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Character (CCT) AI Stock Analysis
Character
(LSE:CCT)
GB:CCT scores mid-range primarily due to weakened financial performance (declining revenue, negative profitability, and sharply lower free cash flow), partially offset by a stable, low-leverage balance sheet. Technicals are moderately positive with the share price above key longer-term moving averages and neutral momentum. Valuation is constrained by a negative P/E despite a modest dividend yield, while corporate actions (buybacks and the £9.8m property sale) add incremental support through capital return and improved liquidity.
Character (CCT) vs. iShares MSCI United Kingdom ETF (EWC)
- Market Cap
- GBP 52.73M
- Dividend Yield
- 2.30%
- Average Volume (3M)
- 15.37K
- Price to Earnings (P/E)
- -33.9
- Beta (1Y)
- -0.16
- Revenue Growth
- -19.44%
- EPS Growth
- -132.34%
- Country
- UK
- Employees
- 212
- Sector
- Consumer Cyclical
- Sector Strength
- 61
- Industry
- Leisure
Character Business Overview & Revenue Model
Company Description
The Character Group Plc engages in the design, development, and distribution of toys, games and playthings. It operates through the following geographical segments: United Kingdom, Far East, and Scandinavia. The company was founded by Richard King, J...
Character Financial Statement Overview
Summary
Financials are mixed but pressured overall: the income statement shows falling revenue (-15.45%) and declining margins with net margin turning negative (weak profitability), while the balance sheet is steadier with low leverage and a stable equity ratio. Cash flow is a key concern as free cash flow fell sharply (-46.35%), signaling weaker cash generation despite positive operating cash flow to net income.
Income Statement
45NeutralBalance Sheet
60NeutralCash Flow
50Neutral| Breakdown | TTM | Aug 2025 | Aug 2024 | Aug 2023 | Aug 2022 | Aug 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 95.73M | 100.47M | 123.42M | 122.59M | 176.40M | 140.00M |
| Gross Profit | 26.15M | 26.37M | 32.75M | 32.79M | 41.37M | 40.44M |
| EBITDA | 1.56M | 1.10M | 9.29M | 8.60M | 14.32M | 18.15M |
| Net Income | -1.75M | -1.24M | 4.95M | 3.50M | 9.39M | 12.16M |
Balance Sheet | ||||||
| Total Assets | 52.50M | 65.22M | 74.14M | 71.33M | 93.02M | 86.92M |
| Cash, Cash Equivalents and Short-Term Investments | 13.91M | 13.29M | 14.60M | 10.89M | 26.65M | 35.92M |
| Total Debt | 834.00K | 1.38M | 2.31M | 2.03M | 7.85M | 1.50M |
| Total Liabilities | 19.12M | 32.13M | 35.51M | 31.96M | 54.12M | 42.07M |
| Stockholders Equity | 33.38M | 33.09M | 38.63M | 39.37M | 38.90M | 44.85M |
Cash Flow | ||||||
| Free Cash Flow | 3.26M | 5.70M | 9.78M | -7.13M | 107.00K | 16.73M |
| Operating Cash Flow | 4.12M | 6.77M | 12.02M | -2.97M | 3.62M | 25.48M |
| Investing Cash Flow | -2.44M | -2.57M | -2.22M | -4.00M | -3.29M | -6.23M |
| Financing Cash Flow | -3.80M | -4.80M | -6.16M | -3.92M | -17.16M | -2.53M |
Character Peers Comparison
Overall Rating
GB:CARD71Outperform
GB:MOON65Neutral
GB:ULTP61Neutral
GB:WRKS56Neutral- GB:CCT55Neutral
GB:IGR53Neutral
Financial Indicators
| Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| GB:CARD | 71Outperform | GBP 289.98M | 8.86 | 9.93% | 5.62% | 7.12% | -18.46% |
| GB:MOON | 65Neutral | GBP 813.74M | 17.36 | -99.49% | 1.34% | 6.54% | ― |
| Sector * | 61Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% |
| GB:ULTP | 61Neutral | GBP 42.40M | 11.69 | 7.63% | 6.03% | -3.48% | -36.60% |
| GB:WRKS | 56Neutral | GBP 61.12M | 52.58 | 9.46% | ― | -6.13% | -82.79% |
| GB:CCT | 55Neutral | GBP 52.67M | -33.89 | -5.25% | 2.30% | -19.44% | -132.34% |
| GB:IGR | 53Neutral | GBP 74.40M | -37.38 | -2.17% | 1.20% | ― | ― |
* Consumer Cyclical Sector Average
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| GB:CCT | Character Group plc | 305.00 | 37.11 | 13.85% | |
| GB:CARD | Card Factory | 88.90 | -6.47 | -6.79% | |
| GB:IGR | IG Design | 83.50 | 28.08 | 50.66% | |
| GB:ULTP | Ultimate Products plc | 50.60 | -10.93 | -17.76% | |
| GB:WRKS | TheWorks.co.uk plc | 97.80 | 54.40 | 125.35% | |
| GB:MOON | Moonpig Group Plc | 279.00 | 73.49 | 35.76% |
Character Corporate Events
Character Group Tightens Share Count with Further Buyback
PositiveThe Character Group plc has continued executing its previously announced share buyback programme with the purchase of 5,000 ordinary shares at a price of 308 pence per share. The repurchased shares have been cancelled, reducing the number of shares i...
