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Southern Cross Media Group Limited
(Sydney:SXL)
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Rating:45Neutral
Price Target:
AU$0.59
▼(-23.03% Downside)
Action:Reiterated
Date:08/17/26
The score is held down primarily by weak financial performance: volatile earnings with a recent net loss, sharply higher leverage, and a significant decline in operating/free cash flow. Technical indicators are mostly neutral with the stock still below key longer-term moving averages. Valuation is partially supported by a high dividend yield, but the negative P/E reflects loss-making performance and adds risk.
Positive Factors
Strong Revenue Expansion
The sharp increase in revenue indicates materially greater business scale and advertiser activity. If retained, this expanded base can support broader campaign offerings and improve operating leverage across the company’s audio and broadcast portfolio.
Negative Factors
Sharp Increase in Leverage
The materially higher debt burden reduces financial flexibility and increases sensitivity to any weakness in advertising demand. With equity relatively small versus debt, more operating cash may need to be directed toward obligations rather than investment.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong Revenue Expansion
The sharp increase in revenue indicates materially greater business scale and advertiser activity. If retained, this expanded base can support broader campaign offerings and improve operating leverage across the company’s audio and broadcast portfolio.
Read all positive factors
Southern Cross Media Group Limited (SXL) vs. iShares MSCI Australia ETF (EWA)
Market Cap
AU$258.54M
Dividend Yield7.41%
Average Volume (3M)834.93K
Price to Earnings (P/E)―
Beta (1Y)0.69
Revenue Growth162.81%
EPS Growth-230.18%
CountryAU
Employees2,342
SectorCommunication Services
Sector Strength97
IndustryBroadcasting
Share Statistics
EPS (TTM)-0.04
Shares Outstanding478,779,140
10 Day Avg. Volume272,603
30 Day Avg. Volume834,927
Financial Highlights & Ratios
PEG Ratio0.07
Price to Book (P/B)0.51
Price to Sales (P/S)0.17
P/FCF Ratio24.31
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
AU$0.56Price Target Upside-26.32% Downside
Rating ConsensusModerate Sell
Number of Analyst Covering3
EPS Forecast (FY)0.14
Revenue Forecast (FY)AU$1.83B
Southern Cross Media Group Limited Business Overview & Revenue Model
Company Description
Southern Cross Media Group Limited (SXL.AX) is an Australian media entity specializing in the production of audio content for both traditional broadcast and digital distribution channels. Its operations are divided into two primary areas: Audio an...
How the Company Makes Money
SXL primarily makes money by selling advertising inventory across its audio and broadcast networks. The largest revenue driver is typically radio advertising, where advertisers pay for commercial spots placed within programming across metropolitan...
Southern Cross Media Group Limited Financial Statement Overview
Summary
Income Statement
43
Neutral
Balance Sheet
34
Negative
Cash Flow
28
Negative
| Breakdown | Jun 2026 | Jun 2025 | Jun 2024 | Jun 2023 | Jun 2022 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 1.11B | 421.70M | 499.12M | 503.95M | 524.55M |
| Gross Profit | 555.21M | 334.45M | 134.50M | 145.57M | 162.34M |
| EBITDA | 182.23M | 53.72M | -270.64M | 67.75M | -166.76M |
| Net Income | -13.12M | 9.19M | -224.60M | 19.11M | -153.72M |
Balance Sheet | |||||
| Total Assets | 1.83B | 686.06M | 692.32M | 1.03B | 1.07B |
| Cash, Cash Equivalents and Short-Term Investments | 142.24M | 35.45M | 10.54M | 12.96M | 49.46M |
| Total Debt | 790.59M | 226.84M | 245.82M | 247.28M | 253.76M |
| Total Liabilities | 1.47B | 473.80M | 489.48M | 594.40M | 610.92M |
| Stockholders Equity | 363.34M | 212.26M | 202.84M | 435.15M | 460.41M |
Cash Flow | |||||
| Free Cash Flow | 7.63M | 55.48M | 18.71M | 21.33M | 13.70M |
| Operating Cash Flow | 14.67M | 65.39M | 21.70M | 46.12M | 43.60M |
| Investing Cash Flow | 48.86M | -3.01M | -8.16M | -21.51M | -30.99M |
| Financing Cash Flow | 43.26M | -37.48M | -28.74M | -61.11M | -38.57M |
Southern Cross Media Group Limited Technical Analysis
Negative
0.76
Price Trends
0.56
Negative
0.57
Negative
0.62
Negative
Market Momentum
>-0.01
Positive
41.08
Neutral
4.99
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SXL, the sentiment is Negative. The current price of 0.76 is above the 20-day moving average (MA) of 0.58, above the 50-day MA of 0.56, and above the 200-day MA of 0.62, indicating a bearish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 41.08 is Neutral, neither overbought nor oversold. The STOCH value of 4.99 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:SXL.
