tiprankstipranks
Trending News
More News >
Southern Cross Media Group Limited (AU:SXL)
ASX:SXL
Advertisement

Southern Cross Media Group Limited (SXL) AI Stock Analysis

Compare
13 Followers

Top Page

AU:SXL

Southern Cross Media Group Limited

(Sydney:SXL)

Select Model
Select Model
Select Model
Neutral 59 (OpenAI - 4o)
Rating:59Neutral
Price Target:
AU$1.00
▲(16.28% Upside)
Southern Cross Media Group Limited's overall stock score is primarily influenced by its strong cash flow management despite declining revenue and profitability. Technical analysis indicates positive momentum, which supports the stock's performance. However, the high P/E ratio suggests potential overvaluation, balanced by a decent dividend yield.

Southern Cross Media Group Limited (SXL) vs. iShares MSCI Australia ETF (EWA)

Southern Cross Media Group Limited Business Overview & Revenue Model

Company DescriptionSouthern Cross Media Group Limited, together with its subsidiaries, engages in the creation of audio content for distribution on broadcast and digital networks. It operates in two segments, Audio and Television. The company owns 99 radio stations in FM, AM, and DAB+ radio, as well as 34 regional radio stations; broadcasts 93 free to air TV signals in regional Australia; operates LiSTNR, an audio destination for consumers housing radio, podcasts, music, and news; and offers sales representation for open audio platform SoundCloud and Sonos Radio. It also provides social media, live events, and digital platforms that deliver national and local entertainment, and news content. The company was formerly known as Macquarie Media Group. Southern Cross Media Group Limited was incorporated in 2005 and is based in South Melbourne, Australia.
How the Company Makes MoneySouthern Cross Media Group generates revenue primarily through advertising sales across its radio and television platforms. The company sells advertising space to businesses looking to promote their products and services to a wide audience, leveraging its extensive reach and listener/viewer demographics. Additionally, SXL earns revenue from digital media services, including online advertising and partnerships with digital content providers. Significant partnerships with local and national advertisers enhance its revenue potential. The company also benefits from the growing demand for integrated media solutions, allowing it to offer bundled advertising packages across multiple platforms, thereby increasing its earnings.

Southern Cross Media Group Limited Financial Statement Overview

Summary
Southern Cross Media Group Limited is facing financial difficulties with declining revenues and negative net income. While the balance sheet shows stability, the company's increased leverage and weakening profitability metrics indicate the need for strategic improvement.
Income Statement
45
Neutral
Southern Cross Media Group Limited has faced declining revenues over recent years, with a 0.96% decrease in the most recent period. The gross profit margin has also decreased from previous years, indicating pressure on cost management. Net income has turned negative, leading to a negative net profit margin, which is concerning. Additionally, the EBIT and EBITDA margins have deteriorated, suggesting operational and profitability challenges.
Balance Sheet
50
Neutral
The company's balance sheet shows a debt-to-equity ratio that has increased over the years, currently standing at 1.21, indicating a higher reliance on debt financing. The return on equity has turned negative due to the net loss, which is a concern for shareholders. However, the equity ratio of 29.29% suggests some level of balance sheet stability, though declining over time.
Cash Flow
60
Neutral
The cash flow situation shows some strength with positive free cash flow, though the growth rate is negative compared to previous periods. The operating cash flow to net income ratio is high due to negative net income, suggesting cash generation from operations is better than profitability metrics imply. The free cash flow to net income ratio also reflects this but indicates the need for improved profitability.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue457.79M421.70M499.12M503.95M524.55M528.30M
Gross Profit118.38M334.45M134.50M145.57M162.34M149.12M
EBITDA36.50M53.72M-270.64M73.63M-166.76M126.55M
Net Income-224.44M9.19M-224.60M19.11M-153.72M48.10M
Balance Sheet
Total Assets692.11M686.06M692.32M1.03B1.07B1.33B
Cash, Cash Equivalents and Short-Term Investments25.10M35.45M10.54M12.96M49.46M75.42M
Total Debt243.53M226.84M245.82M247.28M253.76M240.19M
Total Liabilities486.03M473.80M489.48M594.40M610.92M684.32M
Stockholders Equity206.07M212.26M202.84M435.15M460.41M642.52M
Cash Flow
Free Cash Flow40.38M55.48M18.71M21.33M13.70M83.21M
Operating Cash Flow42.16M65.39M21.70M46.12M43.60M97.16M
Investing Cash Flow-4.90M-3.01M-8.16M-21.51M-30.99M-11.96M
Financing Cash Flow-33.95M-37.48M-28.74M-61.11M-38.57M-281.20M

