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Celsius Holdings (CELH)
NASDAQ:CELH
US Market

Celsius Holdings (CELH) AI Stock Analysis

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Celsius Holdings

(NASDAQ:CELH)

76Outperform
Celsius Holdings' overall stock score reflects strong financial performance and positive corporate developments, tempered by high valuation metrics and mixed earnings sentiment. The company's robust financial health and strategic acquisitions position it well for future growth despite valuation concerns.
Positive Factors
Acquisition benefits
The acquisition of Alani Nu is seen as a catalyst for revenue growth reacceleration and is accretive to EPS.
Market outlook
Expanding distribution, enhanced marketing, and strategic portfolio diversification are expected to support a bullish outlook for Celsius in the global energy drink category.
Product innovation
The company's recent product innovations, including the launch of Celsius Hydration, should support a return to growth by expanding its TAM and driving consumer interest.
Negative Factors
Competition concerns
There are questions about the long-term growth for both brands amid heightened competition in the sugar-free segment of the energy category and some overlap between Celsius and Alani consumers.
Financial performance challenges
2Q25 transaction-related expenses are expected to weigh on GAAP performance.
Sales trajectory
The trajectory on legacy Celsius sales has become less clear in light of consumption declines year-to-date.

Celsius Holdings (CELH) vs. S&P 500 (SPY)

Celsius Holdings Business Overview & Revenue Model

Company DescriptionCelsius Holdings, Inc. develops, processes, markets, distributes, and sells functional drinks and liquid supplements in North America, Europe, Asia, and internationally. It offers various carbonated and non-carbonated functional energy drinks under the CELSIUS Originals name; dietary supplement in carbonated flavors, including apple jack'd, orangesicle, inferno punch, cherry lime, blueberry pomegranate, strawberry dragon fruit, tangerine grapefruit, and jackfruit under the CELSIUS HEAT name; and branched-chain amino acids functional energy drink that fuels muscle recovery under the CELSIUS BCCA+ENERGY name. The company also provides CELSIUS On-the-Go, a powdered form of the active ingredients in functional energy drinks in individual On-The-Go packets and canisters; and sparkling grapefruit, cucumber lime, and orange pomegranate, as well as pineapple coconut, watermelon berry, and strawberries and cream non-carbonated functional energy drinks under the CELSIUS Sweetened. It distributes its products through direct-to-store delivery distributors and direct to retailers, including supermarkets, convenience stores, drug stores, nutritional stores, and mass merchants, as well as health clubs, spas, gyms, the military, and e-commerce websites. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc. was founded in 2004 and is headquartered in Boca Raton, Florida.
How the Company Makes MoneyCelsius Holdings makes money primarily through the sale of its energy drinks in various channels, including retail, online, and through distributors. The company leverages a multi-channel distribution strategy, selling its products in grocery stores, convenience stores, fitness centers, and e-commerce platforms. Key revenue streams include direct sales to retailers and distributors, as well as direct-to-consumer sales via their online platforms. Significant partnerships with distribution networks and retailers enhance its market reach and visibility. The company's earnings are also bolstered by strategic marketing initiatives and collaborations that increase brand awareness and consumer engagement.

Celsius Holdings Key Performance Indicators (KPIs)

Any
Any
Revenue by Geography
Revenue by Geography
Breaks down revenue across different regions, revealing where the company is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Chart InsightsCelsius Holdings' North American revenue experienced a sharp decline in Q3 2024, reflecting challenges highlighted in their earnings call, such as slowed velocity and changes in distributor incentives. However, international revenue surged by 41%, driven by strong growth in markets like the UK and Australia. The acquisition of Alani Nu is expected to bolster their market share and drive future growth. Despite a 7% overall revenue decline, the company is focusing on operational excellence and international expansion to sustain growth in 2025.
Data provided by:Main Street Data

