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Southern Cross Media Group Limited (SXL) AI Stock Analysis
Southern Cross Media Group Limited
(ASX:SXL)
The score is held down primarily by weak financial performance: volatile earnings with a recent net loss, sharply higher leverage, and a significant decline in operating/free cash flow. Technical indicators are mostly neutral with the stock still below key longer-term moving averages. Valuation is partially supported by a high dividend yield, but the negative P/E reflects loss-making performance and adds risk.
Southern Cross Media Group Limited (SXL) vs. iShares MSCI Australia ETF (EWA)
- Market Cap
- AUD 239.39M
- Dividend Yield
- ―
- Average Volume (3M)
- 460.04K
- Price to Earnings (P/E)
- -11.6
- Beta (1Y)
- 0.73
- Revenue Growth
- 162.81%
- EPS Growth
- -230.18%
- Country
- Australia
- Employees
- 2,342
- Sector
- Communication Services
- Sector Strength
- 60
- Industry
- Broadcasting
Southern Cross Media Group Limited Business Overview & Revenue Model
Company Description
Southern Cross Media Group Limited (SXL.AX) is an Australian media entity specializing in the production of audio content for both traditional broadcast and digital distribution channels. Its operations are divided into two primary areas: Audio and T...
How the Company Makes Money
SXL primarily makes money by selling advertising inventory across its audio and broadcast networks. The largest revenue driver is typically radio advertising, where advertisers pay for commercial spots placed within programming across metropolitan an...
Southern Cross Media Group Limited Financial Statement Overview
Summary
Weak overall fundamentals: the income statement is volatile with a return to a small net loss in 2026 despite a large revenue jump. Leverage rose sharply (debt-to-equity ~2.18x), reducing flexibility. Cash generation deteriorated materially in 2026 with operating and free cash flow down significantly, leaving a thinner cushion alongside higher debt.
Income Statement
43NeutralBalance Sheet
34NegativeCash Flow
28Negative| Breakdown | TTM | Jun 2026 | Jun 2025 | Jun 2024 | Jun 2023 | Jun 2022 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 1.11B | 1.11B | 421.70M | 499.12M | 503.95M | 524.55M |
| Gross Profit | 555.21M | 555.21M | 334.45M | 134.50M | 145.57M | 162.34M |
| EBITDA | 182.23M | 182.23M | 53.72M | -270.64M | 67.75M | -166.76M |
| Net Income | -13.12M | -13.12M | 9.19M | -224.60M | 19.11M | -153.72M |
Balance Sheet | ||||||
| Total Assets | 1.83B | 1.83B | 686.06M | 692.32M | 1.03B | 1.07B |
| Cash, Cash Equivalents and Short-Term Investments | 142.24M | 142.24M | 35.45M | 10.54M | 12.96M | 49.46M |
| Total Debt | 790.59M | 790.59M | 226.84M | 245.82M | 247.28M | 253.76M |
| Total Liabilities | 1.47B | 1.47B | 473.80M | 489.48M | 594.40M | 610.92M |
| Stockholders Equity | 363.34M | 363.34M | 212.26M | 202.84M | 435.15M | 460.41M |
Cash Flow | ||||||
| Free Cash Flow | 7.63M | 7.63M | 55.48M | 18.71M | 21.33M | 13.70M |
| Operating Cash Flow | 14.67M | 14.67M | 65.39M | 21.70M | 46.12M | 43.60M |
| Investing Cash Flow | 48.86M | 48.86M | -3.01M | -8.16M | -21.51M | -30.99M |
| Financing Cash Flow | 43.26M | 43.26M | -37.48M | -28.74M | -61.11M | -38.57M |
Southern Cross Media Group Limited Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SXL, the sentiment is Neutral. The current price of 0.51 is above the 20-day moving average (MA) of 0.51, below the 50-day MA of 0.54, and below the 200-day MA of 0.57, indicating a neutral trend. The MACD of -0.01 indicates Negative momentum. The RSI at 47.19 is Neutral, neither overbought nor oversold. The STOCH value of 84.85 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for AU:SXL.