Southern Cross Media Group Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.86
Price Trends
50DMA
0.83
Positive
100DMA
0.70
Positive
200DMA
0.67
Positive
Market Momentum
MACD
<0.01
Positive
RSI
54.83
Neutral
STOCH
57.32
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SXL, the sentiment is Positive. The current price of 0.86 is above the 20-day moving average (MA) of 0.85, above the 50-day MA of 0.83, and above the 200-day MA of 0.67, indicating a bullish trend. The MACD of <0.01 indicates Positive momentum. The RSI at 54.83 is Neutral, neither overbought nor oversold. The STOCH value of 57.32 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:SXL.

Southern Cross Media Group Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
60
Neutral
AU$1.85B17.766.58%4.71%2.18%-4.23%
59
Neutral
€205.11M26.073.01%4.62%-15.51%
59
Neutral
AU$117.65M15.7315.24%1.57%13.97%21.30%
52
Neutral
AU$55.77M-9.42-2.90%87.23%-2.19%-210.32%
50
Neutral
€215.48M12.964.22%-5.13%-63.27%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:SXL
Southern Cross Media Group Limited
0.87
0.37
73.35%
AU:SWM
Seven West Media Limited
0.14
-0.02
-15.15%
AU:NEC
Nine Entertainment Co. Holdings Limited
1.13
0.39
53.32%
AU:A1N
HT&E Ltd
0.55
-0.14
-20.17%
AU:GTN
GTN Ltd.
0.30
0.03
10.49%
AU:BBL
Brisbane Broncos Limited
1.28
0.41
47.13%

Southern Cross Media Group Limited Corporate Events

Southern Cross Media Group Releases FY25 Annual Report
Oct 22, 2025

Southern Cross Media Group Limited has released its FY25 Annual Report, highlighting the company’s ongoing operations and market presence. The report’s release is significant for stakeholders as it provides insights into the company’s performance and strategic direction, potentially impacting its industry positioning and future growth prospects.

The most recent analyst rating on (AU:SXL) stock is a Hold with a A$1.00 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.

Southern Cross Media Group Announces 2025 AGM with Key Resolutions
Oct 22, 2025

Southern Cross Media Group Limited has announced its 2025 Annual General Meeting (AGM) scheduled for November 24, 2025, in Sydney, with options for shareholders to participate in person or via a live webcast. Key agenda items include the re-election of directors, adoption of the remuneration report, and shareholder requisitioned resolutions to remove certain directors and amend the company’s constitution. The board recommends voting against the shareholder requisitioned resolutions and in favor of the other proposed resolutions, emphasizing the importance of shareholder engagement in the decision-making process.

The most recent analyst rating on (AU:SXL) stock is a Hold with a A$1.00 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.