Celsius Holdings Financial Statement Overview

Summary
Celsius Holdings is showing robust financial health with substantial revenue growth and effective cost management. The company maintains a strong balance sheet with low leverage and high equity, supported by significant cash reserves. Although there are slight declines in net profit margins and return on equity, the overall financial position is solid, indicating a healthy capability to invest in future growth.
Income Statement
85
Very Positive
Celsius Holdings has shown impressive revenue growth, with total revenue increasing from $653.6 million in 2022 to $1.36 billion in 2024. The gross profit margin is strong at approximately 50.2% in 2024, indicating effective cost management. However, the net profit margin has slightly decreased from around 17.2% in 2023 to 10.7% in 2024, which may suggest increased expenses or investment in growth. Despite this, the company's EBIT and EBITDA margins are solid, showcasing operational efficiency.
Balance Sheet
78
Positive
The company maintains a healthy equity position with a debt-to-equity ratio of approximately 0.02, indicating low financial leverage. The equity ratio is high at about 69.3%, reflecting a strong reliance on equity financing. Return on equity decreased to 11.8% in 2024 from 20.8% in 2023, highlighting potential challenges in maximizing shareholder returns. Overall, the balance sheet remains robust with significant cash reserves.
Cash Flow
80
Positive
Celsius Holdings has demonstrated strong free cash flow growth with free cash flow increasing from $99.9 million in 2022 to $239.5 million in 2024. The operating cash flow to net income ratio is healthy, indicating that the company effectively converts its earnings into cash. Free cash flow to net income ratio reflects a positive trend, suggesting efficient capital expenditure management. However, the consistent negative investing cash flow might indicate significant reinvestment in operations or growth initiatives.
Breakdown
Dec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income StatementTotal Revenue
1.36B1.32B653.60M314.27M130.73M
Gross Profit
680.21M633.14M270.87M128.17M60.97M
EBIT
155.73M266.37M-157.80M-4.09M7.91M
EBITDA
163.00M269.59M-155.88M-2.79M11.73M
Net Income Common Stockholders
145.07M226.80M-187.28M3.94M8.52M
Balance SheetCash, Cash Equivalents and Short-Term Investments
890.19M755.98M614.16M16.25M43.25M
Total Assets
1.77B1.54B1.22B314.02M131.29M
Total Debt
20.25M2.19M1.22M1.37M1.12M
Net Debt
-869.94M-753.79M-612.94M-14.88M-42.12M
Total Liabilities
542.46M447.87M357.49M96.97M26.96M
Stockholders Equity
1.22B1.09B864.58M217.05M104.33M
Cash FlowFree Cash Flow
239.51M123.78M99.92M-99.74M2.82M
Operating Cash Flow
262.90M141.22M108.18M-96.59M3.40M
Investing Cash Flow
-101.73M-14.20M-5.67M-1.26M757.26K
Financing Cash Flow
-25.97M-25.22M534.11M71.40M15.57M

Celsius Holdings Technical Analysis

Technical Analysis Sentiment
Positive
Last Price36.77
Price Trends
50DMA
33.37
Positive
100DMA
29.80
Positive
200DMA
31.82
Positive
Market Momentum
MACD
0.41
Positive
RSI
57.71
Neutral
STOCH
68.82
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CELH, the sentiment is Positive. The current price of 36.77 is above the 20-day moving average (MA) of 36.18, above the 50-day MA of 33.37, and above the 200-day MA of 31.82, indicating a bullish trend. The MACD of 0.41 indicates Positive momentum. The RSI at 57.71 is Neutral, neither overbought nor oversold. The STOCH value of 68.82 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for CELH.

Celsius Holdings Risk Analysis

Celsius Holdings disclosed 40 risk factors in its most recent earnings report. Celsius Holdings reported the most risks in the “Finance & Corporate” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Celsius Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (64)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
$58.53B40.4520.00%1.47%-4.87%
77
Outperform
$4.10B21.9540.81%0.34%9.48%
77
Outperform
$1.99B34.3824.86%8.01%11.26%
76
Outperform
$9.15B80.299.19%-5.98%-65.57%
64
Neutral
$8.79B14.775.05%174.29%3.63%3.48%
56
Neutral
$323.52M-85.68%4.56%57.03%
54
Neutral
$149.92M-28.87%-6.83%19.09%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
CELH
Celsius Holdings
36.77
-49.81
-57.53%
MNST
Monster Beverage
61.00
6.28
11.48%
FIZZ
National Beverage
43.54
-1.62
-3.59%
OTLY
Oatly Group
10.01
-15.39
-60.59%
ZVIA
Zevia PBC
2.67
1.74
187.10%
COCO
Vita Coco Company
33.31
5.68
20.56%

Celsius Holdings Earnings Call Summary

Earnings Call Date:May 06, 2025
(Q1-2025)
|
% Change Since: 8.50%|
Next Earnings Date:Aug 12, 2025
Earnings Call Sentiment Neutral
The earnings call reflects a mixed sentiment. While the acquisition of Alani Nu and international expansion are significant achievements, the overall decline in revenue, increased expenses, and lower adjusted EBITDA highlight challenges. The gross margin improvement and strong cash position provide some positive outlook.
Q1-2025 Updates
Positive Updates
Alani Nu Acquisition and Growth
Celsius Holdings successfully closed the acquisition of Alani Nu, adding a second $1 billion brand to its portfolio. Alani Nu's retail sales increased 88% year-over-year, reaching a 5.3% share, up 221 basis points.
International Expansion Success
International revenue grew 41% to $22.8 million, demonstrating strong organic growth in legacy and new markets including the UK, Ireland, France, Australia, and New Zealand.
Gross Margin Improvement
Gross margin expanded 110 basis points to 52.3%, supported by sourcing efficiencies for raw and packaging materials.
Strong Cash Position
As of March 31, 2025, Celsius Holdings had $977 million in cash and no outstanding debt.
Negative Updates
Revenue Decline
First quarter revenue totaled $329.3 million, a 7% decline compared to the prior year quarter, due to slowed velocity, timing and structure of US distributor incentive program, and increased retail promotional programs.
Increased SG&A Expenses
Selling, general, and administrative expenses increased to $120.3 million from $99 million in the prior year, reflecting transaction-related expenses for the Alani Nu acquisition and continued investment in global sales, marketing, and organizational infrastructure.
Decline in Adjusted EBITDA
Non-GAAP adjusted EBITDA was $69.7 million for the quarter, representing a 21.2% margin, compared to $88 million and a 24.7% margin in Q1 2024.
Company Guidance
During the call, Celsius Holdings provided several key metrics and insights into their first quarter of 2025 performance and guidance for the future. The company reported a total revenue of $329.3 million, marking a 7% decline from the previous year, largely due to slowed velocity, changes in their US distributor incentive program, and increased retail promotions. Despite this decline, Celsius achieved a gross margin expansion of 110 basis points to 52.3%, driven by sourcing efficiencies. Adjusted EBITDA was reported at $69.7 million with a margin of 21.2%. International revenue grew by 41% to $22.8 million, reflecting strong organic growth. In the US market, Celsius held a 10.9% dollar share, and combined with Alani Nu, they captured a 16.2% dollar share for the quarter. With the acquisition of Alani Nu, which recently surpassed $1 billion in trailing retail sales, Celsius Holdings plans to leverage this growth and continue to expand their presence in the energy drink category, driven by new product innovations and increased retail shelf space. Additionally, they emphasized a commitment to operational excellence, international expansion, and strong retail partnerships to drive sustained growth in 2025 and beyond.

