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FirstCash (FCFS) AI Stock Analysis

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FCFS

FirstCash

(NASDAQ:FCFS)

Select Model
Rating:64Neutral
Price Target:$194.00▲(5.43% Upside)
Action:reiterated
Date:11/03/26

The score is driven primarily by solid financial performance (growth, profitability, and strong free-cash-flow generation), partially offset by higher leverage. Technicals are the biggest near-term drag, with a clear downtrend (price below key moving averages and negative MACD). Valuation looks reasonable and recent corporate actions (buybacks and expanded credit facility) are supportive but secondary.

Positive Factors
Revenue and profit growthSustained revenue expansion alongside healthy operating and net margins indicates that FirstCash is converting scale into durable earnings. Continued growth from its pawn and retail model can support reinvestment, strengthen its market position, and provide a foundation for earnings compounding over the next several quarters.
Negative Factors
Higher leverageThe substantial increase in debt and debt-to-equity raises the company’s fixed financial obligations and reduces room to absorb weaker growth or margin pressure. Although profitability supports the capital structure, higher leverage can constrain acquisition, investment, and shareholder-return choices if conditions soften.

FirstCash (FCFS) vs. SPDR S&P 500 ETF (SPY)

-10%0%10%20%30%40%50%FCFS+15.70%SPY+14.28%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
$7.89B
Dividend Yield
0.91%
Average Volume (3M)
467.48K
Price to Earnings (P/E)
19.9
Beta (1Y)
0.17
Revenue Growth
22.93%
EPS Growth
33.46%
Country
US
Employees
20,000
Sector
Financial
Sector Strength
68
Industry
Financial - Credit Services

FirstCash Business Overview & Revenue Model

Company Description

FirstCash Holdings, Inc., along with its affiliates, oversees a widespread network of retail pawn shops throughout the United States, Mexico, and other parts of Latin America. These establishments provide monetary loans against a diverse range of per...

How the Company Makes Money

FirstCash makes money mainly through (1) pawn loan-related charges and (2) retail sales of merchandise. 1) Pawn lending (service charges/fees on pawn loans): In a pawn transaction, a customer pledges an item (e.g., jewelry or electronics) as collater...

FirstCash Financial Statement Overview

Summary

Fundamentals are solid: revenue has expanded materially (about $1.70B in 2021 to $4.29B TTM) with healthy net margins (TTM ~9.5%) and strong free-cash-flow generation (TTM FCF ~$596M with good FCF-to-net-income conversion). The main restraint is the more levered balance sheet, with debt rising to ~$2.81B TTM and debt-to-equity increasing to ~1.24x, reducing flexibility if growth or margins soften.

Income Statement

78Positive

Balance Sheet

62Positive

Cash Flow

74Positive
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue4.29B3.66B3.39B3.15B2.73B1.70B
Gross Profit2.09B1.89B1.63B1.51B1.26B919.15M
EBITDA1.02B999.78M986.25M906.71M851.67M257.62M
Net Income406.49M330.38M258.81M219.30M253.50M124.91M
Balance Sheet
Total Assets5.56B5.30B4.48B4.29B3.90B3.84B
Cash, Cash Equivalents and Short-Term Investments203.16M125.20M175.09M127.02M117.33M120.05M
Total Debt2.81B2.82B2.05B1.92B1.67B1.59B
Total Liabilities3.29B3.02B2.42B2.29B2.03B2.03B
Stockholders Equity2.27B2.28B2.05B2.00B1.88B1.81B
Cash Flow
Free Cash Flow595.90M531.04M471.71M355.99M433.72M181.28M
Operating Cash Flow679.04M585.94M539.96M416.14M469.31M223.30M
Investing Cash Flow-472.32M-828.04M-441.59M-462.33M-336.44M-744.64M
Financing Cash Flow-138.12M176.41M-38.19M51.31M-139.27M576.99M

