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JCDecaux SA
(DEC)
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Rating:64Neutral
Price Target:
€27.00
▲(11.94% Upside)
Action:Reiterated
Date:08/06/26
The score is driven primarily by financial performance: strong, consistent operating and free cash flow and an improved profit profile are offset by still-elevated leverage and signs of slowing growth/flat EBIT. Technicals are supportive but look overextended (high RSI/Stochastic), while valuation is reasonable with a mid-teens P/E and a ~2.9% dividend yield.
Positive Factors
Consistent Free Cash Flow
Sustained operating and free cash flow shows strong conversion of advertising revenue into cash. This supports ongoing investment, concession operations and shareholder returns, while providing an internal funding source that can help reduce leverage over time.
Negative Factors
Elevated Leverage
A high absolute debt burden leaves less flexibility if advertising demand weakens or concession costs rise. Although leverage has improved from prior peaks, balance-sheet risk remains material for a business exposed to cyclical advertiser spending.
Read all positive and negative factors
Positive Factors
Negative Factors
Consistent Free Cash Flow
Sustained operating and free cash flow shows strong conversion of advertising revenue into cash. This supports ongoing investment, concession operations and shareholder returns, while providing an internal funding source that can help reduce leverage over time.
Read all positive factors
JCDecaux SA (DEC) vs. iShares MSCI France ETF (EWQ)
Market Cap
€5.16B
Dividend Yield2.7%
Average Volume (3M)110.91K
Price to Earnings (P/E)15.7
Beta (1Y)0.92
Revenue Growth1.12%
EPS Growth36.41%
CountryFR
Employees11,894
SectorGeneral
Sector StrengthN/A
IndustryAdvertising Agencies
Share Statistics
EPS (TTM)1.53
Shares Outstanding214,128,660
10 Day Avg. Volume114,254
30 Day Avg. Volume110,914
Financial Highlights & Ratios
PEG Ratio7.61
Price to Book (P/B)1.48
Price to Sales (P/S)0.90
P/FCF Ratio3.77
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
€25.63Price Target Upside6.25% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering7
EPS Forecast (FY)1.41
Revenue Forecast (FY)€4.08B
JCDecaux SA Business Overview & Revenue Model
Company Description
JCDecaux SE is a global leader in out-of-home advertising, strategically organizing its extensive activities into three primary divisions: Street Furniture, Transport, and Billboard. The Street Furniture segment encompasses advertising within reta...
How the Company Makes Money
JCDecaux primarily makes money by selling advertising space and related campaign services across its outdoor media networks. Its key revenue streams typically include: (1) Street furniture advertising: the company installs and operates assets such...
JCDecaux SA Financial Statement Overview
Summary
Income Statement
63
Positive
Balance Sheet
44
Neutral
Cash Flow
72
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 3.74B | 3.67B | 3.63B | 3.30B | 3.07B | 2.52B |
| Gross Profit | 1.19B | 1.17B | 1.95B | 1.83B | 818.50M | 551.00M |
| EBITDA | 1.26B | 1.24B | 1.36B | 1.31B | 1.34B | 1.15B |
| Net Income | 327.00M | 262.70M | 258.90M | 209.20M | 132.10M | -14.50M |
Balance Sheet | ||||||
| Total Assets | 8.23B | 8.14B | 8.62B | 9.26B | 10.06B | 9.50B |
| Cash, Cash Equivalents and Short-Term Investments | 1.31B | 1.35B | 1.36B | 1.69B | 1.97B | 1.56B |
| Total Debt | 4.01B | 3.93B | 4.45B | 5.46B | 6.43B | 6.21B |
| Total Liabilities | 5.81B | 5.78B | 6.30B | 7.21B | 8.26B | 7.85B |
| Stockholders Equity | 2.30B | 2.24B | 2.20B | 1.95B | 1.76B | 1.62B |
Cash Flow | ||||||
| Free Cash Flow | 927.00M | 878.20M | 811.30M | 728.50M | 748.40M | 832.80M |
| Operating Cash Flow | 1.21B | 1.18B | 1.13B | 1.10B | 1.10B | 1.00B |
| Investing Cash Flow | -205.00M | -294.60M | -252.30M | -338.30M | -423.20M | -172.70M |
| Financing Cash Flow | -675.50M | -835.10M | -1.22B | -1.05B | -274.50M | -931.80M |
JCDecaux SA Technical Analysis
Positive
24.12
Price Trends
22.01
Positive
20.26
Positive
18.12
Positive
Market Momentum
0.53
Positive
61.20
Neutral
65.45
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FR:DEC, the sentiment is Positive. The current price of 24.12 is above the 20-day moving average (MA) of 24.00, above the 50-day MA of 22.01, and above the 200-day MA of 18.12, indicating a bullish trend. The MACD of 0.53 indicates Positive momentum. The RSI at 61.20 is Neutral, neither overbought nor oversold. The STOCH value of 65.45 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FR:DEC.
JCDecaux SA Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
79 Outperform | €25.92B | 15.87 | 15.47% | 4.24% | 4.67% | -4.98% | |
64 Neutral | €5.16B | 15.71 | 12.24% | 2.96% | 1.12% | 36.41% | |
58 Neutral | €13.08M | 36.74 | 3.89% | ― | -6.63% | -67.69% | |
56 Neutral | €67.75M | 4.08 | -60.09% | ― | -7.42% | -90.88% | |
55 Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% | |
44 Neutral | €44.80M | 20.69 | ― | 4.85% | -15.11% | -57.04% |
* General Sector Average
FR:DEC
JCDecaux SA
24.04
9.66
67.14%
FR:PUB
Publicis Groupe
102.70
26.96
35.59%
FR:LOCAL
Solocal
4.16
-0.39
-8.67%
FR:ALPRI
Prismaflex International SA
9.92
-1.78
-15.21%
FR:ALHOP
Hopscotch Groupe SA
14.55
-0.32
-2.15%
JCDecaux SA Corporate Events
JCDecaux Wins 15-Year Renewal of Landmark Hamburg Advertising Contract
Aug 11, 2026
JCDecaux has secured a 15-year renewal of its landmark advertising contract in Hamburg through subsidiary Wall GmbH, extending a partnership that began in 1982 in Germany’s second-largest city. The deal, pending approval by the Hamburg Parli...
JCDecaux Half‑Year 2026 Results Highlight Digital‑Led Growth and Margin Strength
Jul 30, 2026
JCDecaux reported first‑half 2026 revenue of €1.95 billion, up 5.7% organically, driven by strong double‑digit growth in Digital Out‑of‑Home, which now accounts for 42.8% of group sales and is increasingly monetised v...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.