1HOG Stock Chart & Stats
€23.73
-€0.01(-0.04%)
At close: 4:00 PM EDT
€23.73
-€0.01(-0.04%)
Day’s Range― - ―
52-Week Range€9.00 - €36.00
Previous CloseN/A
Volume0.00
Average Volume (3M)3.00
Market Cap
€2.35B
Enterprise Value€3.08K
Total Cash (Recent Filing)€1.90B
Total Debt (Recent Filing)€2.31B
Price to Earnings (P/E)15.6
Beta0.90
Next Earnings
Oct 28, 2026EPS Estimate
0.4Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)1.66
Shares Outstanding104,072,510
10 Day Avg. Volume5
30 Day Avg. Volume3
Financial Highlights & Ratios
PEG Ratio-0.39
Price to Book (P/B)0.78
Price to Sales (P/S)0.55
P/FCF Ratio5.92
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
€24.38Price Target Upside2.72% Upside
Rating ConsensusHold
Number of Analyst Covering10
EPS Forecast (FY)0.59
Revenue Forecast (FY)€3.31B
Bulls Say, Bears Say
Bulls Say
Material Deleveraging Strengthens Balance-sheet ResilienceSubstantial debt reduction and improved debt-to-equity have strengthened Harley-Davidson’s financial resilience. Lower leverage should reduce solvency pressure, improve flexibility for investment and capital returns, and provide a stronger foundation for navigating cyclical motorcycle demand over the next several quarters.
Strong North American Heavyweight Motorcycle Market PositionA 32% share of the U.S. heavyweight motorcycle market demonstrates meaningful brand and channel strength. Combined with modest North American retail growth, this position can support customer retention, parts and accessories demand, and pricing power relative to smaller competitors.
New Product Launches Are Generating Strong Early DemandStrong early sell-through and high realized pricing for the Super Glide indicate that refreshed products can attract riders without relying solely on discounting. Successful launches may improve model appeal, support mix, and reinforce the brand’s ability to sustain demand across future product cycles.
Bears Say
Multi-year Revenue And Margin Deterioration Has Reduced Earnings PowerRevenue has declined across multiple recent periods while gross and net margins have compressed sharply. This combination signals weaker operating leverage and reduced earnings power, making sustained recovery dependent on restoring demand, improving product mix, and controlling structural cost pressures.
Weak Cash Conversion Is Limiting Near-term Financial FlexibilityNear-zero to negative operating cash flow and negative free cash flow represent a material deterioration from prior years. If sustained, weak cash conversion could constrain internally funded investment, reduce flexibility for capital returns, and increase sensitivity to working-capital or financing needs.
Tariffs Are Creating An Ongoing Cost Burden And Margin RiskExpected tariff costs of $75M–$90M are large enough to weigh on motorcycle profitability and cash generation. Recoveries may offset part of the burden, but the continuing uncertainty makes pricing, sourcing, and margin planning more difficult over the next several quarters.
Harley-Davidson News
1HOG FAQ
What was Harley-Davidson’s price range in the past 12 months?
Harley-Davidson lowest stock price was €9.00 and its highest was €36.00 in the past 12 months.
What is Harley-Davidson’s market cap?
Harley-Davidson’s market cap is €2.35B.
When is Harley-Davidson’s upcoming earnings report date?
Harley-Davidson’s upcoming earnings report date is Oct 28, 2026 which is in 37 days.
How were Harley-Davidson’s earnings last quarter?
Harley-Davidson released its earnings results on Jul 23, 2026. The company reported €0.645 earnings per share for the quarter, beating the consensus estimate of €0.554 by €0.09.
Is Harley-Davidson overvalued?
According to Wall Street analysts Harley-Davidson’s price is currently Undervalued.
Does Harley-Davidson pay dividends?
Harley-Davidson does not currently pay dividends.
What is Harley-Davidson’s EPS estimate?
Harley-Davidson’s EPS estimate is 0.4.
How many shares outstanding does Harley-Davidson have?
Harley-Davidson has 104,072,510 shares outstanding.
What happened to Harley-Davidson’s price movement after its last earnings report?
Harley-Davidson reported an EPS of €0.645 in its last earnings report, beating expectations of €0.554. Following the earnings report the stock price went down -6.185%.
Which hedge fund is a major shareholder of Harley-Davidson?
Currently, no hedge funds are holding shares in IT:1HOG
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Harley-Davidson Stock Smart Score
Neutral
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10
Analyst Consensus
Hold
Average Price Target:
€24.38 (2.72% Upside)
€24.38 (2.72% Upside)
Blogger Sentiment
Neutral
IT:1HOG Sentiment 50%
Sector Average ―
Sector Average ―
Insider Transactions
Bought Shares
Worth €1.3M over
the Last 3 Months
the Last 3 Months
Technicals
SMA
Positive
20 days / 200 days
Momentum
-9.91%
12-Months-Change
Fundamentals
Return on Equity
2.86%
Trailing 12-Months
Asset Growth
-39.87%
Trailing 12-Months
Learn more about TipRanks Smart Score
Company Description
Harley-Davidson
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
1HOG Company Deck
1HOG Earnings Call
Q2 2026
0:00 / 0:00
Earnings Call Sentiment|Neutral
The call presented a mixed but constructive picture: HDMC showed clear operational improvement (NA retail growth, healthier dealer inventory, successful new product launches, revenue growth at the Motor Company and raised guidance), while structural and transitional items weighed on consolidated results (large HDFS revenue decline from the capital-light transition, lower consolidated operating income and EPS, tariff exposure, supplier challenges and European weakness). Management raised guidance and reiterated multi-year targets and cost-savings plans, indicating confidence in the recovery path, but near-term cash flow, tariff risk and regional headwinds remain material.View all IT:1HOG earnings summaries1HOG Revenue Breakdown
83.01% Harley-Davidson Motor Company
16.34% Harley-Davidson Financial Services
0.66% LiveWire
1HOG Stock 12 Month Forecast
Average Price Target
€24.38
▲(2.72% Upside)