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Publicis Groupe (FR:PUB)
:PUB
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Publicis Groupe (PUB) AI Stock Analysis

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FR:PUB

Publicis Groupe

(PUB)

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Outperform 73 (OpenAI - 4o)
Rating:73Outperform
Price Target:
€91.00
▲(4.31% Upside)
Publicis Groupe's strong financial performance is the primary driver of its overall score, supported by robust revenue growth and profitability. The stock's valuation is attractive with a low P/E ratio and high dividend yield. However, technical indicators suggest a cautious outlook with weak momentum. The absence of earnings call data and corporate events limits further insights.

Publicis Groupe (PUB) vs. iShares MSCI France ETF (EWQ)

Publicis Groupe Business Overview & Revenue Model

Company DescriptionPublicis Groupe is a leading global communications and marketing organization headquartered in Paris, France. It operates through various segments, including Advertising, Digital Marketing, Media, and Public Relations. The company offers a wide range of services such as creative advertising, media planning and buying, digital transformation, and data analytics. With a strong emphasis on technology and innovation, Publicis Groupe aims to deliver integrated solutions that enhance brand performance and customer engagement across diverse industries worldwide.
How the Company Makes MoneyPublicis Groupe generates revenue primarily through its services in advertising, media, and digital marketing. The company's revenue model includes fees for creative and media services, performance-based compensation, and project-based engagements. Key revenue streams come from long-term contracts with large multinational clients, which often involve multi-channel campaigns that integrate traditional and digital media. Additionally, Publicis Groupe leverages data analytics and technology solutions to provide insights and targeted advertising, enhancing the effectiveness of marketing strategies for its clients. Strategic partnerships with tech companies and platforms also contribute to its revenue, enabling Publicis to offer advanced digital capabilities and expand its service offerings.

Publicis Groupe Financial Statement Overview

Summary
Publicis Groupe demonstrates strong financial health with robust revenue growth, high profitability, and efficient cash flow management. The company shows effective cost management and operational efficiency, though there is room for improvement in equity utilization.
Income Statement
85
Very Positive
Publicis Groupe has demonstrated strong revenue growth with a 8.3% increase from 2023 to 2024. Gross profit margin is exceptionally high at 100%, indicating effective cost management. The net profit margin has improved to 10.4%, reflecting enhanced profitability. EBIT and EBITDA margins are also robust, suggesting operational efficiency.
Balance Sheet
78
Positive
The company's debt-to-equity ratio stands at 0.47, indicating moderate leverage. Return on equity is strong at 15.0%, showcasing effective use of shareholder funds. The equity ratio is 27.8%, which is stable, though there's room for improvement in equity utilization.
Cash Flow
80
Positive
Publicis Groupe exhibits a solid free cash flow growth rate of 10.4% from 2023 to 2024, reflecting strong cash-generating capabilities. The operating cash flow to net income ratio is 1.39, indicating healthy cash flow relative to earnings. The free cash flow to net income ratio is 1.24, demonstrating efficient cash flow management.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue16.86B16.03B14.80B14.20B11.74B10.79B
Gross Profit2.54B6.94B6.40B2.06B1.64B1.39B
EBITDA3.22B3.15B2.68B2.88B2.12B1.94B
Net Income1.71B1.66B1.31B1.22B1.03B576.00M
Balance Sheet
Total Assets36.08B39.85B36.72B35.90B32.85B30.16B
Cash, Cash Equivalents and Short-Term Investments2.21B3.82B4.25B4.62B3.66B3.70B
Total Debt5.46B5.17B5.54B6.17B5.72B6.65B
Total Liabilities26.48B28.82B26.97B26.30B24.29B23.00B
Stockholders Equity9.63B11.06B9.79B9.63B8.59B7.18B
Cash Flow
Free Cash Flow2.11B2.06B1.87B2.20B1.57B2.69B
Operating Cash Flow2.34B2.30B2.05B2.40B1.71B2.85B
Investing Cash Flow-1.36B-1.12B-348.00M-752.00M-419.00M-319.00M
Financing Cash Flow-1.60B-2.01B-1.75B-980.00M-1.58B-1.86B

Publicis Groupe Technical Analysis

Technical Analysis Sentiment
Positive
Last Price87.24
Price Trends
50DMA
81.61
Positive
100DMA
84.31
Positive
200DMA
87.73
Negative
Market Momentum
MACD
1.47
Negative
RSI
67.41
Neutral
STOCH
87.72
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FR:PUB, the sentiment is Positive. The current price of 87.24 is above the 20-day moving average (MA) of 83.26, above the 50-day MA of 81.61, and below the 200-day MA of 87.73, indicating a neutral trend. The MACD of 1.47 indicates Negative momentum. The RSI at 67.41 is Neutral, neither overbought nor oversold. The STOCH value of 87.72 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FR:PUB.

Publicis Groupe Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
€75.67M14.204.71%6.05%-21.70%-49.75%
76
Outperform
€94.98M18.7721.20%13.12%
73
Outperform
€21.59B12.6217.51%4.13%9.88%16.84%
72
Outperform
€3.25B13.5311.69%3.62%5.80%-9.84%
71
Outperform
€96.41M3.9012.60%1.12%-3.53%28.87%
61
Neutral
€39.69M10.915.00%11.03%-37.78%
55
Neutral
$13.29B17.4210.03%0.93%7.13%-12.93%
* Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FR:PUB
Publicis Groupe
87.24
-9.05
-9.39%
FR:HCO
HighCo SA
4.08
2.14
109.88%
FR:DEC
JCDecaux SA
15.58
-2.05
-11.61%
FR:ALREW
ReWorld Media SA
1.78
-0.24
-12.10%
FR:ALBLD
Bilendi SA
20.60
3.75
22.26%
FR:ALHOP
Hopscotch Groupe SA
13.25
-5.43
-29.07%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 01, 2025