Character Group Tightens Share Capital With Latest Buyback
PositiveThe Character Group plc has continued to actively manage its capital structure through share repurchases on AIMX, balancing issued ordinary shares with holdings in treasury to optimise shareholder value. Its approach to buybacks and collaboration wit...
Character Group Cancels Further Buyback Shares, Updates Voting Rights
PositiveThe Character Group plc has executed a further purchase of its own ordinary shares under the share buyback programme launched in February 2026. The repurchased shares have been cancelled, reducing the free float and updating the company’s capit...
Character Group boosts cash reserves with £9.8m Infinity House sale
PositiveThe Character Group has completed the sale of its warehouse and office complex at Infinity House in Middleton, Lancashire, following the exercise of an option by Robertsbridge Property Co Limited. The transaction generated gross proceeds of £9.8...
Character Group Updates Voting Share Capital After Latest Buyback
NeutralThe Character Group plc is a U.K.-listed company in the consumer products sector, focused on developing and distributing toys and leisure items, and it actively manages its equity base through treasury shares and buyback programmes. Its AIM quotation...
Character Group Reduces Share Capital Through Share Buyback
PositiveThe Character Group plc has executed another tranche of its ongoing share buyback programme, repurchasing 7,500 ordinary shares at a price of 298 pence per share from Panmure Liberum and cancelling them. Following this transaction, the company now ha...
Character Group Continues Buyback, Cuts Shares in Issue and Updates Voting Rights
PositiveThe Character Group plc has continued its previously announced share buyback programme with the purchase of 9,000 ordinary shares on 9 July 2026 at a price of 295 pence per share. The repurchased shares have been cancelled, reducing the number of sha...
Character Group Cancels 5,000 Shares in Ongoing Buyback Programme
PositiveThe Character Group plc has continued to execute its previously announced share buyback programme, purchasing 5,000 ordinary shares at a price of 292 pence per share. The shares, acquired via Panmure Liberum on AIM, have been cancelled, reflecting th...
Character Group Tightens Share Capital with New Buyback
PositiveThe Character Group plc has executed a further purchase of its own shares under an existing share buyback programme, acquiring 6,000 ordinary shares at a price of 282 pence per share. The repurchased shares have been cancelled, and the company now ho...
Character Group Tightens Capital Base with Share Buyback and Cancellation
PositiveThe Character Group plc has continued its previously announced share buyback programme, purchasing 6,500 ordinary shares at a price of 285 pence per share through Panmure Liberum. The repurchased shares have been cancelled, leaving 17,391,949 shares...
Character Group Tightens Share Capital with Further Buyback
PositiveThe Character Group plc has continued execution of its previously announced share buyback programme, repurchasing 5,000 ordinary shares at a price of 289 pence per share. The shares have been cancelled, leaving the company with 1,983,059 shares held...
Character Group to Sell Infinity House for £9.8 Million, Unlocking Cash from Non‑Earning Asset
PositiveCharacter Group has confirmed that its subsidiary has received notice from Robertsbridge Property Co to exercise an option to purchase the freehold and leasehold interests in its Infinity House warehouse and office complex in Middleton, Lancashire. A...
Character Group Updates Share Count Following Share Buyback
PositiveThe Character Group plc has continued its previously announced share buyback programme by repurchasing 6,500 ordinary shares at a price of 285 pence per share, with the shares subsequently cancelled. Following this transaction, the company now holds...
Character Group Aligns Executive Incentives with New EMI Share Option Scheme
PositiveThe Character Group has restructured incentives for senior management by moving two executive directors from its 2017 Share Option Plan to a newly adopted Enterprise Management Incentive share option scheme. The options, over treasury-held ordinary s...
Character Group Updates Market on Latest Share Buyback and Voting Rights
PositiveThe Character Group plc said it has continued its previously announced share buyback programme, acquiring 6,000 ordinary shares at a price of 290 pence each through Panmure Liberum. The repurchased shares have been cancelled, demonstrating the compan...
Character Group launches tax-advantaged EMI share scheme to drive long-term growth
PositiveThe Character Group plc has introduced a new Enterprise Management Incentive share option scheme for eligible employees as part of its long-term growth and retention strategy. The plan, which complements the existing 2017 Share Option Plan, is design...
Character Group Updates Share Capital After Latest Buyback
NeutralThe Character Group plc has continued to execute its previously announced share buyback programme, repurchasing 5,000 ordinary shares on 4 June 2026 at a price of 283 pence per share. The transaction was carried out through Panmure Liberum and the ac...
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Aug 26, 2026