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HUGO BOSS AG Sponsored ADR (BOSSY)
OTHER OTC:BOSSY
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HUGO BOSS AG Sponsored ADR
(OTC:BOSSY)
Select Model
Select Model
Rating:78Outperform
Price Target:
$11.50
▲(20.42% Upside)
HUGO BOSS AG has a strong financial foundation with robust revenue growth and effective cash flow management. The positive technical indicators reinforce a bullish outlook. However, the stock's valuation is moderate, limiting its immediate income appeal. Addressing declining profit margins could further enhance its attractiveness.
HUGO BOSS AG Sponsored ADR (BOSSY) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$3.33B
Dividend Yield3.2%
Average Volume (3M)12.00
Price to Earnings (P/E)14.0
Beta (1Y)0.78
Revenue Growth1.62%
EPS Growth-0.76%
CountryUS
Employees18,376
SectorConsumer Cyclical
Sector Strength84
IndustryApparel - Manufacturers
Share Statistics
EPS (TTM)0.79
Shares Outstanding352,000,000
10 Day Avg. Volume0
30 Day Avg. Volume12
Financial Highlights & Ratios
PEG RatioN/A
Price to Book (P/B)N/A
Price to Sales (P/S)N/A
P/FCF RatioN/A
Enterprise Value/Market Cap1.36
Enterprise Value/Revenue1.06
Enterprise Value/Gross Profit1.71
Enterprise Value/Ebitda6.40
Forecast
1Y Price Target
$11.50Price Target Upside20.42% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering0
HUGO BOSS AG Sponsored ADR Business Overview & Revenue Model
Company DescriptionHugo Boss AG, together with its subsidiaries, develops, markets, and distributes clothes, shoes, and accessories for men and women worldwide. It offers business, casual, athleisure, and evening wear; shoes and accessories; and licensed products, including fragrances, eyewear, and watches, as well as children's fashion products. The company markets and sells its products under the BOSS and HUGO brand names through online stores, freestanding stores, shop-in-shops, and factory outlets. As of December 31, 2021, it operated 1,228 retail points of sale. The company was founded in 1924 and is headquartered in Metzingen, Germany.
How the Company Makes MoneyHUGO BOSS AG generates revenue through multiple streams, primarily from the sale of its branded apparel and accessories. The company's revenue model is centered around its two main brands, BOSS and HUGO, which cater to different market segments and fashion preferences. A significant portion of its income comes from its retail operations, including owned retail stores, outlets, and an extensive online presence that allows for direct consumer sales. Additionally, HUGO BOSS engages in wholesale activities, distributing its products through a network of third-party retailers and department stores globally. The company also benefits from licensing agreements, which allow third parties to produce and sell products under the HUGO BOSS brand, such as fragrances, eyewear, and watches, thus diversifying its revenue streams. Key factors contributing to its earnings include brand strength, global expansion strategies, effective supply chain management, and strategic partnerships that enhance its market reach and consumer engagement.
HUGO BOSS AG Sponsored ADR Earnings Call Summary
Earnings Call Date:Aug 05, 2025
(Q2-2025)
| % Change Since: |
Next Earnings Date:Nov 04, 2025
Earnings Call Sentiment Neutral
The call highlighted strong sales and EBIT growth driven by strategic initiatives and disciplined cost management. However, challenges in specific segments and regions, particularly in Asia Pacific and with BOSS Womenswear and HUGO, were noted. The overall sentiment is balanced with both positive financial performance and ongoing challenges in the market.Q2-2025 Updates
Positive Updates
Overall Sales and EBIT Growth
Group sales increased by 1% to over EUR 1 billion, and EBIT rose by 15% to EUR 81 million, translating into an EBIT margin of 8.1%.
BOSS Menswear Success
Revenues at BOSS Menswear increased by 5% in the second quarter, driven by the successful launch of the Beckham x BOSS collection.
EMEA and Americas Regional Growth
Sales in EMEA increased by 3%, and in the Americas by 2%, marking a return to growth in these regions.
Digital Business Growth
Digital sales increased by 7%, driven by stronger digital sales through partners.
Cost Efficiency Improvements
Operating expenses reduced by 3% year-over-year, contributing to strong cost leverage and a 120 basis points improvement in EBIT margin.
Negative Updates
Decline in BOSS Womenswear and HUGO
BOSS Womenswear revenues declined by 8%, and HUGO was down 12% due to strategic adjustments and market conditions.
Challenges in Asia Pacific
Sales in the Asia Pacific declined by 5%, largely due to continued softness in China and muted consumer confidence.
Pressure on Store Traffic
Muted consumer sentiment led to declining store traffic, impacting the overall performance of the brick-and-mortar retail business.
