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FirstCash
(NASDAQ:FCFS)
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Rating:74Outperform
Price Target:
$193.00
▼(-12.20% Downside)
Action:Reiterated
Date:09/06/26
The score is driven primarily by solid financial performance (strong margins and free cash flow, with leverage as the key risk) and supportive technicals (price above major moving averages with moderately positive momentum). Valuation is a relative headwind (P/E ~25.7 and low ~0.74% yield), while corporate events add a positive catalyst mix around expansion, acquisition, and shareholder returns.
Positive Factors
Profitability and Cash Generation
Strong margins and substantial cash generation indicate that FirstCash converts its pawn and retail operations into meaningful earnings and liquidity. Free cash flow near net income supports internally funded expansion, shareholder returns, and resilience across the next several quarters.
Negative Factors
Rising Leverage
The upward leverage trend reduces financial flexibility even though current returns remain strong. Greater reliance on debt can constrain future capital allocation and leave FirstCash more exposed to refinancing or operating pressure if earnings weaken during the next several quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Profitability and Cash Generation
Strong margins and substantial cash generation indicate that FirstCash converts its pawn and retail operations into meaningful earnings and liquidity. Free cash flow near net income supports internally funded expansion, shareholder returns, and resilience across the next several quarters.
Read all positive factors
FirstCash (FCFS) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$7.49B
Dividend Yield0.97%
Average Volume (3M)390.14K
Price to Earnings (P/E)25.0
Beta (1Y)0.23
Revenue Growth22.93%
EPS GrowthN/A
CountryUS
Employees20,000
SectorFinancial
Sector Strength70
IndustryFinancial - Credit Services
Share Statistics
EPS (TTM)9.23
Shares Outstanding43,371,800
10 Day Avg. Volume433,573
30 Day Avg. Volume390,144
Financial Highlights & Ratios
PEG Ratio0.75
Price to Book (P/B)3.12
Price to Sales (P/S)1.94
P/FCF Ratio13.36
Enterprise Value/Market Cap1.57
Enterprise Value/Revenue2.74
Enterprise Value/Gross Profit5.63
Enterprise Value/Ebitda11.54
Forecast
1Y Price Target
$246.67Price Target Upside12.21% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering3
EPS Forecast (FY)11.19
Revenue Forecast (FY)$4.38B
FirstCash Business Overview & Revenue Model
Company Description
FirstCash Holdings, Inc., along with its affiliates, oversees a widespread network of retail pawn shops throughout the United States, Mexico, and other parts of Latin America. These establishments provide monetary loans against a diverse range of ...
How the Company Makes Money
FirstCash makes money mainly through (1) pawn loan-related charges and (2) retail sales of merchandise.
1) Pawn lending (service charges/fees on pawn loans): In a pawn transaction, a customer pledges an item (e.g., jewelry or electronics) as coll...
FirstCash Financial Statement Overview
Summary
Income Statement
82
Very Positive
Balance Sheet
66
Positive
Cash Flow
79
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 4.29B | 3.66B | 3.39B | 3.15B | 2.73B | 1.70B |
| Gross Profit | 2.09B | 1.89B | 1.63B | 1.51B | 1.26B | 919.15M |
| EBITDA | 1.02B | 999.78M | 986.25M | 906.71M | 851.67M | 257.62M |
| Net Income | 406.49M | 330.38M | 258.81M | 219.30M | 253.50M | 124.91M |
Balance Sheet | ||||||
| Total Assets | 5.56B | 5.30B | 4.48B | 4.29B | 3.90B | 3.84B |
| Cash, Cash Equivalents and Short-Term Investments | 203.16M | 125.20M | 175.09M | 127.02M | 117.33M | 120.05M |
| Total Debt | 2.81B | 2.82B | 2.05B | 1.92B | 1.67B | 1.59B |
| Total Liabilities | 3.29B | 3.02B | 2.42B | 2.29B | 2.03B | 2.03B |
| Stockholders Equity | 2.27B | 2.28B | 2.05B | 2.00B | 1.88B | 1.81B |
Cash Flow | ||||||
| Free Cash Flow | 472.00M | 531.04M | 471.71M | 355.99M | 433.72M | 181.28M |
| Operating Cash Flow | 537.05M | 585.94M | 539.96M | 416.14M | 469.31M | 223.30M |
| Investing Cash Flow | -417.77M | -828.04M | -441.59M | -462.33M | -336.44M | -744.64M |
| Financing Cash Flow | -82.26M | 176.41M | -38.19M | 51.31M | -139.27M | 576.99M |
FirstCash Technical Analysis
Negative
219.82
Price Trends
216.25
Negative
215.35
Negative
205.45
Negative
Market Momentum
-5.53
Positive
19.69
Positive
25.98
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FCFS, the sentiment is Negative. The current price of 219.82 is above the 20-day moving average (MA) of 210.30, above the 50-day MA of 216.25, and above the 200-day MA of 205.45, indicating a bearish trend. The MACD of -5.53 indicates Positive momentum. The RSI at 19.69 is Positive, neither overbought nor oversold. The STOCH value of 25.98 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FCFS.
FirstCash Risk Analysis
FirstCash disclosed 36 risk factors in its most recent earnings report. FirstCash reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
FirstCash Peers Comparison
UnderperformOutperform
Sector (68)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
78 Outperform | $1.76B | 11.12 | 14.45% | ― | 28.61% | 47.06% | |
74 Outperform | $7.49B | 25.04 | 17.73% | 0.97% | 22.93% | ― | |
68 Neutral | $18.00B | 11.42 | 9.92% | 3.81% | 9.73% | 1.22% | |
67 Neutral | $6.41B | 8.37 | 23.07% | 7.54% | 6.93% | 19.96% | |
65 Neutral | $4.04B | 10.73 | 26.36% | ― | 20.08% | 33.74% | |
63 Neutral | $778.94M | 15.31 | 9.32% | ― | 4.63% | ― | |
60 Neutral | $1.21B | 8.25 | 19.36% | 1.82% | 4.52% | -29.04% |
* Financial Sector Average
FCFS
FirstCash
172.75
23.33
15.61%
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OMF
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FirstCash Corporate Events
Business Operations and StrategyStock BuybackDividendsM&A TransactionsPrivate Placements and Financing
FirstCash Expands Revolving Credit Facility to Support Growth
Positive
Aug 31, 2026
On August 27, 2026, FirstCash entered a Tenth Amendment to its unsecured revolving bank credit facility, upsizing total lender commitments from $700 million to $1.055 billion and extending the maturity from August 2029 to August 27, 2031. The amen...
Business Operations and StrategyFinancial Disclosures
FirstCash Reports Strong Growth and Profitability Momentum
Positive
Aug 6, 2026
FirstCash Holdings, Inc. reported strong operating momentum in the twelve months ended June 30, 2026, highlighting its dominant pawn-focused business model and scale across the Americas and the U.K. The company’s model of short-term, fully c...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.