HOG Stock Chart & Stats
$414.20
$0.00(0.00%)
At close: 4:00 PM EDT
$414.20
$0.00(0.00%)
Day’s Range― - ―
52-Week Range$356.00 - $468.00
Previous CloseN/A
Volume0.00
Average Volume (3M)0.00
Market Cap
$46.43B
Enterprise Value$3.00K
Total Cash (Recent Filing)$1.90B
Total Debt (Recent Filing)$2.24B
Price to Earnings (P/E)15.2
Beta0.05
Next Earnings
Oct 28, 2026EPS Estimate
7.95Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)1.66
Shares Outstanding105,268,300
10 Day Avg. Volume0
30 Day Avg. Volume0
Financial Highlights & Ratios
PEG Ratio-0.39
Price to Book (P/B)0.78
Price to Sales (P/S)0.55
P/FCF Ratio5.92
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
$472.90Price Target Upside14.17% Upside
Rating ConsensusHold
Number of Analyst Covering11
EPS Forecast (FY)9.88
Revenue Forecast (FY)$67.67B
Bulls Say, Bears Say
Bulls Say
Balance-sheet DeleveragingMaterial debt reduction and a much lower debt-to-equity ratio materially improve solvency and financial flexibility. Lower leverage reduces interest burden and refinancing risk, enabling the firm to fund strategic investments, support operations through cyclical swings, and continue shareholder returns despite weaker cash flow.
Healthier Dealer Inventory And NA Retail GainsCleaner dealer channels and modest North America retail growth indicate improved supply-demand alignment and faster sell-through. Lower finished-goods and fresher model-year mix reduce working-capital drag, cut markdown risk, and support pricing power and dealer economics over the medium term as inventories normalize.
HDFS Capital-light Transformation And ProfitabilityShifting Harley-Davidson Financial Services to a capital-light approach improves return on capital and reduces balance-sheet usage from the financing segment. Even with lower revenue, stronger operating margins and reduced funding needs support sustainable earnings quality and lower capital intensity going forward.
Bears Say
Weak Operating Cash Flow And Negative Free Cash FlowNear-zero operating cash flow and materially negative free cash flow signal degraded cash conversion versus prior years. Persistent cash weakness constrains capital allocation, reduces ability to self-fund capex or dividends, and increases the risk the firm must lean on cash reserves or external financing during downturns.
Revenue Decline And Sharp Margin CompressionFalling sales and a significant squeeze in gross and net margins materially reduce earnings power and return metrics. This deterioration limits reinvestment capacity, undermines free cash flow generation, and reflects persistent cost, mix, and pricing pressures that could take multiple quarters to reverse.
Ongoing LiveWire LossesContinued heavy losses at the EV unit are a structural drag on consolidated profitability and cash usage. Sustained investment to scale LiveWire will require funding and management bandwidth, keeping near-term consolidated margins and free cash flow under pressure while the business attempts to reach scale.
Harley-Davidson News
HOG FAQ
What was Harley-Davidson’s price range in the past 12 months?
Harley-Davidson lowest stock price was $356.00 and its highest was $468.00 in the past 12 months.
What is Harley-Davidson’s market cap?
Harley-Davidson’s market cap is $46.43B.
When is Harley-Davidson’s upcoming earnings report date?
Harley-Davidson’s upcoming earnings report date is Oct 28, 2026 which is in 90 days.
How were Harley-Davidson’s earnings last quarter?
Harley-Davidson released its earnings results on Jul 23, 2026. The company reported $13.082 earnings per share for the quarter, beating the consensus estimate of $11.251 by $1.832.
Is Harley-Davidson overvalued?
According to Wall Street analysts Harley-Davidson’s price is currently Undervalued.
Does Harley-Davidson pay dividends?
Harley-Davidson does not currently pay dividends.
What is Harley-Davidson’s EPS estimate?
Harley-Davidson’s EPS estimate is 7.95.
How many shares outstanding does Harley-Davidson have?
Harley-Davidson has 105,268,300 shares outstanding.
What happened to Harley-Davidson’s price movement after its last earnings report?
Harley-Davidson reported an EPS of $13.082 in its last earnings report, beating expectations of $11.251. Following the earnings report the stock price went same 0%.
Which hedge fund is a major shareholder of Harley-Davidson?
Currently, no hedge funds are holding shares in MX:HOG
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Harley-Davidson Stock Smart Score
Outperform
1
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10
Analyst Consensus
Hold
Average Price Target:
$472.90 (14.17% Upside)
$472.90 (14.17% Upside)
Blogger Sentiment
Neutral
MX:HOG Sentiment 50%
Sector Average ―
Sector Average ―
News Sentiment
Bullish
Bullish news 67%
Bearish news 33%
Bearish news 33%
Technicals
SMA
Positive
20 days / 200 days
Momentum
4.09%
12-Months-Change
Fundamentals
Return on Equity
2.95%
Trailing 12-Months
Asset Growth
-39.87%
Trailing 12-Months
Company Description
Harley-Davidson
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
HOG Company Deck
HOG Earnings Call
Q2 2026
0:00 / 0:00
Earnings Call Sentiment|Neutral
The call presented a mixed but constructive picture: HDMC showed clear operational improvement (NA retail growth, healthier dealer inventory, successful new product launches, revenue growth at the Motor Company and raised guidance), while structural and transitional items weighed on consolidated results (large HDFS revenue decline from the capital-light transition, lower consolidated operating income and EPS, tariff exposure, supplier challenges and European weakness). Management raised guidance and reiterated multi-year targets and cost-savings plans, indicating confidence in the recovery path, but near-term cash flow, tariff risk and regional headwinds remain material.View all MX:HOG earnings summariesHOG Revenue Breakdown
83.01% Harley-Davidson Motor Company
16.34% Harley-Davidson Financial Services
0.66% LiveWire
HOG Stock 12 Month Forecast
Average Price Target
$472.90
▲(14.17% Upside)