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Franklin Covey Company (FC) AI Stock Analysis

FC

Franklin Covey Company

(NYSE:FC)

Select Model
Rating:57Neutral
Price Target:$17.50â–¼(-3.47% Downside)
Action:reiterated
Date:09/06/26

The score is held back primarily by sharply weaker TTM profitability and clearly bearish price momentum, with additional drag from a very high P/E and no dividend support. Offsetting these are a debt-free balance sheet and solid absolute cash generation, plus an earnings call that maintained EBITDA guidance and pointed to improving profitability and strong bookings/deferred revenue momentum despite a modest revenue guidance cut and near-term international/education funding headwinds.

Positive Factors
Recurring revenue visibilityGrowing deferred revenue and subscription-linked invoicing provide a contracted foundation for future reported revenue. This improves visibility beyond individual training engagements, supports planning and resource allocation, and creates a durable runway for growth into fiscal 2027.
Negative Factors
Sharp profitability compressionThe steep decline in operating and net margins shows that strong gross profit is currently converting inefficiently into earnings. If elevated operating costs and execution volatility persist, weaker profitability could constrain reinvestment, reduce resilience, and limit sustainable earnings growth.

Franklin Covey Company (FC) vs. SPDR S&P 500 ETF (SPY)

-40%-20%0%20%40%60%FC-1.87%SPY+12.58%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
$195.95M
Dividend Yield
―
Average Volume (3M)
58.53K
Price to Earnings (P/E)
96.4
Beta (1Y)
1.52
Revenue Growth
-6.14%
EPS Growth
-78.29%
Country
US
Employees
1,120
Sector
Consumer Defensive
Sector Strength
62
Industry
Education & Training Services

Franklin Covey Company Business Overview & Revenue Model

Company Description

Franklin Covey Co. provides specialized training and advisory services across the globe, assisting both businesses and individuals. The company's expertise lies in critical areas like operational efficiency, improving sales results, enhancing overall...

How the Company Makes Money

Franklin Covey primarily makes money by selling organizational training and performance-improvement solutions under multi-format delivery models. A major revenue stream is subscription-based access to its digital content and enablement platform(s), w...

Franklin Covey Company Earnings Call Summary

Earnings Call Date:Jun 30, 2026(Q3-2026)|% Change Since:-27.45%|Next Earnings Date:Nov 03, 2026
Earnings Call SentimentPositive

The call communicated clear underlying momentum in recurring subscription and services bookings (subscription/committed invoiced +17%, services bookings +25% YTD, deferred revenue +7% company / +18% NA billed), improved adjusted EBITDA and net income, and maintained EBITDA guidance despite a modest revenue guidance reduction driven by timing and geopolitical items. Key short-term challenges include China and international headwinds, a delayed statewide education funding (~$2M immediate impact, larger FY effect), a YoY gross margin decline, and negative free cash flow in the quarter. Management emphasized operational resilience, go-to-market transformation payoff in Enterprise North America, and positioning for accelerated growth in fiscal 2027. Overall, the positives around bookings, deferred revenue runway, profitability improvements, and liquidity outweigh the transitory challenges discussed.

Positive Updates

Maintained Adjusted EBITDA Guidance Despite Revenue Revision
Company revised fiscal 2026 revenue guidance down to $260M–$267M due to timing and geopolitical shifts but maintained prior adjusted EBITDA guidance of $28M–$31M, signaling cost discipline and margin management.

Negative Updates

Revenue Guidance Reduced Due to Timing and Geopolitics
Revenue guidance cut to $260M–$267M primarily from a $2M timing shift of a contracted enterprise services delivery, a ~$2M education statewide funding delay, and roughly $2M headwind from a challenging international environment.

Company Guidance

Management revised fiscal 2026 revenue guidance to $260–$267 million while maintaining adjusted EBITDA guidance at $28–$31 million (in a narrower range), citing a ~$2M timing shift of previously invoiced Enterprise North America services, up to $2M of delayed statewide education funding and roughly $2M of international/geopolitical headwinds. They pointed to supporting momentum: consolidated deferred revenue up 7% YoY to $96M, Enterprise North America billed deferred revenue up 18% to $58M, consolidated subscription and contractually committed invoiced amounts up 17% in Q3 to $37M, services booking pace up >25% YTD and materially more services already contracted for fiscal 2027. Quarter highlights included Q3 reported revenue $67.8M (+1% YoY), Q3 adjusted EBITDA $8.3M (+14% YoY), gross margin 73.9% (vs. 76.5% prior year), enterprise = 71% of revenue, education = $19M (+2%) with education subscription revenue +11% in Q3 (+14% YTD), liquidity >$74M (including $12M cash and a $62.5M credit facility), ~1.6M shares repurchased for $28.1M YTD ($50M authorization; $20M remaining), operating cash flow YTD $17.5M (‑8%) and Q3 free cash flow of ‑$1M.

