Guild Esports (ALRT) AI Stock Analysis

• Market Cap: $82.36M
• Dividend Yield: N/A
• Average Volume (3M): 139.70M
• Price to Earnings (P/E): ―
• Beta (1Y): 4.00
• Revenue Growth: N/A
• EPS Growth: N/A
• Country: UK
• Employees: 32
• Sector: Industrials
• Sector Strength: 72
• Industry: Aerospace & Defense
• EPS (TTM): N/A
• Shares Outstanding: 2,008,866,100
• 10 Day Avg. Volume: 103,787,367
• 30 Day Avg. Volume: 139,697,770
• PEG Ratio: 0.00
• Price to Book (P/B): 0.00
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 0.00
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: $4.46
• Price Target Upside: 18.39% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 1

• Rating: 58 Neutral
• Price Target: 4.50p ▲(19.36% Upside)

The overall stock score is primarily influenced by the strong technical analysis, indicating bullish momentum. However, this is significantly offset by the poor financial performance, characterized by negative equity and cash flow challenges. The lack of valuation metrics adds uncertainty to the stock's assessment.

Guild Esports Business Overview & Revenue Model

Company Description

Defence Holdings Plc operates as a team organization and lifestyle brand that fields professional players in gaming competitions under the Guild banner worldwide. The company was formerly known as Cassell Capital Plc and changed its name to Defence Holdings Plc in May 2025. The company was incorporated in 2019 and is headquartered in London, the United Kingdom.

How the Company Makes Money

Guild Esports generates revenue through multiple streams. Primarily, the company earns money from sponsorships and partnerships with brands looking to reach the esports audience. This includes deals with gaming hardware companies, beverage brands, and lifestyle products. Additionally, Guild Esports monetizes its competitive gaming teams by participating in tournaments and leagues that offer prize money. The organization also capitalizes on merchandise sales, selling branded apparel and accessories to its fan base. Furthermore, Guild Esports invests in content creation, generating income from streaming platforms and social media through advertising and sponsorship deals. Collaborations with other esports entities and media companies also contribute to their revenue, enhancing their market presence and financial stability.

Guild Esports Financial Statement Overview

Summary

Guild Esports is experiencing rapid revenue growth, but this is overshadowed by persistent profitability and financial stability issues. The negative equity and cash flow challenges raise concerns about the company's ability to sustain operations without significant restructuring or external financing.

Income Statement

Guild Esports has shown significant revenue growth over the years, with a remarkable increase in the latest period. However, the company is struggling with profitability, as evidenced by negative EBIT and net income margins. The gross profit margin is relatively healthy, but the high operating losses indicate challenges in cost management and achieving sustainable profitability.

Balance Sheet

The balance sheet reveals a concerning financial structure with negative stockholders' equity, indicating potential solvency issues. The debt-to-equity ratio is not meaningful due to negative equity, and the equity ratio is also negative, highlighting financial instability. The company's asset base has significantly decreased, further emphasizing financial distress.

Cash Flow

Cash flow analysis shows negative operating and free cash flows, although there is a notable improvement in free cash flow growth. The ratios of operating and free cash flow to net income are not meaningful due to negative net income, indicating ongoing cash flow challenges despite some recent improvements.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	2.10K	2.89M	5.53M	4.45M	1.90M	0.00
Gross Profit	2.84K	2.09M	3.99M	2.77M	1.10M	0.00
EBITDA	-1.98K	-1.74M	-3.41M	-8.15M	-8.79M	-2.52M
Net Income	―	-851.33K	-4.50M	-8.75M	-8.82M	-2.52M
Balance Sheet
Total Assets	5.56M	77.00K	5.55M	12.15M	13.70M	4.62M
Cash, Cash Equivalents and Short-Term Investments	17.00K	69.00K	459.00K	2.73M	10.07M	2.52M
Total Debt	2.99M	30.00K	3.20M	3.46M	0.00	0.00
Total Liabilities	6.95M	729.00K	5.78M	8.59M	1.62M	2.09M
Stockholders Equity	-1.39M	-652.00K	-231.00K	3.56M	12.07M	2.53M
Cash Flow
Free Cash Flow	-808.00	-372.00K	-2.27M	-7.20M	-10.75M	-2.25K
Operating Cash Flow	-630.00	-340.67K	-2.06M	-5.37M	-10.69M	-2.25K
Investing Cash Flow	-49.00K	-47.00K	-205.00K	-1.83M	-58.00K	―
Financing Cash Flow	237.00K	168.00K	-3.00K	-146.00K	18.30M	4.62K

Guild Esports Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 3.77
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Negative
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:ALRT, the sentiment is Positive. The current price of 3.77 is above the 20-day moving average (MA) of 2.21, above the 50-day MA of 1.16, and above the 200-day MA of 0.42, indicating a bullish trend. The MACD of 0.75 indicates Negative momentum. The RSI at 81.99 is Negative, neither overbought nor oversold. The STOCH value of 90.68 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:ALRT.

Guild Esports Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
AEO	75 Outperform	£5.57M	23.28	―	5.22%	0.58%	-21.54%
ALRT	58 Neutral	$82.36M	―	―	―	―	―
EMAN	55 Neutral	£38.30M	-4.96	-23.41%	―	17.43%	-244.31%
TMO	50 Neutral	£47.36M	-7.53	―	―	-1.82%	67.47%
OMIP	48 Neutral	£8.90M	-133.33	-17.93%	―	-14.03%	-142.86%
ZIN	43 Neutral	£14.23M	-3.69	-101.50%	―	-19.68%	―
Sector *	63 Neutral	$10.79B	15.43	7.44%	2.01%	2.89%	-14.66%