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Wayfair (1WF) Stock Forecast & Price Target

3 Followers
See the Price Targets and Ratings of:

1WF Analyst Ratings

Moderate Buy
23Ratings
16Buy7Hold0Sell
Based on 23 analysts giving stock ratings to Wayfair in the past 3 months

1WF Stock 12 Month Forecast

€124.41▲(22.87% Upside)
Based on 23 Wall Street analysts offering 12 month price targets for Wayfair in the last 3 months. The average price target is EUR 124.41 with a high forecast of EUR 148.69 and a low forecast of EUR 102.73. The average price target represents a 22.87% change from the last price of EUR 101.25.
Highest Price Target€148.69Average Price Target€124.41Lowest Price Target€102.73

Detailed List of Analyst Forecasts​

Analyst Type
Ranks
Analyst Rating
Upside/ Downside
Action
Analyst forecasts for DE:1WF
Price TargetArticle
Argus Research€112.65→€121.66buy20.16%UpsideReiterated11/12/26
Citi€119.86→€130.67buy29.06%UpsideReiterated11/10/26
Guggenheim€121.66buy20.16%UpsideReiterated11/08/26
TD Cowen€99.13→€102.73hold1.47%UpsideReiterated11/05/26
Bernstein€112.65→€126.17buy24.61%UpsideReiterated11/05/26
Wells Fargo€117.15→€126.17buy24.61%UpsideAssigned11/05/26
Robert W. Baird€105.44→€114.45hold13.04%UpsideReiterated11/05/26
Canaccord Genuity€126.17→€139.68buy37.96%UpsideReiterated11/05/26
Wedbush€112.65→€124.36hold22.83%UpsideReiterated11/05/26
BMO Capital€103.64→€108.14hold6.81%UpsideReiterated11/05/26
Evercore ISI€117.15→€126.17buy24.61%UpsideReiterated11/05/26
Morgan Stanley€130.67→€139.68buy37.96%UpsideAssigned11/05/26
UBS€140.58→€148.69buy46.86%UpsideAssigned11/05/26
J.P. Morgan€122.56→€127.07buy25.50%UpsideReiterated11/05/26
Mizuho Securities€118.96→€126.17buy24.61%UpsideReiterated11/05/26
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Find stocks in the Consumer Cyclical sector that are highly recommended by Top Performing Analysts.

Best Analysts Covering Wayfair

3 Months
Zachary Fadem
Zachary FademWells Fargo
Success Rate20/28 ratings generated profit
71%
Average Return
+4.00%
Follow Zachary Fadem

Copying Zachary Fadem's trades and holding each position for 3 Months would result in 71.43% of your transactions generating a profit, with an average return of +4.00% per trade.

1 Year
Oliver Wintermantel
Oliver WintermantelEvercore ISI
Success Rate20/23 ratings generated profit
87%
Average Return
+54.14%
Follow Oliver Wintermantel

Copying Oliver Wintermantel's trades and holding each position for 1 Year would result in 86.96% of your transactions generating a profit, with an average return of +54.14% per trade.

2 Years
Oliver Wintermantel
Oliver WintermantelEvercore ISI
Success Rate22/23 ratings generated profit
96%
Average Return
+86.67%
Follow Oliver Wintermantel

Copying Oliver Wintermantel's trades and holding each position for 2 Years would result in 95.65% of your transactions generating a profit, with an average return of +86.67% per trade.

1WF Analyst Recommendation Trends

020406080Dec 25Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26Oct 26Nov 26
Monthly rating counts for 1WF
RatingJul 26Aug 26Sep 26Oct 26Nov 26
Strong Buy100000
Buy1427292725
Hold101312119
Sell00000
Strong Sell00000
total3440413834

In the current month, 1WF has received 25 Buy Ratings, 9 Hold Ratings, and 0 Sell Ratings. 1WF average Analyst price target in the past 3 months is 124.41.

1WF Financial Forecast

€-1€-0.25€0.5€1.25€2Q1 2026Q3 2026Q4 2026
High€1.00
Consensus€0.88
Low€0.69

1WF Earnings Forecast

Next quarter’s earnings estimate for 1WF is EUR 0.88 with a range of EUR 0.69 to EUR 1.00. The previous quarter’s EPS was EUR 0.84. Its overall industry beat the EPS estimate 50.54% of the time in the past 12 months.

€2.6B€2.8B€3B€3.1B€3.3BQ1 2026Q3 2026Q4 2026
High€3.31B
Consensus€3.27B
Low€3.22B

1WF Sales Forecast

Next quarter’s sales forecast for 1WF is EUR 3.27B with a range of EUR 3.22B to EUR 3.31B. The previous quarter’s sales results were EUR 3.08B. Its overall industry beat sales estimates 63.11% of the time in the past 12 months.

1WF Stock Forecast FAQ

What is DE:1WF’s average 12-month price target, according to analysts?
Based on analyst ratings, Wayfair’s 12-month average price target is €124.41.
What is DE:1WF’s upside potential, based on the analysts’ average price target?
Wayfair has 22.87% upside potential, based on the analysts’ average price target.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is Wayfair a Buy, Sell or Hold?
Wayfair has a consensus rating of Moderate Buy, which is based on 16 buy ratings, 7 hold ratings and 0 sell ratings.
What is Wayfair’s share price target?
The average share price target for Wayfair is €124.41. This is based on 23 Wall Street analysts’ 12-month price targets, issued in the past 3 months. The highest analyst share price target is €148.69, and the lowest forecast is €102.73. The average share price target represents a 22.87% increase from the current price of €101.25.
What do analysts say about Wayfair?
Wayfair’s analyst rating consensus is a Moderate Buy. This is based on the ratings of 23 Wall Street analysts.
How can I buy shares of Wayfair?
To buy shares of DE:1WF, you can open a brokerage account. See exclusive account opening deals on our Best Online Brokers page.