Strong First Quarter Traffic Growth
BJ's Restaurants reported a 2.7% increase in traffic growth, outperforming the black box industry average by approximately 320 basis points.
Improved Restaurant-Level Margins
Restaurant-level operating margins improved to 16%, and adjusted EBITDA margins reached 10.2%, representing year-over-year improvements of 100 basis points and 150 basis points, respectively.
Successful Pizookie Marketing Strategy
The Pizookie Platter gained traction on social media, generating over 57 million organic social impressions and selling over 24,000 units, a 17 times increase from the previous run rate.
Record First Quarter Restaurant-Level Profits
BJ's Restaurants achieved their most profitable first quarter ever, with a restaurant-level operating profit increase of 10% to $55.6 million.
Raised Profit Guidance for 2025
The company raised its profit guidance, expecting restaurant-level operating profit of $210 million to $219 million and adjusted EBITDA of $131 million to $140 million.