FirstCash Technical Analysis

Technical Analysis SentimentNegative
Last Price184.00

Price Trends

50DMA207.93Negative
100DMA210.70Negative
200DMA206.73Negative

Market Momentum

MACD-6.69Negative
RSI39.10Neutral
STOCH26.05Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FCFS, the sentiment is Negative. The current price of 184.00 is below the 20-day moving average (MA) of 193.29, below the 50-day MA of 207.93, and below the 200-day MA of 206.73, indicating a bearish trend. The MACD of -6.69 indicates Negative momentum. The RSI at 39.10 is Neutral, neither overbought nor oversold. The STOCH value of 26.05 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FCFS.

FirstCash Risk Analysis

FirstCash disclosed 36 risk factors in its most recent earnings report. FirstCash reported the most risks in the "Legal & Regulatory" category.

Higher RiskSector Avg.Lower RiskFinance & CorporateTech & InnovationLegal & RegulatoryProductionAbility to SellMacro & Political
Legal & Regulatory - Litigation, compliance, new legislation, and taxation risks

Latest Risks Added

0 New Risks

FirstCash Peers Comparison

Overall Rating

UnderperformOutperform
Sector (68)

Financial Indicators

FCFS against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
PRGPRG74Outperform$1.50B10.2819.25%1.42%10.19%-6.15%
Sector *68Neutral$18.00B11.429.92%3.81%9.73%1.22%
OMFOMF67Neutral$6.34B8.4122.64%7.59%6.46%11.49%
ENVAENVA66Neutral$4.13B11.1326.36%―20.08%33.74%
EZPWEZPW66Neutral$1.77B10.9714.45%―28.61%47.06%
FCFSFCFS64Neutral$7.87B19.9317.73%0.91%22.93%33.46%
WRLDWRLD63Neutral$620.75M12.7714.16%―4.63%3.80%

* Financial Sector Average

Performance Comparison

0%50%100%FCFSPRGEZPWWRLDOMFENVADec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
FCFS and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
FCFSFirst Cash Financial Services184.0027.3817.48%
PRGProg Holdings, Inc.38.8611.3641.33%
EZPWEZCORP Inc28.3010.8962.55%
WRLDWorld Acceptance139.301.170.85%
OMFOneMain Holdings, Inc.55.36-0.14-0.26%
ENVAEnova International Inc.171.1643.4334.00%

FirstCash Corporate Events

Business Operations and StrategyFinancial Disclosures

FirstCash Reports Strong Growth in Latest Investor Presentation

Positive
Nov 2, 2026

In November 2026, FirstCash made its latest investor presentation available on its corporate website. The presentation reported trailing-12-month revenue of $4.3 billion, GAAP net income of $406 million, adjusted net income of $462 million, adjusted...

Business Operations and StrategyStock BuybackDividendsPrivate Placements and Financing

FirstCash Expands Share Repurchase Authorization to Boost Returns

Positive
Oct 28, 2026

On October 28, 2026, FirstCash announced that its board had raised the company’s stock repurchase authorization by $200 million to a total of $350 million, with $128 million already utilized since July 2026 to buy 644,000 shares at an average price o...

Business Operations and StrategyStock BuybackDividendsM&A TransactionsPrivate Placements and Financing

FirstCash Expands Revolving Credit Facility to Support Growth

Positive
Aug 31, 2026

On August 27, 2026, FirstCash entered a Tenth Amendment to its unsecured revolving bank credit facility, upsizing total lender commitments from $700 million to $1.055 billion and extending the maturity from August 2029 to August 27, 2031. The amended...

Business Operations and StrategyFinancial Disclosures

FirstCash Reports Strong Growth and Profitability Momentum

Positive
Aug 6, 2026

FirstCash Holdings, Inc. reported strong operating momentum in the twelve months ended June 30, 2026, highlighting its dominant pawn-focused business model and scale across the Americas and the U.K. The company’s model of short-term, fully collateral...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Nov 02, 2026