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Baltic Classifieds Group Plc
(LSE:BCG)
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Rating:71Outperform
Price Target:
2.50 p
â–¼(-98.82% Downside)
Action:Reiterated
Date:10/04/26
The score is primarily supported by strong financial performance—especially excellent free-cash-flow generation and solid profitability—partly offset by a weaker balance-sheet trend due to higher debt in 2026. Technicals are a significant drag, with the price below key moving averages and bearish momentum readings. Valuation is middling on P/E, while the unusually high stated dividend yield reduces confidence in dividend-based valuation support.
Positive Factors
Strong free-cash-flow generation
Consistently strong conversion of earnings into cash indicates high earnings quality and an asset-light operating model. Robust free cash flow can support reinvestment, debt management, product development and shareholder returns, strengthening financial resilience over the next several quarters.
Negative Factors
Recent debt increase
The sharp year-on-year increase in debt makes the balance sheet less consistent and reduces financial flexibility compared with 2025. Although equity remains substantial, higher leverage can increase financing costs and constrain the company’s ability to fund investment or absorb weaker trading.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong free-cash-flow generation
Consistently strong conversion of earnings into cash indicates high earnings quality and an asset-light operating model. Robust free cash flow can support reinvestment, debt management, product development and shareholder returns, strengthening financial resilience over the next several quarters.
Read all positive factors
Baltic Classifieds Group Plc (BCG) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
€955.72M
Dividend Yield147.74%
Average Volume (3M)1.17M
Price to Earnings (P/E)21.9
Beta (1Y)0.95
Revenue Growth6.85%
EPS Growth15.82%
CountryUK
Employees174
SectorCommunication Services
Sector Strength97
IndustryInternet Content & Information
Share Statistics
EPS (TTM)0.11
Shares Outstanding412,018,280
10 Day Avg. Volume738,356
30 Day Avg. Volume1,166,836
Financial Highlights & Ratios
PEG Ratio1.10
Price to Book (P/B)3.60
Price to Sales (P/S)12.00
P/FCF Ratio17.76
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
€2.30Price Target Upside-98.92% Downside
Rating ConsensusModerate Sell
Number of Analyst Covering3
EPS Forecast (FY)0.13
Revenue Forecast (FY)€97.23M
Baltic Classifieds Group Plc Business Overview & Revenue Model
Company Description
Established in 1999 and based in Vilnius, Lithuania, Baltic Classifieds Group PLC is responsible for the ownership and operation of various online classifieds platforms across Estonia, Latvia, and Lithuania. Its extensive portfolio encompasses spe...
How the Company Makes Money
BCG makes money primarily by monetising traffic and user intent on its online classifieds portals through paid listings and subscription-style packages sold to professional customers, complemented by paid services that enhance visibility and conve...
Baltic Classifieds Group Plc Financial Statement Overview
Summary
Income Statement
86
Very Positive
Balance Sheet
74
Positive
Cash Flow
92
Very Positive
| Breakdown | Apr 2025 | Apr 2024 | Apr 2023 | Apr 2022 | Apr 2022 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 88.78M | 82.81M | 72.07M | 60.81M | 50.96M |
| Gross Profit | 80.49M | 82.81M | 57.18M | 47.85M | 40.87M |
| EBITDA | 68.82M | 64.56M | 55.26M | 46.05M | 28.78M |
| Net Income | 51.11M | 44.76M | 32.05M | 23.21M | 2.40M |
Balance Sheet | |||||
| Total Assets | 390.95M | 389.81M | 400.33M | 417.76M | 424.49M |
| Cash, Cash Equivalents and Short-Term Investments | 30.77M | 23.61M | 24.86M | 27.07M | 19.91M |
| Total Debt | 73.21M | 25.36M | 50.30M | 69.69M | 82.80M |
| Total Liabilities | 95.38M | 40.81M | 66.17M | 85.11M | 97.12M |
| Stockholders Equity | 295.57M | 349.00M | 334.15M | 332.65M | 327.38M |
Cash Flow | |||||
| Free Cash Flow | 59.98M | 57.01M | 50.89M | 42.41M | 20.39M |
| Operating Cash Flow | 60.57M | 57.37M | 51.20M | 42.66M | 20.83M |
| Investing Cash Flow | -581.93K | -1.35M | -303.00K | -1.85M | -433.00K |
| Financing Cash Flow | -52.77M | -57.26M | -53.09M | -33.66M | -17.58M |
Baltic Classifieds Group Plc Technical Analysis
Positive
212.60
Price Trends
2.30
Positive
2.25
Positive
2.21
Positive
Market Momentum
0.03
Negative
54.50
Neutral
55.28
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:BCG, the sentiment is Positive. The current price of 212.6 is above the 20-day moving average (MA) of 2.22, above the 50-day MA of 2.30, and above the 200-day MA of 2.21, indicating a bullish trend. The MACD of 0.03 indicates Negative momentum. The RSI at 54.50 is Neutral, neither overbought nor oversold. The STOCH value of 55.28 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:BCG.
