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BuildABear Workshop Inc (BBW)
NYSE:BBW
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BuildABear Workshop (BBW) AI Stock Analysis

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BBW

BuildABear Workshop

(NYSE:BBW)

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Neutral 64 (OpenAI - Gpt-5.6Sol)
Rating:64Neutral
Price Target:
$30.00
▼(-23.80% Downside)
Action:Reiterated
Date:08/28/26
BBW’s score is supported primarily by strong underlying profitability and an attractive valuation (low P/E and solid dividend yield). Offsetting these strengths are a pronounced technical downtrend (well below major moving averages and weak RSI) and a mixed-to-negative near-term outlook from the latest earnings call, including reduced guidance and tariff-driven margin pressure, alongside softer recent cash-flow conversion.
Positive Factors
Sustained Profitability
Strong, stable margins indicate the customization, attachment-sales and experiential retail model can retain attractive economics despite specialty-retail cyclicality and changing consumer demand.
Negative Factors
Revenue and Demand Weakness
Broad-based softness in revenue, traffic and digital demand could limit operating leverage and make the planned store expansion harder to fund through organic growth.
Read all positive and negative factors
Positive Factors
Negative Factors
Sustained Profitability
Strong, stable margins indicate the customization, attachment-sales and experiential retail model can retain attractive economics despite specialty-retail cyclicality and changing consumer demand.
Read all positive factors

BuildABear Workshop (BBW) vs. SPDR S&P 500 ETF (SPY)

BuildABear Workshop Business Overview & Revenue Model

Company Description
Build-A-Bear Workshop, Inc. functions as a multi-channel vendor specializing in stuffed toys and their complementary merchandise. The business organizes its operations across three primary divisions: Direct-to-Consumer sales, Commercial activities...
How the Company Makes Money
Build-A-Bear Workshop makes money primarily by selling customized plush products and related merchandise through multiple channels. Key revenue streams include: (1) Retail store sales: In its company-operated and partner-operated locations, custom...

BuildABear Workshop Earnings Call Summary

Earnings Call Date:Aug 27, 2026
(Q2-2026)
|
% Change Since: |
Next Earnings Date:Dec 02, 2026
Earnings Call Sentiment Negative
The call presented a mixed-to-negative near-term picture: solid strategic progress (record seasonal performance, product successes, international expansion, brand partnerships, and improved sequential e-commerce trends) is offset by notable operational and financial headwinds (Q2 revenue down 7.2%, e-commerce down 15.6%, gross margin contraction of 340 bps, pre-tax income down 24.1%, reduced full-year revenue and profit guidance, slower-than-expected wholesale development, and tariff-driven cost pressure). Management emphasized confidence in long-term brand strength and strategic initiatives but acknowledged that the company has moderated near-term expectations and faces ongoing traffic and macroeconomic challenges.
Positive Updates
Second Quarter and First Half Revenue and Key Figures
Q2 revenue of $115.3 million; first half revenue of $240.6 million. Despite challenges, Q2 represented the company's second-highest second-quarter DTC sales performance in history.
Negative Updates
Year-over-Year Revenue Decline
Total revenues for Q2 declined 7.2% YoY, primarily driven by weakness in direct-to-consumer sales versus a particularly strong prior-year period.
Read all updates
Q2-2026 Updates
Negative
Second Quarter and First Half Revenue and Key Figures
Q2 revenue of $115.3 million; first half revenue of $240.6 million. Despite challenges, Q2 represented the company's second-highest second-quarter DTC sales performance in history.
Read all positive updates
Company Guidance
Management lowered full‑year revenue guidance to $500–$525 million (from $530–$550M) and cut pre‑tax income guidance to $60–$68 million (from $72–$78M); excluding an approximately $7M IEEPA tariff refund, adjusted pre‑tax income is now expected at $53–$61M. The outlook reflects $10–$11M of tariff‑related costs based on a 12.5% tariff rate, roughly $3M of longer‑term investments, and the decision not to anniversary a multimillion‑dollar Walmart program. They still expect to open at least 50 net new locations this year (12 net added through H1; 674 locations across 37 countries at Q2 end) and see Q3 improving sequentially with Q4 as the strongest quarter. Key trailing metrics disclosed: Q2 revenue $115.3M (−7.2% YoY), H1 revenue $240.6M; Q2 pre‑tax income $11.6M (vs. $15.3M LY), H1 pre‑tax income $35.5M (adjusted H1 pre‑tax $28.5M excl. $7M refund); Q2 gross margin 54.2% (−340 bps); SG&A $51.4M (44.6% of revenue vs 45.4% LY); e‑commerce demand −15.6% YoY while total DTC revenue was +3% vs 2024; cash $14M at quarter end; inventory $81.1M (down ~$0.6M YoY); $8.5M returned to shareholders in the quarter, >5% reduction in share count over 12 months, and $43.2M remaining under the $100M buyback authorization.

