TipRanks
Bread Financial Holdings (BFH)
NYSE:BFH
US Market
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Bread Financial Holdings (BFH) Technical Analysis

922 Followers

Technical Sentiment

Overall Consensus
Neutral
8Bullish
4Neutral
10Bearish
Technical Analysis Consensus
Buy
4Bullish
4Neutral
2Bearish
Moving Average Consensus
Sell
4Bullish
0Neutral
8Bearish
Bread Financial Holdings’s (BFH) Moving Averages Convergence Divergence (MACD) indicator is 0.06, suggesting Bread Financial Holdings is a Sell.
Bread Financial Holdings’s (BFH) 20-Day exponential moving average is 102.46, while Bread Financial Holdings’s (BFH) share price is $108.03, making it a Sell.
Bread Financial Holdings’s (BFH) 50-Day exponential moving average is 102.98, while Bread Financial Holdings’s (BFH) share price is $108.03, making it a Sell.

Bread Financial Holdings (BFH) Pivot Points

Oct 23, 2026, 07:52 AM
Name
S3
S2
S1
Pivot Points
R1
R2
R3
Classic
104.16
105.07
106.85
107.77
109.55
110.46
112.24
Fibonacci
105.07
106.10
106.74
107.77
108.79
109.43
110.46
Pivot points are a technical analysis tool used by traders to identify potential support and resistance levels in financial markets. Pivot points are calculated based on the previous day's high, low, and close prices, and are used to help traders identify levels at which the price may reverse or continue to trend.

Bread Financial Holdings (BFH) Moving Averages

Oct 23, 2026, 07:52 AM
Period
Simple
Exponential
MA5
104.14Sell
103.91Sell
MA10
102.55Sell
102.91Sell
MA20
100.88Buy
102.46Sell
MA50
104.56Sell
102.98Sell
MA100
103.36Sell
100.37Buy
MA200
90.63Buy
90.51Buy
Bread Financial Holdings’s (BFH) 10-Day exponential moving average is 102.91, while Bread Financial Holdings’s (BFH) share price is $108.03, making it a Sell.
Bread Financial Holdings’s (BFH) 100-Day exponential moving average is 100.37, while Bread Financial Holdings’s (BFH) share price is $108.03, making it a Buy.
Bread Financial Holdings’s (BFH) stock price is $108.03 and Bread Financial Holdings’s (BFH) 50-day simple moving average is 104.56, creating a Sell signal.
Bread Financial Holdings’s (BFH) stock price is $108.03 and Bread Financial Holdings’s (BFH) 100-day simple moving average is 103.36, creating a Sell signal.
Bread Financial Holdings’s (BFH) stock price is $108.03 and Bread Financial Holdings’s (BFH) 200-day simple moving average is 90.63, creating a Buy signal.

Bread Financial Holdings (BFH) Technical Indicators

Oct 23, 2026, 07:52 AM
Name
Value
Implied Action
RSI (14)
49.61
Neutral
STOCH (9,6)
75.55
Neutral
STOCHRSI (14)
78.83
Neutral
MACD (12,26)
0.06
Sell
ADX (14)
16.30
Buy
Williams %R
-52.56
Buy
CCI (14)
112.18
Sell
ATR (14)
3.70
-
Ultimate Oscillator
50.34
Neutral
ROC
4.49
Buy
Bread Financial Holdings’s (BFH) Relative Strength Index (RSI) is 49.61, creating a Neutral signal.
Bread Financial Holdings’s (BFH) Trend Strength Indicator (ADX) is 16.30, creating a Buy signal.
Bread Financial Holdings’s (BFH) Commodity Channel Index (CCI) is 112.18, creating a Sell signal.
Bread Financial Holdings’s (BFH) Price Rate of Change (ROC) is 4.49, creating a Buy signal.

FAQ

Is BFH a Buy, Hold, or Sell?
Based on BFH’s technical indicators, BFH is a Hold.
    What is BFH’s RSI (14)?
    BFH’s RSI (14) is 49.61, which suggests BFH is a Neutral.
      What is BFH’s MACD?
      BFH’s MACD is 0.06, which suggests BFH is a Sell.
        What is BFH’s 5-day moving average?
        BFH’s 5-day moving average is 104.14, which suggests BFH is a Sell.
          What is BFH’s 20-day moving average?
          BFH 20-day moving average is 100.88, which suggests BFH is a Buy.
            What is BFH’s 50-day moving average?
            BFH’s 50-day moving average is 104.56, which suggests BFH is a Sell.
              What is BFH’s 200-day moving average?
              BFH’s 200-day moving average is 90.63, which suggests BFH is a Buy.
                What is BFH’s Williams % R (14)?
                BFH’s Williams % R (14) is -52.56, which suggests BFH is a Buy.
                  What is BFH’s CCI (14)?
                  BFH’s CCI (14) is 112.18, which suggests BFH is a Sell.