Baltic Classifieds Group Plc Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
83 Outperform | £3.83B | 18.31 | 281.32% | 2.03% | 7.26% | 9.70% | |
79 Outperform | £4.01B | 15.53 | 60.53% | 2.20% | 3.86% | 7.86% | |
71 Outperform | €955.72M | 21.92 | 15.51% | 147.74% | 6.85% | 15.82% | |
67 Neutral | £88.98M | 21.67 | 8.42% | 0.58% | 107.94% | 120.65% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
55 Neutral | £86.47M | 41.27 | 19.60% | ― | 17.80% | -30.17% | |
47 Neutral | £81.72M | -2.03 | -140.93% | 2.86% | ― | ― |
* Communication Services Sector Average
GB:BCG
Baltic Classifieds Group Plc
2.33
-1.11
-32.27%
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Baltic Classifieds Group Plc Corporate Events
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cuts Share Count With Latest Buyback
Positive
Oct 22, 2026
Baltic Classifieds Group PLC has continued its share buyback programme, repurchasing 1,003,132 ordinary shares between 15 and 21 October 2026 through Merrill Lynch International for cancellation. The transactions were executed at weighted average ...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group tightens share count with latest buyback
Positive
Oct 15, 2026
Baltic Classifieds Group Plc has repurchased 330,941 ordinary shares between 8 and 14 October 2026 through Merrill Lynch International for cancellation, as part of its ongoing share buyback programme. The purchases were executed across several tra...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds reduces share count with latest buyback
Positive
Oct 8, 2026
Baltic Classifieds Group Plc has bought back 1,133,293 of its own ordinary shares between 1 October and 7 October 2026, via Merrill Lynch International, for cancellation as part of its ongoing share repurchase programme. Following these transactio...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cuts Share Count with Latest Buyback
Positive
Oct 1, 2026
Baltic Classifieds Group Plc has repurchased a total of 1,116,184 ordinary shares between 24 and 30 September 2026 through Merrill Lynch International, with the shares bought for cancellation. Following these transactions, the company’s issu...
Regulatory Filings and Compliance
Baltic Classifieds Confirms Total Voting Rights at 414.5 Million Shares
Neutral
Oct 1, 2026
Baltic Classifieds Group PLC has confirmed that its issued share capital comprised 414,485,656 ordinary shares of £0.01 each as of the close of business on 30 September 2026. Each ordinary share carries one voting right, and with no shares he...
Regulatory Filings and Compliance
Baltic Classifieds Confirms 414.5 Million Voting Shares in Issue
Neutral
Oct 1, 2026
Baltic Classifieds Group Plc, a digital classifieds platform operator in the Baltics, reported that its issued share capital comprises 414,485,656 ordinary shares of £0.01 each, with no shares held in treasury and each share conferring one vo...
Dividends
Baltic Classifieds Group Sets Sterling Rate for 2026 Final and Special Dividends
Positive
Sep 30, 2026
Baltic Classifieds Group Plc, a leading operator of online classifieds marketplaces in the Baltic region, runs digital platforms where individuals and businesses list and search for properties, vehicles, and various goods and services. Its busines...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cuts Share Count With Latest Buyback Tranche
Positive
Sep 24, 2026
Baltic Classifieds Group Plc has continued its share buyback programme, purchasing 1,053,421 ordinary shares between 17 and 23 September 2026 through Merrill Lynch International for cancellation. The transactions, executed across London Stock Exch...
Executive/Board ChangesStock BuybackDividendsShareholder Meetings
Baltic Classifieds Group Wins Strong Shareholder Backing at AGM
Positive
Sep 23, 2026
Baltic Classifieds Group reported that all resolutions at its 23 September Annual General Meeting were passed, including approvals of the directors’ reports, remuneration report, final and special dividends, and the reappointment of KPMG as ...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cuts Share Count With Latest Buyback
Positive
Sep 17, 2026
Baltic Classifieds Group Plc has repurchased 1,323,017 ordinary shares between 10 and 16 September 2026 via Merrill Lynch International, paying weighted average prices that ranged around €2.30–€2.45 per share and cancelling all a...
