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Pureprofile Ltd. (AU:PPL)
ASX:PPL
Australian Market
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Pureprofile Ltd. (PPL) AI Stock Analysis

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AU:PPL

Pureprofile Ltd.

(Sydney:PPL)

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Neutral 62 (OpenAI - Gpt-5.6Sol)
Rating:62Neutral
Price Target:
AU$0.03
▲(13.33% Upside)
Action:Reiterated
Date:08/28/26
The score is primarily supported by improving financial performance (revenue growth, return to profitability, stronger cash flow, and reduced leverage). This is partially offset by weak technical signals (negative MACD and trading below the 200-day average) and only moderate valuation support (P/E ~18.8 with no dividend yield available).
Positive Factors
Sustained Revenue and Profit Recovery
Multi-year revenue expansion and the return to positive EBIT and net income indicate improving platform adoption and operating scale. If sustained, this recovery can strengthen the company’s ability to reinvest and support durable earnings growth.
Negative Factors
Gross Profit Pressure
Lower gross profit suggests pressure on cost of sales or production economics. Unless addressed, this could constrain incremental margins and weaken the durability of the recent earnings recovery, even if revenue remains positive.
Read all positive and negative factors
Positive Factors
Negative Factors
Sustained Revenue and Profit Recovery
Multi-year revenue expansion and the return to positive EBIT and net income indicate improving platform adoption and operating scale. If sustained, this recovery can strengthen the company’s ability to reinvest and support durable earnings growth.
Read all positive factors

Pureprofile Ltd. (PPL) vs. iShares MSCI Australia ETF (EWA)

Pureprofile Ltd. Business Overview & Revenue Model

Company Description
Pureprofile Ltd is a global organization specializing in data and actionable insights, offering online research and digital advertising solutions. It serves a diverse clientele including advertising agencies, marketing professionals, researchers, ...
How the Company Makes Money
Pureprofile makes money primarily by selling access to its online research and insights capabilities and related services to business and institutional customers. Key revenue streams typically include: (1) Market research and insights revenue: fee...

Pureprofile Ltd. Financial Statement Overview

Summary
Financials reflect a multi-year recovery: steady revenue growth through 2026, profitability turning positive after 2022–2023 losses, improving leverage (lower debt, higher equity), and strong operating/free cash flow in 2026. Offsetting factors are historically volatile margins and signs of gross profit pressure in 2026 versus 2025, raising questions about margin durability.
Income Statement
74
Positive
Balance Sheet
71
Positive
Cash Flow
78
Positive
BreakdownJun 2026Jun 2025Jun 2024Jun 2023Jun 2022
Income Statement
Total Revenue65.03M57.18M48.07M43.65M35.54M
Gross Profit8.70M31.46M26.67M3.68M664.22K
EBITDA6.20M4.71M3.11M1.89M889.07K
Net Income2.26M1.54M94.35K-2.16M-2.16M
Balance Sheet
Total Assets36.37M30.55M25.41M22.53M21.03M
Cash, Cash Equivalents and Short-Term Investments7.04M5.97M5.51M4.99M5.40M
Total Debt3.51M4.10M4.62M5.04M4.14M
Total Liabilities26.17M23.20M19.87M18.12M16.67M
Stockholders Equity10.20M7.35M5.54M4.41M4.36M
Cash Flow
Free Cash Flow4.96M2.36M1.19M33.19K1.62M
Operating Cash Flow5.15M4.79M3.49M2.57M3.89M
Investing Cash Flow-3.37M-3.72M-2.34M-2.65M-2.27M
Financing Cash Flow-690.08K-606.14K-632.94K-521.94K80.57K

Pureprofile Ltd. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.03
Price Trends
50DMA
0.03
Negative
100DMA
0.03
Negative
200DMA
0.04
Negative
Market Momentum
MACD
>-0.01
Positive
RSI
45.09
Neutral
STOCH
<0.01
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:PPL, the sentiment is Negative. The current price of 0.03 is below the 20-day moving average (MA) of 0.03, below the 50-day MA of 0.03, and below the 200-day MA of 0.04, indicating a bearish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 45.09 is Neutral, neither overbought nor oversold. The STOCH value of <0.01 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:PPL.

Pureprofile Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
AU$24.35B14.2012.52%0.66%-3.31%21.09%
64
Neutral
AU$863.63M32.702.33%4.29%1.84%38.50%
62
Neutral
AU$38.54M18.8222.47%13.74%46.15%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
54
Neutral
AU$85.80M29.26-3.50%9.20%-20.68%
52
Neutral
AU$1.66B-3.66-29.93%62.81%-18.21%-507.62%
45
Neutral
AU$282.48M-13.82-3.50%5.03%162.81%-230.18%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:PPL
Pureprofile Ltd.
0.03
>-0.01
-17.95%
AU:SXL
Southern Cross Media Group Limited
0.60
-0.16
-21.16%
AU:NEC
Nine Entertainment Co. Holdings Limited
0.97
-0.13
-11.58%
AU:A1N
HT&E Ltd
0.28
-0.18
-38.89%
AU:OML
oOh media Ltd
1.64
0.05
2.89%
AU:NWS
News Corporation Shs B Chess Depository Interests repr 1 Sh
48.81
-2.93
-5.66%

Pureprofile Ltd. Corporate Events

Pureprofile updates ASX corporate governance disclosures
Aug 27, 2026
Pureprofile Limited has lodged its updated corporate governance statement and accompanying Appendix 4G with the ASX for the year ended 30 June 2026. The disclosure confirms the board&#8217;s approval of current governance practices, including a pu...
Pureprofile Sets Cautious Tone in FY26 Investor Presentation
Aug 27, 2026
Pureprofile Ltd., listed on the ASX under ticker PPL, operates in the data and insights industry, providing market research and consumer analytics services. The company focuses on delivering non-IFRS performance metrics such as EBITDA to help inve...
Pureprofile boosts profit and EBITDA as tax assets bolster FY26 results
Aug 27, 2026
Pureprofile Ltd reported a strong financial performance for the year ended 30 June 2026, with revenue from ordinary activities rising 13.7% to $65.0 million and EBITDA excluding significant items increasing 24.5% to $6.5 million. Profit attributab...
Pureprofile posts archived Q4 FY26 investor briefing for wider market access
Jul 29, 2026
Pureprofile Ltd has released an archived video recording of its Q4 and full-year FY26 investor briefing, held on 23 July 2026, giving shareholders and market observers an opportunity to review management&#8217;s latest commentary on performance an...
Pureprofile posts record FY26 revenue and EBITDA as platform and overseas growth accelerate
Jul 22, 2026
Pureprofile reported a record performance for FY26, with group revenue rising 14% to $65.0 million, at the top end of its guidance, and EBITDA climbing 25% to $6.5 million, maintaining a 10% margin despite adverse foreign exchange movements. The c...
Pureprofile Seeks Quotation for 916,388 New ASX Shares
Jul 3, 2026
Pureprofile Ltd, traded on the ASX as PPL, has disclosed an application for quotation of additional ordinary fully paid shares. The filing does not specify the company&#8217;s sector or business model, focusing instead on its status as an equity i...
Pureprofile CEO trims stake to meet tax obligations while retaining significant holding
Jun 5, 2026
Pureprofile Limited has disclosed that managing director and chief executive Martin Filz sold 1.6 million shares to cover personal tax obligations linked to share awards from the company&#8217;s short and long-term incentive plans. Following the s...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 28, 2026