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Pureprofile Ltd.
(Sydney:PPL)
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Rating:62Neutral
Price Target:
AU$0.03
▲(0.00% Upside)
Action:Reiterated
Date:08/28/26
The score is primarily supported by improving financial performance (revenue growth, return to profitability, stronger cash flow, and reduced leverage). This is partially offset by weak technical signals (negative MACD and trading below the 200-day average) and only moderate valuation support (P/E ~18.8 with no dividend yield available).
Positive Factors
Revenue and profit recovery
The company has delivered several years of revenue expansion while moving from losses in 2022–2023 to positive and rising EBIT and net income. This recovery indicates improving commercial execution and creates a stronger base for reinvestment, though continued growth remains important.
Negative Factors
Gross profit and margin pressure
The decline in gross profit despite continued profitability raises questions about the durability of the company’s current earnings improvement. If cost-of-sales pressure persists, revenue growth may produce less incremental profit and constrain investment or cash conversion.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue and profit recovery
The company has delivered several years of revenue expansion while moving from losses in 2022–2023 to positive and rising EBIT and net income. This recovery indicates improving commercial execution and creates a stronger base for reinvestment, though continued growth remains important.
Read all positive factors
Pureprofile Ltd. (PPL) vs. iShares MSCI Australia ETF (EWA)
Market Cap
AU$33.72M
Dividend YieldN/A
Average Volume (3M)415.54K
Price to Earnings (P/E)14.0
Beta (1Y)0.96
Revenue Growth13.74%
EPS Growth46.15%
CountryAU
Employees266
SectorCommunication Services
Sector Strength97
IndustryAdvertising Agencies
Share Statistics
EPS (TTM)<0.01
Shares Outstanding1,204,433,600
10 Day Avg. Volume320,418
30 Day Avg. Volume415,539
Financial Highlights & Ratios
PEG Ratio0.32
Price to Book (P/B)3.24
Price to Sales (P/S)0.51
P/FCF Ratio6.66
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)<0.01
Revenue Forecast (FY)AU$73.00M
Pureprofile Ltd. Business Overview & Revenue Model
Company Description
Pureprofile Ltd is a global organization specializing in data and actionable insights, offering online research and digital advertising solutions. It serves a diverse clientele including advertising agencies, marketing professionals, researchers, ...
How the Company Makes Money
Pureprofile makes money primarily by selling access to its online research and insights capabilities and related services to business and institutional customers. Key revenue streams typically include: (1) Market research and insights revenue: fee...
Pureprofile Ltd. Financial Statement Overview
Summary
Income Statement
74
Positive
Balance Sheet
71
Positive
Cash Flow
78
Positive
| Breakdown | Jun 2026 | Jun 2025 | Jun 2024 | Jun 2023 | Jun 2022 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 65.03M | 57.18M | 48.07M | 43.65M | 35.54M |
| Gross Profit | 8.70M | 31.46M | 26.67M | 3.68M | 664.22K |
| EBITDA | 6.20M | 4.71M | 3.11M | 1.89M | 889.07K |
| Net Income | 2.26M | 1.54M | 94.35K | -2.16M | -2.16M |
Balance Sheet | |||||
| Total Assets | 36.37M | 30.55M | 25.41M | 22.53M | 21.03M |
| Cash, Cash Equivalents and Short-Term Investments | 7.04M | 5.97M | 5.51M | 4.99M | 5.40M |
| Total Debt | 3.51M | 4.10M | 4.62M | 5.04M | 4.14M |
| Total Liabilities | 26.17M | 23.20M | 19.87M | 18.12M | 16.67M |
| Stockholders Equity | 10.20M | 7.35M | 5.54M | 4.41M | 4.36M |
Cash Flow | |||||
| Free Cash Flow | 4.96M | 2.36M | 1.19M | 33.19K | 1.62M |
| Operating Cash Flow | 5.15M | 4.79M | 3.49M | 2.57M | 3.89M |
| Investing Cash Flow | -3.37M | -3.72M | -2.34M | -2.65M | -2.27M |
| Financing Cash Flow | -690.08K | -606.14K | -632.94K | -521.94K | 80.57K |
Pureprofile Ltd. Technical Analysis
Negative
0.03
Price Trends
0.03
Negative
0.03
Negative
0.04
Negative
Market Momentum
>-0.01
Negative
45.09
Neutral
100.00
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:PPL, the sentiment is Negative. The current price of 0.03 is above the 20-day moving average (MA) of 0.03, below the 50-day MA of 0.03, and below the 200-day MA of 0.04, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 45.09 is Neutral, neither overbought nor oversold. The STOCH value of 100.00 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:PPL.