Executive/Board Changes
Baltic Classifieds Group strengthens board with appointment of former Auto Trader CFO
Positive
Sep 14, 2026
Baltic Classifieds Group PLC has appointed veteran finance executive Sean Glithero as an Independent Non-Executive Director, effective 14 September 2026, as it continues to deepen governance at its FTSE 250-listed online classifieds business. The ...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Tightens Share Count With Latest Buyback
Positive
Sep 10, 2026
Baltic Classifieds Group Plc has continued its share buyback programme, repurchasing 624,142 ordinary shares between 7 and 9 September through Merrill Lynch International for cancellation. The transactions were executed across multiple venues at a...
Regulatory Filings and Compliance
Baltic Classifieds Confirms Total Voting Rights at Over 418 Million Shares
Neutral
Sep 1, 2026
Baltic Classifieds Group Plc has confirmed that its issued share capital at the close of business on 31 August 2026 comprised 418,602,420 ordinary shares, each carrying one voting right. The company holds no shares in treasury, meaning the total n...
Business Operations and StrategyDelistings and Listing Changes
Baltic Classifieds Clarifies Shift to Euro Trading Currency on LSE
Neutral
Aug 28, 2026
Baltic Classifieds Group PLC, a leading online classifieds operator in the Baltics with a portfolio covering autos, real estate, jobs, services and generalist listings, runs fourteen portals across Lithuania, Estonia and Latvia and is listed on th...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group tightens share count with August buybacks
Positive
Aug 27, 2026
Baltic Classifieds Group Plc has repurchased 439,022 ordinary shares through Merrill Lynch International between 20 and 24 August 2026, with the shares cancelled upon acquisition. The transactions were executed across multiple trading venues at we...
Business Operations and StrategyDelistings and Listing Changes
Baltic Classifieds Group Shifts LSE Trading Currency to Euro Cents
Neutral
Aug 26, 2026
Baltic Classifieds Group PLC, the dominant online classifieds player in the Baltics with portals covering autos, property, jobs and general listings across Lithuania, Estonia and Latvia, maintains its position as a FTSE 250 company on the London S...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Tightens Share Base with August Buyback
Positive
Aug 20, 2026
Baltic Classifieds Group Plc has carried out a series of share buybacks, purchasing 885,481 ordinary shares between 13 and 19 August 2026 through Merrill Lynch International for cancellation. Following these transactions, the company’s issue...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cuts Share Count With Latest Buyback Tranche
Positive
Aug 13, 2026
Baltic Classifieds Group Plc has repurchased 1,808,662 of its own ordinary shares through Merrill Lynch International between 6 and 12 August 2026, with the shares bought for cancellation to reduce the overall share count. Following these transact...
Business Operations and StrategyDelistings and Listing Changes
Baltic Classifieds Group to Switch LSE Share Trading Currency to Euro Cents
Neutral
Aug 12, 2026
Baltic Classifieds Group Plc is the leading online classifieds operator in the Baltic region, running fourteen portals across Lithuania, Estonia and Latvia in auto, real estate, jobs and services, and general classifieds. The London-listed FTSE 25...
Stock BuybackRegulatory Filings and Compliance
Baltic Classifieds Cuts Share Count with Latest Buyback
Positive
Aug 6, 2026
Baltic Classifieds Group has repurchased 1,246,893 ordinary shares between 30 July and 5 August 2026 via Merrill Lynch International, with the shares to be cancelled. The buyback reduces the company’s share count to 421,735,585, potentially ...
Business Operations and StrategyExecutive/Board ChangesRegulatory Filings and Compliance
Baltic Classifieds Group Executives Boost Stakes via Performance Share Plan
Positive
Aug 4, 2026
Baltic Classifieds Group Plc has disclosed that its chief executive, chief financial officer, chief operating officer and development director have exercised nominal-cost share options granted in 2023 under the company’s Performance Share Pl...
Regulatory Filings and Compliance
Baltic Classifieds Group Confirms Updated Total Voting Rights
Neutral
Aug 3, 2026
Baltic Classifieds Group Plc reported that as of 31 July 2026, its issued share capital comprised 422,586,734 ordinary shares, each carrying one vote, with no shares held in treasury. This confirms the total number of voting rights in the company ...
Business Operations and StrategyExecutive/Board Changes
Baltic Classifieds Group Tightens Executive Pay to Long-Term Performance
Positive
Jul 31, 2026
Baltic Classifieds Group Plc has granted significant share-based awards to its top leadership under the company’s Performance Share Plan, aligning executive incentives more closely with long-term shareholder returns. Chief executive Justinas...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Baltic Classifieds Group Cancels 1.25 Million Shares in Ongoing Buyback
Positive
Jul 30, 2026
Baltic Classifieds Group Plc has repurchased 1,248,497 ordinary shares between 23 and 28 July 2026 through Merrill Lynch International, with the shares to be cancelled as part of its ongoing buyback programme. The transaction reduces the number of...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.