HUGO BOSS AG Sponsored ADR (BOSSY) AI Stock Analysis

• Market Cap: $2.95B
• Dividend Yield: 3.62%
• Average Volume (3M): 3.00
• Price to Earnings (P/E): 11.9
• Beta (1Y): 0.70
• Revenue Growth: 1.88%
• EPS Growth: 6.35%
• Country: US
• Employees: 18,376
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Apparel - Manufacturers
• EPS (TTM): 0.98
• Shares Outstanding: 352,000,000
• 10 Day Avg. Volume: 0
• 30 Day Avg. Volume: 3
• PEG Ratio: -0.82
• Price to Book (P/B): 2.10
• Price to Sales (P/S): 0.70
• P/FCF Ratio: 6.02
• Enterprise Value/Market Cap: 1.56
• Enterprise Value/Revenue: 1.07
• Enterprise Value/Gross Profit: 1.74
• Enterprise Value/Ebitda: 6.92
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): 3.9
• Revenue Forecast (FY): $4.88B

• Rating: 59 Neutral
• Price Target: $9.00 ▼(-7.22% Downside)

HUGO BOSS AG's overall stock score reflects a mix of stable financial performance and fair valuation, offset by bearish technical indicators and challenges highlighted in the earnings call. The company's ability to navigate declining sales and currency headwinds will be crucial for future performance.

HUGO BOSS AG Sponsored ADR Business Overview & Revenue Model

Company Description

HUGO BOSS AG is a leading global fashion and lifestyle company headquartered in Metzingen, Germany, renowned for its premium apparel. The company operates primarily in the sectors of men’s and women’s fashion, offering a diverse range of products that include formal wear, casual clothing, accessories, fragrances, and footwear under its flagship brands, BOSS and HUGO. HUGO BOSS aims to embody modern elegance and sophistication, catering to a wide audience through its innovative designs and high-quality materials.

How the Company Makes Money

HUGO BOSS generates revenue through multiple key streams, primarily from the sale of its clothing and accessories across various retail channels. The company operates its own retail stores, e-commerce platforms, and distributes products through wholesale partnerships with department stores and specialty retailers. A significant portion of its revenue comes from direct-to-consumer sales, which includes both physical retail locations and online sales. Additionally, HUGO BOSS has established strategic partnerships and collaborations that enhance brand visibility and attract new customer segments. The company also benefits from licensing agreements in categories such as fragrances and eyewear, providing an additional revenue source. Overall, its diverse product portfolio and multi-channel distribution strategy enable HUGO BOSS to capitalize on global fashion trends and consumer demand.

HUGO BOSS AG Sponsored ADR Financial Statement Overview

Summary

HUGO BOSS AG shows stable gross margins and a healthy return on equity, but faces challenges with declining revenue and cash flow, which could impact future growth and liquidity. Strategic improvements in revenue generation and cash flow management are essential for enhancing financial stability.

Income Statement

HUGO BOSS AG has shown a mixed performance in its income statement. The gross profit margin remains stable at around 61%, indicating efficient cost management. However, the net profit margin is relatively low at 5.15%, and there is a concerning revenue decline of 32.6% in the TTM period. EBIT and EBITDA margins are moderate, reflecting decent operational efficiency but room for improvement.

Balance Sheet

The company's balance sheet shows a manageable debt-to-equity ratio of 0.88, indicating a balanced approach to leverage. Return on equity is healthy at 15.8%, suggesting effective use of equity to generate profits. The equity ratio is not explicitly calculated, but the overall asset management appears stable.

