosts equity incentives and issues new shares for advisory fees
NeutralHuddled Group has granted options over 18.5 million new ordinary shares, including 2.5 million to non-executive director Nicholas Lee, at an exercise price of 0.4 pence, with vesting tied to time-based schedules and a share price performance hurdle....
Huddled Group pivots to live commerce as margins and new tech reshape its model
PositiveHuddled Group has executed a strategic pivot from traditional static e‑commerce to a live commerce-led model, underpinned by its Peeko brand and proprietary “Powered by Peeko” software that integrates major live platforms with its T...
Huddled Group launches live commerce push as weekly sales hit £100,000
PositiveHuddled Group has launched a live commerce operation that blends presenter-led shopping, real-time auctions and automated fulfilment, building on its surplus stock e-commerce model. The initiative integrates platforms such as Whatnot and TikTok with...
Huddled Group Strikes TikTok Joint Venture to Scale Peeko Live Commerce
PositiveHuddled Group has formed a 50:50 joint venture with TikTok agency Cipher to run Peeko-branded live commerce channels on TikTok Live and TikTok Auctions, with Cipher providing presenters and studios while Huddled supplies stock and fulfilment. The col...
Huddled Group launches live-commerce software and forms Peeko joint venture on Whatnot
PositiveHuddled Group has launched proprietary live-commerce software designed to coordinate stock, orders and fulfilment for multiple sellers and platforms through a centralised inventory and logistics hub. The system allows presenters to concentrate on sal...
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Oct 24, 2026