Franklin Covey Company Financial Statement Overview

Summary

Mixed fundamentals: revenue rebounded strongly (+26.2% TTM) and gross margin remains high (~73–77%), supported by solid operating cash flow ($27.4M) and free cash flow ($17.2M). However, profitability has compressed sharply versus FY2024 (TTM net margin ~0.8%, EBIT margin ~2.8%) and free cash flow is down (-14.0% TTM), indicating weaker conversion of gross profit into earnings/cash.

Income Statement

55Neutral

Balance Sheet

72Positive

Cash Flow

63Positive
Financial statement breakdown
BreakdownTTMAug 2025Aug 2024Aug 2023Aug 2022Aug 2021
Income Statement
Total Revenue262.75M267.07M287.23M280.52M262.84M224.17M
Gross Profit192.14M203.57M221.07M213.49M201.91M172.90M
EBITDA16.48M18.96M46.25M39.98M38.17M23.82M
Net Income2.19M3.07M23.40M17.78M18.43M13.62M
Balance Sheet
Total Assets198.01M242.91M261.54M245.92M259.15M249.65M
Cash, Cash Equivalents and Short-Term Investments11.97M31.70M48.66M38.23M60.52M47.42M
Total Debt07.82M6.03M15.33M24.26M32.86M
Total Liabilities155.07M176.00M178.40M167.26M176.34M169.79M
Stockholders Equity42.94M66.91M83.14M78.65M82.81M79.86M
Cash Flow
Free Cash Flow17.23M12.09M56.56M22.19M46.92M42.07M
Operating Cash Flow27.41M28.98M60.26M35.74M52.25M46.18M
Investing Cash Flow-17.42M-16.89M-11.31M-13.55M-5.33M-14.31M
Financing Cash Flow-41.90M-28.78M-38.66M-44.18M-32.67M-11.48M

Franklin Covey Company Technical Analysis

Technical Analysis SentimentNegative
Last Price18.13

Price Trends

50DMA18.28Negative
100DMA20.04Negative
200DMA19.61Negative

Market Momentum

MACD-0.03Positive
RSI39.17Neutral
STOCH27.65Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FC, the sentiment is Negative. The current price of 18.13 is below the 20-day moving average (MA) of 18.23, below the 50-day MA of 18.28, and below the 200-day MA of 19.61, indicating a bearish trend. The MACD of -0.03 indicates Positive momentum. The RSI at 39.17 is Neutral, neither overbought nor oversold. The STOCH value of 27.65 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FC.

Franklin Covey Company Risk Analysis

Franklin Covey Company disclosed 29 risk factors in its most recent earnings report. Franklin Covey Company reported the most risks in the "Finance & Corporate" category.

Higher RiskSector Avg.Lower RiskFinance & CorporateTech & InnovationLegal & RegulatoryProductionAbility to SellMacro & Political
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy

Latest Risks Added

0 New Risks

Franklin Covey Company Peers Comparison

Overall Rating

UnderperformOutperform
Sector (62)

Financial Indicators

FC against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
STRASTRA72Outperform$1.62B11.808.19%3.31%3.53%23.97%
MHMH69Neutral$2.55B27.1912.02%―0.14%―
Sector *62Neutral$20.33B14.63-3.31%3.23%1.93%-12.26%
FCFC57Neutral$204.42M96.394.33%―-6.14%-78.29%
COURCOUR56Neutral$917.47M-4.99-17.56%―44.35%-154.13%
SKILSKIL42Neutral$43.23M-0.25339.96%―-13.66%-10.94%
GNSGNS40Underperform$23.07M-0.48-14.33%176.99%106.42%56.99%

* Consumer Defensive Sector Average

Performance Comparison

-50%0%50%FCSTRASKILCOURGNSMHDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
FC and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
FCFranklin Covey17.350.533.15%
STRAStrategic Education72.57-0.24-0.33%
SKILSkillsoft Corp4.61-7.76-62.73%
COURCoursera Inc3.79-4.28-53.04%
GNSGenius Group Limited0.11-0.63-84.73%
MHMcGraw Hill, Inc.12.781.8817.25%

Franklin Covey Company Corporate Events

Business Operations and StrategyExecutive/Board Changes

FranklinCovey Announces Key Leadership Changes and Succession Plans

Positive
Sep 1, 2026

On September 1, 2026, FranklinCovey announced a series of leadership changes, including the appointment of longtime executive and author M. Sean Covey as Chief Product Officer, shifting him from his role as President of the Education Division. The co...

Business Operations and StrategyFinancial Disclosures

Franklin Covey Reports Q3 Results, Lowers 2026 Guidance

Neutral
Jul 1, 2026

Franklin Covey Co. reported its fiscal third-quarter 2026 results, for the period ended May 31, 2026, with consolidated revenue edging up 1% year over year to $67.8 million, driven by growth in both the Enterprise and Education divisions and a 4% ris...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Sep 06, 2026