Southern Cross Media Group Limited Peers Comparison
Overall Rating
AU:NWS72Outperform
AU:OML64Neutral
AU:SEG59Neutral
AU:A1N57Neutral
AU:NEC45Neutral- AU:SXL45Neutral
Financial Indicators
| Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| AU:NWS | 72Outperform | AUD 23.36B | 29.81 | 6.62% | 0.61% | -3.31% | 21.09% |
| AU:OML | 64Neutral | AUD 882.11M | 33.40 | 3.76% | 3.59% | 1.84% | 38.50% |
| Sector * | 60Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% |
| AU:SEG | 59Neutral | AUD 90.96M | 40.15 | 2.67% | 3.70% | 39.72% | ― |
| AU:A1N | 57Neutral | AUD 90.48M | 29.25 | 1.40% | ― | -20.68% | ― |
| AU:NEC | 45Neutral | AUD 1.12B | -2.78 | -29.93% | 10.64% | -18.21% | -430.03% |
| AU:SXL | 45Neutral | AUD 239.39M | -11.59 | -3.50% | ― | 162.81% | -230.18% |
* Communication Services Sector Average
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| AU:SXL | Southern Cross Media Group Limited | 0.51 | -0.34 | -40.00% | |
| AU:SEG | Sports Entertainment Group Limited | 0.27 | 0.04 | 19.37% | |
| AU:NEC | Nine Entertainment Co. Holdings Limited | 0.70 | -0.34 | -32.79% | |
| AU:A1N | HT&E Ltd | 0.29 | -0.24 | -45.28% | |
| AU:OML | oOh media Ltd | 1.67 | 0.39 | 31.00% | |
| AU:NWS | News Corporation Shs B Chess Depository Interests repr 1 Sh | 46.43 | 1.73 | 3.88% |
Southern Cross Media Group Limited Corporate Events
Southern Cross Media Director Teresa Dyson Increases Indirect Shareholding
Southern Cross Media Group Limited has disclosed a change in the shareholding of non-executive director Teresa Dyson, in line with ASX listing rule requirements and Australian corporate law. The company reported that Dyson’s holdings include bo...
Southern Cross Media Sets November Date for 2026 Annual General Meeting
Southern Cross Media Group Limited has released its 2026 Notice of Annual General Meeting and proxy form, which are being dispatched to shareholders alongside the 2026 Annual Report. The AGM will be held in person in Eveleigh, New South Wales, on 5 N...
Southern Cross Media Appoints New Director Karen Stocks
Southern Cross Media Group Limited has appointed Karen Stocks as a director effective 28 September 2026, signalling a refresh in its board composition. The company disclosed that Stocks currently holds no relevant interests in the company’s sec...
Southern Cross Media Appoints Mark McGowan AC to Board with No Initial Shareholding
Southern Cross Media Group Limited has appointed Mark McGowan AC as a director effective 28 September 2026, and lodged an Initial Director’s Interest Notice with the ASX outlining his current position regarding company securities. The filing co...
Southern Cross Media boosts board with McGowan and tech leader Stocks
Southern Cross Media Group has moved to strengthen its governance and digital capabilities by appointing former Western Australian premier Mark McGowan and technology and data specialist Karen Stocks as independent non‑executive directors from...
Southern Cross Media Tightens Governance as Ryan Stokes Becomes Chair
Southern Cross Media Group has reshaped its board leadership as it enters a new phase following its integration with Seven West Media, appointing SGH Limited executive Ryan Stokes as non-executive chair while former chair Teresa Dyson remains on the...
Southern Cross Media Issues New Unquoted Performance Rights
Southern Cross Media Group Limited operates in the media and broadcasting sector, with its shares listed on the ASX under the code SXL. The company uses equity-based remuneration, including performance rights, as part of its employee incentive struct...
Southern Cross Media Files Updated ASX Corporate Governance Statement for 2026
Southern Cross Media Group Limited has lodged its updated corporate governance statement with the ASX for the financial year ended 30 June 2026, confirming compliance with the ASX Corporate Governance Council’s principles and recommendations. T...
Southern Cross Media Unveils 2026 Investor Presentation
Southern Cross Media Group has released its 2026 Investor Presentation covering the financial year ended 30 June 2026, providing investors with updated information on the company’s performance and strategic position. The presentation’s re...
Southern Cross Media resets finances as profit falls in weak ad markets
Southern Cross Media Group reported a 4.5% decline in pro forma FY26 revenue to $1.87 billion, as weak advertising markets in television and metro audio weighed on performance despite share gains and cost controls. EBITDA fell to $200 million and rep...
Southern Cross Media Swings to FY26 Loss Despite Revenue Surge After Seven West Acquisition
Southern Cross Media Group reported its preliminary full-year results for the year ended 30 June 2026, reflecting the first reporting period that includes contributions from the acquired Seven West Media from 23 December 2025. The company’s rep...
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Aug 17, 2026