Cash Flow

Cash flow analysis reveals challenges, with a significant decline in free cash flow growth by 91% in the TTM period. The operating cash flow to net income ratio is moderate at 0.55, indicating some efficiency in converting income to cash. However, the free cash flow to net income ratio of 0.71 suggests potential liquidity concerns.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	4.28B	4.31B	4.20B	3.65B	2.79B	1.95B
Gross Profit	2.64B	2.66B	2.58B	2.26B	1.72B	1.19B
EBITDA	664.27M	771.94M	744.42M	656.40M	558.72M	220.54M
Net Income	220.47M	213.47M	258.37M	209.50M	137.34M	-219.18M
Balance Sheet
Total Assets	3.61B	3.78B	3.47B	3.13B	2.74B	2.57B
Cash, Cash Equivalents and Short-Term Investments	153.00M	259.96M	172.46M	188.74M	312.16M	145.99M
Total Debt	1.20B	1.25B	1.12B	1.03B	992.91M	1.17B
Total Liabilities	2.23B	2.33B	2.16B	1.99B	1.80B	1.81B
Stockholders Equity	1.36B	1.43B	1.29B	1.12B	925.39M	753.81M
Cash Flow
Free Cash Flow	435.32M	498.32M	94.53M	167.01M	556.56M	161.83M
Operating Cash Flow	649.51M	785.51M	393.64M	357.26M	658.11M	239.91M
Investing Cash Flow	-237.60M	-288.60M	-297.64M	-191.70M	-99.01M	-75.75M
Financing Cash Flow	-405.73M	-404.73M	-122.44M	-307.30M	-407.64M	-167.29M

HUGO BOSS AG Sponsored ADR Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 9.70
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Positive
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BOSSY, the sentiment is Negative. The current price of 9.7 is above the 20-day moving average (MA) of 9.22, above the 50-day MA of 9.50, and above the 200-day MA of 9.03, indicating a bearish trend. The MACD of -0.30 indicates Positive momentum. The RSI at 23.01 is Positive, neither overbought nor oversold. The STOCH value of 2.47 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BOSSY.

HUGO BOSS AG Sponsored ADR Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
RL	75 Outperform	$19.67B	23.98	34.01%	1.04%	12.32%	29.40%
ZGN	71 Outperform	$4.01B	23.99	10.58%	1.41%	-1.88%	-5.94%
COLM	67 Neutral	$2.78B	15.54	10.84%	2.42%	2.76%	-7.83%
PVH	64 Neutral	$3.69B	8.60	9.32%	0.19%	-1.14%	-29.30%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
BOSSY	59 Neutral	$2.95B	11.91	15.68%	3.62%	1.88%	6.35%
VFC	50 Neutral	$5.72B	64.66	6.39%	2.47%	-4.56%	―

HUGO BOSS AG Sponsored ADR Corporate Events

HUGO BOSS AG Reports Stable Earnings Amid Challenges

HUGO BOSS AG, a leading global fashion company specializing in high-quality menswear and womenswear, operates in the apparel and luxury goods sector, with a strong emphasis on brand relevance and sustainability. In the first half of 2025, HUGO BOSS reported stable currency-adjusted revenues compared to the previous year, despite a slight decline in reported sales due to unfavorable currency developments. The company’s EBIT increased by 2%, driven by cost efficiency measures, while net income rose by 9%. Key performance highlights include a 1% increase in BOSS Menswear sales, a 5% growth in digital sales, and a 1% rise in EMEA and Americas revenues, offset by a 7% decline in Asia/Pacific sales. HUGO BOSS continues to focus on operational excellence and cost efficiency, aiming to support top-line development and improve profitability amid ongoing macroeconomic uncertainties. The company maintains its sales and profit outlook for 2025, expecting group sales to remain in line with the previous year and EBIT to increase by 5% to 22%.

HUGO BOSS Earnings Call: Mixed Results Amid Challenges

The recent earnings call for HUGO BOSS AG Sponsored ADR presented a mixed bag of results, reflecting both positive achievements and ongoing challenges. While the company reported solid performances in segments like BOSS Menswear and digital sales, it continues to face difficulties with declines in BOSS Womenswear and HUGO, as well as persistent softness in key markets such as China. Despite these challenges, the company’s commitment to strict cost management and strategic initiatives offers a positive outlook, although the overall macroeconomic environment remains a hurdle.