Burberry (BRBY) AI Stock Analysis

• Market Cap: £4.20B
• Dividend Yield: N/A
• Average Volume (3M): 1.72M
• Price to Earnings (P/E): ―
• Beta (1Y): 1.84
• Revenue Growth: -17.08%
• EPS Growth: -128.46%
• Country: UK
• Employees: 9,336
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Luxury Goods
• EPS (TTM): 0.03
• Shares Outstanding: 360,982,940
• 10 Day Avg. Volume: 1,197,363
• 30 Day Avg. Volume: 1,721,769
• PEG Ratio: 0.29
• Price to Book (P/B): 3.02
• Price to Sales (P/S): 1.12
• P/FCF Ratio: 9.93
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: £1,335.63
• Price Target Upside: 16.45% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 8
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 54 Neutral
• Price Target: 1,222.00p ▲(6.54% Upside)

Burberry's overall stock score is primarily influenced by its financial performance and valuation. The company faces significant challenges with declining revenue and profitability, as well as a concerning valuation due to negative earnings. Technical analysis provides some positive signals, but they are not enough to offset the financial and valuation concerns.

Positive Factors

Strong Brand Identity

Burberry's strong brand identity, rooted in its British heritage and iconic products, provides a durable competitive advantage in the luxury market, supporting long-term customer loyalty and pricing power.

Digital Presence

A robust digital presence allows Burberry to reach a wider audience and drive sales growth, crucial for adapting to changing consumer behaviors and enhancing market reach sustainably.

Gross Profit Margin

A strong gross profit margin indicates effective cost management and pricing strategy, which can help sustain profitability even amidst revenue challenges.

Negative Factors

Declining Revenue

A significant decline in revenue suggests challenges in market demand or competitive positioning, which could impact long-term growth prospects if not addressed.

Negative Net Income

Negative net income reflects profitability challenges, which can strain financial resources and hinder reinvestment in growth initiatives, affecting long-term business health.

Increased Leverage

Increased leverage indicates higher financial risk and potential constraints on operational flexibility, which could impact the company's ability to navigate economic downturns or invest in growth.

Burberry Business Overview & Revenue Model

Company Description

Burberry Group plc is a British luxury fashion house established in 1856, renowned for its distinctive tartan pattern and its iconic trench coats. The company operates primarily in the luxury apparel and accessories sector, offering a wide range of products, including outerwear, handbags, shoes, fragrances, and eyewear. Burberry's brand identity is rooted in British heritage, and it has a strong presence in both physical retail locations and e-commerce platforms, catering to a global clientele.

How the Company Makes Money

Burberry generates revenue through multiple streams, primarily from the sale of luxury goods. The company's core revenue comes from its retail and wholesale segments, where it sells directly to consumers through its own boutiques and online channels, as well as through third-party retailers. Key products include ready-to-wear clothing, accessories, and fragrances, which are marketed under the Burberry brand. Additionally, Burberry benefits from a strong digital presence, leveraging e-commerce to reach a wider audience and drive sales growth. The company also engages in collaborations and partnerships with other brands and influencers to enhance its market visibility and attract new customers. Seasonal collections and limited-edition releases create exclusivity, further driving customer demand and brand loyalty.

Burberry Financial Statement Overview

Summary

Burberry's financial performance is challenged by declining revenue and negative net income, with a net profit margin of -3.05%. Despite a strong gross profit margin of 62.5%, the company faces profitability issues and increased leverage, as indicated by a debt-to-equity ratio of 2.10. The cash flow remains stable, providing some operational flexibility.

Income Statement

Burberry's income statement reflects significant challenges, as evidenced by declining revenue and negative net income in the most recent period. The gross profit margin remains relatively strong at 62.5% for 2025, indicating effective cost management at the gross level. However, the net profit margin is concerning at -3.05%, highlighting profitability issues. Revenue has decreased by approximately 17% from the previous year, indicating a downward trajectory in sales.

Balance Sheet

The balance sheet shows a moderate financial position with a debt-to-equity ratio rising to 2.10 in 2025, suggesting increased leverage. The equity ratio has decreased to 26.68%, indicating a higher reliance on liabilities. Nonetheless, the company maintains a substantial cash position relative to its liabilities, providing some liquidity cushion. Return on Equity is negative due to the net loss, reflecting underperformance in generating profits from shareholder equity.