Southern Cross Media Group Receives ASX Waiver for Merger with Seven West Media
Oct 16, 2025

Southern Cross Media Group Limited (SCA) has announced that it received a waiver and confirmation from the Australian Securities Exchange (ASX) regarding its proposed merger with Seven West Media Limited (SWM). This merger, which involves SCA acquiring all SWM shares through a scheme of arrangement, does not require SCA shareholder approval but will be evaluated by an independent expert to ensure it is in the best interests of SCA shareholders. The ASX has granted a waiver of Listing Rule 10.1, allowing SCA to acquire SWM shares held by Spheria Asset Management without shareholder approval, as it does not present a risk of value shifting. Additionally, the ASX confirmed that SCA does not need to seek shareholder approval under Listing Rule 11.1 as the merger does not result in a fundamental change in SCA’s operations, given both companies’ focus on media content and advertising.

The most recent analyst rating on (AU:SXL) stock is a Buy with a A$1.08 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.

Southern Cross Media Group Reports Strong Q1 Growth and Merger Progress
Oct 15, 2025

Southern Cross Media Group Limited reported a strong start to FY26 with a 4.7% increase in Q1 audio revenue and a 129% rise in underlying EBITDA to $14 million. The company achieved commercial share gains in both broadcast and digital sectors, with notable growth in its LiSTNR digital audio revenues. Cost management efforts led to a 3.4% reduction in total costs, and net debt decreased to $63 million. The company is on track to meet its full-year EBITDA guidance and is progressing with a proposed merger with Seven West Media, with an independent expert’s report expected in November.

The most recent analyst rating on (AU:SXL) stock is a Buy with a A$1.08 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.

Southern Cross Media Faces Shareholder Challenge Amid Merger Plans
Oct 1, 2025

Southern Cross Media Group Limited has received a notice from Sandon Capital, representing over 5% of its shareholders, proposing a constitutional amendment to restrict the company from issuing more than 25% of its shares without shareholder approval. However, major shareholders, including Thorney Investment Group and Spheria Asset Management, collectively holding more than 25% of shares, oppose the resolution. This opposition suggests the resolution will not pass, allowing SCA to focus on its proposed merger with Seven West Media, which the board believes will deliver significant synergies and value for shareholders.

The most recent analyst rating on (AU:SXL) stock is a Sell with a A$0.65 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.

Southern Cross Media and Seven West Media Form Strategic Alliance
Sep 30, 2025

Southern Cross Media Group Limited (SCA) has announced a Scheme Implementation Deed with Seven West Media to form a comprehensive Total TV and Audio platform. This strategic move is expected to enhance SCA’s market position by integrating TV, audio, and digital services, potentially benefiting shareholders and the investment community by expanding the company’s reach and capabilities in the media industry.

The most recent analyst rating on (AU:SXL) stock is a Sell with a A$0.65 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.

Seven West Media Announces Merger with Southern Cross Media
Sep 30, 2025

Seven West Media has announced a proposed merger with Southern Cross Media, aiming to create a leading integrated Total TV, Audio, and Digital platform. This merger is expected to enhance the company’s market positioning by combining resources and expanding its reach, potentially benefiting stakeholders through increased audience engagement and advertising opportunities.

The most recent analyst rating on (AU:SXL) stock is a Sell with a A$0.65 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.

Seven West Media and Southern Cross Media Announce Merger to Form Leading Integrated Media Platform
Sep 30, 2025

Seven West Media Limited and Southern Cross Media Group Limited have announced a merger to form a leading integrated media company with significant scale and reach across metropolitan and regional Australia. The merger, which is expected to generate substantial cost and revenue synergies, will see SWM shareholders owning 49.9% and SCA shareholders 50.1% of the combined entity. This strategic move is anticipated to enhance the companies’ ability to serve audiences and advertisers, leveraging shared content and commercial opportunities.

The most recent analyst rating on (AU:SXL) stock is a Sell with a A$0.65 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.

Southern Cross Media Group Updates Director’s Shareholding
Sep 12, 2025

Southern Cross Media Group Limited announced a change in the director’s interest notice, specifically involving John Kelly. The change pertains to an off-market transfer of fully paid ordinary shares, previously held indirectly through Asgard Capital Management Ltd, now registered under Citicorp Nominees Pty Limited. This administrative update does not alter the total number of shares held by the director, maintaining the company’s stability in terms of shareholding structure.

