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Active Consumers
Tracks the number of unique users who have made a purchase using Affirm, reflecting customer engagement and growth potential.Affirm’s active-user base has expanded consistently since 2020 with a notable acceleration in the past couple of years, suggesting renewed acquisition momentum and improving retention. That scale should support higher GMV and revenue leverage, but investors should watch per-user spend, take-rates and credit quality—rapid user growth can be less valuable if purchase frequency or margins lag, and it raises funding and underwriting exposure that will determine whether growth converts to durable profit improvement.
Date | Active Consumers |
|---|---|
Jun 30, 2026 | 27.80M |
Mar 31, 2026 | 26.80M |
Dec 31, 2025 | 25.80M |
Sep 30, 2025 | 24.10M |
Jun 30, 2025 | 23.00M |
Mar 31, 2025 | 21.90M |
Dec 31, 2024 | 21.00M |
Sep 30, 2024 | 19.50M |
Jun 30, 2024 | 18.71M |
Mar 31, 2024 | 18.10M |