PUMA (PUMA) Price & Analysis
PUMA Stock Chart & Stats
- Day’s Range
- EUR 2.38 - EUR 2.52
- 52-Week Range
- EUR 1.42 - EUR 3.02
- Previous Close
- EUR 2.38
- Volume
- 0
- Average Volume (3M)
- 9
- Market Cap
- EUR 3.91B
- Enterprise Value
- EUR 6.38B
- Total Cash (Recent Filing)
- EUR 372.50M
- Total Debt (Recent Filing)
- EUR 2.66B
- Price to Earnings (P/E)
- ―
- Beta
- 1.04
- Next Earnings
- Feb 24, 2027
- EPS Estimate
- -0.09
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- N/A
Bulls Say, Bears Say
Bulls Say
D2C And E-commerce Growth
Growth in owned channels can improve customer access, brand control, and economics over time, while reducing reliance on wholesale partners. Rising e-commerce and D2C penetration also gives PUMA a stronger platform to scale strategic products and build recurring consumer engagement.
APAC And Strategic Category Momentum
Strong APAC performance and growth in running and training provide identifiable expansion engines within PUMA’s global portfolio. These categories can support broader brand relevance and geographic diversification, helping offset weakness in mature regions and challenged product franchises.
Inventory And Cash Flow Improvement
Substantial inventory reduction and improved working capital demonstrate operational progress after the recent downturn. Better inventory discipline can reduce markdown exposure, release cash, and support healthier margins, while stronger free cash flow improves funding capacity for brand and channel investments.
Bears Say
Sharp Revenue And Profitability Deterioration
The latest annual reversal from growth and profitability indicates that PUMA’s brand demand and operating model remain under material pressure. Sustained revenue contraction reduces scale leverage, while losses limit internally generated resources available for marketing, innovation, and strategic investment.
Negative EBIT Outlook And OpEx Pressure
Management’s continued full-year EBIT loss forecast shows that improving gross margin has not yet translated into sustainable operating profitability. Elevated operating expenses, including D2C, marketing, IT, and infrastructure investment, could delay margin recovery while sales remain below prior-year levels.
Higher Leverage And Reduced Flexibility
The sharp increase in leverage during a loss-making period weakens financial flexibility and raises the importance of restoring profitability and cash generation. Higher debt relative to equity can constrain capital allocation and make PUMA more vulnerable if the gradual recovery takes longer than expected.
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PUMA Stock Smart Score
Company Description
PUMA
PUMA SE, along with its various subsidiaries, specializes in the design, development, marketing, and sale of footwear, clothing, and accessories. These items cater to men, women, and children across a vast global footprint, including Europe, the Middle East, Africa, the Americas, Greater China, and the Asia Pacific territories. The company's product range encompasses both high-performance athletic gear and lifestyle items influenced by sports. Specific categories include football, cricket, handball, rugby, volleyball, running, general training and fitness, golf, and motorsports. Furthermore, PUMA grants licenses to external partners, enabling them to conceive, produce, and sell supplementary products such as watches, eyewear, protective footwear, and various gaming accessories like the Playseat. Customers can acquire these products through PUMA's own retail stores, its factory outlets, and its extensive network of online shops. Its primary brand names under which merchandise is sold are PUMA and Cobra Golf. Founded in 1924, the company's main corporate headquarters are situated in Herzogenaurach, Germany.
- Sector
- Consumercyclical
- Industry
- Apparel - Footwear & Accessories
- CEO
- Arthur Hoeld
- Employees
- 18,488
- Website
- ca.puma.com/ca/en
- Address
- PUMA WAY 1, Herzogenaurach, BV, 91074, DE
PUMA (PUMA) Earnings & Revenues
PUMA Company Deck
PUMA Earnings Call
Earnings Call SentimentNeutral
The call presented meaningful progress in brand momentum, strategic categories, D2C, APAC, inventory, cash flow, refinancing, and organizational execution. However, the current financial performance remains pressured, with sales declines, negative EBIT, a higher OpEx ratio, regional and product weaknesses, football market pressure, and a negative full-year EBIT outlook. Management maintained its long-term growth ambition but emphasized that the recovery will be gradual.
View all DE:PUMA earnings summariesTechnical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 13 | 4 | 5 |
| Technical Analysis | 2 | 4 | 4 |
| Moving Averages | 11 | 0 | 1 |