Boqii Holding (BQ) AI Stock Analysis

• Market Cap: $6.67M
• Dividend Yield: N/A
• Average Volume (3M): 32.95K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.80
• Revenue Growth: -34.36%
• EPS Growth: 59.23%
• Country: US
• Employees: 241
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): >-0.01
• Shares Outstanding: 2,798,128
• 10 Day Avg. Volume: 40,267
• 30 Day Avg. Volume: 32,947
• PEG Ratio: <0.01
• Price to Book (P/B): 0.10
• Price to Sales (P/S): 0.04
• P/FCF Ratio: -0.26
• Enterprise Value/Market Cap: 147.54
• Enterprise Value/Revenue: 1.88
• Enterprise Value/Gross Profit: 9.19
• Enterprise Value/Ebitda: -30.90
• 1Y Price Target: $2.50
• Price Target Upside: -26.47% Downside
• Rating Consensus: Hold
• Number of Analyst Covering: 0

• Rating: 44 Neutral
• Price Target: $2.50 ▼(-26.47% Downside)

Boqii Holding's overall stock score is primarily impacted by its weak financial performance, characterized by declining revenues and negative profitability. Technical analysis provides some stability but is overshadowed by bearish momentum. The valuation is unattractive due to a negative P/E ratio and lack of dividends.

Boqii Holding Business Overview & Revenue Model

Company Description

Boqii Holding (BQ) is a leading pet e-commerce platform in China, dedicated to providing a wide range of pet products and services. The company operates primarily in the pet supply sector, offering products such as pet food, accessories, healthcare items, and grooming services. Boqii also focuses on enhancing the pet ownership experience through its community engagement initiatives and educational content, catering to the growing needs of pet owners in the Chinese market.

How the Company Makes Money

Boqii Holding generates revenue primarily through its e-commerce sales of pet products, which includes a diverse range of pet foods, toys, and health care items. The company earns money by charging a markup on these products sold through its online platform. In addition to direct sales, Boqii has developed strategic partnerships with various pet product manufacturers, allowing for exclusive distribution agreements which enhance their product offerings and margins. The company also benefits from advertising revenues by promoting third-party brands on its platform, and it may earn commission fees from vendors who sell their products through Boqii's marketplace. Furthermore, Boqii has diversified its revenue streams by offering subscription services for pet food and supplies, which provides a steady, recurring income. Overall, the combination of e-commerce sales, strategic partnerships, advertising, and subscription models contributes significantly to Boqii's earnings.

Boqii Holding Financial Statement Overview

Summary

Boqii Holding operates in a challenging retail environment and is striving for financial stability. The company has made some progress in improving its balance sheet, but profitability remains elusive. The persistent operational losses and cash flow challenges indicate a need for strategic shifts to achieve financial health and growth.

Income Statement

Boqii Holding has been facing challenges in achieving profitability, with consistent negative net income over the years. The gross profit margin has declined from previous years, indicating pressure on profitability. Revenue growth has been negative in recent periods, reflecting the need to invigorate sales strategies. The negative EBIT and EBITDA margins further highlight operational inefficiencies.

Balance Sheet

The company's debt-to-equity ratio has shown improvement as equity has become positive over the years, indicating financial restructuring. However, the company still has a considerable amount of debt. The equity ratio has improved but remains volatile, suggesting a recovering but fragile financial position.

