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Charlie's Holdings (CHUC) AI Stock Analysis

CHUC

Charlie's Holdings

(Other OTC:CHUC)

Select Model
Rating:45Neutral
Price Target:$0.14â–¼(-5.52% Downside)
Action:reiterated
Date:10/21/26

The overall score of 45 is heavily pressured by the company's systemic inability to generate positive cash flow, contracting margins, and a severe technical downtrend. While recent leadership restructuring and debt reduction offer strategic bright spots, the lack of current profitability, negative valuation multiples, and strong bearish market momentum underscore a high-risk profile.

Positive Factors
Strong Revenue GrowthThe sharp increase in TTM revenue indicates meaningful sales expansion across the company’s branded cannabis- and hemp-related products. If management can convert this larger revenue base into sustainable margins, the growth trajectory could improve operating leverage and strengthen the business over the next several quarters.
Negative Factors
Persistent UnprofitabilityRevenue growth has not yet translated into durable profitability. Negative EBIT and EBITDA, together with a roughly 27% gross margin and a $2.0 million TTM net loss, indicate limited earnings conversion and leave the company dependent on improving unit economics or reducing costs.

Charlie's Holdings (CHUC) vs. SPDR S&P 500 ETF (SPY)

-100%-75%-50%-25%0%25%50%75%CHUC-27.50%SPY+11.79%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
$40.68M
Dividend Yield
―
Average Volume (3M)
66.80K
Price to Earnings (P/E)
-20.4
Beta (1Y)
1.25
Revenue Growth
199.05%
EPS Growth
-216.39%
Country
US
Employees
35
Sector
Consumer Defensive
Sector Strength
62
Industry
Tobacco

Charlie's Holdings Business Overview & Revenue Model

Company Description

Charlie's Holdings, Inc., along with its affiliated companies, specializes in the creation, promotion, and worldwide distribution of vapor products containing nicotine. Its merchandise is supplied to approximately 80 nations, including prominent mark...

How the Company Makes Money

CHUC primarily makes money by selling branded consumer products tied to cannabis/hemp-derived ingredients (notably CBD) through its operating subsidiaries/brands, with revenue generally recognized from product sales into retail and/or direct-to-consu...

Charlie's Holdings Financial Statement Overview

Summary

While impressive revenue growth and significant debt reduction are positive factors, they are heavily outweighed by contracting gross margins, a return to net losses, and a persistent, multi-year cash burn that threatens long-term sustainability.

Income Statement

45Neutral

Balance Sheet

75Positive

Cash Flow

15Very Negative
Financial statement breakdown
BreakdownTTMMar 2026Dec 2024Mar 2024Mar 2023Mar 2022
Income Statement
Total Revenue24.67M20.92M8.49M16.25M26.42M21.50M
Gross Profit6.76M5.66M2.89M6.04M9.98M11.07M
EBITDA-1.45M5.47M-2.99M-1.09M-837.00K1.22M
Net Income-1.96M4.50M-4.16M-2.09M-1.59M4.81M
Balance Sheet
Total Assets12.79M11.56M3.94M5.77M7.06M9.25M
Cash, Cash Equivalents and Short-Term Investments527.00K1.32M211.00K367.00K257.00K866.00K
Total Debt514.00K3.07M2.23M2.89M2.25M912.00K
Total Liabilities9.66M8.14M5.72M5.88M5.36M6.12M
Stockholders Equity3.13M3.42M-1.78M-107.00K1.70M3.13M
Cash Flow
Free Cash Flow-4.23M-6.34M-1.62M-783.00K-1.91M-1.46M
Operating Cash Flow-4.20M-6.31M-1.62M-783.00K-1.72M-1.35M
Investing Cash Flow977.00K7.48M00-189.00K-110.00K
Financing Cash Flow2.30M-590.00K1.47M893.00K1.30M901.00K

Charlie's Holdings Technical Analysis

Technical Analysis SentimentNegative
Last Price0.14

Price Trends

50DMA0.16Negative
100DMA0.18Negative
200DMA0.23Negative

Market Momentum

MACD-0.00Negative
RSI49.08Neutral
STOCH36.40Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CHUC, the sentiment is Negative. The current price of 0.14 is above the 20-day moving average (MA) of 0.13, below the 50-day MA of 0.16, and below the 200-day MA of 0.23, indicating a neutral trend. The MACD of -0.00 indicates Negative momentum. The RSI at 49.08 is Neutral, neither overbought nor oversold. The STOCH value of 36.40 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CHUC.

Charlie's Holdings Risk Analysis

Charlie's Holdings disclosed 35 risk factors in its most recent earnings report. Charlie's Holdings reported the most risks in the "Finance & Corporate" category.

Higher RiskSector Avg.Lower RiskFinance & CorporateTech & InnovationLegal & RegulatoryProductionAbility to SellMacro & Political
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy

Latest Risks Added

0 New Risks

Charlie's Holdings Peers Comparison

Overall Rating

UnderperformOutperform
Sector (62)

Financial Indicators

CHUC against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
TPBTPB65Neutral$1.35B28.2811.93%0.47%20.10%-3.19%
Sector *62Neutral$20.33B14.63-3.31%3.23%1.93%-12.26%
ISPRISPR46Neutral$77.97M-2.30453.73%―-24.69%16.08%
CHUCCHUC45Neutral$40.68M-20.42-60.66%―199.05%-216.39%
KAVLKAVL42Neutral$451.27K-0.02-9999.00%―-75.31%-17.46%
XXIIXXII40Underperform$1.34M0.00-20.47%―-27.44%99.95%
GNLNGNLN38Underperform$1.13M-0.01-314.86%―-66.96%99.54%

* Consumer Defensive Sector Average

Performance Comparison

-100%-50%0%50%100%CHUCXXIITPBGNLNKAVLISPRDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
CHUC and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
CHUCCharlie's Holdings Inc0.14-0.08-34.09%
XXII22nd Century Group0.07-464.93-99.99%
TPBTurning Point Brands Inc67.31-25.97-27.84%
GNLNGreenlane Holdings1.63-23.57-93.53%
KAVLKaival Brands Innovations Group Inc0.02-0.52-95.73%
ISPRIspire Technology, Inc.1.35-0.36-21.05%

Charlie's Holdings Corporate Events

Business Operations and StrategyExecutive/Board Changes

Charlie’s Holdings Restructures Leadership, Names New CEO

Positive
Aug 4, 2026

On August 3–4, 2026, Charlie’s Holdings announced a leadership reshuffle, with co‑founder Ryan Stump resigning as Chief Operating Officer effective September 4, 2026 but remaining on the Board and focusing on strategic partnerships....

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 21, 2026