Company Guidance
During the Q2 2025 earnings call, HUGO BOSS provided an optimistic outlook for the rest of the year despite a challenging macroeconomic environment. The company reported a 1% increase in group sales, amounting to over EUR 1 billion, and a 15% rise in EBIT to EUR 81 million, with an EBIT margin of 8.1%. BOSS Menswear drove growth with a 5% revenue increase, while BOSS Womenswear and HUGO saw declines of 8% and 12%, respectively. By region, EMEA sales grew by 3%, the Americas by 2%, and Asia Pacific saw a 5% decline. Digital sales rose by 7%, driven by digital wholesale. The company maintained a stable gross margin of 62.9% and reduced operating expenses by 3%. Looking forward, HUGO BOSS reaffirmed its guidance for fiscal year 2025, targeting group sales between EUR 4.2 billion and EUR 4.4 billion and an EBIT between EUR 380 million and EUR 440 million, reflecting an EBIT margin of 9% to 10%.HUGO BOSS AG Sponsored ADR Financial Statement Overview
Summary
HUGO BOSS AG shows a solid financial performance with strong revenue growth and efficient cash flow management. There is a need to address declining profit margins, but the balance sheet remains stable with moderate leverage and improved equity.Income Statement
HUGO BOSS AG has demonstrated a strong revenue growth with a 10.7% increase from 2022 to 2023, and a consistent gross profit margin of around 61.7% in 2023. However, the EBIT margin has declined slightly from 9.8% to 8.5%, indicating some operational cost pressures. The net profit margin also decreased from 6.2% to 5.0%, suggesting a need for improved cost management.82
Very Positive
Balance Sheet
The company's debt-to-equity ratio is 0.88, showing a moderate level of leverage, which is reasonable for the industry. Return on equity improved to 15.0%, reflecting strong shareholder returns. The equity ratio improved to 38.2%, indicating a solid financial structure, though the company could benefit from reducing debt.75
Positive
Cash Flow
HUGO BOSS AG exhibited robust cash flow management with a significant increase in free cash flow by 426.8% from 2022 to 2023. The operating cash flow to net income ratio is 3.68, highlighting effective cash generation beyond profitability. Free cash flow to net income ratio is 1.93, demonstrating strong cash conversion efficiency.88
Very Positive
| Breakdown | TTM | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 4.29B | 4.31B | 4.20B | 3.65B | 2.79B | 1.95B |
| Gross Profit | 2.65B | 2.66B | 2.58B | 2.26B | 1.72B | 1.19B |
| EBITDA | 709.77M | 771.94M | 744.42M | 656.40M | 558.72M | 220.54M |
| Net Income | 210.47M | 213.47M | 258.37M | 209.50M | 137.34M | -219.18M |
Balance Sheet | ||||||
| Total Assets | 3.65B | 3.78B | 3.47B | 3.13B | 2.74B | 2.57B |
| Cash, Cash Equivalents and Short-Term Investments | 107.00M | 259.96M | 118.33M | 188.74M | 312.16M | 145.99M |
| Total Debt | 936.00M | 1.25B | 1.12B | 914.10M | 912.31M | 1.13B |
| Total Liabilities | 2.18B | 2.33B | 2.16B | 1.99B | 1.80B | 1.81B |
| Stockholders Equity | 1.47B | 1.43B | 1.29B | 1.12B | 925.39M | 753.81M |
Cash Flow | ||||||
| Free Cash Flow | 439.32M | 498.32M | 94.53M | 167.01M | 556.56M | 161.83M |
| Operating Cash Flow | 677.51M | 785.51M | 393.64M | 357.26M | 658.11M | 239.91M |
| Investing Cash Flow | -273.60M | -288.60M | -297.64M | -191.70M | -99.01M | -75.75M |
| Financing Cash Flow | -403.73M | -404.73M | -122.44M | -307.30M | -407.64M | -167.29M |
HUGO BOSS AG Sponsored ADR Technical Analysis
Neutral
9.55
Price Trends
9.73
Negative
9.44
Positive
8.94
Positive
Market Momentum
-0.03
Positive
38.77
Neutral
1.71
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BOSSY, the sentiment is Neutral. The current price of 9.55 is below the 20-day moving average (MA) of 9.78, below the 50-day MA of 9.73, and above the 200-day MA of 8.94, indicating a neutral trend. The MACD of -0.03 indicates Positive momentum. The RSI at 38.77 is Neutral, neither overbought nor oversold. The STOCH value of 1.71 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for BOSSY.
HUGO BOSS AG Sponsored ADR Peers Comparison
Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
78 Outperform | $3.33B | 13.99 | 16.13% | 3.20% | 1.62% | -0.76% | |
77 Outperform | 18.91B | 24.91 | 31.59% | 1.15% | 9.61% | 21.14% | |
70 Outperform | 3.89B | 23.23 | 8.41% | 1.54% | -1.88% | -5.94% | |
53 Neutral | 5.79B | 68.23 | -3.66% | 2.50% | -7.41% | ― | |
47 Neutral | 2.05B | 20.21 | 5.42% | ― | -8.02% | ― | |
42 Neutral | 86.66M | -4.06 | -8.16% | ― | -1.87% | 57.41% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% |
* Consumer Cyclical Sector Average
Performance Comparison
BOSSY
HUGO BOSS AG Sponsored ADR
9.55
0.35
3.80%
COLM
Columbia Sportswear
52.64
-28.69
-35.28%
PVH
PVH
86.78
-13.47
-13.44%
RL
Ralph Lauren
311.97
118.09
60.91%
VFC
VF
14.73
-4.42
-23.08%
ZGN
Ermenegildo Zegna
9.13
-0.47
-4.90%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.