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HUGO BOSS AG Sponsored ADR
(OTC:BOSSY)
Select Model
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Rating:74Outperform
Price Target:
$10.00
â–²(11.23% Upside)
Action:Upgraded
Date:08/17/26
The score is driven primarily by solid fundamentals (strong cash generation and improving leverage) and attractive valuation (moderate P/E with a very high dividend yield). Offsetting these positives are mixed near-term business momentum from the earnings call (guided sales declines and limited visibility) and only moderate technical strength.
Positive Factors
Structural Gross-Margin Expansion
The margin improvement reflects operational and merchandising changes rather than only temporary demand effects. Better sourcing, pricing discipline and higher full-price sell-through can support profitability and earnings quality over the next several quarters.
Negative Factors
Persistent Top-Line Contraction
A guided sales decline indicates that demand and volume pressures are broad enough to affect the full fiscal year. Prolonged contraction can limit fixed-cost absorption, weaken bargaining power and delay the benefits of margin and efficiency initiatives.
Read all positive and negative factors
Positive Factors
Negative Factors
Structural Gross-Margin Expansion
The margin improvement reflects operational and merchandising changes rather than only temporary demand effects. Better sourcing, pricing discipline and higher full-price sell-through can support profitability and earnings quality over the next several quarters.
Read all positive factors
HUGO BOSS AG Sponsored ADR (BOSSY) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$3.05B
Dividend Yield0.1%
Average Volume (3M)237.00
Price to Earnings (P/E)12.3
Beta (1Y)0.62
Revenue Growth2.33%
EPS Growth5.81%
CountryUS
Employees17,527
SectorConsumer Cyclical
Sector Strength84
IndustryApparel - Manufacturers
Share Statistics
EPS (TTM)0.63
Shares Outstanding345,080,840
10 Day Avg. Volume711
30 Day Avg. Volume237
Financial Highlights & Ratios
PEG Ratio0.78
Price to Book (P/B)1.54
Price to Sales (P/S)0.58
P/FCF Ratio4.85
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda<0.01
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)3.09
Revenue Forecast (FY)$4.49B
HUGO BOSS AG Sponsored ADR Business Overview & Revenue Model
Company Description
Hugo Boss AG is a global fashion house that, along with its various subsidiaries, designs, manufactures, and distributes a wide range of apparel, footwear, and accessories for both men and women worldwide. Its product lines encompass everything fr...
How the Company Makes Money
HUGO BOSS primarily makes money by selling branded apparel and related lifestyle products through two main channels: (1) direct-to-consumer (DTC) and (2) wholesale. In the DTC channel, revenue is generated through company-operated retail stores an...
HUGO BOSS AG Sponsored ADR Earnings Call Summary
Earnings Call Date:Aug 04, 2026
(Q2-2026)
| % Change Since: |
Next Earnings Date:Nov 03, 2026
Earnings Call Sentiment Positive
The call presents a balanced but constructive picture: top‑line pressures are notable (group sales down 9%, double‑digit declines in some segments and regions) and strategic realignment is intentionally weighing on volumes. However, there are clear operational and financial improvements — a 200 basis‑point gross margin uplift to 64.9%, significant inventory and working capital reductions, strong free cash flow (EUR 105m in Q2; EUR 137m H1), completed logistics investment with imminent savings, and disciplined cost control. Management reiterates targeted FY guidance and emphasizes long‑term value creation under CLAIM 5 TOUCHDOWN. Overall, positives around margin expansion, cash generation and structural improvements materially offset the near‑term revenue headwinds.Positive Updates
Gross Margin Expansion
Gross margin improved by 200 basis points to 64.9% in Q2, driven by sourcing efficiencies, price increases, higher full‑price sell‑through and lower markdowns; management expects further structural gross margin improvement over the next quarters.
Negative Updates
Revenue Decline
Group sales declined 9% in Q2 (currency‑adjusted), reflecting weaker consumer demand and deliberate strategic realignment measures that temporarily weighed on volumes.
Read all updates
Q2-2026 Updates
Positive
Negative
Gross Margin Expansion
Gross margin improved by 200 basis points to 64.9% in Q2, driven by sourcing efficiencies, price increases, higher full‑price sell‑through and lower markdowns; management expects further structural gross margin improvement over the next quarters.
