Want to see GB:BBSN full AI Analyst Report?
Top Page
Brave Bison
(LSE:BBSN)
Select Model
Select Model
Rating:67Neutral
Price Target:
94.00 p
▲(17.50% Upside)
Action:Downgraded
Date:09/06/26
The score is primarily supported by improving financial performance and a conservatively financed balance sheet. It is held back by volatile free cash flow and signs that profits did not scale with the latest revenue surge, plus mixed/neutral technical momentum and only moderate valuation support (P/E 24.6 with a low ~0.51% dividend yield).
Positive Factors
Strong Revenue Growth
The sharp return to revenue growth indicates improving demand for the group’s digital marketing, media, and technology services. If sustained, stronger scale can broaden client reach, increase monetisation of owned media, and provide a larger base from which operating profits can develop.
Negative Factors
Profit Did Not Scale With Revenue
A decline in net income during a year of strong revenue expansion suggests that incremental sales did not translate proportionately into earnings. This raises questions about operating leverage and profit quality, making future growth less valuable unless profitability improves alongside the top line.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong Revenue Growth
The sharp return to revenue growth indicates improving demand for the group’s digital marketing, media, and technology services. If sustained, stronger scale can broaden client reach, increase monetisation of owned media, and provide a larger base from which operating profits can develop.
Read all positive factors
Brave Bison (BBSN) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£101.20M
Dividend Yield0.51%
Average Volume (3M)95.69K
Price to Earnings (P/E)24.6
Beta (1Y)0.02
Revenue Growth107.94%
EPS Growth120.65%
CountryUK
Employees320
SectorCommunication Services
Sector Strength97
IndustryAdvertising Agencies
Share Statistics
EPS (TTM)0.04
Shares Outstanding116,319,750
10 Day Avg. Volume114,756
30 Day Avg. Volume95,686
Financial Highlights & Ratios
PEG Ratio0.04
Price to Book (P/B)1.44
Price to Sales (P/S)1.04
P/FCF Ratio21.24
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.08
Revenue Forecast (FY)£49.45M
Brave Bison Business Overview & Revenue Model
Company Description
Brave Bison Group plc (BBSN.L), a digital advertising agency headquartered in London and founded in 2011, boasts a significant international footprint, operating across the United Kingdom, Europe, the Asia-Pacific region, and beyond. The company's...
How the Company Makes Money
Brave Bison generates revenue primarily by selling digital services to clients and monetising owned media assets. (1) Client services income: The company earns fees for providing marketing and digital transformation-related services such as campai...
Brave Bison Financial Statement Overview
Summary
Income Statement
78
Positive
Balance Sheet
86
Very Positive
Cash Flow
63
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 72.87M | 54.32M | 32.83M | 35.70M | 31.65M | 21.66M |
| Gross Profit | 45.99M | 34.15M | 21.34M | 20.90M | 16.95M | 7.81M |
| EBITDA | 10.55M | 6.72M | 3.18M | 2.33M | 2.14M | 838.00K |
| Net Income | 3.76M | 1.51M | 2.26M | 3.39M | 2.08M | 458.00K |
Balance Sheet | ||||||
| Total Assets | 83.66M | 77.52M | 32.70M | 30.50M | 20.60M | 19.61M |
| Cash, Cash Equivalents and Short-Term Investments | 8.32M | 10.50M | 7.60M | 6.92M | 6.49M | 5.91M |
| Total Debt | 5.17M | 8.08M | 1.85M | 1.85M | 701.00K | 1.44M |
| Total Liabilities | 33.33M | 38.40M | 11.41M | 11.90M | 10.58M | 12.08M |
| Stockholders Equity | 50.33M | 39.12M | 21.29M | 18.59M | 10.02M | 7.53M |
Cash Flow | ||||||
| Free Cash Flow | 5.47M | 2.65M | 1.46M | 1.67M | 1.63M | 3.96M |
| Operating Cash Flow | 5.67M | 2.84M | 1.62M | 1.82M | 1.71M | 3.99M |
| Investing Cash Flow | -21.95M | -21.47M | -565.00K | -4.74M | -335.00K | -6.32M |
| Financing Cash Flow | 20.51M | 21.50M | -366.00K | 3.35M | -823.00K | 5.49M |
Brave Bison Technical Analysis
Positive
80.00
Price Trends
87.79
Negative
86.37
Positive
80.14
Positive
Market Momentum
-0.39
Negative
51.53
Neutral
81.04
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:BBSN, the sentiment is Positive. The current price of 80 is below the 20-day moving average (MA) of 85.88, below the 50-day MA of 87.79, and below the 200-day MA of 80.14, indicating a neutral trend. The MACD of -0.39 indicates Negative momentum. The RSI at 51.53 is Neutral, neither overbought nor oversold. The STOCH value of 81.04 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:BBSN.
