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adidas AG
(XETRA:ADS)
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Rating:59Neutral
Price Target:
€151.00
▼(-1.05% Downside)
Action:Reiterated
Date:08/04/26
The score is driven primarily by improving financial performance (profitability recovery and strong recent free cash flow), but it is held back by a weak technical picture (below key moving averages with negative MACD). Valuation is broadly reasonable (P/E ~20.4, ~1.76% yield) and does not materially offset the current momentum weakness.
Positive Factors
Revenue recovery
Revenue has stabilized and returned to growth after weaker periods, while earnings are improving faster than sales. This indicates recovering product demand and operating leverage, providing a stronger base for adidas to rebuild market position and fund investment over the next several quarters.
Negative Factors
Elevated leverage
Debt remains roughly in line with equity, leaving adidas less balance-sheet flexibility than it had in 2021. If demand weakens or working capital swings, a meaningful debt burden could constrain investment, reduce resilience, and make the recovery more dependent on continued earnings strength.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue recovery
Revenue has stabilized and returned to growth after weaker periods, while earnings are improving faster than sales. This indicates recovering product demand and operating leverage, providing a stronger base for adidas to rebuild market position and fund investment over the next several quarters.
Read all positive factors
adidas AG (ADS) vs. iShares MSCI Germany ETF (EWG)
Market Cap
€24.61B
Dividend Yield1.94%
Average Volume (3M)531.88K
Price to Earnings (P/E)18.6
Beta (1Y)1.12
Revenue Growth6.26%
EPS Growth15.24%
CountryDE
Employees64,394
SectorGeneral
Sector StrengthN/A
IndustryApparel - Footwear & Accessories
Share Statistics
EPS (TTM)7.75
Shares Outstanding174,000,000
10 Day Avg. Volume523,495
30 Day Avg. Volume531,885
Financial Highlights & Ratios
PEG Ratio0.30
Price to Book (P/B)5.23
Price to Sales (P/S)1.22
P/FCF Ratio110.17
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
€195.36Price Target Upside28.02% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering16
EPS Forecast (FY)9.3
Revenue Forecast (FY)€26.94B
adidas AG Business Overview & Revenue Model
Company Description
Globally, adidas AG is involved in the creation, development, distribution, and marketing of athletic and sports-inspired lifestyle merchandise. Under the well-known adidas brand, the company's offerings include footwear, apparel, and a variety of...
How the Company Makes Money
adidas primarily makes money by selling branded footwear, apparel, and accessories worldwide through a mix of (1) wholesale distribution and (2) direct-to-consumer (DTC) channels. Wholesale revenue comes from selling products in bulk to third-part...
adidas AG Financial Statement Overview
Summary
Income Statement
72
Positive
Balance Sheet
63
Positive
Cash Flow
74
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 26.04B | 24.81B | 23.68B | 21.43B | 22.51B | 21.23B |
| Gross Profit | 13.43B | 11.69B | 12.03B | 10.18B | 10.64B | 10.77B |
| EBITDA | 3.33B | 3.09B | 2.51B | 785.00M | 1.75B | 3.11B |
| Net Income | 1.38B | 1.34B | 764.00M | -75.00M | 254.00M | 1.49B |
Balance Sheet | ||||||
| Total Assets | 21.06B | 20.26B | 20.66B | 18.02B | 20.30B | 22.14B |
| Cash, Cash Equivalents and Short-Term Investments | 1.56B | 1.64B | 2.48B | 1.48B | 966.00M | 3.94B |
| Total Debt | 5.98B | 5.55B | 5.59B | 5.56B | 6.46B | 5.33B |
| Total Liabilities | 14.71B | 14.14B | 14.79B | 13.10B | 14.95B | 14.30B |
| Stockholders Equity | 5.96B | 5.78B | 5.48B | 4.58B | 4.99B | 7.52B |
Cash Flow | ||||||
| Free Cash Flow | 1.83B | 274.00M | 2.37B | 2.05B | -1.17B | 2.52B |
| Operating Cash Flow | 2.31B | 751.00M | 2.91B | 2.55B | -479.00M | 3.19B |
| Investing Cash Flow | -418.00M | -404.00M | -356.00M | -451.00M | 495.00M | -424.00M |
| Financing Cash Flow | -1.51B | -1.10B | -1.56B | -1.43B | -2.96B | -2.99B |
adidas AG Technical Analysis
Negative
152.60
Price Trends
153.76
Negative
162.76
Negative
154.48
Negative
Market Momentum
-2.46
Negative
40.70
Neutral
51.92
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:ADS, the sentiment is Negative. The current price of 152.6 is above the 20-day moving average (MA) of 144.82, below the 50-day MA of 153.76, and below the 200-day MA of 154.48, indicating a bearish trend. The MACD of -2.46 indicates Negative momentum. The RSI at 40.70 is Neutral, neither overbought nor oversold. The STOCH value of 51.92 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:ADS.
adidas AG Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
77 Outperform | €16.18B | 17.52 | 10.66% | 1.32% | -2.50% | 8.61% | |
64 Neutral | €343.83M | -15.67 | -6.49% | 1.92% | -12.46% | -434.13% | |
59 Neutral | €24.61B | 18.59 | 23.55% | 1.94% | 6.26% | 15.24% | |
55 Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% | |
44 Neutral | €3.27B | -7.35 | -23.66% | 2.73% | -20.70% | -366.24% |
* General Sector Average
DE:ADS
adidas AG
144.05
-40.09
-21.77%
DE:PUM
PUMA SE NPV
22.16
0.69
3.21%
DE:BEI
Beiersdorf
75.40
-13.90
-15.56%
DE:BIJ
Bijou Brigitte Modische Accessoires
43.50
6.77
18.44%
DE:BVB
Borussia Dortmund GmbH & Co. KGaA
3.12
-0.40
-11.38%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.