Cash Flow

Free cash flow remains negative, although there has been some improvement in operating cash flow. The company struggles to cover net income with operating cash flow, raising concerns about sustainability. While investing and financing activities show some positive changes, consistent negative free cash flow indicates ongoing liquidity challenges.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	524.43M	468.89M	709.35M	1.09B	1.19B	1.01B
Gross Profit	107.00M	100.65M	140.74M	233.49M	242.73M	187.30M
EBITDA	-31.82M	-38.14M	-38.25M	-61.01M	-116.75M	-177.11M
Net Income	-39.22M	-54.13M	-63.66M	-102.80M	-128.39M	-194.44M
Balance Sheet
Total Assets	729.31M	316.17M	383.21M	540.80M	778.31M	880.57M
Cash, Cash Equivalents and Short-Term Investments	210.28M	42.66M	72.72M	159.65M	290.94M	460.78M
Total Debt	305.89M	50.06M	66.38M	211.05M	380.39M	614.99M
Total Liabilities	437.31M	87.79M	122.33M	315.85M	529.96M	752.88M
Stockholders Equity	242.80M	189.81M	218.68M	178.28M	199.18M	82.67M
Cash Flow
Free Cash Flow	-355.88M	-70.14M	-25.99M	-55.92M	-150.60M	-254.00M
Operating Cash Flow	-348.52M	-66.83M	-25.43M	-54.07M	-147.50M	-247.49M
Investing Cash Flow	490.97M	24.60M	47.81M	46.50M	21.15M	-184.42M
Financing Cash Flow	-2.57B	8.15M	-33.13M	-76.66M	2.00M	648.49M

Boqii Holding Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 3.40
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BQ, the sentiment is Positive. The current price of 3.4 is above the 20-day moving average (MA) of 3.14, above the 50-day MA of 2.86, and above the 200-day MA of 2.70, indicating a bullish trend. The MACD of 0.15 indicates Positive momentum. The RSI at 59.36 is Neutral, neither overbought nor oversold. The STOCH value of 37.76 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BQ.

Boqii Holding Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
BWMX	76 Outperform	498.18M	16.98	61.13%	9.16%	-8.56%	-57.78%
CHWY	68 Neutral	15.58B	107.96	38.76%	―	9.04%	-56.79%
WOOF	56 Neutral	983.71M	-32.87	-9.14%	―	-2.83%	97.94%
JWEL	48 Neutral	3.99M	-0.50	-47.09%	―	-16.89%	31.24%
BQ	44 Neutral	$6.67M	―	-25.20%	―	-34.36%	59.23%
YJ	42 Neutral	9.26M	-0.54	-11.43%	―	-35.95%	26.08%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%

Boqii Holding Corporate Events

Boqii Holding Restructures Share Designation and Issues New Shares

On August 19, 2025, Boqii Holding Limited’s board of directors approved the re-designation of 1,000,000 authorized but unissued shares as Class C ordinary shares, which carry special rights such as 100 votes per share and restrictions like non-convertibility and non-transferability. This move is part of a broader strategy to maintain a stable corporate structure and senior management team. Additionally, Boqii entered into a Securities Subscription Agreement with Green Mountain Management Limited, issuing 500,000 Class C Ordinary Shares for $80,000. This issuance aims to enhance the company’s ability to execute long-term business strategies and raise new equity capital. Following this transaction, key executives Yingzhi Tang and Hao Liang now hold approximately 17.4% of the company’s shares and control 94.8% of its voting power.

Boqii Holding Implements Reverse Stock Split and Substitution Listing

On July 11, 2025, Boqii Holding Limited announced the effectiveness of its Substitution Listing and a 1-for-160 reverse stock split. The company ceased the listing of its American Depositary Shares on NYSE American and began trading its Class A ordinary shares on a post-reverse split basis under the symbol ‘BQ’. This strategic move aims to streamline Boqii’s stock structure and potentially enhance its market positioning by consolidating shares and simplifying its trading framework.

Boqii Holding Announces Termination of ADS and Reverse Stock Split

On July 1, 2025, Boqii Holding Limited announced the termination of its Deposit Agreement with The Bank of New York Mellon, leading to the cessation of its American Depositary Shares (ADSs) on the NYSE American LLC. The company will implement a reverse stock split on July 11, 2025, consolidating every 160 existing ordinary shares into one new share, and expects its new ordinary shares to commence trading on AMEX. This strategic move aims to streamline its stock structure and potentially enhance trading efficiency.

Boqii Announces Termination of ADR Program and Reverse Stock Split

On June 26, 2025, Boqii Holding Limited held an extraordinary general meeting in Shanghai where shareholders approved several significant changes, including a reverse stock split and the termination of the company’s American depositary shares (ADS) program. The reverse stock split will consolidate every 160 ordinary shares into one new share, and the company plans to list its Class A ordinary shares on the NYSE American, replacing the ADSs. This move is expected to streamline Boqii’s trading structure and potentially enhance its market presence.