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Cheer Holding (CHR)
NASDAQ:CHR
US Market
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Cheer Holding (CHR) AI Stock Analysis

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CHR

Cheer Holding

(NASDAQ:CHR)

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Outperform 77 (OpenAI - 5.2)
Rating:77Outperform
Price Target:
$2.50
▲(38.89% Upside)
Action:Upgraded
Date:06/04/26
The score is driven primarily by strong financial stability (low leverage) and an extremely low P/E valuation. Offsetting factors include cooling fundamentals (multi-year revenue declines), uneven free-cash-flow conversion, and technical indicators that suggest the stock is nearing overbought conditions after recent strength.
Positive Factors
Strong balance sheet & cash position
A large cash buffer and strengthened balance sheet provide durable financial flexibility. With sizable liquidity and an expanding equity base, the company can fund AI product development, overseas expansion, or opportunistic M&A without immediate reliance on external debt, supporting multi‑quarter strategic execution.
Negative Factors
Cooling revenue trend
Multi‑year revenue contraction signals structural challenges in user monetization or competitive pressure. Persistent top‑line softness limits operating leverage, constrains reinvestment capacity, and raises the bar for new initiatives (AI/overseas) to meaningfully offset domestic revenue erosion over coming quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong balance sheet & cash position
A large cash buffer and strengthened balance sheet provide durable financial flexibility. With sizable liquidity and an expanding equity base, the company can fund AI product development, overseas expansion, or opportunistic M&A without immediate reliance on external debt, supporting multi‑quarter strategic execution.
Read all positive factors

Cheer Holding (CHR) vs. SPDR S&P 500 ETF (SPY)

Cheer Holding Business Overview & Revenue Model

Company Description
Headquartered in Beijing, People's Republic of China, and established in 2016, Cheer Holding, Inc. provides advertisement and content production services, primarily operating within the Chinese market. The company structures its operations across ...
How the Company Makes Money
Cheer Holding’s revenue model is based on monetizing user activity and commerce on its platforms. Key monetization mechanisms have historically included: (1) virtual-item and gifting revenues tied to livestreaming/social entertainment, where users...

Cheer Holding Financial Statement Overview

Summary
Strong, conservatively financed balance sheet with very low leverage and a growing equity base supports a higher score. Profitability has been solid, but revenue has declined for multiple years and free cash flow has been volatile, tempering the overall financial outlook.
Income Statement
72
Positive
Balance Sheet
86
Very Positive
Cash Flow
63
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue155.95M148.84M147.20M152.33M157.08M153.01M
Gross Profit114.46M105.63M107.81M112.78M116.50M118.07M
EBITDA37.30M33.29M29.41M33.06M30.06M39.36M
Net Income34.15M25.62M25.97M30.48M26.89M35.29M
Balance Sheet
Total Assets333.24M401.69M346.59M327.63M205.96M195.17M
Cash, Cash Equivalents and Short-Term Investments186.38M242.08M197.66M194.53M70.48M77.30M
Total Debt8.64M9.45M11.32M5.95M5.10M6.42M
Total Liabilities47.09M31.92M41.52M47.63M33.46M35.71M
Stockholders Equity286.07M369.68M304.99M279.93M172.43M158.91M
Cash Flow
Free Cash Flow8.26M17.23M-1.99M42.17M-250.00K43.66M
Operating Cash Flow8.25M17.94M22.88M42.17M7.74M46.45M
Investing Cash Flow59.00K-709.00K-24.86M-3.00K-7.99M-1.05M
Financing Cash Flow24.98M17.82M10.55M82.02M508.00K13.29M

Cheer Holding Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price1.80
Price Trends
50DMA
1.89
Positive
100DMA
2.66
Negative
200DMA
16.98
Negative
Market Momentum
MACD
<0.01
Positive
RSI
49.70
Neutral
STOCH
30.05
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CHR, the sentiment is Neutral. The current price of 1.8 is below the 20-day moving average (MA) of 2.15, below the 50-day MA of 1.89, and below the 200-day MA of 16.98, indicating a neutral trend. The MACD of <0.01 indicates Positive momentum. The RSI at 49.70 is Neutral, neither overbought nor oversold. The STOCH value of 30.05 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for CHR.

Cheer Holding Risk Analysis

Cheer Holding disclosed 106 risk factors in its most recent earnings report. Cheer Holding reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Cheer Holding Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
$4.25M0.097.01%1.11%-70.78%
67
Neutral
$29.23M1.828.96%-21.90%523.40%
61
Neutral
$40.73M103.681.26%28.34%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
50
Neutral
$90.04M-3.90-134.35%-18.64%51.79%
43
Neutral
$2.00M-0.08-31.04%49.18%
40
Underperform
$17.81M-17.00-26.62%-14.38%96.63%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
CHR
Cheer Holding
2.06
-218.44
-99.07%
HHS
Harte-Hanks
2.40
-1.43
-37.34%
FLNT
Fluent
3.02
1.21
66.85%
WIMI
WiMi Hologram Cloud
1.59
-0.91
-36.40%
SWAG
Stran & Company
2.17
0.67
44.67%
DRCT
Direct Digital Holdings
2.85
-112.39
-97.53%

Cheer Holding Corporate Events

Cheer Holding Calls July 7 AGM to Approve Major Share Increase and New Equity Plan
Jun 18, 2026
Cheer Holding, Inc. has convened its 2026 Annual General Meeting for July 7, 2026, in Beijing, inviting holders of its Class A and Class B ordinary shares of record as of June 15, 2026 to vote in person or by proxy. The meeting materials, includin...
Cheer Holding to Enact 1-for-3 Share Consolidation to Support Nasdaq Listing
Apr 2, 2026
On April 2, 2026, Cheer Holding announced it will implement a 1-for-3 share consolidation of its Class A ordinary shares, effective at 4:05 p.m. New York time on April 6, 2026. The company&#8217;s Class A shares will continue to trade on Nasdaq un...
Cheer Holding Posts Steady 2025 Results as It Primes AI Push and Overseas Expansion
Mar 23, 2026
On March 23, 2026, Cheer Holding reported its fiscal 2025 results, showing modest top-line growth as total revenues rose 1.1% to $148.8 million and income from operations increased 2.7% to $26.3 million, while net income attributable to shareholde...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 04, 2026