Gross Margin Expansion and Profitability Improvement
Gross margin expanded by ~540 basis points to 57.4% of net sales (from ~52% prior year), driving a 6.1% increase in gross profit dollars. Adjusted EBITDA turned positive at $2.6 million (improvement of $6.4 million vs. prior-year Q1). Adjusted EPS improved to negative $0.20 from negative $0.44 a year ago.
Promotion Reset Delivered Price Integrity
Total global promotional days were reduced by over 50% and depth of discount cut by ~700 basis points, which led to full-price sales growth of nearly 14%, average unit retail up 17% YoY and total average order value uplift of 16%.
Inventory and SKU Rationalization
Inventory declined by $43.7 million or 24.8% to $132.4 million versus prior year. SKUs were reduced by over 20%, spring/summer seasonal inventory cut by 42%, clearance dollars down 17.4% and clearance units down 22.3%, with store in-stock levels improving by ~900 basis points.
Stronger Liquidity and Free Cash Flow
Net liquidity improved to approximately $100 million versus $45 million a year ago. Free cash flow improved by $42.6 million compared to the same period last year.
SG&A and Operational Cost Discipline
SG&A decreased by $3.4 million or 5.2% to $61.8 million and leveraged 70 basis points as a percent of sales. Shipping/variable costs leveraged by 130 basis points due to fulfillment center consolidation and productivity gains; overhead expenses down 2%.
Channel and Product Wins
Retail stores delivered positive comps with store net sales up 3.3% to $41.5 million (driven by higher AOV and two new stores). Core collections (~2/3 of sales) grew 7% YoY. Specific product successes included strong performance in men's Buck Naked and growth in women's Heirloom Gardening bibs; first-layer and underwear collections showed double-digit growth.
Strategic Logistics Consolidation
Fulfillment network consolidated from 4 centers to 2 over the last 18 months, capturing fulfillment efficiencies and maximizing the automated Adairsville facility.
Raised Profitability Guidance
Full-year adjusted EBITDA guidance was raised to $28 million–$32 million (up from prior $26 million–$30 million) while maintaining net sales guidance of $540 million–$560 million.
Customer Experience and Quality of Revenue
Sales per customer increased 10% YoY and Net Promoter Score improved 16% year-over-year, indicating higher quality, more resilient customer engagement.