Pureprofile Ltd. Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
67 Neutral | AU$23.07B | 14.20 | 12.52% | 0.62% | -3.31% | 21.09% | |
64 Neutral | AU$876.83M | 33.30 | 3.76% | 3.59% | 1.84% | 38.50% | |
62 Neutral | AU$33.72M | 14.00 | 23.07% | ― | 13.74% | 46.15% | |
61 Neutral | AU$85.80M | 30.85 | 1.40% | 4.36% | -20.68% | ― | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
52 Neutral | AU$1.08B | -2.61 | -29.93% | 10.95% | -18.21% | -430.03% | |
45 Neutral | AU$263.33M | -12.65 | -3.50% | 7.34% | 162.81% | -230.18% |
* Communication Services Sector Average
AU:PPL
Pureprofile Ltd.
0.03
-0.01
-33.33%
AU:SXL
Southern Cross Media Group Limited
0.54
-0.32
-37.21%
AU:NEC
Nine Entertainment Co. Holdings Limited
0.69
-0.48
-41.15%
AU:A1N
HT&E Ltd
0.29
-0.29
-50.00%
AU:OML
oOh media Ltd
1.67
0.28
20.22%
AU:NWS
News Corporation Shs B Chess Depository Interests repr 1 Sh
45.19
-4.15
-8.40%
Pureprofile Ltd. Corporate Events
Pureprofile Seeks ASX Quotation for 2.4 Million New Shares
Oct 1, 2026
Pureprofile Ltd has applied for the quotation of 2,437,085 ordinary fully paid shares on the ASX, with an issue date of September 30, 2026. The new securities, to be traded under the code PPL, reflect an increase in the company’s quoted capi...
Pureprofile refreshes board as high-growth specialist nominated director
Sep 25, 2026
Pureprofile has announced forthcoming changes to its board, with long-serving director Elizabeth Smith retiring by rotation at the conclusion of the company’s Annual General Meeting on 28 October 2026. The board and chair Michael Anderson ac...
Pureprofile updates ASX corporate governance disclosures
Aug 27, 2026
Pureprofile Limited has lodged its updated corporate governance statement and accompanying Appendix 4G with the ASX for the year ended 30 June 2026. The disclosure confirms the board’s approval of current governance practices, including a pu...
Pureprofile Sets Cautious Tone in FY26 Investor Presentation
Aug 27, 2026
Pureprofile Ltd., listed on the ASX under ticker PPL, operates in the data and insights industry, providing market research and consumer analytics services. The company focuses on delivering non-IFRS performance metrics such as EBITDA to help inve...
Pureprofile boosts profit and EBITDA as tax assets bolster FY26 results
Aug 27, 2026
Pureprofile Ltd reported a strong financial performance for the year ended 30 June 2026, with revenue from ordinary activities rising 13.7% to $65.0 million and EBITDA excluding significant items increasing 24.5% to $6.5 million. Profit attributab...
Pureprofile posts archived Q4 FY26 investor briefing for wider market access
Jul 29, 2026
Pureprofile Ltd has released an archived video recording of its Q4 and full-year FY26 investor briefing, held on 23 July 2026, giving shareholders and market observers an opportunity to review management’s latest commentary on performance an...
Pureprofile posts record FY26 revenue and EBITDA as platform and overseas growth accelerate
Jul 22, 2026
Pureprofile reported a record performance for FY26, with group revenue rising 14% to $65.0 million, at the top end of its guidance, and EBITDA climbing 25% to $6.5 million, maintaining a 10% margin despite adverse foreign exchange movements. The c...
Pureprofile Seeks Quotation for 916,388 New ASX Shares
Jul 3, 2026
Pureprofile Ltd, traded on the ASX as PPL, has disclosed an application for quotation of additional ordinary fully paid shares. The filing does not specify the company’s sector or business model, focusing instead on its status as an equity i...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.