Celsius Holdings Corporate Events

M&A TransactionsBusiness Operations and StrategyFinancial Disclosures
Celsius Holdings Completes Acquisition of Alani Nu
Neutral
May 6, 2025

Celsius Holdings reported its first quarter 2025 financial results, highlighting a 7% decline in revenue to $329.3 million compared to the previous year. Despite the revenue drop, the company saw a 41% increase in international revenue and improved gross margins due to sourcing efficiencies. The acquisition of Alani Nu was finalized on April 1, 2025, contributing to a combined 16.2% dollar share in the U.S. energy drink market. The company remains optimistic about its growth strategy, with strong international market performance and continued investment in brand innovation and operational scale.

Spark’s Take on CELH Stock

According to Spark, TipRanks’ AI Analyst, CELH is a Outperform.

Celsius Holdings is well-positioned for growth with strong financial performance and strategic acquisitions. However, high valuation and recent financial setbacks present a mixed outlook. The stock has upward momentum but may be nearing overbought territory.

To see Spark’s full report on CELH stock, click here.

M&A TransactionsBusiness Operations and Strategy
Celsius Holdings Acquires Alani Nutrition for $1.8 Billion
Positive
Apr 1, 2025

On April 1, 2025, Celsius Holdings completed its acquisition of Alani Nutrition LLC for $1.8 billion. This acquisition strengthens Celsius’ position in the functional beverage market, allowing it to expand its portfolio and reach more consumers seeking healthier, zero-sugar alternatives. The acquisition includes a mix of cash and stock, with Alani Nu operating within Celsius and its key leadership continuing as advisors. This strategic move is expected to enhance Celsius’ growth in the energy drink category and broaden its consumer base.

M&A Transactions
Celsius Holdings Announces Acquisition of Alani Nutrition
Neutral
Mar 12, 2025

On February 20, 2025, Celsius Holdings, Inc. announced its intention to acquire Alani Nutrition LLC by entering into a Membership Interest Purchase Agreement. The transaction is expected to close as early as April 2025, following the expiration of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act on March 10, 2025, which was one of the conditions for closing the deal.

Executive/Board ChangesBusiness Operations and Strategy
Celsius Holdings Appoints Eric Hanson as President
Positive
Mar 3, 2025

On March 3, 2025, Celsius Holdings announced the appointment of Eric Hanson as President and Chief Operating Officer, effective March 24, 2025. With nearly 30 years of experience in the food and beverage sector, Hanson previously held senior roles at PepsiCo. His compensation package includes a base salary of $700,000, performance-based stock units, and additional benefits, indicating a strategic move to strengthen the company’s leadership and operational capabilities.

M&A TransactionsBusiness Operations and Strategy
Celsius Holdings Highlights Growth Strategy at Conference
Positive
Feb 21, 2025

On February 21, 2025, Celsius Holdings presented at the Consumer Analyst Group of New York Conference, highlighting its growth strategy and innovative capabilities in the functional beverage sector. The company, which is known for its strong cash generation and market disruption, anticipates accelerated growth through its pending acquisition of Alani Nutrition, further positioning itself as a leader in the expanding market.

M&A TransactionsBusiness Operations and Strategy
Celsius Holdings Announces Acquisition of Alani Nutrition
Positive
Feb 20, 2025

On February 20, 2025, Celsius Holdings announced its entry into a definitive agreement to acquire Alani Nutrition LLC for $1.8 billion, combining two growing energy brands to create a leading functional lifestyle platform. The acquisition aims to capitalize on the consumer shift towards wellness-focused products, enhancing Celsius’ market position and providing substantial growth opportunities. The transaction is expected to close in the second quarter of 2025, pending regulatory approvals, and is anticipated to be accretive to cash EPS in the first year, with significant synergies projected.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.