Southern Cross Media Group Limited Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
67 Neutral | AU$24.05B | 14.20 | 12.52% | 0.59% | -3.31% | 21.09% | |
64 Neutral | AU$868.91M | 32.94 | 3.76% | 3.63% | 1.84% | 38.50% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
56 Neutral | AU$82.02M | 39.39 | 2.67% | 7.69% | 39.72% | ― | |
54 Neutral | AU$90.48M | 30.32 | 1.40% | 7.93% | -20.68% | ― | |
52 Neutral | AU$1.28B | -3.09 | -29.93% | 9.26% | -18.21% | -430.03% | |
45 Neutral | AU$258.54M | -12.76 | -3.50% | 7.41% | 162.81% | -230.18% |
* Communication Services Sector Average
AU:SXL
Southern Cross Media Group Limited
0.55
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-31.87%
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-3.26%
Southern Cross Media Group Limited Corporate Events
Southern Cross Media Files Updated ASX Corporate Governance Statement for 2026
Aug 10, 2026
Southern Cross Media Group Limited has lodged its updated corporate governance statement with the ASX for the financial year ended 30 June 2026, confirming compliance with the ASX Corporate Governance Council’s principles and recommendations...
Southern Cross Media Unveils 2026 Investor Presentation
Aug 10, 2026
Southern Cross Media Group has released its 2026 Investor Presentation covering the financial year ended 30 June 2026, providing investors with updated information on the company’s performance and strategic position. The presentation’s...
Southern Cross Media resets finances as profit falls in weak ad markets
Aug 10, 2026
Southern Cross Media Group reported a 4.5% decline in pro forma FY26 revenue to $1.87 billion, as weak advertising markets in television and metro audio weighed on performance despite share gains and cost controls. EBITDA fell to $200 million and ...
Southern Cross Media Swings to FY26 Loss Despite Revenue Surge After Seven West Acquisition
Aug 10, 2026
Southern Cross Media Group reported its preliminary full-year results for the year ended 30 June 2026, reflecting the first reporting period that includes contributions from the acquired Seven West Media from 23 December 2025. The company’s ...
Southern Cross Media Reports Lapse of 566,506 Performance Rights
Jul 24, 2026
Southern Cross Media Group Limited has notified the market that 566,506 performance rights, designated as SXLAA, have lapsed because the conditions attached to these rights were not met or could no longer be satisfied. The cessation of these secur...
Southern Cross Media Sets Date for FY26 Full-Year Results
Jul 21, 2026
Southern Cross Media Group has scheduled the announcement of its full-year financial results for the year ended 30 June 2026 on 11 August 2026, with senior executives Rohan Lund and Scott Butterworth to present the figures via a teleconference and...
Southern Cross Media Adds Director Sylvia Wiggins With No Current Shareholding
Jul 15, 2026
Southern Cross Media Group Limited has announced the appointment of Sylvia Wiggins as a director, effective 15 July 2026, in accordance with ASX listing rule disclosure requirements. The company notified the market that Wiggins currently holds no ...
Southern Cross Media strengthens board with appointment of Sylvia Wiggins
Jul 14, 2026
Southern Cross Media Group has appointed Sylvia Wiggins as an independent non‑executive director, effective immediately, adding a seasoned governance and finance specialist to its board. Wiggins brings nearly three decades of experience acro...
Southern Cross Media Updates Market on Director Ido Leffler’s Departure and Interests
Jun 30, 2026
Southern Cross Media Group Limited has disclosed that director Ido Leffler ceased to be a director on 30 June 2026, with his previous notice dated 15 August 2025. The filing confirms he held no securities directly, while an indirect interest of 64...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.