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Phoenix New Media
(NYSE:FENG)
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Rating:55Neutral
Price Target:
$1.50
▲(0.67% Upside)
Action:Reiterated
Date:08/17/26
The score is driven primarily by mixed financial performance: a conservative balance sheet and improving margins are offset by persistent operating cash burn and ongoing operating losses. The earnings call adds support due to strong YoY growth and gross margin expansion with solid liquidity, but expense growth and guidance uncertainty temper confidence. Technicals are broadly neutral-to-soft, while valuation appears optically cheap (very low P/E) but is discounted due to profitability/cash-flow quality risks.
Positive Factors
Paid-content expansion
The rapid growth of digital reading and paid services diversifies Phoenix New Media beyond advertising. Continued adoption through third-party mini-programs could create a more recurring, scalable monetization stream.
Negative Factors
Persistent cash burn
The business has not yet become self-funding, so continued investment or operating losses could consume its liquidity over time. Persistent cash burn may constrain reinvestment capacity and increase reliance on existing reserves.
Read all positive and negative factors
Positive Factors
Negative Factors
Paid-content expansion
The rapid growth of digital reading and paid services diversifies Phoenix New Media beyond advertising. Continued adoption through third-party mini-programs could create a more recurring, scalable monetization stream.
Read all positive factors
Phoenix New Media (FENG) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$17.65M
Dividend YieldN/A
Average Volume (3M)2.65K
Price to Earnings (P/E)0.6
Beta (1Y)0.34
Revenue Growth17.98%
EPS GrowthN/A
CountryUS
Employees611
SectorCommunication Services
Sector Strength97
IndustryInternet Content & Information
Share Statistics
EPS (TTM)N/A
Shares Outstanding5,399,831
10 Day Avg. Volume3,496
30 Day Avg. Volume2,649
Financial Highlights & Ratios
PEG Ratio-0.62
Price to Book (P/B)0.12
Price to Sales (P/S)0.18
P/FCF Ratio-8.93
Enterprise Value/Market Cap>-0.01
Enterprise Value/Revenue>-0.01
Enterprise Value/Gross Profit>-0.01
Enterprise Value/Ebitda>-0.01
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Phoenix New Media Business Overview & Revenue Model
Company Description
Phoenix New Media Limited is a company based in the People's Republic of China, dedicated to providing digital content across an integrated internet platform. Its business operations are structured into two primary divisions: Net Advertising Servi...
How the Company Makes Money
Phoenix New Media primarily generates revenue from advertising and related marketing services sold across its digital properties (including ifeng.com, mobile apps, and video content channels). In this model, the company monetizes user traffic and ...
Phoenix New Media Financial Statement Overview
Summary
Income Statement
34
Negative
Balance Sheet
72
Positive
Cash Flow
22
Negative
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 828.75M | 765.57M | 703.70M | 692.02M | 785.71M | 1.03B |
| Gross Profit | 444.52M | 374.15M | 268.71M | 227.88M | 237.20M | 432.93M |
| EBITDA | 24.76M | 35.64M | -26.77M | -53.58M | -77.01M | -186.43M |
| Net Income | 30.17M | 336.00K | -53.55M | -102.50M | -109.65M | -205.70M |
Balance Sheet | ||||||
| Total Assets | 1.61B | 1.65B | 1.71B | 1.76B | 2.03B | 2.41B |
| Cash, Cash Equivalents and Short-Term Investments | 986.33M | 1.02B | 1.04B | 1.09B | 1.15B | 1.50B |
| Total Debt | 38.56M | 43.35M | 56.67M | 69.44M | 104.59M | 45.85M |
| Total Liabilities | 514.36M | 541.82M | 598.52M | 595.12M | 765.60M | 1.02B |
| Stockholders Equity | 1.16B | 1.17B | 1.18B | 1.23B | 1.32B | 1.43B |
Cash Flow | ||||||
| Free Cash Flow | 0.00 | -15.71M | -49.52M | -70.54M | -346.37M | -159.66M |
| Operating Cash Flow | 0.00 | -2.67M | -44.30M | -60.83M | -312.41M | -142.82M |
| Investing Cash Flow | 0.00 | -57.04M | 127.52M | 487.84M | 228.70M | -42.65M |
| Financing Cash Flow | 0.00 | -1.00M | -1.90M | -655.00K | 0.00 | -3.54M |
Phoenix New Media Technical Analysis
Negative
1.49
Price Trends
1.50
Negative
1.59
Negative
1.73
Negative
Market Momentum
>-0.01
Positive
48.95
Neutral
38.10
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FENG, the sentiment is Negative. The current price of 1.49 is below the 20-day moving average (MA) of 1.50, below the 50-day MA of 1.50, and below the 200-day MA of 1.73, indicating a bearish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 48.95 is Neutral, neither overbought nor oversold. The STOCH value of 38.10 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FENG.
Phoenix New Media Risk Analysis
Phoenix New Media disclosed 95 risk factors in its most recent earnings report. Phoenix New Media reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 2 New Risks
1.
We intend to conduct our business activities to maintain compliance with the 1940 Act and that may negatively impact our ability to operate our business as contemplated. Moreover, if we were deemed an "investment company" under 1940 Act, we could be required to take remedial actions that would further interfere operating our business as contemplated. If we are unable to successfully complete necessary remedial actions, we may face severe legal consequences associated with the operation of an unregistered investment company. Q4, 2023
2.
We believe we are not an investment company pursuant to Section 3(b)(1) under the Investment Company Act of 1940, as amended, or the 1940 Act, because we believe we are primarily engaged in a non-investment company business, but there can be no assurances that the SEC or the courts will agree with our view. Q4, 2023
Phoenix New Media Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
60 Neutral | $6.24M | 72.49 | 9.05% | ― | 20.48% | ― | |
57 Neutral | $42.47M | 3.28 | 39.07% | ― | -32.49% | ― | |
55 Neutral | $17.65M | 0.59 | 2.62% | ― | 17.98% | ― | |
51 Neutral | $76.83M | 0.74 | -9.29% | ― | -3.23% | ― | |
37 Underperform | $3.09M | -0.02 | -2251.57% | ― | -22.59% | -251.15% |
* Communication Services Sector Average
FENG
Phoenix New Media
1.48
-0.83
-35.93%
SCOR
comScore
5.17
-1.24
-19.34%
SEGG
SEGG Media
2.73
-39.97
-93.61%
KRKR
36Kr Holdings Inc
3.09
-2.15
-41.05%
BODI
Beachbody Company
5.75
-0.02
-0.43%
ONFO
Onfolio Holdings, Inc.
1.11
-49.89
-97.82%
Phoenix New Media Corporate Events
Phoenix New Media Returns to Profit on Surging Paid Services in Q2 2026
Aug 11, 2026
Phoenix New Media reported unaudited results for the quarter ended June 30, 2026, showing a 15.8% year-on-year rise in total revenues to RMB216.7 million, driven by a 106.5% surge in paid services, especially digital reading via mini-programs. Net...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.