The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.77 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.

Southern Cross Media Group Announces 2025 AGM Details
Sep 5, 2025

Southern Cross Media Group Limited has announced its Annual General Meeting (AGM) will be held on November 24, 2025. The meeting will provide shareholders with the opportunity to participate in governance decisions, with details to be released 28 days prior. This AGM is significant for stakeholders as it involves the election of directors, which could influence the company’s strategic direction.

The most recent analyst rating on (AU:SXL) stock is a Hold with a A$1.00 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.

Change in Substantial Holder for Southern Cross Media
Sep 3, 2025

Southern Cross Media Group Limited has announced a change in its substantial holders, with Ubique Asset Management Pty Ltd ceasing to be a substantial holder as of September 1, 2025. This change involved on-market sales and in-specie movements affecting over six million voting securities, which could impact the company’s shareholder structure and market perception.

The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.69 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.

Southern Cross Media Announces Board Change
Sep 1, 2025

Southern Cross Media Group Limited announced a change in its board of directors with Carole Campbell ceasing to be a director as of August 31, 2025. This change in the board may impact the company’s strategic direction and governance, potentially affecting its market positioning and stakeholder relationships.

The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.69 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.

Southern Cross Media Updates Securities Trading Policy to Enhance Compliance
Aug 29, 2025

Southern Cross Media Group Limited has updated its securities trading policy in compliance with ASX Listing Rule 12.10. The policy aims to prevent insider trading and maintain public confidence in the company’s reputation. It applies to all personnel, outlining restrictions on dealing with securities when in possession of inside information. The update is significant for stakeholders as it reinforces the company’s commitment to ethical trading practices and regulatory compliance.

The most recent analyst rating on (AU:SXL) stock is a Sell with a A$0.65 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.

Southern Cross Media Group Announces Dividend Distribution
Aug 28, 2025

Southern Cross Media Group Limited has announced a dividend distribution of AUD 0.04 per share for its fully paid ordinary shares. This dividend relates to the six-month financial period ending on June 30, 2025, with the payment scheduled for October 7, 2025. The announcement reflects the company’s ongoing commitment to returning value to its shareholders.

The most recent analyst rating on (AU:SXL) stock is a Sell with a A$0.65 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.

Southern Cross Media Group Releases Corporate Governance Statement
Aug 25, 2025

Southern Cross Media Group Limited has released its corporate governance statement for the financial year ending June 30, 2025. The statement, available on their website, outlines the company’s adherence to the ASX Corporate Governance Council’s principles and recommendations. It includes details on board roles, director appointments, and accountability of the company secretary. This disclosure is part of the company’s commitment to transparency and compliance with ASX listing rules, which may impact its reputation and stakeholder trust.

The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.

Southern Cross Media Group Reports Strong Financial Performance for FY2025
Aug 25, 2025

Southern Cross Media Group Limited announced a strong financial performance for the year ending 30 June 2025, with a 5% increase in revenue and a significant rise in net profit from ordinary activities. The company declared a final dividend of 4.00 cents per share, fully franked at a 30% tax rate, although the dividend reinvestment plan has been suspended. These results reflect the company’s robust operational execution and improved market positioning, which could positively impact stakeholders.

The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.

Southern Cross Media Group Adjusts Director’s Shareholding Amid Compliance Review
Aug 15, 2025

Southern Cross Media Group Limited announced a change in the director’s interest, with Ido Leffler disposing of 931 fully paid ordinary shares valued at $614.46, reducing his holding to 64,869 shares. This on-market sale occurred during a blackout period due to an administrative oversight, without prior written clearance. The company has reviewed its internal procedures to prevent such occurrences in the future, highlighting its commitment to compliance and governance.

The most recent analyst rating on (AU:SXL) stock is a Sell with a A$0.50 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 22, 2025