Brave Bison Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
71 Outperform | €1.03B | 23.34 | 15.51% | 1.54% | 6.85% | 15.82% | |
67 Neutral | £101.20M | 24.65 | 8.42% | 0.51% | 107.94% | 120.65% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
56 Neutral | £6.34M | -41.35 | -1.99% | ― | 7.27% | -100.00% | |
48 Neutral | £100.95M | -2.21 | -92.52% | 2.38% | ― | ― | |
45 Neutral | £91.02M | 44.00 | 19.60% | ― | 17.80% | -30.17% |
* Communication Services Sector Average
GB:BBSN
Brave Bison
87.00
26.57
43.98%
GB:TIG
Team Internet Group
42.00
-15.90
-27.46%
GB:BOOM
Audioboom
495.00
55.00
12.50%
GB:DBOX
Digitalbox plc
5.38
0.58
11.98%
GB:BCG
Baltic Classifieds Group Plc
2.52
-1.24
-32.93%
Brave Bison Corporate Events
Business Operations and StrategyM&A Transactions
Brave Bison Posts Offer Document for System1 Takeover to Build AIM Marketing Data Challenger
Positive
Aug 27, 2026
Brave Bison Group PLC has formally published and posted the offer document for its takeover bid for System1 Group PLC, setting out the full terms, conditions and acceptance procedures for shareholders. The transaction aims to create a challenger m...
Business Operations and StrategyFinancial DisclosuresM&A Transactions
Brave Bison Doubles Revenue and Steps Up Platform-Led Growth with System1 Bid
Positive
Aug 26, 2026
Brave Bison reported a strong first half of 2026, with net revenue almost doubling to £23.9m and adjusted profit before tax rising 120% to £4.1m, driven by accretive acquisitions, robust growth in its sport and entertainment division, an...
M&A TransactionsRegulatory Filings and Compliance
Brave Bison Clarifies Shareholder Consultations on System1 Takeover Bid
Neutral
Jul 30, 2026
Brave Bison issued a clarification regarding its recently announced firm offer to acquire all System1 shares it does not already own. The company stressed that consultations with System1 shareholders representing about 14% of the share capital sho...
Business Operations and StrategyM&A TransactionsPrivate Placements and Financing
Brave Bison Tables £43.1m Takeover Offer for System1 to Build AIM Marketing Tech Challenger
Positive
Jul 30, 2026
Brave Bison has launched an improved takeover offer for System1 Group PLC, aiming to acquire all remaining shares it does not already own and create AIM’s leading challenger in marketing data and technology. The proposal values System1 at ab...
Business Operations and StrategyM&A Transactions
Brave Bison publishes investor presentation on potential full takeover of System1
Positive
Jul 16, 2026
Brave Bison, already the largest shareholder in UK-based marketing research platform System1 Group with a 28% stake, has published an investor presentation outlining a possible offer for the remaining share capital it does not own. The move unders...
Business Operations and StrategyM&A Transactions
Brave Bison unveils possible bid for System1 to build AIM’s challenger marketing tech group
Positive
Jul 13, 2026
Brave Bison Group plc has confirmed it is in collaborative talks over a possible cash-and-share offer to acquire the remaining 72% of System1 Group plc it does not already own, aiming to create AIM’s challenger marketing data and technology ...
Business Operations and StrategyFinancial Disclosures
Brave Bison Nearly Doubles Revenue as Platform Businesses Drive H1 2026 Growth
Positive
Jul 8, 2026
Brave Bison reported a strong first-half performance for 2026, driven by accretive acquisitions and robust organic growth, particularly at its MiniMBA eLearning business, which grew more than 20% cohort-to-cohort. Net revenue rose 97% year-on-year...
Business Operations and StrategyStock BuybackShareholder Meetings
Brave Bison AGM backs core resolutions but rejects key capital authorities
Negative
Jun 17, 2026
Brave Bison Group plc said shareholders approved all ordinary resolutions at its Annual General Meeting, but three special resolutions on share issuance authorities, share buybacks and the ability to call general meetings on 14 days’ notice ...
Business Operations and StrategyFinancial DisclosuresShareholder Meetings
Brave Bison posts 92% H1 revenue surge and taps AI-led growth
Positive
Jun 17, 2026
Brave Bison reported strong first-half 2026 trading ahead of its AGM, with net revenue expected to rise at least 92% to no less than £23 million and adjusted EBITDA meeting management expectations, supported by strong cash generation and a mo...
Business Operations and StrategyFinancial DisclosuresShareholder Meetings
Brave Bison posts 92% revenue surge and strong cash position in first half of 2026
Positive
Jun 17, 2026
Brave Bison reported strong first-half 2026 trading ahead of its AGM, with net revenue expected to be at least £23 million, up no less than 92% year on year, and adjusted EBITDA in line with expectations, underpinned by strong cash generation...
Business Operations and StrategyPrivate Placements and Financing
Brave Bison gains £2m Ritson investment as MiniMBA founder raises stake to 7%
Positive
Jun 15, 2026
Brave Bison has secured a further £2 million investment from Professor Mark Ritson, founder of its acquired MiniMBA training business, after his vehicle Moonlight Graham exercised an option to buy 4,081,632 new shares at 49p, lifting his stak...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.