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PUMA (DE:PUMA)
FRANKFURT:PUMA

PUMA (PUMA) Price & Analysis

136 Followers

PUMA Stock Chart & Stats

€2.02
€0.00(0.00%)
At close: 4:00 PM EST
€2.02
€0.00(0.00%)

Bulls Say, Bears Say

Bulls Say
Direct-to-Consumer (DTC) Mix ShiftA rising DTC share increases exposure to higher-margin sales and tighter control over pricing, inventory and customer data. Sustained DTC growth supports margin resilience and secular channel shift, enabling durable improvement in gross profit conversion and customer economics over coming quarters.
Gross Margin & OpEx ProgressMargin expansion and operating expense reductions demonstrate operational leverage from cost actions and assortments. Persistent improvement in gross margin and controlled OpEx points to structural profitability gains beyond one-offs, helping restore operating cash flow as sales normalize.
Improved Liquidity HeadroomMaterial cash plus credit availability gives flexibility to execute the multi-year reset, invest in digital/DTC and manage working capital. This buffer reduces near-term refinancing risk and supports deleveraging efforts while the company works through inventory and margin recovery.
Bears Say
2025 Financial DeteriorationThe sharp 2025 reversal weakened financial flexibility: losses and negative cash flow depleted equity and raised leverage to levels well above prior years. Elevated leverage and impaired cash generation increase vulnerability to macro shocks and limit capacity for discretionary investment until profitability and cash flow sustainably recover.
Top-line Decline And Negative FY EBITPersistent revenue decline combined with a guided negative full‑year EBIT indicates the reset still suppresses operating scale. Even with cost measures, negative EBIT delays structural earnings recovery and prolongs reliance on liquidity and financing while margins and volumes are rebuilt.
Wholesale Reshaping & Regional WeaknessDeliberate reduction of mass‑merchant wholesale and marked EMEA weakness removes near-term revenue sources and requires rebuilding wholesale relationships or offsetting DTC growth. Channel contraction and regional softness can meaningfully slow sales recovery and compress scale economies.

PUMA News

PUMA FAQ

What was PUMA’s price range in the past 12 months?
PUMA lowest stock price was €1.42 and its highest was €3.02 in the past 12 months.
    What is PUMA’s market cap?
    PUMA’s market cap is €4.11B.
      When is PUMA’s upcoming earnings report date?
      PUMA’s upcoming earnings report date is Jul 30, 2026 which is in 3 days.
        How were PUMA’s earnings last quarter?
        PUMA released its earnings results on Apr 30, 2026. The company reported €0.018 earnings per share for the quarter, beating the consensus estimate of -€0.009 by €0.027.
          Is PUMA overvalued?
          According to Wall Street analysts PUMA’s price is currently Overvalued. Get more investment ideas with TipRanks Premium
            Does PUMA pay dividends?
            PUMA does not currently pay dividends.
            What is PUMA’s EPS estimate?
            PUMA’s EPS estimate is -0.05.
              How many shares outstanding does PUMA have?
              PUMA has 1,480,079,200 shares outstanding.
                What happened to PUMA’s price movement after its last earnings report?
                PUMA reported an EPS of €0.018 in its last earnings report, beating expectations of -€0.009. Following the earnings report the stock price went up 5.042%.
                  Which hedge fund is a major shareholder of PUMA?
                  Currently, no hedge funds are holding shares in DE:PUMA
                  What is the TipRanks Smart Score and how is it calculated?
                  Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology

                    PUMA Stock Smart Score

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                    Neutral
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                    Company Description

                    PUMA

                    PUMA SE, along with its various subsidiaries, specializes in the design, development, marketing, and sale of footwear, clothing, and accessories. These items cater to men, women, and children across a vast global footprint, including Europe, the Middle East, Africa, the Americas, Greater China, and the Asia Pacific territories. The company's product range encompasses both high-performance athletic gear and lifestyle items influenced by sports. Specific categories include football, cricket, handball, rugby, volleyball, running, general training and fitness, golf, and motorsports. Furthermore, PUMA grants licenses to external partners, enabling them to conceive, produce, and sell supplementary products such as watches, eyewear, protective footwear, and various gaming accessories like the Playseat. Customers can acquire these products through PUMA's own retail stores, its factory outlets, and its extensive network of online shops. Its primary brand names under which merchandise is sold are PUMA and Cobra Golf. Founded in 1924, the company's main corporate headquarters are situated in Herzogenaurach, Germany.

                    PUMA (PUMA) Earnings & Revenues

                    PUMA Company Deck

                    PUMA Earnings Call

                    Q1 2026
                    0:00 / 0:00
                    Earnings Call Sentiment|Neutral
                    The call presented balanced progress on PUMA's multi-year reset: notable operational improvements (margin expansion, OpEx reduction, inventory cleanup, D2C growth, product sellouts and sports visibility) but offset by continued top-line pressure, regional weakness (EMEA), elevated net debt and a full-year EBIT outlook that remains negative. Management reaffirmed the 2026 transformation plan and expects improvement later in the year, yet near-term risks from reset phasing, geopolitical uncertainty and U.S. wholesale reductions persist.View all DE:PUMA earnings summaries
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