BuildABear Workshop Financial Statement Overview

Summary
Profitability is strong for a specialty retailer (TTM gross margin ~57%, net margin ~10%, operating margin ~13%), and the balance sheet is generally healthy with strong ROE (~36%) and moderate leverage (debt-to-equity ~0.79). However, revenue is flat-to-down (TTM about -0.6%) and free cash flow has weakened materially (TTM FCF down ~27% and ~half of net income), which reduces near-term flexibility.
Income Statement
78
Positive
Balance Sheet
72
Positive
Cash Flow
60
Neutral
BreakdownTTMJan 2026Jan 2025Jan 2024Jan 2023Jan 2022
Income Statement
Total Revenue526.71M529.83M496.40M486.11M467.94M411.52M
Gross Profit302.51M295.63M272.52M264.39M245.87M217.96M
EBITDA86.00M79.58M81.05M79.06M75.03M62.98M
Net Income55.18M52.20M51.78M52.80M47.98M47.27M
Balance Sheet
Total Assets354.08M345.45M289.96M272.32M280.79M266.32M
Cash, Cash Equivalents and Short-Term Investments26.25M26.75M27.76M44.33M42.20M32.84M
Total Debt125.69M127.30M97.00M83.57M86.52M98.55M
Total Liabilities195.07M190.43M150.87M142.66M161.68M172.64M
Stockholders Equity159.02M155.03M139.08M129.66M119.12M93.68M
Cash Flow
Free Cash Flow28.97M39.51M27.77M46.02M33.64M19.95M
Operating Cash Flow58.47M65.05M47.09M64.31M47.28M28.08M
Investing Cash Flow-29.51M-25.55M-19.32M-18.30M-13.63M-8.13M
Financing Cash Flow-47.05M-40.71M-44.16M-43.90M-25.06M-22.46M

BuildABear Workshop Technical Analysis

Technical Analysis Sentiment
Negative
Last Price39.37
Price Trends
50DMA
34.19
Negative
100DMA
35.08
Negative
200DMA
43.16
Negative
Market Momentum
MACD
-0.85
Positive
RSI
36.00
Neutral
STOCH
21.08
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BBW, the sentiment is Negative. The current price of 39.37 is above the 20-day moving average (MA) of 36.09, above the 50-day MA of 34.19, and below the 200-day MA of 43.16, indicating a bearish trend. The MACD of -0.85 indicates Positive momentum. The RSI at 36.00 is Neutral, neither overbought nor oversold. The STOCH value of 21.08 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BBW.

BuildABear Workshop Risk Analysis

BuildABear Workshop disclosed 29 risk factors in its most recent earnings report. BuildABear Workshop reported the most risks in the "Ability to Sell" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

BuildABear Workshop Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
$13.65B30.6721.07%25.87%66.82%
64
Neutral
$379.51M7.5233.08%2.67%-0.91%-9.66%
62
Neutral
$7.46B38.56-17.67%0.73%44.07%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
$2.88B15.9011.79%5.35%30.43%-43.97%
51
Neutral
$233.96M-1.64-55.53%-9.53%20.64%
47
Neutral
$96.03M-3.00-39.54%-21.25%-5.40%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BBW
BuildABear Workshop
30.12
-29.10
-49.14%
FLWS
1-800 Flowers
3.63
-1.71
-31.99%
FIVE
Five Below
243.08
92.11
61.01%
ETSY
Etsy
81.72
29.75
57.24%
MNSO
MINISO Group Holding
9.62
-14.38
-59.92%
BARK
BARK Inc Class A
10.67
-6.63
-38.33%

BuildABear Workshop Corporate Events

Business Operations and StrategyExecutive/Board ChangesStock BuybackDividendsFinancial Disclosures
Build-A-Bear Workshop Terminates Chief Growth Officer Henderson
Negative
Aug 27, 2026
On August 26, 2026, Build-A-Bear Workshop terminated Chief Growth Officer David Henderson’s employment without cause, ending his June 2026 employment and noncompete agreement and offering a separation package that includes cash severance, he...
Business Operations and StrategyExecutive/Board ChangesFinancial DisclosuresRegulatory Filings and Compliance
Build-A-Bear Appoints New CEO and Expands Leadership
Positive
Jun 12, 2026
Build-A-Bear Workshop, Inc., a global retailtainment company specializing in customizable plush experiences and related entertainment content, reported $529.8 million in revenue for fiscal 2025, marking its fifth consecutive year of record results...
Executive/Board ChangesShareholder Meetings
Build-A-Bear shareholders approve directors and governance matters
Positive
Jun 12, 2026
Build-A-Bear Workshop, Inc. reported the results of its 2026 Annual Meeting of Stockholders held on June 11, 2026, where shareholders elected three directors—James A. Goldman, Narayan Iyengar and Lesli Rotenberg—to three-year terms exp...
Business Operations and StrategyDividendsFinancial Disclosures
Build-A-Bear Declares Quarterly Cash Dividend for Shareholders
Positive
Jun 11, 2026
On June 11, 2026, Build-A-Bear Workshop, Inc. announced that its board of directors declared a quarterly cash dividend of $0.23 per share on its common stock. The dividend, to be paid on July 9, 2026 to shareholders of record as of June 25, 2026, ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 28, 2026