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Kontoor Brands Inc (KTB)
NYSE:KTB
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Kontoor Brands (KTB) AI Stock Analysis

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KTB

Kontoor Brands

(NYSE:KTB)

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Neutral 63 (OpenAI - Gpt-5.6Sol)
Rating:63Neutral
Price Target:
$78.00
â–²(1.06% Upside)
Action:Reiterated
Date:09/06/26
KTB scores in the low-60s primarily due to solid profitability and earnings-call-driven improvements in margin/EPS outlook and capital allocation plans, balanced against a leveraged balance sheet and recent revenue/FCF softness. The score is further restrained by clearly bearish technical momentum, while reasonable valuation and dividend support keep the overall profile from rating lower.
Positive Factors
Wrangler brand momentum
Sustained market-share gains across men’s and women’s bottoms indicate durable brand relevance and stronger competitive positioning. Wrangler’s DTC growth and expansion in female and Western categories broaden demand, supporting healthier long-term revenue quality and channel control.
Negative Factors
Elevated leverage
A debt-heavy balance sheet reduces financial flexibility for a consumer-facing apparel company and increases sensitivity to weaker demand or higher refinancing costs. Planned repayments may improve leverage, but until executed, debt service can constrain investment and capital allocation during a downturn.
Read all positive and negative factors
Positive Factors
Negative Factors
Wrangler brand momentum
Sustained market-share gains across men’s and women’s bottoms indicate durable brand relevance and stronger competitive positioning. Wrangler’s DTC growth and expansion in female and Western categories broaden demand, supporting healthier long-term revenue quality and channel control.
Read all positive factors

Kontoor Brands Key Performance Indicators (KPIs)

Any
Any
Revenue by Segment
Revenue by Segment
Shows how sales are split across Kontoor’s brands and product lines (for example Wrangler, Lee, and workwear versus casual apparel), revealing which segments are fueling growth or lagging. Helps investors judge whether the company’s momentum is broad-based or concentrated in a single brand, and whether product mix changes could affect future performance.
Chart InsightsHelly Hansen has materially reshaped the revenue mix—absent historically and now a significant recent contributor—driving much of the top‑line and gross‑margin improvement, while Wrangler remains the stable backbone with healthy DTC momentum. Lee is the clear underperformer, showing persistent softness and a sharp reporting drop in the latest quarter that aligns with management’s planned transition. The upside depends on successful Helly integration and Project Genius savings; tariffs (> $100M) and higher SG&A are the main risks to realized margin gains.
Data provided by:The Fly

Kontoor Brands (KTB) vs. SPDR S&P 500 ETF (SPY)

Kontoor Brands Business Overview & Revenue Model

Company Description
Kontoor Brands, Inc. is a lifestyle clothing company that specializes in the creation, production, sourcing, promotion, and sale of denim, various garments, and related accessories. Their well-known brands include Wrangler, Lee, and Rock & Republi...
How the Company Makes Money
Kontoor Brands makes money primarily by selling branded apparel under Wrangler and Lee through (1) wholesale and (2) direct-to-consumer (DTC) channels. Wholesale revenue is generated by supplying products to third-party retailers (e.g., department...

Kontoor Brands Earnings Call Summary

Earnings Call Date:Aug 12, 2026
(Q2-2026)
|
% Change Since: |
Next Earnings Date:Mar 02, 2027
Earnings Call Sentiment Positive
The call presents a constructive and optimistic picture: strong top-line and margin performance in the first half, raised full-year margin and EPS guidance, Helly Hansen performing ahead of acquisition plan and showing early profitability improvements, Wrangler showing market-share gains and DTC momentum, and Project Genius delivering material savings. The primary negatives are transitional and execution risks tied to the Lee divestiture reclassification (~$0.55 in stranded costs), elevated SG&A as the company invests behind growth, trade/tariff uncertainty, and short-term wholesale/retail inventory caution. Management provided clear mitigation plans (cost actions, ASR, debt paydown) and reiterated confidence in achieving targets within 12–18 months.
Positive Updates
Strong First Half Revenue and EPS
Revenue of $1.2 billion in the first half, at the high end of prior outlook, representing a 31% increase versus prior year; adjusted EPS of $2.12 in the first half, up 36% versus prior year.
Negative Updates
Reclassification of Lee-Related Costs
Approximately $0.55 of expenses previously allocated to Lee were reclassified to continuing operations, creating a short-term cost overhang that management expects to mitigate over a 12–18 month period via restructuring and other actions; temporary uncertainty around exact transition timing and TSA support.
Read all updates
Q2-2026 Updates
Negative
Strong First Half Revenue and EPS
Revenue of $1.2 billion in the first half, at the high end of prior outlook, representing a 31% increase versus prior year; adjusted EPS of $2.12 in the first half, up 36% versus prior year.
Read all positive updates
Company Guidance
Kontoor reaffirmed full-year revenue of $2.66–$2.71 billion (H2 $1.46–$1.51 billion) with mid‑single‑digit H2 growth for both Wrangler and Helly Hansen, and raised full‑year adjusted gross margin to 49.8%–50.0% (up ~330–350 bps YoY), while adjusted SG&A is expected to increase ~23% YoY and include ~$25 million of incremental brand‑building investments versus prior outlook. Adjusted operating income is now guided to $413–$420 million (up ~15%–17% YoY) and adjusted EPS to $5.25–$5.35 (up ~27%–29% YoY, including ~$0.36 of incremental investments and ~ $0.55 of unmitigated expenses formerly allocated to Lee); the effective tax rate is expected to be ~20% and diluted shares ~55.5 million (outlook excludes future repurchases). Cash flow and capital deployment targets include ~ $450 million of operating cash, voluntary term‑loan repayments of $225 million, a goal to return to <1.5x net leverage by YE2026, intention to fund a $400 million accelerated share repurchase with most Lee proceeds, and to return >$900 million of capital in 2026 via repurchases, dividends and debt paydown. Balance‑sheet and other metrics: inventory $526 million (down 3% YoY), net debt $1.1 billion, cash $58 million, $500 million revolver undrawn, YTD repurchases $75 million (including $50 million this quarter) with $700 million remaining authorization, quarterly dividend $0.53/share, assumed 15% reciprocal tariff rate for H2 2026, and recognition of a $54 million IEPA receivable with ~$23 million refunded to date.