Read all positive updates
Company Guidance
Management guided currency-adjusted group sales to decline in the mid- to high-single-digit range for FY2026 (EMEA down high-single-digit to low‑teens; Americas and Asia Pacific down low- to mid-single-digit), with currency translation a moderate headwind to reported sales, and reiterated an EBIT target of EUR 300–350 million; they expect targeted gross‑margin improvement and continued cost discipline to support profitability despite operating deleverage (Q2 gross margin was up 200 bps to 64.9%). Key cash/working‑capital metrics underpinning the guidance include inventories down 15% YoY to 23.1% of group sales (improving 240 bps), rolling 4‑quarter trade net working capital at 19.8% of sales (around the upper end of the 18–20% target range), free cash flow before leases of EUR 105m in Q2 and EUR 137m in H1, and Q2 CapEx of EUR 31m (3.4% of sales; midterm target 3–4%); the >EUR100m Filderstadt DC extension is expected to deliver low‑double‑digit million euro efficiencies from Q3. Management also said marketing investments will increase in H2 after a ~15% reduction in Q2 (marketing was ~7.1% of group sales in H1), sees no material raw‑material headwind for 2026, but cautioned that visibility remains limited amid geopolitical uncertainty.HUGO BOSS AG Sponsored ADR Financial Statement Overview
Summary
Income Statement
72
Positive
Balance Sheet
74
Positive
Cash Flow
78
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 4.07B | 4.10B | 4.31B | 4.20B | 3.65B | 2.79B |
| Gross Profit | 2.53B | 2.18B | 2.66B | 2.58B | 2.26B | 1.72B |
| EBITDA | 559.34M | 750.78M | 771.94M | 744.42M | 656.40M | 558.72M |
| Net Income | 216.46M | 239.63M | 213.47M | 258.37M | 209.50M | 137.34M |
Balance Sheet | ||||||
| Total Assets | 3.53B | 3.75B | 3.78B | 3.47B | 3.13B | 2.74B |
| Cash, Cash Equivalents and Short-Term Investments | 268.00M | 393.75M | 259.96M | 172.46M | 188.74M | 312.16M |
| Total Debt | 1.02B | 1.18B | 1.25B | 1.12B | 1.03B | 992.91M |
| Total Liabilities | 1.90B | 2.20B | 2.33B | 2.16B | 1.99B | 1.80B |
| Stockholders Equity | 1.61B | 1.54B | 1.43B | 1.29B | 1.12B | 925.39M |
Cash Flow | ||||||
| Free Cash Flow | 618.78M | 487.43M | 498.32M | 94.53M | 167.01M | 556.56M |
| Operating Cash Flow | 743.83M | 619.06M | 785.51M | 393.64M | 357.26M | 658.11M |
| Investing Cash Flow | -179.04M | -187.28M | -288.60M | -297.64M | -191.70M | -99.01M |
| Financing Cash Flow | -444.61M | -299.06M | -404.73M | -122.44M | -307.30M | -407.64M |
HUGO BOSS AG Sponsored ADR Technical Analysis
Positive
8.99
Price Trends
8.75
Positive
8.65
Positive
8.56
Positive
Market Momentum
0.08
Negative
62.35
Neutral
73.30
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BOSSY, the sentiment is Positive. The current price of 8.99 is above the 20-day moving average (MA) of 8.88, above the 50-day MA of 8.75, and above the 200-day MA of 8.56, indicating a bullish trend. The MACD of 0.08 indicates Negative momentum. The RSI at 62.35 is Neutral, neither overbought nor oversold. The STOCH value of 73.30 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BOSSY.
HUGO BOSS AG Sponsored ADR Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
74 Outperform | $3.05B | 12.28 | 14.07% | 0.10% | 2.33% | 5.81% | |
73 Outperform | $20.91B | 21.83 | 35.64% | 1.06% | 14.68% | 26.22% | |
67 Neutral | $7.17B | 37.69 | 7.60% | 1.09% | 10.78% | -15.63% | |
67 Neutral | $2.95B | 14.95 | 12.58% | 2.08% | -0.22% | -2.10% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
51 Neutral | $3.43B | -20.87 | -3.49% | 0.20% | 1.64% | -140.84% | |
51 Neutral | $5.29B | 19.21 | 15.95% | 2.68% | -0.16% | 212.77% |
* Consumer Cyclical Sector Average
BOSSY
HUGO BOSS AG Sponsored ADR
9.01
-0.94
-9.42%
COLM
Columbia Sportswear
57.72
2.35
4.25%
PVH
PVH
74.33
-10.13
-11.99%
RL
Ralph Lauren
351.20
45.51
14.89%
VFC
VF
13.45
-1.78
-11.69%
ZGN
Ermenegildo Zegna
12.56
3.63
40.71%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.