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PUMA (DE:PUMA)
FRANKFURT:PUMA

PUMA (PUMA) Price & Analysis

136 Followers

PUMA Stock Chart & Stats

€2.70
€0.04(1.50%)
At close: 4:00 PM EDT
€2.70
€0.04(1.50%)

Bulls Say, Bears Say

Bulls Say
Direct-to-Consumer (DTC) Mix ShiftA rising DTC share increases exposure to a higher-margin, controllable channel and gives PUMA direct customer data and pricing power. Over 2–6 months this structurally supports margin resilience, reduces dependence on low-margin wholesale and aids targeted marketing and inventory control.
Margin And OpEx ImprovementsImproving gross margin and rising adjusted EBIT reflect durable operational leverage from product mix, cost actions and pricing. Sustained margin expansion and disciplined OpEx help the company move toward consistent profitability even if revenue recovery is gradual.
Inventory And Working-capital ProgressMaterial inventory and receivable reductions lower markdown risk and free up cash, improving working-capital efficiency. This structural cleanup reduces future discounting, improves cash conversion and provides durable balance-sheet flexibility to fund DTC investment.
Bears Say
2025 Earnings And Cash-flow ReversalThe 2025 swing to net losses and negative operating/free cash flow signals a material break from prior profitability. Persisting cash deficits constrain reinvestment, heighten refinancing and covenant risks, and require sustained improvement to restore financial stability over the coming months.
Elevated Leverage And Reduced Financial FlexibilityA debt-to-equity near 2.0x raises interest burden and refinancing risk, limiting strategic optionality. High leverage reduces the firm's ability to absorb shocks or invest in the DTC transformation without clear, sustained cash-flow improvement and active deleveraging.
Top-line Decline And Wholesale ResettingOngoing sales declines and deliberate wholesale pullbacks (including U.S. mass-merchant reductions) shrink scale and pressure revenue recovery. Persistent top-line weakness lengthens the time to restore fixed-cost absorption and could weigh on long-term margin improvement.

PUMA News

PUMA FAQ

What was PUMA’s price range in the past 12 months?
PUMA lowest stock price was €1.42 and its highest was €3.02 in the past 12 months.
    What is PUMA’s market cap?
    PUMA’s market cap is €4.04B.
      When is PUMA’s upcoming earnings report date?
      PUMA’s upcoming earnings report date is Oct 30, 2026 which is in 88 days.
        How were PUMA’s earnings last quarter?
        PUMA released its earnings results on Jul 31, 2026. The company reported -€0.049 earnings per share for the quarter, beating the consensus estimate of -€0.049 by <€0.001.
          Is PUMA overvalued?
          According to Wall Street analysts PUMA’s price is currently Overvalued. Get more investment ideas with TipRanks Premium
            Does PUMA pay dividends?
            PUMA does not currently pay dividends.
            What is PUMA’s EPS estimate?
            PUMA’s EPS estimate is -0.04.
              How many shares outstanding does PUMA have?
              PUMA has 1,480,079,200 shares outstanding.
                What happened to PUMA’s price movement after its last earnings report?
                PUMA reported an EPS of -€0.049 in its last earnings report, beating expectations of -€0.049. Following the earnings report the stock price went up 1.504%.
                  Which hedge fund is a major shareholder of PUMA?
                  Currently, no hedge funds are holding shares in DE:PUMA
                  What is the TipRanks Smart Score and how is it calculated?
                  Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology

                    Company Description

                    PUMA

                    PUMA SE, along with its various subsidiaries, specializes in the design, development, marketing, and sale of footwear, clothing, and accessories. These items cater to men, women, and children across a vast global footprint, including Europe, the Middle East, Africa, the Americas, Greater China, and the Asia Pacific territories. The company's product range encompasses both high-performance athletic gear and lifestyle items influenced by sports. Specific categories include football, cricket, handball, rugby, volleyball, running, general training and fitness, golf, and motorsports. Furthermore, PUMA grants licenses to external partners, enabling them to conceive, produce, and sell supplementary products such as watches, eyewear, protective footwear, and various gaming accessories like the Playseat. Customers can acquire these products through PUMA's own retail stores, its factory outlets, and its extensive network of online shops. Its primary brand names under which merchandise is sold are PUMA and Cobra Golf. Founded in 1924, the company's main corporate headquarters are situated in Herzogenaurach, Germany.

                    PUMA (PUMA) Earnings & Revenues

                    PUMA Company Deck

                    PUMA Earnings Call

                    Q2 2026
                    0:00 / 0:00
                    Earnings Call Sentiment|Neutral
                    The call presented balanced progress on PUMA's multi-year reset: notable operational improvements (margin expansion, OpEx reduction, inventory cleanup, D2C growth, product sellouts and sports visibility) but offset by continued top-line pressure, regional weakness (EMEA), elevated net debt and a full-year EBIT outlook that remains negative. Management reaffirmed the 2026 transformation plan and expects improvement later in the year, yet near-term risks from reset phasing, geopolitical uncertainty and U.S. wholesale reductions persist.View all DE:PUMA earnings summaries
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