Want to see DE:ADS full AI Analyst Report?
ADS Stock Chart & Stats
€146.40
€1.20(0.49%)
At close: 4:00 PM EST
€146.40
€1.20(0.49%)
Day’s Range― - ―
52-Week Range€129.95 - €207.10
Previous CloseN/A
Volume29.76K
Average Volume (3M)481.99K
Market Cap
€32.34B
Enterprise Value€29.86K
Total Cash (Recent Filing)€1.49B
Total Debt (Recent Filing)€5.95B
Price to Earnings (P/E)23.3
Beta1.19
Next Earnings
Jul 30, 2026EPS Estimate
2.39Next Dividend Ex-DateN/A
Dividend Yield1.54%
Share Statistics
EPS (TTM)7.80
Shares Outstanding180,000,000
10 Day Avg. Volume411,656
30 Day Avg. Volume481,994
Financial Highlights & Ratios
PEG Ratio0.30
Price to Book (P/B)5.23
Price to Sales (P/S)1.22
P/FCF Ratio110.17
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
€207.82Price Target Upside41.95% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering12
EPS Forecast (FY)9.55
Revenue Forecast (FY)€26.72B
Bulls Say, Bears Say
Bulls Say
Improved ProfitabilityAdidas’s restored TTM margins reflect operational recovery and pricing/promo discipline versus the 2023 loss. Sustainable mid-single-digit EBIT and healthy gross margin support long-term cash generation, reinvestment in product and marketing, and resilience across economic cycles.
Positive Free Cash FlowConsistent positive operating and free cash flow provides durable funding for capex, marketing and shareholder returns. Even with some volatility, a nearly €0.85B FCF run-rate strengthens flexibility versus loss periods and underpins strategic investment capacity over months.
Brand & DTC FranchiseAdidas’s global brand, sport partnerships and multi-channel DTC plus wholesale model create durable demand and pricing leverage. Strong brand equity and direct relationships with consumers support higher-margin sales, product drops and long-term structural growth in lifestyle and performance segments.
Bears Say
Elevated LeverageDebt roughly equals equity, leaving less balance-sheet flexibility than pre‑2021 levels. Higher leverage reduces the company’s buffer to absorb demand shocks, limits ability to pursue opportunistic M&A or large buybacks, and increases refinancing and interest-rate exposure over months.
Inconsistent Cash ConversionFCF shortfall versus reported earnings highlights working-capital swings and conversion volatility. This inconsistency can pressure liquidity planning, necessitate short-term financing or constrain steady reinvestment and dividends if working capital trends persist over the medium term.
Margins Not Fully NormalizedAlthough margins recovered from prior losses, they still trail peak years, implying lingering cost pressure or competitive pricing. Structural margin headwinds could persist from input costs, channel mix shifts or promotional intensity, limiting long-term margin expansion absent strategic improvements.
ADS FAQ
What was adidas AG’s price range in the past 12 months?
adidas AG lowest stock price was €129.95 and its highest was €207.10 in the past 12 months.
What is adidas AG’s market cap?
adidas AG’s market cap is €32.34B.
When is adidas AG’s upcoming earnings report date?
adidas AG’s upcoming earnings report date is Jul 30, 2026 which is in 9 days.
How were adidas AG’s earnings last quarter?
adidas AG released its earnings results on Apr 29, 2026. The company reported €2.7 earnings per share for the quarter, beating the consensus estimate of €2.659 by €0.041.
Is adidas AG overvalued?
According to Wall Street analysts adidas AG’s price is currently Undervalued.
Does adidas AG pay dividends?
adidas AG pays a Annually dividend of €2.8 which represents an annual dividend yield of 1.54%. See more information on adidas AG dividends here
What is adidas AG’s EPS estimate?
adidas AG’s EPS estimate is 2.39.
How many shares outstanding does adidas AG have?
adidas AG has 180,000,000 shares outstanding.
What happened to adidas AG’s price movement after its last earnings report?
adidas AG reported an EPS of €2.7 in its last earnings report, beating expectations of €2.659. Following the earnings report the stock price went up 8.345%.
Which hedge fund is a major shareholder of adidas AG?
Currently, no hedge funds are holding shares in DE:ADS
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
adidas AG Stock Smart Score
Outperform
1
2
3
4
5
6
7
8
9
10
Analyst Consensus
Strong Buy
Average Price Target:
€207.82 (41.95% Upside)
€207.82 (41.95% Upside)
Insider Transactions
Sold Shares
Worth €21.9M over
the Last 3 Months
the Last 3 Months
News Sentiment
Very Bullish
Bullish news 100%
Bearish news 0%
Bearish news 0%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-14.46%
12-Months-Change
Fundamentals
Return on Equity
1.54%
Trailing 12-Months
Asset Growth
1.81%
Trailing 12-Months
Company Description
adidas AG
Globally, adidas AG is involved in the creation, development, distribution, and marketing of athletic and sports-inspired lifestyle merchandise. Under the well-known adidas brand, the company's offerings include footwear, apparel, and a variety of accessories such as bags and balls. These products are made available to consumers through a multifaceted retail network, encompassing approximately 2,200 company-owned stores, dedicated franchise outlets, shop-in-shops, wholesale partnerships, and direct e-commerce channels. Originally founded in 1920 and based in Herzogenaurach, Germany, the entity was formerly named adidas-Salomon AG before adopting its current name in June 2006.
ADS Stock 12 Month Forecast
Average Price Target
€207.82
▲(41.95% Upside)
Technical Analysis
PUMA SE NPV
―
Beiersdorf
―
Bijou Brigitte Modische Accessoires
―
―
Borussia Dortmund GmbH & Co. KGaA
―