Cash Flow

Cash flow statements reveal a decrease in free cash flow from the previous year, although the company remains cash flow positive with a free cash flow to net income ratio being not applicable due to negative net income. Operating cash flow is robust relative to net income, suggesting that the company generates cash effectively despite profitability challenges. The reduction in capital expenditure demonstrates cautious investment, reflecting efforts to conserve cash.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	2.46B	2.46B	2.97B	3.09B	2.83B	2.34B
Gross Profit	1.54B	1.54B	2.01B	1.84B	1.68B	1.37B
EBITDA	139.00M	428.00M	828.00M	1.02B	858.00M	693.10M
Net Income	-75.00M	-75.00M	270.00M	490.00M	396.00M	376.00M
Balance Sheet
Total Assets	3.43B	3.43B	3.37B	3.69B	3.70B	3.50B
Cash, Cash Equivalents and Short-Term Investments	813.00M	813.00M	441.00M	1.03B	1.22B	1.26B
Total Debt	1.92B	1.92B	1.57B	1.49B	1.40B	1.36B
Total Liabilities	2.51B	2.51B	2.22B	2.15B	2.08B	1.94B
Stockholders Equity	914.00M	914.00M	1.15B	1.53B	1.61B	1.56B
Cash Flow
Free Cash Flow	307.00M	278.00M	294.00M	571.00M	534.00M	473.70M
Operating Cash Flow	429.00M	429.00M	506.00M	750.00M	699.00M	591.40M
Investing Cash Flow	-129.00M	-127.00M	-231.00M	-153.00M	-167.00M	-93.10M
Financing Cash Flow	48.00M	48.00M	-865.00M	-815.00M	-578.00M	-156.50M

Burberry Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 1147.00
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:BRBY, the sentiment is Negative. The current price of 1147 is below the 20-day moving average (MA) of 1230.62, below the 50-day MA of 1199.29, and above the 200-day MA of 1081.26, indicating a neutral trend. The MACD of -4.49 indicates Positive momentum. The RSI at 39.62 is Neutral, neither overbought nor oversold. The STOCH value of 18.84 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:BRBY.

Burberry Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
NXT	75 Outperform	£16.49B	21.14	51.86%	1.63%	9.74%	0.92%
JD	71 Outperform	£4.30B	8.68	19.64%	1.18%	14.60%	58.84%
MKS	70 Outperform	£7.75B	26.30	0.68%	0.94%	14.13%	-96.12%
BTRW	66 Neutral	£5.27B	27.39	2.80%	4.68%	33.83%	15.11%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
BRBY	54 Neutral	£4.20B	-55.67	-7.28%	―	-17.08%	-128.46%
ASC	46 Neutral	£274.50M	-0.93	-62.59%	―	-15.86%	-18.46%

Burberry Corporate Events

Burberry Announces Share Capital and Voting Rights Update

Burberry Group PLC announced its issued share capital as of September 30, 2025, totaling 363,819,287 ordinary shares, with 2,839,220 held in Treasury, which do not carry voting rights. The total number of voting rights is 360,980,067, a figure shareholders can use to assess their interests under FCA rules, impacting how stakeholders engage with the company.

The most recent analyst rating on (GB:BRBY) stock is a Buy with a £15.75 price target. To see the full list of analyst forecasts on Burberry stock, see the GB:BRBY Stock Forecast page.

Burberry Director Increases Stake with Share Purchase

Burberry Group PLC announced that Orna NíChionna, the Senior Independent Director, has purchased 1,208 ordinary shares of the company at a price of 1,234.1707 pence per share. This transaction, disclosed in compliance with the EU Market Abuse Regulation, highlights a significant investment by a key member of the company’s board, potentially indicating confidence in the company’s future performance and stability.

The most recent analyst rating on (GB:BRBY) stock is a Hold with a £13.60 price target. To see the full list of analyst forecasts on Burberry stock, see the GB:BRBY Stock Forecast page.

Burberry Updates Share Capital and Voting Rights

Burberry Group PLC announced that its issued share capital as of August 31, 2025, consists of 363,817,789 ordinary shares, with 359,178,569 shares carrying voting rights. This update is crucial for shareholders to calculate their interests and comply with regulatory requirements, potentially impacting shareholder engagement and transparency in the company’s governance.

The most recent analyst rating on (GB:BRBY) stock is a Buy with a £15.00 price target. To see the full list of analyst forecasts on Burberry stock, see the GB:BRBY Stock Forecast page.

Burberry Updates Share Capital and Voting Rights

Burberry Group plc has announced an update on its share capital and voting rights as of July 31, 2025. The company has a total of 363,816,454 ordinary shares, with 4,639,220 held in treasury, resulting in 359,177,234 voting rights. This information is crucial for shareholders to determine their interests in the company under the FCA’s rules.

The most recent analyst rating on (GB:BRBY) stock is a Buy with a £9.25 price target. To see the full list of analyst forecasts on Burberry stock, see the GB:BRBY Stock Forecast page.

Burberry Grants Conditional Share Awards to Executives

Burberry Group PLC announced the grant of conditional share awards to its Executive Directors and Persons Discharging Managerial Responsibilities under the Burberry Share Plan 2020. The awards, which are based on a share price of 1,348 pence, will vest in 2028 and are contingent upon continued employment and performance metrics related to revenue, return on invested capital, and brand sustainability strategies. This move is aimed at aligning the interests of the executives with the long-term goals of the company, potentially impacting its operational focus and stakeholder confidence.

The most recent analyst rating on (GB:BRBY) stock is a Hold with a £6.95 price target. To see the full list of analyst forecasts on Burberry stock, see the GB:BRBY Stock Forecast page.