Kontoor Brands Financial Statement Overview

Summary
Profitable operations with strong gross margin (~50%) and improved TTM net margin (~8.7%), supported by generally healthy earnings quality (FCF ~0.96x net income). Offsetting this, revenue is down TTM (-2.35%), free cash flow declined (-9.6%), and leverage is elevated (TTM debt-to-equity ~2.06), which increases sensitivity to demand and financing conditions.
Income Statement
72
Positive
Balance Sheet
48
Neutral
Cash Flow
63
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue3.07B3.15B2.61B2.61B2.63B2.48B
Gross Profit1.53B1.47B1.16B1.09B1.13B1.11B
EBITDA412.89M412.30M384.88M350.35M391.18M320.10M
Net Income267.94M227.45M245.80M230.99M245.49M195.42M
Balance Sheet
Total Assets2.67B2.58B1.65B1.65B1.58B1.53B
Cash, Cash Equivalents and Short-Term Investments58.46M108.44M334.07M215.05M59.18M185.32M
Total Debt1.27B1.29B791.16M841.68M851.30M848.75M
Total Liabilities2.05B2.02B1.25B1.27B1.33B1.38B
Stockholders Equity618.54M564.87M400.06M371.91M250.76M148.14M
Cash Flow
Free Cash Flow423.19M566.72M346.11M319.17M55.19M246.99M
Operating Cash Flow446.13M587.77M368.23M356.55M83.58M283.86M
Investing Cash Flow-15.80M-898.76M-22.26M-39.14M-30.12M-39.37M
Financing Cash Flow-458.20M246.80M-240.35M-155.70M-170.91M-304.07M

Kontoor Brands Technical Analysis

Technical Analysis Sentiment
Negative
Last Price77.18
Price Trends
50DMA
80.95
Negative
100DMA
76.57
Negative
200DMA
71.07
Negative
Market Momentum
MACD
-2.91
Positive
RSI
29.51
Positive
STOCH
8.18
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For KTB, the sentiment is Negative. The current price of 77.18 is below the 20-day moving average (MA) of 77.46, below the 50-day MA of 80.95, and above the 200-day MA of 71.07, indicating a bearish trend. The MACD of -2.91 indicates Positive momentum. The RSI at 29.51 is Positive, neither overbought nor oversold. The STOCH value of 8.18 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for KTB.

Kontoor Brands Risk Analysis

Kontoor Brands disclosed 44 risk factors in its most recent earnings report. Kontoor Brands reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Kontoor Brands Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
$20.91B21.5835.64%1.08%14.68%26.22%
67
Neutral
$2.95B14.9512.58%2.08%-0.22%-2.10%
63
Neutral
$4.02B14.6145.96%3.00%15.62%6.80%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
51
Neutral
$5.29B18.8615.95%2.73%-0.16%212.77%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
KTB
Kontoor Brands
67.16
-7.87
-10.48%
COLM
Columbia Sportswear
56.06
2.19
4.07%
RL
Ralph Lauren
335.61
26.37
8.53%
VFC
VF
12.91
-1.83
-12.41%

Kontoor Brands Corporate Events

Business Operations and StrategyFinancial Disclosures
Kontoor Brands Outlines Global Growth Strategy for Helly Hansen
Positive
Sep 2, 2026
On September 2, 2026, Kontoor Brands used its Helly Hansen Investor Day in Oslo to unveil a long-term growth plan aimed at transforming Helly Hansen from a specialist European label into a leading global premium technical brand. The strategy cente...
Business Operations and StrategyExecutive/Board Changes
Kontoor Brands Elevates Alkire to President and CFO
Positive
Aug 12, 2026
On August 12, 2026, Kontoor Brands, Inc. announced that Joseph A. Alkire, previously Executive Vice President, Chief Financial Officer and Global Head of Operations, was appointed President and Chief Financial Officer, while Scott H. Baxter would ...
Business Operations and StrategyExecutive/Board ChangesDividends
Kontoor Brands Declares Quarterly Dividend, Signals Ongoing Returns
Positive
Jul 24, 2026
On July 22, 2026, Kontoor Brands expanded its Board of Directors from six to seven members and appointed former executive Thomas E. (Tom) Waldron as a director, effective immediately, with his term running through the 2027 annual meeting. Waldron,...
Executive/Board Changes
Kontoor Brands Announces Chief Accounting Officer Leadership Transition
Neutral
Jun 15, 2026
On June 12, 2026, Kontoor Brands announced that S. Denise Sumner will retire as Vice President and Chief Accounting Officer, effective August 28, 2026, after nearly 16 years with the company and its predecessor. She will remain full time in her ro...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 06, 2026