Incorporated in 2000, Baidu, Inc. is a China-based internet search company, which provides internet-related services and online marketing solutions. It operates through the Baidu Core and iQIYI segments. The Baidu Core segment offers keyword-based marketing services. The iQiyi segment focuses on membership and online advertising services. The company's products and services include Baidu App, Baidu Search, Baidu Feed, Haokan, Quanmin, Baidu Post Bar, Baidu Knows, Baidu Encyclopedia, Baidu Input Method Editor (IME) and Overseas Products.