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Charlie's Holdings (CHUC) AI Stock Analysis

CHUC

Charlie's Holdings

(Other OTC:CHUC)

Select Model
Rating:42Neutral
Price Target:$0.11â–¼(-15.64% Downside)
Action:reiterated
Date:10/21/26

The overall score of 42 reflects a high-risk profile. The most significant factor is the company's fragile financial health, characterized by persistent operational losses and severe cash burn, which overshadows the improved balance sheet. The bearish technical trend and poor valuation metrics further weigh on the score. A recent positive corporate event involving a strategic leadership change and new product plans provides a potential, but highly uncertain, upside catalyst.

Positive Factors
Strong Revenue GrowthThe sharp increase in TTM revenue indicates meaningful recent expansion in demand for Charlie’s branded cannabis- and hemp-related products. If sustained, this broader sales base could improve operating leverage, support brand development, and create a stronger foundation for future profitability.
Negative Factors
Persistent UnprofitabilityRevenue growth has not yet translated into durable earnings, as negative EBIT and EBITDA show that the current operating model remains unprofitable. The modest gross margin leaves limited room to absorb expenses, making future results sensitive to execution and the company’s ability to scale efficiently.

Charlie's Holdings (CHUC) vs. SPDR S&P 500 ETF (SPY)

-100%-75%-50%-25%0%25%50%CHUC-47.73%SPY+12.58%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
$32.52M
Dividend Yield
―
Average Volume (3M)
66.86K
Price to Earnings (P/E)
-16.3
Beta (1Y)
1.25
Revenue Growth
199.05%
EPS Growth
-216.39%
Country
US
Employees
35
Sector
Consumer Defensive
Sector Strength
62
Industry
Tobacco

Charlie's Holdings Business Overview & Revenue Model

Company Description

Charlie's Holdings, Inc., along with its affiliated companies, specializes in the creation, promotion, and worldwide distribution of vapor products containing nicotine. Its merchandise is supplied to approximately 80 nations, including prominent mark...

How the Company Makes Money

CHUC primarily makes money by selling branded consumer products tied to cannabis/hemp-derived ingredients (notably CBD) through its operating subsidiaries/brands, with revenue generally recognized from product sales into retail and/or direct-to-consu...

Charlie's Holdings Financial Statement Overview

Summary

Financial performance is weak. While the balance sheet has dramatically improved with positive equity and low debt, the income statement shows persistent operating losses and the cash flow statement reveals severe, worsening cash burn. The inability to convert revenue growth into profitability or cash generation is a critical risk.

Income Statement

35Negative

Balance Sheet

60Neutral

Cash Flow

15Very Negative
Financial statement breakdown
BreakdownTTMMar 2026Dec 2024Mar 2024Mar 2023Mar 2022
Income Statement
Total Revenue24.67M20.92M8.49M16.25M26.42M21.50M
Gross Profit6.76M5.66M2.89M6.04M9.98M11.07M
EBITDA-1.45M5.47M-2.99M-1.09M-837.00K1.22M
Net Income-1.96M4.50M-4.16M-2.09M-1.59M4.81M
Balance Sheet
Total Assets12.79M11.56M3.94M5.77M7.06M9.25M
Cash, Cash Equivalents and Short-Term Investments527.00K1.32M211.00K367.00K257.00K866.00K
Total Debt514.00K3.07M2.23M2.89M2.25M912.00K
Total Liabilities9.66M8.14M5.72M5.88M5.36M6.12M
Stockholders Equity3.13M3.42M-1.78M-107.00K1.70M3.13M
Cash Flow
Free Cash Flow-4.23M-6.34M-1.62M-783.00K-1.91M-1.46M
Operating Cash Flow-4.20M-6.31M-1.62M-783.00K-1.72M-1.35M
Investing Cash Flow977.00K7.48M00-189.00K-110.00K
Financing Cash Flow2.30M-590.00K1.47M893.00K1.30M901.00K

Charlie's Holdings Technical Analysis

Technical Analysis SentimentNegative
Last Price0.13

Price Trends

50DMA0.16Negative
100DMA0.18Negative
200DMA0.23Negative

Market Momentum

MACD-0.01Negative
RSI43.68Neutral
STOCH28.19Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CHUC, the sentiment is Negative. The current price of 0.13 is below the 20-day moving average (MA) of 0.13, below the 50-day MA of 0.16, and below the 200-day MA of 0.23, indicating a bearish trend. The MACD of -0.01 indicates Negative momentum. The RSI at 43.68 is Neutral, neither overbought nor oversold. The STOCH value of 28.19 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CHUC.

Charlie's Holdings Risk Analysis

Charlie's Holdings disclosed 35 risk factors in its most recent earnings report. Charlie's Holdings reported the most risks in the "Finance & Corporate" category.

Higher RiskSector Avg.Lower RiskFinance & CorporateTech & InnovationLegal & RegulatoryProductionAbility to SellMacro & Political
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy

Latest Risks Added

0 New Risks

Charlie's Holdings Peers Comparison

Overall Rating

UnderperformOutperform
Sector (62)

Financial Indicators

CHUC against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
TPBTPB65Neutral$1.35B27.9311.93%0.47%20.10%-3.19%
Sector *62Neutral$20.33B14.63-3.31%3.23%1.93%-12.26%
ISPRISPR46Neutral$77.97M-2.50453.73%―-24.69%16.08%
KAVLKAVL42Neutral$451.27K-0.02-9999.00%―-75.31%-17.46%
CHUCCHUC42Neutral$40.68M-16.32-60.66%―199.05%-216.39%
XXIIXXII39Underperform$1.34M0.00-20.47%―-27.44%99.95%
GNLNGNLN38Underperform$1.13M-0.01-314.86%―-66.96%99.54%

* Consumer Defensive Sector Average

Performance Comparison

-100%-50%0%50%100%CHUCXXIITPBGNLNKAVLISPRDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
CHUC and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
CHUCCharlie's Holdings Inc0.12-0.09-42.50%
XXII22nd Century Group0.07-386.93-99.98%
TPBTurning Point Brands Inc66.48-28.34-29.89%
GNLNGreenlane Holdings1.35-24.49-94.78%
KAVLKaival Brands Innovations Group Inc0.02-0.49-95.71%
ISPRIspire Technology, Inc.1.47-0.19-11.45%

Charlie's Holdings Corporate Events

Business Operations and StrategyExecutive/Board Changes

Charlie’s Holdings Restructures Leadership, Names New CEO

Positive
Aug 4, 2026

On August 3–4, 2026, Charlie’s Holdings announced a leadership reshuffle, with co‑founder Ryan Stump resigning as Chief Operating Officer effective September 4, 2026 but remaining on the Board and focusing on strategic partnerships....

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 21, 2026