Wayfair (1WF) Stock Price & Analysis
1WF Stock Chart & Stats
- Day’s Range
- EUR 103.80 - EUR 107.15
- 52-Week Range
- EUR 48.74 - EUR 107.65
- Previous Close
- EUR 107.65
- Volume
- 0
- Average Volume (3M)
- 56
- Market Cap
- EUR 14.17B
- Enterprise Value
- EUR 14.57B
- Total Cash (Recent Filing)
- EUR 1.14B
- Total Debt (Recent Filing)
- EUR 3.48B
- Price to Earnings (P/E)
- ―
- Beta
- 1.53
- Next Earnings
- Nov 04, 2026 (Est.)
- EPS Estimate
- 0.71
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- N/A
Bulls Say, Bears Say
Bulls Say
Revenue And Market-share Growth
Broad-based growth in revenue, orders, customers, and U.S. sales indicates improving demand and market-share capture rather than reliance on a single metric. Continued adoption can strengthen Wayfair’s scale, supplier appeal, customer economics, and ability to spread technology and operating costs.
Strong And Improving Cash Generation
Strong free cash flow gives Wayfair internal funding for technology, loyalty, customer experience, and balance-sheet actions without depending entirely on external capital. The improvement over prior periods supports greater resilience and provides flexibility to invest through the next several quarters.
Improving Operating Leverage
Higher adjusted EBITDA and operating leverage show that revenue growth is increasingly translating into earnings capacity as fixed and semi-fixed costs scale. If sustained, this can support reinvestment, strengthen cash conversion, and move the business closer to consistent profitability.
Bears Say
Negative Equity And Elevated Debt
Negative equity and substantial debt leave Wayfair with limited financial flexibility and less protection against an operating downturn. Although debt has declined from earlier levels, the capital structure can constrain investment choices, increase refinancing sensitivity, and make weaker trading conditions harder to absorb.
Persistent GAAP Losses
The shift to positive TTM EBIT is encouraging, but continued net losses show that the turnaround has not yet produced durable bottom-line profitability. Ongoing losses can limit retained capital, complicate financial resilience, and leave results exposed to interest expense and other below-operating-line items.
Margin Pressure From Market Conditions And Reinvestment
International weakness and pressure in discretionary home categories can limit the durability of consolidated growth. At the same time, loyalty and customer-experience investment is expected to weigh on gross margin, creating a trade-off between long-term customer value and near-term profitability.
Wayfair News
1WF FAQ
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Wayfair Stock Smart Score
Company Description
Wayfair
Wayfair Inc. operates as a leading e-commerce enterprise, conducting its retail activities both across the United States and internationally. The company boasts an extensive catalog featuring approximately 33 million distinct products for the home sector, distributed under a variety of proprietary brands. Through its dedicated online platforms, which include Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold, customers can browse and purchase a wide array of items, from furniture and decorative accents to kitchenware and home renovation supplies. Established in 2002, Wayfair Inc. maintains its corporate headquarters in Boston, Massachusetts.
- Sector
- Consumercyclical
- Industry
- Specialty Retail
- CEO
- Niraj S. Shah
- Employees
- 11,800
- Website
- www.wayfair.com
- Address
- 4 Copley Place, Boston, MA, 02116, US
Wayfair (1WF) Earnings & Revenues
1WF Earnings Call
Earnings Call SentimentPositive
The call conveyed clear, broadbased operational and financial progress: accelerating top-line growth (7.5% YoY), improving order momentum, expanding adjusted EBITDA (6.9%) and strong free cash flow ($301M, +30% YoY). U.S. share gains, outsized luxury/specialty growth (Perigold +35%+), improving unit economics and balance-sheet repairs (convert retirements and a Fitch upgrade) are major positives. Challenges are concentrated in international markets, a still-promotional mass environment, and near-term gross margin reinvestments tied to loyalty and CX that intentionally trade some margin for durable growth. Overall, the highlights meaningfully outweigh the lowlights.
View all DE:1WF earnings summaries1WF Net sales Breakdown
- 87.33% U.S.
- 12.67% International
1WF Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 15 | 3 | 4 |
| Technical Analysis | 3 | 3 | 4 |
| Moving Averages | 12 | 0 | 0 |









